This document discusses social media for business and provides an overview of major social media platforms. It explains that social media allows businesses to communicate with customers, earn coverage through word-of-mouth recommendations, and tune into what customers think about products and services. The document then gives tips on getting started with social media and provides examples of how businesses can use platforms like Facebook, Twitter, blogs, LinkedIn, and YouTube to connect with customers, market products, and build their brand. It concludes with mistakes to avoid in social media like hard selling, being inauthentic, focusing only on follower counts, and arguing with customers.
Social Media & Marketing to a Digital GenerationJames Burnes
James Burnes presents to the National Association of Mutual Insurance Companies Leadership Forum on social media strategy, planning and execution to reach younger consumers.
Social media's influence in purchase decisionsAnup Nair
The document discusses social media's influence on purchasing decisions in the USA. It begins by introducing the study and its objective to determine the impact of social networking sites on people's purchasing behaviors. It then provides background on social media, including definitions, how it differs from traditional media, and its widespread use in marketing. The document also explores how social media influences consumers' purchasing decisions and how building social authority is important for effective social media marketing.
Social Media in Future.pdf
This presentation contributes brief scopes of social media in the Immediate, Near, and Far Future through filters of Consumers, Industries, and Public policies.
Impact of Social media on Consumer Preferences in Fashion TrendsRohina Banerjee
This document discusses a capstone project analyzing the impact of social media on consumer preferences in fashion trends. Specifically, it examines how social media has transformed the traditionally exclusive fashion industry into a more consumer-friendly one by making fashion accessible to everyday people. The project aims to understand the relationship between social media and fashion consciousness/preferences based on a survey of consumers in Mumbai, India. Literature on the topics of social media marketing, customer relationships, and purchase intention is also reviewed, with studies finding social media positively influences intimacy, trust, and purchasing behaviors.
Social media marketing - MBA Project - International MarketingAnand Waindeshkar
The document discusses social media marketing in an international environment. It begins with definitions of social media and social media marketing. It then outlines the types of social media channels and discusses the advantages and disadvantages of social media marketing through a SWOT analysis. The document also explores the past, present and future of social media, and provides a case study on Ford's social media efforts. It concludes by emphasizing that social media is a powerful tool but must be used effectively.
This document provides an overview of creating an effective social media strategy. It discusses:
- Listening to the existing social media landscape and conversations around your brand before developing a strategy.
- Analysing your brand, marketing challenges, competitors' activities, and influencers.
- Setting SMART objectives and key performance indicators to measure success.
- Creating an action plan that includes roles, tools, activity frequency, conversation plans, and guidelines.
- Implementing the strategy and regularly reviewing performance against objectives.
This document appears to be a project report submitted by Akash Rajendrakumar Wangi to Solapur University in partial fulfillment of an MBA degree. The report examines the impact of social media on youth. It includes an introduction outlining the objectives, scope and limitations, and research methodology. It also contains theoretical background, data analysis and interpretation chapters, findings, and a conclusion. Appendices include survey questions and a bibliography of references. The report was guided by Mr. Vilas Balgaonkar and submitted to fulfill degree requirements for an MBA from Hirachand Nemchand College of Commerce, Solapur.
A PROJECT REPORT ON “Consumer Preference Towards Social Networking Apps Vibhor Agarwal
The document provides a history of WhatsApp, a popular social networking app. It details that WhatsApp was founded in 2009 by two former Yahoo employees who developed the app to allow easy messaging between friends. The app gained popularity through word of mouth and updates that enabled photo sharing and push notifications. WhatsApp received venture funding in 2011 and 2013, reaching a valuation of $1.5 billion with over 200 million active users by early 2013.
This document summarizes a capstone project submitted by Ammon Arave to Southern Utah University for a Master's degree in Professional Communication. The project involved developing a social media marketing plan for Snow College. Arave conducted surveys of high school seniors and their parents to understand their perspectives on social media. He also reviewed relevant literature. Based on the survey results and literature review, Arave created a social media marketing plan for Snow College to improve recruitment through more effective use of social media strategies. The plan was presented at a conference of admissions and recruiting personnel from higher education institutions across Utah.
