Small Business Marketing Check: Why Content Marketing is Important and How to Make Your Content Viral
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Go into a small dive of why content marketing is important for your business, as well as how to improve your content.
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Small Business Marketing Check: Why Content Marketing is Important and How to Make Your Content Viral
- 2. THE IMPORTANCE OF CONTENT MARKETING AND TIPS TO MAKE YOUR CONTENT VIRAL • With quarantine, job losses and the pandemic happening, people have needed to get creative to make money, thus creating their small businesses. • An important factor when it comes to promoting your business is having great content to showcase your product. I bet you're thinking why do I need great content if my product can speak for itself? Or if you've had your small business running and your content isn't performing as well as it should be, how can you be seen more?
- 3. WHY CONTENT MARKETING MATTERS • According to an article from Bizznapps, content marketing doesn't necessarily mean you need to spend tons of money to promote your products.What needs to happen first is to establish your brand by not pushing on ads but by creating content that is going to be valuable for your audience. Even though, you might not be generating immediate sales at the start, creating content with value is going to be what potential customers are going to be looking for in their research stage. • If they see your content as valuable they might hit the notification button, subscribe or follow your social media pages to see what other quality content is going to benefit them. It's how you're going to ideally create your following. • But with that being said, you also have to establish with how you are going to establish your brand's voice, essentially how you want to speak to your audience.An great tip to note about content marketing by a 2020 Learning Hub article by Andrej Kovačević, "It's important to focus on creating a consistent tone and level of quality because your audience will be identifying your business by every piece of content you produce." • So now that you've established an idea of the content you want to publish and your brand's voice. Next, how do we get your content seen or better yet, viral?
- 4. TIPS ON HOW TO MAKE VIRAL CONTENT • We know that in this crazy world of the digital age, there is so much content around us. All we are trying to do is capture our audience even for a brief second. So how do you stand out from the crowd of the sea of small businesses? • Create a hook and make great visuals. It's important to grab the audience's attention. It can come in many formats, doing the latest trends, creating a trend, making an attention-grabbing caption, the list goes on.As long as you can somehow immediately grab their eye.You're on your way.When it comes to visuals, you have a wide-range of ways to present your product. Either in short video formats like Tik-Tok, Reels,Youtube, images on Instagram, Facebook, etc.You don't have to just to stick to just one type of format. but make it eye-appealing to make them want to learn more or even interactive.
- 5. TIPS ON HOW TO MAKE VIRAL CONTENT • Research other brands. I feel like there has always been this stigma where we can't look at the competition. But if you're new to your business, it's always a good idea to see what your competition is doing. See what's making them successful.What voice, tone and format they are engaging with their audience and demographic, which would be similar to yours. Especially if you hit a roadblock trying to figure out what how to regroup and figure out what isn't going right in your current content marketing strategy. Even though you are researching other brands, make sure to do something different from what the audience is seeing. • Learn from your audience. It's important to know what they like and are also viewing, not just within your business/industry but also in general. Even interact with them with what type of content they want to see. If you have the ability to partner with influencers, ask who they would like to see representing your brand. Not only will it help your creative roadblock but also give some new perspective from what they really want.Adding that personal touch will also help build that loyalty your business is going to want.When you care about your audience and take the time to learn who they are, I think your content will really shine through and grab other people's attention outside of your audience.
- 6. WRAP UP • I'll make this short and sweet. Content marketing matters. It'll help you create a digital footprint this vast world of the internet. Making content go viral, is it important, no. But being seen is. So as long as you're creating visual content and content that is related to your brand, as well as learning about your audience, the viral part will ideally soon follow. Have fun and good luck!