With the rapid evolution of technology, the virtual world will soon become indistinguishable from the real one, with virtual experiences gaining equal importance. The presentation expounds that it is imperative for companies to create pleasant and engaging virtual experiences for the consumers, in order to create a bond with them.
Bank 2.0 & the Power of Widgets as presented in the Backbase webinar: Banking on Digital: Innovation in Financial Services
A 'Digital First' mindset is fundamental for financial services providers focused on significantly enhancing customer satisfaction, building customer loyalty and deepening share of wallet. In this joint Accenture and Backbase webinar, Joydeep Bhattacherya, Managing Director at Accenture and Jouk Pleiter, CEO & Co-Founder at Backbase will talk about how banks can adopt a Digital First strategy and will focus on how to create a Amazon-like post-login banking experience.
- Oracle acquired BlueKai, a leading data management platform, to extend its marketing cloud capabilities.
- The combination will provide marketers the ability to build richer customer profiles using first, second, and third party data to personalize marketing programs across channels.
- BlueKai's data management platform and audience data marketplace will integrate with Oracle's marketing automation solutions to enable coordinated, personalized interactions throughout the customer lifecycle.
match2blue creates mobile applications for iPhone, Android and Java based on mobile social networking, mobile location and real-time matching. The presentation gives an overview of our technology and business model
A deck looking at what Multi-channel means, the implications for the banking industry, why its important, how to get banks from zero to multichannel, and important considerations.
This document discusses lessons that insurers can learn from other industries about providing omnichannel customer engagement. It examines examples from sectors like telecoms, retail, and healthcare. Key lessons include using data to improve the customer experience across channels, empowering employees, integrating online and offline models, leveraging customer ratings and reviews, and enhancing physical spaces with digital technologies. The document suggests insurers could apply these lessons by rewarding loyalty in new ways, partnering with retailers for customer insights, focusing on excellent customer service, and exploring data partnerships across sectors.
This document provides a history of data collection and usage from ancient times to present day. It discusses early data storage methods like tally sticks and the abacus. Important developments highlighted include the Library of Alexandria, the Antikythera Mechanism, John Graunt's statistical analysis, and Herman Hollerith's tabulating machine. The document then covers the development of digital data storage and computing, the concept of business intelligence, and the rise of big data. It discusses challenges of managing marketing data across different systems and proposes using a data management platform to address these challenges.
The document discusses e-commerce frameworks, which provide environments for quickly building e-commerce applications that can be adapted to specific requirements. E-commerce uses a client-server architecture, with clients like customers requesting services from servers hosting business applications. Some benefits of e-commerce include accessibility, reaching new customers, real-time feedback, and being cost-effective. E-commerce has impacted various industries like marketing, manufacturing, and finance through increased direct marketing, organizational changes, and supply chain management impacts.
NGDATA brings big data technology and machine intelligence together, allowing organizations to capitalize on the massive amounts of data that is generated today. NGDATA develops Lily, a big data management platform that offers an easy way to extract powerful business insights in real-time and benefit from enriched data to make an immediate impact on business performance. NGDATA's global partner community provides expert services best suited to meet evolving big data needs. NGDATA is a privately-held company with headquarters in Ghent, Belgium. More information and recent updates are available at www.ngdata.com.
How B2B Marketers Use Digital Media to Accelerate Marketing and Sales Perform...Joel Book
This presentation was delivered at the 2011 DMA B2B Marketing Symposium in Boston.
It provides a concise overview of why and how innovative B2B marketers are using Email, Social Media and Websites in combination with CRM and marketing automation technology to attract, engage, sell, and retain customers.
Marketing ecosystem: 7 challenges facing marketers todayTony Davis
The marketing technology landscape has exploded. Marketers are spoiled for choice with an array of platforms, products, integrations and connections. In this presentation, we take a step back from the technology to look at 7 major challenges faced by marketers wanting to navigate the marketing ecosystem.