The document discusses the evolution of social business strategies in companies through six distinct stages of maturity. It conducted interviews and a survey of executives to develop a social business maturity matrix showing how strategies typically progress from external-focused planning to having social fully converged into business operations. The key findings are that most social strategies are not clearly linked to business goals and lack organizational alignment and support for execution. Only 34% of surveyed companies felt their strategy was connected to outcomes. Success requires top executive alignment, coordination of disparate efforts, and focusing social technologies on achieving business goals over time.
Leveraging Social Media to Gain Market Shares in Services MarketingSocial Samosa
Social media has become an effective marketing tool for brands to connect with customers. This document discusses how service marketers can leverage various social media tools, such as Facebook, LinkedIn, Twitter, YouTube and Pinterest, to engage with audiences and gain market share. It provides examples of how companies use social networks, online communities, videos and photos to better understand customer needs and behavior and strengthen customer relationships.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
Social Media Marketing – India Trends Study 2013 [Report]Social Samosa
Social Media Marketing - India Trends Study 2013 provides insights from social media-savvy organizations in India on their use of social media. Key findings include:
1. Most organizations use social media to build communities and highlight brand news. Some also use it for leads, customer service, and research.
2. Facebook is the most important social media platform for engagement, followed by Twitter, YouTube, and blogging. Emerging platforms like Pinterest and Foursquare are also being explored.
3. Majority of organizations have conducted campaigns where social media was the leading component and have favored online fans.
The document provides an overview of social media marketing from a bottom-up perspective. It defines key terms like social media, social media marketing, and bottom-up approach. It also describes popular social media platforms and common social media marketing techniques. The study aims to understand how local organizations in Umeå, Sweden use social media from a bottom-up view, focusing on grassroots interactions rather than top-down directives. Interviews were used to collect qualitative data from representatives of different organizations.
This document appears to be a student project report on the role of social media marketing in purchase decisions. It includes sections on objectives, literature review, research methodology, analysis and interpretation of findings, recommendations and conclusions, and bibliography. The executive summary provides an overview of how social media is an important opportunity for brands to connect with consumers and influence purchase decisions. It also discusses the significance of understanding factors that affect consumer purchase decisions in the current digital landscape.
This document summarizes a presentation about influencing brand buzz through social media. It discusses separating hype from reality with social media, defines social media, and outlines the benefits. It also covers setting expectations, budgeting, tools and techniques, and getting started with social media. Examples are provided of how different social media platforms like Twitter, podcasts, widgets and mobile advertising can be used. The presentation emphasizes listening to customers, engaging authentically, and measuring results both tangibly and intangibly. It provides contact information for follow up.
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
This document discusses social media and its role in marketing. It begins by defining social media as internet-based tools for sharing and discussing information among users. It then discusses how social media marketing utilizes social networks and online communities to connect with potential customers. The document notes that social media marketing has grown rapidly in recent years as more businesses recognize its potential to build their brand and engage with audiences. It provides statistics on how small businesses in particular have increased their use of social media marketing strategies.
Leveraging social media in the enterprise context requires holistic enterprise architecture, IT and information management strategy, as well as alignment with corporate marketing objectives and planning.
The document provides instructions for publishers to engage their Facebook audience and post content from Paypersocial to their Facebook wall. It outlines configuring the Paypersocial authorization and dashboard, using the administration console to start an engagement campaign, and posting Paypersocial content to Facebook. It also describes personalizing posts, monitoring post stats and traffic, commenting on posts to spark engagement, and sharing posts to pages and groups. Publishers are encouraged to engage with their traffic manager for support.
Primo meetup italiano di presentazione Paypersocial, rivolto a: Agenzie web, Aziende con campagne online nazionali e internazionali, investitori, amici
We pay publishers to drive traffic to our application by getting social media users to subscribe. Publishers must have good social networks and be motivated to earn money. We pay publishers per confirmed subscription through a revenue sharing model. Publishers can track subscriptions and user traffic in our system. Every subscriber provided by a publisher receives a credit coupon.
Paypersocial is an innovative Start-up operating in the social media advertising business
Paypersocial engages social network users and transforms them in influencers, dividing with them the economic benefits in exchange for their sharing and endorsement of our communication, advertising, promotion, branding campaigns
Paypersocial enters the online marketing world as a media channel exclusively active on social networks using a carefully devised affiliation network-based business model
Paypersocial represents an attractive investment for Angels e Venture Capital seeking a clear and profitable business model innovatively implemented by respected and experienced entrepreneurs.
