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Last lesson you conducted to research into your 
audience. This was secondary research. 
What do you think Primary Research is and can 
you think of any examples?
Know – The differences between open and closed 
questions. 
Know – The difference between and qualitative 
and quantitative data. 
Understand – How to structure a questionnaire for 
coursework. 
Do – Create your questionnaire applying you 
knowledge and understanding.
Open & Closed Questions 
• Open-ended questions are ones that require more than one word 
answers. The answers could come in the form of a list, a few 
sentences or something longer such as a speech, paragraph or essay. 
• Closed questions are questions that require simple yes or no answers. 
What type of question is this? 
Is four plus four equal to eight?
Open & Closed Activity 
• Sort the questions into those that are open and those that are closed. 
• Extension – write one open and one closed question.

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The document outlines a scoring system for answering questions on an exam, where students can score between 1/3 and 5/3 for their answers. It instructs students to organize the order of questions they will answer, and to answer one at a time for marking before moving to the next. A table is included to track student scores on questions.

solo taxonomyrevisioneducation
Qualitative & Quantitative Data 
Quantitative 
• Deals with numbers. 
• Data which can be measured. 
• Length, height, area, volume, 
weight, speed, time, 
temperature, humidity, sound 
levels, cost, members, ages, 
etc. 
• Quantitative → Quantity 
Qualitative 
• Deals with descriptions. 
• Data can be observed but not 
measured. 
• Colours, textures, smells, 
tastes, appearance, beauty, 
etc. 
• Qualitative → Quality
Qualitative & Quantitative Data Activity 
Separate the information below into qualitative and quantitative 
data. 
The can is red with a white stripe, it is 11cm tall. The 
appearance of the drink is dark in colour and is best 
served at 3 degrees celsius. The taste is unique and 
has a distinct smell. Each can has 330mls of fluid. A 
can costs 70p.
Student Questionnaire Example – Good but too many Quantitative questions.
Create your own questionnaire 
• Your questionnaire should focus on what people want to see and 
what appeals to them. 
• Your questions should require answers to be detailed, for example: 
What aspects of this film opening are interesting? 
• Try to include both qualitative and quantitative questions and open 
and closed questions. 
• You will show your audience an example magazine or opening 
alongside the questionnaire to give them something to focus their 
answers on.

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The document discusses various aspects of writing and correcting communicative language exams, including: 1. It provides an overview of topics like what skills to test, test formats, and correction techniques. 2. It discusses the benefits of using exam banks which can provide more standardization and criteria. 3. It offers guidance on determining exam sections, point values, and balancing accuracy and fluency, production and recognition, and objective and subjective questions.

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Hot Seat 
• On the computer screen you should display: 
• The questions 
• The magazine or film that relates to the questions 
• PhotoBooth 
• You are going to ‘hot seat’ around the room answering each others 
questionnaires as video responses. You have 4 minutes to answer 1 
questionnaire and you answer 5 overall. 
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Primary Audience Research

  • 1. Last lesson you conducted to research into your audience. This was secondary research. What do you think Primary Research is and can you think of any examples?
  • 2. Know – The differences between open and closed questions. Know – The difference between and qualitative and quantitative data. Understand – How to structure a questionnaire for coursework. Do – Create your questionnaire applying you knowledge and understanding.
  • 3. Open & Closed Questions • Open-ended questions are ones that require more than one word answers. The answers could come in the form of a list, a few sentences or something longer such as a speech, paragraph or essay. • Closed questions are questions that require simple yes or no answers. What type of question is this? Is four plus four equal to eight?
  • 4. Open & Closed Activity • Sort the questions into those that are open and those that are closed. • Extension – write one open and one closed question.
  • 5. Qualitative & Quantitative Data Quantitative • Deals with numbers. • Data which can be measured. • Length, height, area, volume, weight, speed, time, temperature, humidity, sound levels, cost, members, ages, etc. • Quantitative → Quantity Qualitative • Deals with descriptions. • Data can be observed but not measured. • Colours, textures, smells, tastes, appearance, beauty, etc. • Qualitative → Quality
  • 6. Qualitative & Quantitative Data Activity Separate the information below into qualitative and quantitative data. The can is red with a white stripe, it is 11cm tall. The appearance of the drink is dark in colour and is best served at 3 degrees celsius. The taste is unique and has a distinct smell. Each can has 330mls of fluid. A can costs 70p.
  • 7. Student Questionnaire Example – Good but too many Quantitative questions.
  • 8. Create your own questionnaire • Your questionnaire should focus on what people want to see and what appeals to them. • Your questions should require answers to be detailed, for example: What aspects of this film opening are interesting? • Try to include both qualitative and quantitative questions and open and closed questions. • You will show your audience an example magazine or opening alongside the questionnaire to give them something to focus their answers on.
  • 9. Hot Seat • On the computer screen you should display: • The questions • The magazine or film that relates to the questions • PhotoBooth • You are going to ‘hot seat’ around the room answering each others questionnaires as video responses. You have 4 minutes to answer 1 questionnaire and you answer 5 overall. • Home Learning – Print 5 more questionnaires and have them completed by hand.
  • 10. Mastermind Specialist area – Primary Audience Research