Question 1 - 5

Media evaluation
By Harry Wright

Question one - Identify conventions
with page layout and genre?

How is my front cover conventional?
My
work
In my production I have tried to make my production work as
conventional as possible, I have done this by constantly looking at
different issues of Kerrang and other rock genre magazines.
I have used a similar font for the masthead which is also in white, I
chose this particular font due to its aggressive looks and rocky feel.
To be more conventional I used very similar colour schemes which I
found on Kerrang issues, I went with using red and yellow alongside
black and white, other colours would have been conventional
however it wouldn’t be too conventional to have a huge variety of
different colours. In terms of page layout, I have given the front
cover a cluttered layout, with the main image over lapping the
masthead. I have followed conventions by not having a background
on the image displayed on the front cover.

How is my contents page conventional?
My
work
Kerrang

This is my contents page I have conventionally used the same colour scheme on
this page to create a house style. The section which states contents , issue and
date are not only in the same place but also a similar font. The black and white
image at the top of the page is black and white as it gives it more of rocky feel.
The use of drums as props fit with the rock genre as they are often a huge part
of a rock song. I used light in this picture to add more depth and field of vision. I
have chosen all the listings based on what is in an already existing rock
magazine. I have also used the same font as the masthead for the writing saying
“TRM THIS WEEK” this is what Kerrang have done.

How is my double page spread
conventional? These two double page spreads are
following the same colours schemes; red,
black and white. They also both feature
a female artist, although male figures
are more popular in the rock genre
females are still out there. I have also
used a dropped capital this is because its
conventional in all magazines and gives a
good professional finish.

Question two – explain how the people in
your magazine have been represented?

Front cover
This is the original image that I have displayed on my front cover. I used this as I feel it
fits the rock genre. This picture is a mid shot as this is convention for the rock to have
this type of image on the front cover. I have made the artist look as though she isn’t
the happiest of people
By being young it could show the immaturity in the
genre, perhaps showing the life of a typically rock star of
being drunk and using drugs.

Contents page
This picture shows the energy that rock artists put into their music, I have
used this image also because of the instrument being a big part of them,
this picture shows this passion. I chose to take this picture at a low angle
to show that the model is big and superior, this is conventional of most
pictures in rock magazines. I cropped part of the image so that the
posters on the door are no longer visible.
I used a male
model to be
represent a
drummer as
most
drummers are
males, this is
conventional.
I used a monochrome
filter as it is
conventional for the
rock genre.
I used a model
who is 18 ,by
having him on
the drums it
shows the
energy and
aggression in
the rock
genre.
The low angle
shows his
powerful.

Double page spread
This is the photo that I used for the
double page spread, this like the
contents page image is taken at a
low angle. By doing the photo at
this angle I have created a
powerful looking music artists.
I used an old church
location as this
created a gloomy and
tensed atmosphere.
I used a sense of
distance to show
that the artist has
independence and
also another way to
show her power.
The location is
dark, not only
does outline the
artist but also
fits with the
conventions of
the rock genre.
By being young
it could show
the immaturity
in the genre,
perhaps
showing the life
of a typically
rock star of
being drunk and
using drugs.

Institutions
What publishing company would you like to distribute your magazine?
The publishing company that would distribute my are Bauer media, they are
based in London and write their magazines in English.
Why would they be suitable?
Bauer media group would be suitable for publishing my magazine, because
from research I have found that they are the company that produce the
Kerrang magazine, which in my opinion is the most like ‘TRM’.
How does your magazine fit into their portfolio of brands?
My magazine will fit into their portfolio of brands as it is focused on the rock
genre which is the same as Kerrang. Bauer media aim to very precise niche
audiences, this is what I've tried to do with ‘TRM aiming it a male teenagers.

What different niche audiences do they target?
From the above images we car see that there are very particular niche images. I feel
that ‘TRM’ would fit in.
From the above images we can see that there are brands aimed at people who like golf,
music from the 60’s and cars, these are all very diverse subjects.

How would Bauer Media be able to help your magazine be successful?
Bauer media group are an already well known and well established company. Bauer
also already have chains of distribution under control so would not need to invest in
much to start selling ‘TRM’.

Question four – Target audience
The demographics for ‘TRM’
is similar to ‘Kerrang’ below
is the media pack for ‘TRM’.
To find out who my target
audience is, I had constructed
a questionnaire to find out how
I should address my magazine.
I chose to use images of
popular rock bands including;
Foo Fighters and Greenday. I've
also included instruments
related to the rock genre and
images of rock festival line ups
and stages.
Lastly I've incorporated
clothing associated with the
rock genre and also symbols
which signify the rock genre, I
found out that my genre like
dark clothing and brands
include converse and vans.
My questionnaire results show that 60%
of my audience were males, all the
respondents liked the magazine they
said it was conventional and that
images were appropriate for the genre.
The majority of the respondents also
said that the choice of clothing was
appropriate.

Front Cover
Question 5 Audience appeal
The colour
scheme I have
used appeals to
the rock
audience and
commonly used
in the rock
genre.
The mid shot
is a very
common shot
used on rock
magazines, I
used it on
mine to
appeal to my
audience.
The vans
brand is
associated
with the rock
genre, I
incorporated
into my
magazine.
Familiar rock
bands on the
front cover are
used to draw in
the audience
Banners are used as they are
popular in the rock genre.

Contents Page
The colour scheme
creates a house
style, this is
because it matches
the front cover.
Large
image at
the top of
the
contents
page is
popular
with the
rock genre.
The use of drums
signifies that its
rock music.
Articles which
include rock
stars are
shown in my
magazine
Long hair and
rocky clothes are
seen on actor
from this shot,
this creates a
rocky feel for my
audience.

Double page spread
Bold font for the
artists name, draws in
the audiences
attention.The use of pull quotes
brake up the pages.
TRM logo
gives a
professional
feel to the
double page
spread.
Dark
clothing
suits the
rock
genre
The left
hand page is
a full image
this is
conventional
for rock
magazines, it
shows a clear
viewing on
the artist.

The following slides show the audience
feedback from my magazine

Question 1 - 5

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