Paypersocial is will be a Social AdExchange where the publisher network is composed from Social networks users. The social user (Facebook, twitter, etc.) is a Advertising INFLUENCER for their social friends.
Payypersocial represent one very good investment opportunity for all type of investors with one secure exit strategy.
This document describes Paypersocial 1.1, a social media engagement and monetization system. It includes modules for publishers to engage partners and advertisers on social media like Facebook, a partner engagement module for revenue sharing, and a self-service advertiser module. Key features outlined include campaign and ad creation, reporting, payment processing, and integrations with technologies like Ruby on Rails, Bootstrap, PostgreSQL, GitHub, and SSL certificates.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
The document discusses social media and its importance for businesses. It provides an overview of major social media platforms like Facebook, Twitter, blogs, LinkedIn and YouTube. For each platform, it outlines their key statistics and what businesses can do on them, such as branding, promotions, customer support, market research, recruiting, sales and more. It emphasizes that social media allows businesses to engage with customers, earn coverage, tune into customer feedback and compete with other businesses online.
This document discusses the importance of social media for businesses and provides strategies for engaging with customers and potential clients online. It defines social media and lists popular platforms like blogs, Twitter, and LinkedIn. The document advocates using social media for branding, marketing, recruiting, and business development. It provides tips on developing a social media plan and strategy, including deciding which platforms to use, who will engage online, and how to provide value to communities. Statistics on major social media sites like Twitter and Facebook are also included.
Social media marketing refers to gaining attention through social media sites. Different social media sites provide different social actions, like sharing updates on Twitter or photos on Facebook. Social media helps discover new content and build links to support search engine optimization efforts. Facebook has over 2 billion active users and allows targeting ads by location, demographics, and interests. LinkedIn is a professional social network for career and business networking rather than direct consumer marketing. Instagram is a visual platform used to introduce products and grow brand awareness. Twitter is an information network of 280-character messages used to discover and share information. YouTube has massive traffic that validates video marketing as a growing trend, with 80% of internet traffic now being video.
Tweet, Friend and Connect: Social Media Trends in the Insurance Industry 2Lisa Trank
- The document discusses trends in social media use in the insurance industry, including growing popularity and usage of tools like Twitter, Facebook, LinkedIn, and YouTube.
- It notes that social media provides opportunities for insurance companies to engage customers, especially younger generations, by sharing industry expertise and responding to customers in real-time.
- However, companies must balance these opportunities while addressing concerns around privacy, compliance, monitoring content, and allocating appropriate resources.
Communicating Through Social Media: Essential for RD'sElisabethRD
Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.
Discover the reasons why solar companies must embrace social media marketing. Enhance visibility and engagement with our expert insights on solar industry trends.
Social Media Marketing - Facebook, Twitter, LinkedInHarsimran Singh
The document discusses social media marketing and strategies for various platforms. It provides an overview of components of an effective social media strategy, including defining objectives, metrics, influencers, and content guidelines. Metrics for measuring engagement on different sites are also outlined. The document then discusses best practices and pitfalls to avoid for platforms like Facebook, LinkedIn, and Twitter.
Establishing a Social Media Presence for Your CompanyDavid Benjamin
Provides an overview of what social media really means for business.
Discuss why there has been a shift in our communication with clients and prospects.
Share some of the most popular sites and tools being used and integrated.
Cover the benefits of implementing a strategic social media plan.
A complete guide to creating a successful social media marketing plan.pdfWebMaxy
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This report discusses social media marketing conducted by ProSpace Tec media Private limited in Hyderabad, India. It focuses on understanding customer needs, researching competitors, and developing effective marketing strategies. ProSpace provides various digital marketing services including social media marketing. The report aims to analyze social media marketing in terms of services offered, market segmentation, size and growth, strengths/weaknesses, and provide recommendations. It examines problems in social media marketing, awareness among people, and strategies used. The conclusion will synthesize findings and suggest improvements.
This document discusses social media and networking, outlining key definitions and concepts. It defines social media as content, tools, and services created and used online, such as Facebook, Twitter, and YouTube. Social networking is described as building interactive online communities through communication and information sharing. Popular social networking services allow users to create public profiles, connect with others who share interests, and view connections. The benefits of social media for individuals and businesses are discussed, including staying connected with others, generating leads at low cost, and creating online groups and communities.