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
IQM AI is an artificial intelligence platform that allows users to identify, visualize, and target audiences for products. It integrates data from various sources and uses proprietary AI technology to understand customers' online and offline behaviors, interests, and traits to develop a "Customer Shopping DNA" profile. The platform then helps users find matching customer segments, visualize audience trends, optimize targeting, and track audience engagement and behaviors in real time. Several clients found the platform effective at driving high engagement and results within their marketing campaigns across industries like construction, financial services, and telecommunications.
Interactive Innovation: How Smart and Successful BtoB Marketers Use Digital M...Vivastream
Volvo Construction Equipment uses a multi-channel digital marketing strategy to accelerate marketing and sales performance. They integrate customer data across online marketing, email communications, and their CRM system to personalize campaigns. Their email newsletters achieve high open and click-through rates, driving traffic to their website and generating leads for new and used equipment sales. Analytics from email campaigns provide insights to improve content and measure ROI.
iPhones: Markets, Marketing, Development and researchchrisvanaart
1. The document discusses mobile applications and technologies, including killer apps, stakeholders in mobile app development, and examples of mobile apps in different domains.
2. It also covers research topics like developing a mobile cultural heritage guide using location awareness and semantic search of linked open data.
3. The document provides an example of developing a mobile app to find points of interest near the user's location in Amsterdam using geolocation and semantic data from different sources.
The Digital Advertising EcoSystem of 2014: 7 Trends, Forecasts, and PredictionsAdClarity
Forty Seven Billion Dollars will be spent on digital media in 2014. Will you be profiting from it? Exploring the trends, forecasts, and prediction of this enormous industry will help you stay ahead of your competitors and get your fair share of the digital advertising pie.
A Digital Experience Platform (DXP) is an integrated set of technologies that supports the composition, management, delivery, and optimization of contextualized digital experiences across multiple channels. It aims to meet the needs of developers in creating flexible content types and APIs, marketers in personalizing content and optimizing experiences, and managers in coordinating work and controlling access. While some DXP features like APIs and analytics integrate well with WordPress, it lacks consistent tools for experiences across contexts and channels out of the box compared to dedicated DXPs. The advent of DXPs poses a challenge for WordPress to provide more robust user and admin experiences.
Anonymous video analytics (AVA) technology uses sensors and software to detect the presence of individuals in front of digital screens without identifying or tracking them. It analyzes characteristics like age and gender to provide insights into viewing audiences. While not identifying individuals, some have privacy concerns about any data collection. Vendors and guidelines recommend transparency about AVA's use and collecting only anonymous aggregate data to address these concerns. AVA allows customizing content and measuring effectiveness in a privacy-respecting way.
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
Not sure exactly the year this was created - 2000 or 2001 - it was an internal Agency presentation explaining what we did in the interactive division.
Favorite bits are the stuff on interactive brand and digital customer.
- Mobile is a unique platform that allows users to both consume and create content anywhere at any time based on their location, intent, and context. This shifts the value from content consumption to harnessing collective intelligence and capturing user-generated content.
- A new digital business model is emerging where user data is a commodity that is collected, stored, analyzed, and used to create value. However, this raises issues around privacy, risk, trust, and who owns the digital identity and data of the user.
- Strategies need to focus on building these new concepts of privacy capital, risk capital, and trust capital in order to encourage users to engage more and receive better personalized services. The value will be retained by those
K4b Technology Innovation — Trends and Opportunities.pptxSelvam Shahraswaty
This document discusses emerging technology trends and opportunities for innovation in several areas:
1) Artificial intelligence is making rapid progress and will continue to power more intelligent digital assistants, personalized experiences, and solutions to problems like fake news.
2) Natural user interfaces using voice, vision, touch and other senses will enable more seamless, personalized interactions through technologies like virtual assistants.
3) Virtual and augmented reality technologies are expanding into new applications in education, healthcare, social media and more. There are significant opportunities for innovative new experiences and content.
