Wondering how to grow your practice in 2011?
Adding social media to your marketing plan can be a fantastic way to acquire new patients, keep existing patients in the loop, and have them all shouting your name from the virtual rooftops!
For more information, contact Monique Ramsey at Cosmetic Social Media at 877-401-5485!
The document discusses new media marketing and social media marketing. It provides statistics on popular social media sites like Facebook, Twitter, and LinkedIn and how they can be used for business purposes. It also discusses using video, audio, internet radio and podcasting for marketing and gives examples of sites to use like YouTube, iTunes and BlogTalkRadio. The document aims to educate about using social media and new media for network marketing.
This is the PowerPoint presentation that accompanies Dan Dunlop's social media webinar conducted on October 20, 2009. For more information, visit Dan's blog at http://thehealthcaremarketer.wordpress.com or http://healthcaremarketing.ning.com. For information about Dan's company, Jennings, visit http://www.jenningsco.com.
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
This document discusses social media and networking, outlining key definitions and concepts. It defines social media as content, tools, and services created and used online, such as Facebook, Twitter, and YouTube. Social networking is described as building interactive online communities through communication and information sharing. Popular social networking services allow users to create public profiles, connect with others who share interests, and view connections. The benefits of social media for individuals and businesses are discussed, including staying connected with others, generating leads at low cost, and creating online groups and communities.
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
The document discusses how social media has changed public relations and provides strategies for using social media effectively in PR. It gives an overview of leading social networks like LinkedIn, Facebook, and Twitter and provides tips on how PR professionals can engage journalists and other contacts on these platforms. Reporters provide insights on how they use social media and what types of social media outreach they prefer from PR teams. Examples of successful and unsuccessful social media PR campaigns are also presented.
This document provides an overview of social media and how to effectively utilize various social media platforms. It defines social media and discusses that social media allows word-of-mouth marketing to be accessible to everyone online. It then summarizes the key platforms of blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on usage, why businesses should use the platform, and tips on how to effectively engage on each platform. It stresses the importance of developing a social media strategy and tracking return on investment from social media efforts.
The document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the rise of social media and how customers now rely more on peer recommendations than traditional advertising. It then summarizes the key uses of many popular social media sites like Facebook, Twitter, LinkedIn, YouTube and others to help businesses with goals like brand awareness, lead generation, sales, customer service and talent recruitment.
The document discusses social media and how it can be used for business success. It explains that social media is shifting how people discover and share information and that customers trust each other more than brands. Various social media platforms are described such as Facebook, Twitter, LinkedIn and YouTube. The benefits of using different social media for goals like brand awareness, leads and customer service are outlined. Best practices for getting started with social media engagement are provided.
The document outlines a 5-level model for social media maturity of organizations:
1) Level 0 - Ignoring social media and the conversations about the organization.
2) Level 1 - Listening to what is being said without responding.
3) Level 2 - Responding to mentions and engaging in two-way conversations.
4) Level 3 - Participating in broader industry conversations not just about the organization.
5) Level 4/5 - Sharing the organization's story and contributing valuable content to meet community needs.
Higher levels involve greater engagement, transparency, and relationship building within online communities to develop advocacy. Measurement is also important to understand return on social media investments.
22% of employees visit social networking sites 5 or more times per week, yet only 54% of employers have a policy dealing with social media inside and outside the workplace. During this presentation, participants will learn about potential legal issues involved in adopting a policy and how to avoid those issues. Sample provisions will be discussed and recommended actions addressed.
Presented by Jackson Lewis.
How Social Media has changed the landscape of public relationsTracy Imm
This document discusses how social media has changed public relations and communications. It provides an overview of public relations before social media, the explosive growth of social media usage, myths and truths about social media marketing, how brands now converse with audiences, and what skills are needed for today's PR practitioners. It emphasizes the need for PR professionals to have expertise in using technology and social media, as well as an understanding of business principles and integrated communications strategies.
The document discusses the growth and importance of social media. It notes that social media allows for two-way communication, viral sharing of content, and the formation of networks among users. It provides examples of how different social media platforms can be used by brands for networking, marketing, customer feedback, and crisis management.
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
The document discusses using social media profiles effectively for professional purposes. It provides tips for creating an informative LinkedIn profile and engaging with connections on LinkedIn, Facebook, and Twitter. The key recommendations are to create an informative profile, connect with contacts to expand one's network, and converse by sharing useful content and engaging with others.
The document provides an overview of social media. It defines what social media is and is not, noting that it is user-generated, educational/entertaining, targeted, cross-functional, and interactive rather than traditional marketing, easy sales, free, standalone, or one-way communication. The document discusses why companies should leverage social media, covering research showing its impact on revenues and consumer purchasing decisions. It also covers social media demographics, content strategies, management tools like Hootsuite and mobile apps.