Social Media for Business discusses various social media platforms that businesses can use to engage customers and drive traffic. It outlines the key benefits of using Facebook, Twitter, blogs, LinkedIn and YouTube. Facebook allows businesses to create pages to share content and interact with fans. Twitter enables businesses to share short messages and build networks. Blogs are useful for building authority and driving organic search traffic. LinkedIn is a professional networking site for making business connections. YouTube is well-suited for sharing videos like product demonstrations. The presentation concludes with tips on measuring social media effectiveness and cautions against hard selling or being intransparent on social channels.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
This document lists various video production, design, and marketing services including 3D/graphic motion, drone footage, green screen shooting, Adobe and After Effects use, color grading, YouTube and social media marketing. It also details web and mobile app projects like real estate sites and educational games. Market research is mentioned for locations like Singapore, Hong Kong, and Bangkok.
The document is a version 4 of the Creator Playbook from YouTube. It provides updates and revisions to sections on live streaming, promotion, YouTube analytics, and community building. The table of contents outlines sections on optimization, programming, and community. Programming is divided into subsections on capturing audiences, calls to action, regular scheduling, playlists, tent-pole programming, YouTube Live, and checklists. The introduction explains that the playbook provides tips and best practices but not rules, and encourages creators to apply the information creatively.
FindYourWayInTheWorld is a video marketing agency that produces and broadcasts videos across platforms like YouTube and Facebook to help clients build audiences and drive sales. It offers three service packs focused on events, general promotion, or extended campaigns. The agency creates motion graphics, runs targeted video and Facebook ads, and provides analytics to measure success. Case studies from Singapore and Thailand demonstrate how the agency has helped clients in industries like tourism, fashion, and music increase viewership, engagement, and business results.
This document provides a range of media and marketing services offered by FindYourWayInSG.com including website features, video projects, event photography, online broadcasting, design services, and YouTube channel management. Website features such as article publishing and video features are offered for $98-148 per item. Video projects including event coverage, outlet showcases, and motion graphics range from $348-2,000. Photography services are $200 for a 2 hour event shoot. Online broadcasting and design work are each offered at a flat monthly rate or per project cost. YouTube channel management committing to a minimum 3 month package costs $4,968-$6,288 including regular video uploads and broadcasting.
This document summarizes the services of FindYourWayInTheWorld, a video marketing agency. They produce and broadcast videos across various social media platforms. Their services include video creation, social media advertising, and analytics. They offer packages targeting events, businesses, and lifestyle topics. Case studies show successful video campaigns for restaurants, music festivals, and other clients in Singapore and Thailand.
This document summarizes the services of FindYourWayInTheWorld, a video marketing agency. They produce and broadcast videos across various social media platforms. Their services include video creation, social media advertising, and analytics. They offer packages targeting events, businesses, and lifestyle topics. Case studies show successful video campaigns for restaurants, music festivals, and other clients in Singapore and Thailand.
This document provides a plan and overview of active social media groups and YouTube channels related to video games in France and Europe. The plan outlines reviewing LinkedIn groups like "Réseau Jeux Vidéo France" and "France Games Jobs", Viadeo groups such as "Travailler dans les jeux vidéo", and YouTube channels like "Le Joueur du Grenier" and "Pomf & Thud". Details are given on the focus and membership size of several professional and topic-based social media groups for video game professionals.
Online video marketing provides an affordable way for brands to target key opinion leaders and gain exposure. It works best when high-quality, engaging videos are produced and distributed across multiple platforms like YouTube and social media over an extended period of time. While direct results may take 2-3 months, patience is important to build an audience and allow word-of-mouth promotion to spread organically. Case studies demonstrate how a consistent video strategy can gain thousands of views and drive real-world outcomes like sales or event attendance.
FindYourWayInTheWorld Bangkok Entrepreneurs May 2012 Why Raise Your Business ...JcMETAV
Pepsi spent $250 million on Super Bowl ads from 1990 to 2009 but stopped in 2010, instead focusing on social media like Facebook where they gained over 1.5 million fans in one week. Other companies like Nike, Air France, and FindYourWayInBangkok have also found success growing their fan bases and businesses through targeted Facebook campaigns. The document outlines how companies can define a social media strategy including Facebook ads, tools, budgets, targets, and deals to improve websites and capture more customers.