Top 5 Marketing Trends in Real Estate in 2022Pin Click
The slides were used for a webinar in Amity Bangalore, covering the top marketing trends for real estate. The slides refer to content in the marketing trends 2022 report by Deloitte
The future of Content management when the mobile Broadcasts Intent Tony Fish
Mobile has many advantages and new ones keep appearing. Given that the mobile is available at the point of inspiration we have learnt to capture content and share it……
The mobile is also available at our point of need.
The market structure today for need is based on the ability to deliver relevant search based on context but this is being challenged by intent. Aka CMS and CRM
Intent is where the user is in control.
The user broadcasts what they need and local providers bid to meet the need. This is a significant change that will find it place and it will affect how companies offer and deliver services.
A GUIDE TO SURVIVING A FICTION INFUSED FUTUREMiel Van Opstal
Keynote on the future of marketing in an era where virtual worlds and physically enhanced realities define a consumer's identity by matching behavioral observations and contextual
data to turn them into a profile built out of statistical correlations.
This new reality requires marketers, brands and companies to design for always-on, continuous and assistive engagement. The consumer journey must be rebuilt.
The document provides an introduction to digital marketing concepts for traditional marketers and agencies. It discusses how consumers have changed and now expect to engage with brands through two-way conversations rather than one-way advertising. It emphasizes that successful digital marketing involves creating conversations with consumers by appealing to them on an emotional level and giving them stories worth sharing with others through word-of-mouth. It also outlines key concepts like user-centered design, microsites, analytics and the importance of a balanced team with the right skills to implement these strategies effectively.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
The document discusses customer relationship management (CRM) and how it has evolved with the rise of social media and more informed, connected customers. CRM used to focus on moving customers through a sales funnel, but now emphasizes engaging with customers through conversations on social platforms. Effective CRM requires listening to customers, responding to their needs, and providing value through collaborative, trusted discussions across online and offline channels.
Future of conversational commerce july 2018 lr-compressedFuture Agenda
From Alexa and Siri to the use of chatbots as part of customer service, conversational commerce is already present for many in our everyday lives. This summary PPT examines what has enabled the recent rise, the state of play today, how might it evolve in the future and what the implications are for organisations.
Conversational Commerce Today
As part of work to support Mastercard’s thought leadership position on the Future of Conversational Commerce, unveiled at Money 2020 in June 2018, Future Agenda conducted desk research and a series of expert conversations to better understand the current state of play and to uncover emerging shifts of note.
The future of trusted conversational commerce will be shaped by three inter-related themes. These are:
1. Enhanced Customer Experience - As conversational commerce meets proof points of viability, feasibility and desirability
2. Being Human - As bots (and humans) become more informed, more natural and more helpful, powered by real-time AI and fuelled by organisation-wide accessible flows of data. NLP improvements add other ‘human’ psychological elements, e.g. hesitance.
3. Data’s Richness - As the economic imperative to identify and make best use of data – whether generated or procured from multiple sources - remains at the heart of ecommerce activities. With pervasive AI in place, it’s the data, not the engine that differentiates.
The essence of putting digital at work in a ‘transformative’ way is to ensure that data and insight are embedded into an automated process that connects divisions, back office and front office to eliminate manual processes and more effectively engage customers, partners or employees. With advances in machine learning, prescriptive analytics and mobile practices, businesses have the tools to re-design their customer experiences and deliver contextualized, self-directed journeys across all channels that foster loyalty and encourage advocacy. This session will review the components of an effective digital platform alongside the new technologies available to gather customer data, analyze it and derive actionable insights for individual customer’s experience optimization.
This PDF provides a comprehensive exploration of the evolving landscape of sales lead generation, highlighting key trends and predictions. It covers topics such as AI-powered solutions, social media dominance, video content, data privacy, and the integration of emerging technologies. A valuable resource for businesses looking to stay ahead in the world of lead generation.
The document discusses how the Internet of Things (IoT) enables personalization through collecting data from connected devices that make up a person's "digital shadow". This data can be used for predictive analytics to understand customer needs and behaviors better than before in order to personalize their experiences. Examples are provided of how various companies are using IoT data and analytics to improve customer engagement and business insights.
