Rural Marketing

This document provides an overview of rural marketing in India. It discusses the evolution of rural marketing, characteristics of rural markets and consumers, potential and challenges. Some key points: 1) Rural marketing has evolved from agricultural marketing to include marketing of consumer goods and services to rural areas. 2) Rural markets are large but scattered, with low literacy and income levels compared to urban areas. 3) The rural consumer market potential is large due to population size, rising incomes, and government initiatives. However, challenges include low purchasing power and infrastructure issues. 4) Strategies to succeed in rural markets include understanding rural needs, distribution through local channels, and communication in local languages. Some companies that have achieved success

742 million Indians constituting 138 million households reside in 6, 38,365 villages (Census, 2001). the size of rural market itself speaks of its potential.The current marketing environment and economic scenario have brought the corporate under contemporary roofs of modern India, which is challenging the current standards of segmenting, targeting and reaching the customers. Realistically, India as a nation has come a long way from the place where only urban population which constitutes 20 per cent of customer base for companies are responsible for 80 per cent of their profits. Also rural markets have acquired significance, as the overall growth of economy has resulted into substantial increase in the purchasing power of the rural communities. A survey by India's premier economic research entity, National Council for Applied Economic Research (NCAER) indicates that rise in rural incomes is keeping pace with the rise in urban incomes.

This document discusses rural marketing of fast-moving consumer goods (FMCG) in India. It notes that the Indian FMCG industry is the fourth largest in India and is estimated to grow to $74 billion by 2018. It faces several challenges in rural areas, including poor transportation infrastructure, lack of warehousing, high packaging costs, low literacy rates, and seasonal demand. However, some companies have found success through products tailored to rural needs, such as low-voltage TVs and hand-cranked radios. Overall, rural marketing in India offers growth opportunities for FMCG companies but requires an understanding of rural consumers' characteristics and challenges.

Intro, Process of Rural Marketing, Significance of Rural Marketing, Rural Consumer, Strategies to capture Rural Market, Marketing Mix, Rural Product Categories & Strategies, Consumer Adoption Process, Branding in Rural India, Fake Brands, Fake Market, Distribution Models - FMGC Companies,NIrma, Durable Goods Companies, Fake Products, Noteworthy Success Stories.

I am glad to share my views on Rural Marketing and it’s opportunities and challenges. - Ravi Guntaka

Business environment is different at different places. With this presentation you'll come to know differences between urban and rural business environments.

The document discusses rural marketing in India. It defines rural marketing and discusses the rural consumer market, including classifications of rural consumers based on economic status. It also covers characteristics of rural consumers and marketing challenges in rural areas. Some key points made include that rural marketing became important after economic liberalization in the 1990s in India, and that understanding rural consumers who differ from urban consumers is a main challenge for marketers. Distribution remains a large problem for reaching rural areas due to infrastructure issues and remoteness. The document also provides examples of successful rural marketing strategies and initiatives by companies like ITC and HUL.

The document provides a brief profile of rural India, highlighting that around 75% of India's population lives in rural villages. It notes that rural India is heterogeneous with many ethnic groups and languages. Around 55% of rural income comes from agriculture. Infrastructure in rural areas lags urban areas, with only around half of rural households having access to electricity. Literacy rates have risen in rural areas but education levels remain lower than in urban centers on average.

Rural India has seen significant growth in connectivity and access to services like cellular networks, satellite TV, internet kiosks, radio, and community radio channels, allowing more effective communication. The rural population also has substantial purchasing power, estimated at over 1 trillion rupees annually. Many companies have launched products, campaigns, and initiatives targeted at rural consumers, focusing on affordability and local needs. These include low-cost smartphones, TVs, appliances, and financial products. Experts say that future growth lies in properly recognizing rural populations as valuable customer markets.

Rural India has been a neglected sector by Corporate world. Because of various challenges like very little incomes, lack of infrastructures, illiteracy levels and media darkness, Rural India was always a no no for Corporates. But in Last 10 years with Indian government increasing its spending, Rural consumers income is increasing. Rural India has surprised all by coming safe from the worst hit recession of human life. HLL , Hero Honda, ITC are reaping benefits of being the first to travel road no one travelled.

This document discusses rural marketing in India. It defines rural marketing and notes that villages make a high contribution to national income mainly through agriculture and related occupations. It outlines several key features of rural Indian markets including traditional customer attitudes, cultural diversity, low incomes, vast scattered markets, seasonal demand, and traditional lifestyles. Infrastructure is also noted to be less developed. Potentials for rural marketing include a growing population, rising literacy and prosperity, changing lifestyles and consumption patterns, and increasing demand for branded products. Overall the document provides an overview of characteristics and opportunities in India's large rural marketing sector.

The document summarizes a rural marketing study conducted in the village of Daruthenga, India. It describes the village's population, infrastructure, and retail landscape. Several large FMCG companies have a presence in Daruthenga, selling products through kirana shops and distribution channels connected to urban markets. The document also discusses characteristics of rural consumers, including brand loyalty and the influence of local reference groups on purchase decisions.

The document discusses segmenting rural consumers and the bases for rural market segmentation. It identifies that rural consumers are heterogeneous and segmentation is needed. It outlines socioeconomic, geographic, psychographic, and consumer behavior factors for segmentation. The Thompson Rural Market Index is also summarized, which assesses rural market potential across 26 factors for 355 districts in India.

this is about the tremendous oppurtunities and challenges that rural india brings for the marketers of today.

- 70% of India's population lives in rural areas, representing a large potential market. However, rural markets face several challenges including lack of infrastructure, low literacy rates, seasonal incomes, cultural differences, and difficulties with distribution and media access. - Some opportunities in rural markets include improving infrastructure, rising literacy rates due to government programs, increased access to credit and communication technologies, and a decline in poverty levels. - Marketers must understand the uniqueness of rural areas to effectively tap into the large rural consumer base in India despite the challenges. With innovative marketing strategies tailored to rural needs, substantial growth can be achieved.

This document discusses rural marketing in India. It defines rural marketing as a two-way process involving the flow of goods from urban to rural areas and vice versa, as well as within rural areas. Rural marketing focuses on agricultural inputs and outputs. The rural market in India has great potential and is large, diverse and scattered. Common products marketed in rural India include consumer goods like soap, batteries, and farm inputs like fertilizers. The rural market is growing in importance due to increasing rural incomes and purchasing power. Many major companies have established rural marketing operations targeting this potential market.

The document discusses opportunities and challenges in the Indian rural market. It outlines objectives related to studying the current rural market scenario in India. It examines the scope, needs, features and importance of rural markets. Some key opportunities in rural markets include rising incomes, improved infrastructure, and changing consumption patterns. However, marketers also face challenges such as low literacy, distribution issues, and seasonal demand fluctuations. Innovative rural marketing practices adopted by companies are also described.

Rural Marketing Strategies Presentations By Rajendran Ananda Krishnan, https://www.facebook.com/ialwaysthinkprettythings