This document discusses various media types that can be used to raise awareness about energy conservation and the environment. It outlines that informative texts, advice articles, informative videos, and educational games have already been used. It also notes that some social media causes around this topic already exist. The document recommends that a social media application be created to allow users to analyze their energy consumption, compare to others, and exchange tips while raising awareness about sustainable practices.
This document discusses a proposed website called "Find the Good News" that would aggregate and curate positive news stories from around the world. It outlines competitors in the good news space, describes the proposed page content including theme-based daily stories, and proposes promotion strategies like advertising and partnerships with other sites and media outlets. The goal is to centralize and promote awareness of uplifting news stories globally.
Documentaries are becoming more popular as viewers want to learn about important issues. While they were once seen as boring programs, documentaries can now be found in theaters and are doing well at the box office. As social media allows for more interaction, tagging and categorizing documentaries online based on themes and targets can bring in more fans. Direct competitors to documentary streaming sites lack community engagement and targeted content.
FindYourWayInTheWorld Social Media Course: PlayTheGameJcMETAV
The document outlines 5 channels or categories for video games: smartphone applications, hardcore gaming, casual gaming, handheld consoles, and social network games. It discusses focusing each channel on providing relevant content, such as highlighting the best new games for smartphones, hosting community discussions for hardcore gamers, and showing fun and easy-to-play games for casual gamers. It also provides an example list of the top 5 handheld console games for trying to "pick up a MILF in the street."
How to Store Data on the Odoo 17 WebsiteCeline George
Here we are going to discuss how to store data in Odoo 17 Website.
It includes defining a model with few fields in it. Add demo data into the model using data directory. Also using a controller, pass the values into the template while rendering it and display the values in the website.
Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...Murugan Solaiyappan
Title: Relational Database Management System Concepts(RDBMS)
Description:
Welcome to the comprehensive guide on Relational Database Management System (RDBMS) concepts, tailored for final year B.Sc. Computer Science students affiliated with Alagappa University. This document covers fundamental principles and advanced topics in RDBMS, offering a structured approach to understanding databases in the context of modern computing. PDF content is prepared from the text book Learn Oracle 8I by JOSE A RAMALHO.
Key Topics Covered:
Main Topic : DATA INTEGRITY, CREATING AND MAINTAINING A TABLE AND INDEX
Sub-Topic :
Data Integrity,Types of Integrity, Integrity Constraints, Primary Key, Foreign key, unique key, self referential integrity,
creating and maintain a table, Modifying a table, alter a table, Deleting a table
Create an Index, Alter Index, Drop Index, Function based index, obtaining information about index, Difference between ROWID and ROWNUM
Target Audience:
Final year B.Sc. Computer Science students at Alagappa University seeking a solid foundation in RDBMS principles for academic and practical applications.
About the Author:
Dr. S. Murugan is Associate Professor at Alagappa Government Arts College, Karaikudi. With 23 years of teaching experience in the field of Computer Science, Dr. S. Murugan has a passion for simplifying complex concepts in database management.
Disclaimer:
This document is intended for educational purposes only. The content presented here reflects the author’s understanding in the field of RDBMS as of 2024.
Feedback and Contact Information:
Your feedback is valuable! For any queries or suggestions, please contact muruganjit@agacollege.in
Principles of Roods Approach!!!!!!!.pptxibtesaam huma
Principles of Rood’s Approach
Treatment technique used in physiotherapy for neurological patients which aids them to recover and improve quality of life
Facilitatory techniques
Inhibitory techniques
The membership Module in the Odoo 17 ERPCeline George
Some business organizations give membership to their customers to ensure the long term relationship with those customers. If the customer is a member of the business then they get special offers and other benefits. The membership module in odoo 17 is helpful to manage everything related to the membership of multiple customers.
Understanding and Interpreting Teachers’ TPACK for Teaching Multimodalities i...Neny Isharyanti
Presented as a plenary session in iTELL 2024 in Salatiga on 4 July 2024.
The plenary focuses on understanding and intepreting relevant TPACK competence for teachers to be adept in teaching multimodality in the digital age. It juxtaposes the results of research on multimodality with its contextual implementation in the teaching of English subject in the Indonesian Emancipated Curriculum.
AI Risk Management: ISO/IEC 42001, the EU AI Act, and ISO/IEC 23894PECB
As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever.
Amongst others, the webinar covers:
• ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations
• insights into the European Union's landmark legislative proposal aimed at regulating AI
• framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems
Presenters:
Miriama Podskubova - Attorney at Law
Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations.