The document discusses the evolution of the web from Web 1.0 to Web 2.0. It describes some of the key features of Web 2.0, including using the web as a platform, harnessing collective intelligence through user contributions, and moving beyond traditional software release cycles. Several examples of innovative Web 2.0 startups are provided that demonstrate new design patterns like leveraging user-generated content and allowing perpetual improvement through frequent updates.
Innovation processes over the last 30 years.
What is changing fast now?
Exponential Tech
Ubiquitous Connectivity
Urbanization/Ageing
Digital Healthcare
How to prevent being disrupted?
What do you need to change?
Options for the new innovation set up
Impacts on the company/functions
A solution, e.g Bus Model to suit your company
Ideation/New Concepts/Portfolio generation
Team effectiveness, trust, productivity, results
Transformation execution
Global Rollout/Portfolio mgt
ICMAI Pune Digital Transformation and Data ScienceNiraj Vaidya
This document provides a summary of a presentation on digital transformation. It acknowledges that the content was compiled from various public sources for educational purposes without claiming copyright. Digital transformation has already begun to change how businesses operate and engage with customers. Key aspects include the digital customer journey, digital business operations, and digital foundations. Technologies like cloud computing, big data analytics, artificial intelligence, machine learning, internet of things, and digital platforms are driving new business models and opportunities for creating value.
The document discusses current and future trends in digital technology including the evolution of the web from Web 1.0 to 3.0, augmented and virtual reality, the mobile web, and social content. It covers how these trends are shaping the "culture of now" and discusses opportunities in digital marketing and careers related to these technologies.
- Create a Networked, Outward looking Innovation Culture
- Monitor technology breakthroughs, major customer behavior changes and experiment to find solutions.
- Search actively for new business models
-............
The document discusses the future of customer care and different models for providing customer support. It analyzes machine, human, individual and community-based approaches as well as self-service, smart care, customer support and communal support. Specific technologies and trends are also examined, including predictive assistants, artificial agents, video vaults, little data, network narratives, mobile communities, gamification and more. The future of customer care is seen as relying more on new technologies but also understanding customers at an individual level.
Futurelive is an entrepreneurial venture and a startup digital marketing company which engages with customers to build up their digital brand. The company specializes in Digital Brand Development, Digital Marketing and Digital Media Management. It capitalizes on Web 2 technologies in Engaging and leveraging virtual platforms to create a Digital Advocacy through Web and Mobile services for its customers to achieve Marketing Edge
Similar to Next Generation Internet Marketing-Transformational Customer Experience (20)
Managing Customer Data in the Financial Services OrganisationCustomer Centria
CC SingleView is a customer data management solution that helps financial services organizations achieve a single customer view across all business lines and channels. It does this through a 4-step approach: 1) Understanding an organization's data sources and quality, 2) Transforming data challenges through enrichment and standardization, 3) Identifying duplicate customer records to have a unified view, 4) Unifying all customer data and relationships into a single system of record. This comprehensive view of customers helps organizations reduce costs, increase cross-sell opportunities, and make more informed strategic decisions.
Data De-duplication and Unified View Creation with CC SingleViewCustomer Centria
CC Singleview - a powerful data preparation software that helps marketers gain a holistic
view of their customers while allowing them to transform large amounts of data into
cost-effective, highly targeted and marketable data with minimal IT intervention.
This factsheet takes you through the journey of discovering the customer within your data.
Presenting the second paper in the series 'Multi-channel Customer Management' that delves deep into the design, deployment, coordination, and evaluation of customer interaction channels enterprises can and should leverage.
The finale of our series features the growing challenge of dealing with a multi-channel response interface, and how to streamline the data landing on your plate from various sources.
The national debate over Foreign Direct Investment (FDI) in retail in India is heating up with each passing
day. Even as opposing views clash from different centers of the society, FDI in retail is no doubt a matter of
contemplation, and cannot be rejected without a fair amount of thinking and reasoning. While the decision
makers battle it out on FDI in retail, this document presents a bird's eye view of the proposed move, and what it means for the consumers, marketers, suppliers and the country.
