Online decision making process

The document discusses the components of communication and designing persuasive communications. It outlines the basic communication model which includes the message initiator, sender, receiver, medium, message, and target audience. It also discusses designing message strategy by considering the target audience, media strategy, and message structure and presentation. Effective communication involves understanding source credibility, message framing, order effects, repetition, and using emotional appeals appropriately based on the audience and product.

This document discusses building and sustaining relationships in retailing. It covers defining value from both the customer and channel perspectives, examining the differences between goods and services retailers, and the impact of technology. It emphasizes that value is the perception of benefits versus price. Retailers must nurture customer relationships through augmented services and analyze customer bases. Effective category management and sharing data with suppliers contributes to strong channel relationships. Services retailing has unique characteristics around intangibility, inseparability, perishability and variability that impact customer perceptions.

E-business refers to conducting business online through e-commerce. There are different models of e-business including business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), and consumer-to-consumer (C2C). Companies use strategies like online marketing, sales, procurement, and customer service to succeed in e-business. Security and privacy are important for building customer trust in e-commerce transactions. Organizations can access the internet through intranets, extranets, portals, and kiosks.

Participants in IMC can be divided in five major groups- Advertisers or Client Advertising agencies. Media organizations. Marketing communication specialist organizations. Collateral services.

Attitude, nature of attitude, factors of attitude, consumer attitude, components of attitude, structural models of attitude, issues in formation of attitude, conclusion

The document discusses product mix in detail, beginning with definitions of a product and the key components of a product mix. It then provides examples of ITC's diverse product portfolio across various business segments including FMCG (foods, cigarettes, lifestyle retail, stationery, personal care, safety matches, agarbathis), paper and packaging, and agriculture. Within FMCG, it delves into the various brands and product varieties offered by ITC in food products (Aashirvaad, Sunfeast, Candyman, Bingo), cigarettes, lifestyle retail, stationery, personal care, and kitchen foods.

This document discusses omnichannel marketing, which creates a seamless customer experience across multiple marketing channels. Omnichannel marketing is an evolution of traditional multichannel marketing by making each channel aware of customer interactions on other channels. The document provides examples of omnichannel strategies from Target, Nordstrom, and Starbucks. It also discusses how omnichannel approaches are better meeting customer expectations and can provide a competitive advantage over companies that are not as integrated across channels.

Consumer Attitude Formation and change Attitude What Are Attitudes? Structural Models of Attitudes Tricomponent Attitude Model Multiattribute Attitude Models A Simplified Version of the Theory of Reasoned Action Theory of Trying to Consume Attitude-Toward-the-Ad Model Changing the Basic Motivational Function Elaboration Likelihood Model (ELM)

The Nicosia Model of Consumer Behaviour describes a circular flow of influences between a firm's marketing activities, a consumer's psychological attributes and decision-making process, and their experience using a product. It contains four major components: 1) a firm's attributes, communications and a consumer's psychological attributes 2) a consumer's search and evaluation of alternatives 3) their motivated purchase act and 4) storage or use of the product. Fair & Lovely is a skin lightening cream that aims to influence consumers' psychological attributes and motivate their purchase through marketing communications about its skin lightening benefits.

This document discusses various theories of consumer learning. It begins by defining consumer learning as how individuals acquire knowledge and experience about purchase and consumption that they apply to future behaviors. It then outlines the key elements of consumer learning: motivation, cues, response, and reinforcement. It also discusses different behavioral learning theories, including classical and instrumental conditioning. Classical conditioning involves pairing a stimulus with a response, while instrumental conditioning involves learning through rewards and punishments. The document also covers observational learning, cognitive learning theory involving problem solving, and involvement theory related to the relevance of purchases and central vs. peripheral routes to persuasion for high vs low involvement decisions.

The document discusses four models of consumer behavior: 1. The economic model views consumers as making rational choices to maximize benefits while minimizing costs based on economic factors like price and income. 2. The learning model sees behavior as shaped by innate and learned needs that products can be associated with to drive consumption. 3. The psychoanalytic model incorporates the conscious and subconscious influences on decisions, including hidden symbols that can impact brand preferences. 4. The sociological model examines the impact of social roles and cultural influences on what and how consumers purchase.

This document discusses customer relationship management (CRM) strategies and implementation. It covers CRM strategy topics like understanding customer needs, reducing churn, and increasing revenue. It also discusses CRM implementation topics like planning, product selection, data migration, and hosting. The overall document provides guidance on developing a comprehensive CRM strategy and successfully implementing a CRM system.

Family is defined as two or more related individuals living together. There are two types of households - family households consisting of related individuals, and institutional households like hostels. Families provide economic support, emotional support, social relationships, morals/values, and more. There are traditional family types like nuclear families and extended families, as well as new types like blended families and single parent families. A family's purchasing decisions are influenced by its stage in the family life cycle, which includes stages like newly married, parenthood, and post-parenthood. Roles in family decision making include influencers, deciders, buyers, and users. Decisions are made through processes like bargaining, authority, or reasoning.

The Consumer Research Process The Importance of the Consumer Research Process Largely Influenced by Psychology, sociology, and anthropology Developing Research Objectives Secondary Data Designing Primary research Qualitative Collection Method Depth Interview

The document discusses various topics related to channel relationships, including types of channel relationships, channel control, channel power, and conflict management. It defines discrete and rational exchange relationships. It also describes sources of power and different negotiation strategies like accommodating, avoiding, compromising, and competing. The document provides case studies on conflicts between Johnson & Johnson and stockists and between Cadbury and Future Group over pricing.

This document discusses various models of consumer behavior including traditional models like the economic, learning, and psychoanalytic models as well as contemporary models like the Howard Sheth, Nicosia, Webster and Wind, and Engel, Blackwell and Minard models. It provides details on key aspects of each model such as their assumptions, variables, decision processes, and limitations. The economic model views consumers as rational decision makers seeking to maximize utility within constraints. The learning model examines how experiences shape consumer behavior. Contemporary models offer more holistic perspectives that integrate additional influences.

The document discusses consumer buying behavior and factors that influence purchase decisions. It covers various models of consumer behavior including the economic model, learning model, psychoanalytical model, and sociological model. It also discusses Maslow's hierarchy of needs, characteristics affecting consumer behavior, motives, habits, the buying process, and factors like culture, social groups, and personality that influence consumer decisions. Finally, it analyzes the Indian consumer market and classifications based on economic status.

This document is a dissertation report submitted in partial fulfillment of the requirements for a Master's degree in Business Administration. The report examines consumer behavior towards online shopping in Maharashtra, India. It begins with an introduction on the growth of online shopping in India and how the internet has changed consumer purchasing habits. The objectives of the study are then outlined, followed by a literature review on previous research conducted on topics related to online shopping behavior. Relevant consumer behavior theories and definitions of key terms like online shopping are also presented. The report provides an overview of major online shopping websites in India and segments consumer behaviors towards online shopping. Influential factors on online shopping are also discussed.