Callum Wright - Founder and Lead Consultant Founder and Lead Consultant
Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: June 26, 2024
Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894
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Find out more about ISO training and certification services
Training: ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Join educators from the US and worldwide at this year’s conference, themed “Strategies for Proficiency & Acquisition,” to learn from top experts in world language teaching.
Delegation Inheritance in Odoo 17 and Its Use CasesCeline George
There are 3 types of inheritance in odoo Classical, Extension, and Delegation. Delegation inheritance is used to sink other models to our custom model. And there is no change in the views. This slide will discuss delegation inheritance and its use cases in odoo 17.
12. History of social media Internet World Wide Web Web 2.0 Social Media
13. “ Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”
14. “ Media that is created to be shared freely, globally”
15. In the past people met, gathered to share their passions and collaborate.
21. “ We're entering an era of radical change for marketers. Faith in advertising and the institutions that pay for it is waning, while faith in individuals is on the rise. Peers trust peers ” - Chris Anderson, The Long Tail
22. 87% trust a friend’s recommendation over critics review - Marketing Sherpa
23. 3 times more likely to trust peer opinions over advertisement for purchasing decision - Jupiter Research
24. 1 word of mouth recommendation has impact of 100 TV ads! - bzzagent.com
26. Social Media vs Traditional Marketing Social Media Traditional Media/Marketing Message Message Unbiased Feedback Insights Engagement Conversations Message
35. Important to have a robust social media strategy for your business. Plan well Total campaign time 1. 2. Research, listen, observe Tactics, tools
36. 7 ways your business could be using Social Media
37. Public Relations Social media platforms present a completely new opportunity to instantly deliver messages to millions of people. The impact on public relations is simply ground shaking.
38. Customer Support Where traditionally customer support has been viewed as a cost center, smart brands are starting to use social networks to help offload their support costs on to a community of super users.
39. Market Research Having access to tens of millions of consumers who are openly talking about their rational and emotional needs is a newly discovered goldmine for market research.
40. New Product Development Some companies have started to leverage a public pool of collective brainpower to help their business identify innovative new market opportunities, and even assist with development of new product concepts.
41. Hiring & Recruitment Social media is a good and very cost effective source to recruit the right talent for your business. Find referrals, references and recommendations.
42. Promotions Some of the most successful promotions have employed the power of the network itself to create a fan base that didn't exist prior to the promotion.
43. Sales This newly born ability to sell is starting to catch on and more and more retailers are beginning to reap the benefits of enhancing their curb appeal inside the social shopping mall.
45. Facebook is a social network that helps people communicate more efficiently with their friends, family and co-workers. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.
46. Facebook is the 2nd most visited/trafficked website in the world.
51. 1,500,000 local businesses are active on Facebook Creating more than 5,300,000,000 fans!
52. Brand Fan Pages A Facebook Page is a public profile that enables you to share your business and products with Facebook users.
53. Pages are similar to personal profiles and brands accumulate fans instead of friends.
54. Within pages you have the option of posting and collecting content, importing Twitter and blog feeds, collecting user reviews, and hosting discussions. What can businesses do on Facebook?
55.
56. Applications An application is a platform for developers which provides a framework to build tools which Facebook users can add to their profile.
57. Applications range from chat to games to mobile. Connect/Share Facebook Connect and Facebook Share are additions to your brand’s existing web site or blog which allow you to integrate their Facebook presence with other online media.
58. Facebook Connect is an open identifier which allows users to take their Facebook profile with them when they shop, comment, or browse on other web sites. What can businesses do on Facebook?
59. Advertising Facebook offers banner advertising which can target age, gender, location, relationship status and interest, or music and lifestyle interests. What can businesses do on Facebook?
60. Twitter is a microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters and delivered to the author's subscribers who are known as followers. It is the simplest form of blog. But in simplicity there is often great power.
78. A blog (a contraction of the term "web log") is a type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order Blogging
90. LinkedIn is a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients.
91. LinkedIn has over 65 million members worldwide. This means an increase of around 1 million members month-on-month since August last year.
92. India is currently the fastest-growing country to use LinkedIn, with around 3m total users.
93. Of all social networking websites, LinkedIn has the most financially affluent audience.
94. 75% of users on LinkedIn have a college degree. High index of graduates and post graduates.