QR Codes: Transforming Consumer-Brand InteractionsCustomer Centria
Reaching a consumer has never been easier for companies – they have tried placing a huge hoarding in the sky, spend crores on a TVC, and invested considerable time, energy and money to take its brand to the remotest corners of the world. And then the wave of social media revolutionised consumer-brand interaction. And today we are not even talking, we just scan and click...Quick Response (QR) code is the word! The marketing circles have started embracing this technology with lot of zest and enthusiasm. Some experts still wait for every chance to write it off as a passing fad, even as the technology is being picked up rapidly by companies globally to send a message to the consumer. The crucial question – are QR codes an emerging trend to stay alive for some decades, or will they be gone by this time next year? If the recent developments, innovations and results QR Codes have shown are anything to go by, be rest assured well be scanning at least 10 times more QR codes by this time next year.
Social Media Evolution: Impact of new Facebook on MarketersCustomer Centria
Facebook has made significant changes to how brands can engage with customers. The "Like" button is less important, and brands must provide compelling content to be part of meaningful customer conversations. Those with relevant content can better engage customers through new tools like user timelines and Facebook apps. Marketers face new challenges in utilizing the updated Facebook features to strengthen interactions with fans and drive viral sharing of content. Leveraging customer data from social media interactions will be key to succeeding in this new environment.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
ICICI Bank: Fueling Interactive Marketing through AnalyticsCustomer Centria
The document sheds light on the needs of today's consumers; the marketing paradox and consumer touch points. Communication through various channels.
The document also elaborates on the concept of Marketing as a bridge, Customer Experience Management and the Customer Analytics framework.
Latency, Need based marketing, Channel innovation and the optimization process is also mentioned in the document.
The financial meltdown of 2008 led to millions of customers losing faith in the banking system. The article gives a deep insight into how Indian banks can harness social media - use it to rebuild this lost trust, while creating an interactive and enriching customer experience.
The document discusses how digital technologies are transforming customer engagement and experiences. It notes the increasing complexity of engaging consumers across more channels, devices, and online networks. It then describes how a customer engagement platform can analyze customer data and interactions to better understand customers and enable personalized, multi-channel marketing programs and experiences. Examples are provided of how such a platform was used to improve campaigns for an automaker and eBay. The platform aims to listen to what customers say online and drive engagement through interactive marketing, virtual experiences, and dynamic content.
Fluttercon 2024: Showing that you care about security - OpenSSF Scorecards fo...Chris Swan
Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge.
You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter.
The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.
How Netflix Builds High Performance Applications at Global ScaleScyllaDB
We all want to build applications that are blazingly fast. We also want to scale them to users all over the world. Can the two happen together? Can users in the slowest of environments also get a fast experience? Learn how we do this at Netflix: how we understand every user's needs and preferences and build high performance applications that work for every user, every time.
Video traffic on the Internet is constantly growing; networked multimedia applications consume a predominant share of the available Internet bandwidth. A major technical breakthrough and enabler in multimedia systems research and of industrial networked multimedia services certainly was the HTTP Adaptive Streaming (HAS) technique. This resulted in the standardization of MPEG Dynamic Adaptive Streaming over HTTP (MPEG-DASH) which, together with HTTP Live Streaming (HLS), is widely used for multimedia delivery in today’s networks. Existing challenges in multimedia systems research deal with the trade-off between (i) the ever-increasing content complexity, (ii) various requirements with respect to time (most importantly, latency), and (iii) quality of experience (QoE). Optimizing towards one aspect usually negatively impacts at least one of the other two aspects if not both. This situation sets the stage for our research work in the ATHENA Christian Doppler (CD) Laboratory (Adaptive Streaming over HTTP and Emerging Networked Multimedia Services; https://athena.itec.aau.at/), jointly funded by public sources and industry. In this talk, we will present selected novel approaches and research results of the first year of the ATHENA CD Lab’s operation. We will highlight HAS-related research on (i) multimedia content provisioning (machine learning for video encoding); (ii) multimedia content delivery (support of edge processing and virtualized network functions for video networking); (iii) multimedia content consumption and end-to-end aspects (player-triggered segment retransmissions to improve video playout quality); and (iv) novel QoE investigations (adaptive point cloud streaming). We will also put the work into the context of international multimedia systems research.
Implementations of Fused Deposition Modeling in real worldEmerging Tech
The presentation showcases the diverse real-world applications of Fused Deposition Modeling (FDM) across multiple industries:
1. **Manufacturing**: FDM is utilized in manufacturing for rapid prototyping, creating custom tools and fixtures, and producing functional end-use parts. Companies leverage its cost-effectiveness and flexibility to streamline production processes.
2. **Medical**: In the medical field, FDM is used to create patient-specific anatomical models, surgical guides, and prosthetics. Its ability to produce precise and biocompatible parts supports advancements in personalized healthcare solutions.
3. **Education**: FDM plays a crucial role in education by enabling students to learn about design and engineering through hands-on 3D printing projects. It promotes innovation and practical skill development in STEM disciplines.
4. **Science**: Researchers use FDM to prototype equipment for scientific experiments, build custom laboratory tools, and create models for visualization and testing purposes. It facilitates rapid iteration and customization in scientific endeavors.
5. **Automotive**: Automotive manufacturers employ FDM for prototyping vehicle components, tooling for assembly lines, and customized parts. It speeds up the design validation process and enhances efficiency in automotive engineering.
6. **Consumer Electronics**: FDM is utilized in consumer electronics for designing and prototyping product enclosures, casings, and internal components. It enables rapid iteration and customization to meet evolving consumer demands.
7. **Robotics**: Robotics engineers leverage FDM to prototype robot parts, create lightweight and durable components, and customize robot designs for specific applications. It supports innovation and optimization in robotic systems.
8. **Aerospace**: In aerospace, FDM is used to manufacture lightweight parts, complex geometries, and prototypes of aircraft components. It contributes to cost reduction, faster production cycles, and weight savings in aerospace engineering.
9. **Architecture**: Architects utilize FDM for creating detailed architectural models, prototypes of building components, and intricate designs. It aids in visualizing concepts, testing structural integrity, and communicating design ideas effectively.
Each industry example demonstrates how FDM enhances innovation, accelerates product development, and addresses specific challenges through advanced manufacturing capabilities.
GDG Cloud Southlake #34: Neatsun Ziv: Automating AppsecJames Anderson
The lecture titled "Automating AppSec" delves into the critical challenges associated with manual application security (AppSec) processes and outlines strategic approaches for incorporating automation to enhance efficiency, accuracy, and scalability. The lecture is structured to highlight the inherent difficulties in traditional AppSec practices, emphasizing the labor-intensive triage of issues, the complexity of identifying responsible owners for security flaws, and the challenges of implementing security checks within CI/CD pipelines. Furthermore, it provides actionable insights on automating these processes to not only mitigate these pains but also to enable a more proactive and scalable security posture within development cycles.
The Pains of Manual AppSec:
This section will explore the time-consuming and error-prone nature of manually triaging security issues, including the difficulty of prioritizing vulnerabilities based on their actual risk to the organization. It will also discuss the challenges in determining ownership for remediation tasks, a process often complicated by cross-functional teams and microservices architectures. Additionally, the inefficiencies of manual checks within CI/CD gates will be examined, highlighting how they can delay deployments and introduce security risks.
Automating CI/CD Gates:
Here, the focus shifts to the automation of security within the CI/CD pipelines. The lecture will cover methods to seamlessly integrate security tools that automatically scan for vulnerabilities as part of the build process, thereby ensuring that security is a core component of the development lifecycle. Strategies for configuring automated gates that can block or flag builds based on the severity of detected issues will be discussed, ensuring that only secure code progresses through the pipeline.
Triaging Issues with Automation:
This segment addresses how automation can be leveraged to intelligently triage and prioritize security issues. It will cover technologies and methodologies for automatically assessing the context and potential impact of vulnerabilities, facilitating quicker and more accurate decision-making. The use of automated alerting and reporting mechanisms to ensure the right stakeholders are informed in a timely manner will also be discussed.
Identifying Ownership Automatically:
Automating the process of identifying who owns the responsibility for fixing specific security issues is critical for efficient remediation. This part of the lecture will explore tools and practices for mapping vulnerabilities to code owners, leveraging version control and project management tools.
Three Tips to Scale the Shift Left Program:
Finally, the lecture will offer three practical tips for organizations looking to scale their Shift Left security programs. These will include recommendations on fostering a security culture within development teams, employing DevSecOps principles to integrate security throughout the development
Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Em...Erasmo Purificato
Slide of the tutorial entitled "Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Emerging Trends" held at UMAP'24: 32nd ACM Conference on User Modeling, Adaptation and Personalization (July 1, 2024 | Cagliari, Italy)
Transcript: Details of description part II: Describing images in practice - T...BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
Link to presentation recording and slides: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/
Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
Scaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - MydbopsMydbops
This presentation, delivered at the Postgres Bangalore (PGBLR) Meetup-2 on June 29th, 2024, dives deep into connection pooling for PostgreSQL databases. Aakash M, a PostgreSQL Tech Lead at Mydbops, explores the challenges of managing numerous connections and explains how connection pooling optimizes performance and resource utilization.
Key Takeaways:
* Understand why connection pooling is essential for high-traffic applications
* Explore various connection poolers available for PostgreSQL, including pgbouncer
* Learn the configuration options and functionalities of pgbouncer
* Discover best practices for monitoring and troubleshooting connection pooling setups
* Gain insights into real-world use cases and considerations for production environments
This presentation is ideal for:
* Database administrators (DBAs)
* Developers working with PostgreSQL
* DevOps engineers
* Anyone interested in optimizing PostgreSQL performance
Contact info@mydbops.com for PostgreSQL Managed, Consulting and Remote DBA Services
INDIAN AIR FORCE FIGHTER PLANES LIST.pdfjackson110191
These fighter aircraft have uses outside of traditional combat situations. They are essential in defending India's territorial integrity, averting dangers, and delivering aid to those in need during natural calamities. Additionally, the IAF improves its interoperability and fortifies international military alliances by working together and conducting joint exercises with other air forces.
What's Next Web Development Trends to Watch.pdfSeasiaInfotech2
Explore the latest advancements and upcoming innovations in web development with our guide to the trends shaping the future of digital experiences. Read our article today for more information.
Are you interested in learning about creating an attractive website? Here it is! Take part in the challenge that will broaden your knowledge about creating cool websites! Don't miss this opportunity, only in "Redesign Challenge"!
6. Scientists at CERN have developed a new network dubbed the ‘grid’ which is capable of downloading at speeds almost 10,000 times faster than a typical broadband internet connection.
7. Soon we will have the processing power and all the other required technologies to present to both your unconscious and conscious minds a model world that is indistinguishable from the real world.
13. customer centria Technology Interactive Analytics Forrester is calling it the SPLINTERNET Tha golden age of the Web 1999-2004 2005-2009 2010 and beyond The Splinternet Dot Com Boom Social Computing AOL,CompuServe, And Prodigy exist in separate,closed environments. Users access content within a single environment. Email develops. Open Internet standards publish creating the World Wide Web. Search engines develop to catalog Web content. PC and Web browser become primary internet access methods. Online commerce flourishes Primary media consumption shifts online. Pay-per-click search ads emerge. Consumers prioritize social motivations. Consumers support each other without institutional help. New sites, features, and devices facilitate social behaviors. Users connect via multiple devices. Social online experiences line behind user log-in. Devices and sites have proprietary content and tech standards. 1989-1993 1994-1998 Pre-Internet Early Internet
14. customer centria Technology Interactive Analytics Platform characteristics: Internet Splinternet From Internet To Splinternet
16. customer centria Technology Interactive Analytics Spent : Sex, Evolution And Consumer Behaviour . Marketers …."still believe that premium products are bought to display wealth, status, and taste,…… … .and they miss the deeper mental traits that people are actually wired to display – traits such as kindness, intelligence, and creativity.” This, Miller claims, limits their success rate.” … And on the other hand Miller talks about how we as “FIT” humans Seek out other humans of the same “FIT’ not just physical but socially….
17. customer centria Technology Interactive Analytics .. And we relate to tribes and communities. Because they conform to the basic Human “fitments” of Love, Intelligence, Kindness and Creativity
18. customer centria Technology Interactive Analytics Technology, Customer, Environment The convergence and its Impact
23. customer centria Technology Interactive Analytics Will the Real Slim Shady Please stand up! Today Anonymity Is TRANSFORMING To Expression
24. customer centria Technology Interactive Analytics The Challenge of course is the search of the Right answers : The Final Frontier….
25. customer centria Technology Interactive Analytics Getting it right in the relevant mix Changing technology landscapes More channel options More device choices More content choices More networks online and virtual Changing consumer preferences
26. customer centria Technology Interactive Analytics Today we do BI & Customer Analytics We have Databases of Transactions We have Databases of Interactions – clicks, visits, views, registrations. Knowing that they’re talking to us.….amongst us
27. customer centria Technology Interactive Analytics ..but Is there a need to shift perspectives? from Customer Data … … ..to that of Human Expressions, Intentions and Desires
28. customer centria Technology Interactive Analytics Spent : Sex, Evolution And Consumer Behaviour . Marketers …."still believe that premium products are bought to display wealth, status, and taste,…… … .and they miss the deeper mental traits that people are actually wired to display – traits such as kindness, intelligence, and creativity.” This, Miller claims, limits their success rate. … Miller also talks about how we as “FIT” humans seek out other humans of the same “FIT’ not just physical but socially….
29. customer centria Technology Interactive Analytics .. Why do we relate to cliques, gangs, tribes, communities? Because they conform to the basic Human “fitments” of Love, Intelligence, Kindness and Creativity
30. customer centria Technology Interactive Analytics So lets Listen….. A world of Intelligence from within and outside Today: Pull Web intelligence Traditional Web channels Emerging Web channels Offline data Web analytics platform Search Display advertising Site Email Trageting Campaigns Customer data Social Applications Moblie Video Widgets Web intelligence CRM Enterprise data warehouse Customer database A/B testing Multivariate testing Behavioral targeting Tomorrow: Push Web intelligence Multichannel marketing Marketing laboratory
31. ..the Final Frontier To seek out new Insight, new tribes and new communities and boldly go where few Marketers has gone before! Network of People vs Network of pages
32. customer centria Technology Interactive Analytics … and how does his transform? Consumption Choice Contact List Selling Brand Advocates Time Bound Empirical Opportunity Conversation Friends List Placing Ideas Peer Advocates Happily ever After Experiential Lasting Trust & Loyalty
33. customer centria Technology Interactive Analytics Which means we have the ability…. To be able to Engage To enable bonds based on high levels of friendship, high levels of social liquidity and high levels of Trust The Transformational Customer Experience
34. customer centria Technology Interactive Analytics And to execute by creating Experiential Online Environments and Virtual Social Spaces and Worlds. For Real!
36. customer centria Technology Interactive Analytics where you meet friends, hang out, belong, without alienation Where you LIVE FOR REAL In shared spaces, shared experiences Building trust and lasting Relationships Experiences which Are Immersive
41. Unprecedented possibilities : Dynamic Friend Matching Engine The system identifies similar users & polar users. With additional points for making friends with polar users & users beyond two degrees of separation. Dynamic scoring engine defined for friends recommendation Explorer (L3) Depending on number of easter eggs found Fashionista (L3) Depending on level of avatar customization Socializer (L1) Depending on the number of friends AOK (L2) Depends on time spent in-world. Always on Keyboard (as against AFK) Tamer (L4) Depending on number of pets tamed and time spent with pets Gamer (L2) Depending on number of quests completed