This document provides an overview of social media tools, technologies, and platforms that libraries are currently using. It discusses opportunities and challenges of social media use, trends in how people access information, and examples of how some libraries are connecting with users through blogs, Twitter, Facebook, and mobile apps. The document also includes a list of useful social media tools and links for further research.
Overview of Social Media: Trends, Stats, and What It's All AboutDebra Askanase
Putting social media history, trends, and usage in perspective for businesses getting started. This overview of social media also includes ways that businesses are using social media to succeed.
This was developed jointly by Talia Klein @TalTalk of Sparkeo.com, and Debra Askanase @asdebra of Community Organizer 2.0.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
This document discusses the chemistry of swimming pools. It explains that chemical balances, especially chlorine and pH levels, are critical for sanitizing pools and keeping swimmers healthy and equipment undamaged. The "active chemical" used is hypochlorous acid (HClO), which exists in equilibrium with hydrogen ions and hypochlorite ions that is dependent on pH. An ideal pH range is 7.2-7.8 - levels too low or high can allow microbes to survive or chemicals to become too concentrated and harmful. Monitoring these chemical balances is important for safe swimming.
Chapter 2 | Website design & development - pfMikaStuttaford
This document provides an overview of website design and development. It discusses key topics such as website specifications, visual design principles, content planning, user experience, and legal considerations. It also compares physical offices to websites. The document recommends developing a design specification sheet and technical brief to communicate goals and requirements to developers. Finally, it outlines the typical steps involved in website development, including planning, design, development, and launch.
A presentation given by Q2 Interactive Media in August 2009 to a SEM Sales team in Denver Colorado. This presentation will discuss which is better; SEM or SEO and why. Questions about this presentation should be directed to Q2 Interactive Media by emailing info (at) q2im (dot) com or by calling 719-266-2299
Etherisc is developing decentralized insurance applications on the Ethereum blockchain. They have launched the first operational insurance application, FlightDelay, in September 2016 which provides flight delay insurance with a fully automated process. Etherisc is also working on applications for crop insurance and social security. Their vision is to create an open standard for the entire insurance value chain using blockchain technology.
Swimming Pool Construction - Completed Projects Ajay Jain
ACL Pool is a top swimming pool manufacturer and designer in India that offers world-class pool design, construction, renovation, installation, and maintenance services across the country. Founded in 2005 to bring back the joy of water play, ACL Pool has expertise in pool designs and provides a variety of pool services using professional designers and architects. Some example projects include an infinity pool farmhouse in Delhi with vanishing edges merging into the landscape and mosaic tile finishes, a pool for the Soho Group Wisdom Tree School with LED lights and matching tile finishes for the pool and cladding, and a main pool with kids pool using UV technology and floor gratings instead of skimmers.
This document discusses commercial and in-house hotel laundries. It defines laundry as a place for washing and finishing clothes and linens. Commercial laundries cater to hotels on a contract basis, while in-house laundries are situated on the hotel's premises to provide quality service. The document describes various equipment used in hotel laundries, including washing machines, hydro-extractors, cuff and collar presses, steam cabinets, folding machines, and carts/trolleys for transporting linens.
This document discusses the laundry process for hotels and other establishments. It begins by explaining the importance of having clean linen available continuously. It then discusses the advantages and disadvantages of having an on-site laundry versus outsourcing laundry. The main body of the document details the various steps in the laundry process, including collection, sorting, weighing, washing, rinsing, hydro-extraction, and unloading. It provides details on how each step is performed and factors to consider like water temperature, detergent amounts, and machine settings.
The document discusses various types of commercial and on-premises laundries. It describes the key steps in planning an on-premises laundry including determining location, size, equipment needs, and layout. The document then outlines the laundry process from collecting soiled linen to finishing including washing, drying, ironing and folding. It also discusses dry cleaning processes and stain removal techniques.
This document provides information about laundry, including:
- Laundry involves both art and science through skills, techniques, water, chemicals and machines.
- There are five types of laundries - institutional, commercial, rental, retail, and laundromats.
- Key elements of the laundry process are mechanical action, water, chemicals, temperature, and time.
- Main equipment includes washers, dryers, ironing machines. Chemicals include detergents, bleaches, spot removers. The process involves washing, drying, pressing/ironing.
The document discusses search engine optimization and increasing web traffic. It explains how search engines work by crawling websites, indexing keywords, and ranking pages based on relevant content and backlinks. It emphasizes that the goal of websites is to inform, entertain, and engage visitors, so location (rankings) is important to driving the traffic needed for business success. Key metrics for measuring web traffic are also outlined.
1) Brio Group offers social media strategy and execution services to help businesses grow their brand's ecosystem and maximize their return on digital investments.
2) They have four divisions that combine strategic and creative expertise to develop a complete social media toolkit for clients, including strategy, policy, custom page design, content calendars, and training.
3) By working with Brio Group, businesses can feel confident they are optimizing their social media activity to achieve the best exposure, engagement, and return from connecting with fans on digital platforms.
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
The document summarizes the roles and responsibilities of various positions within a hotel housekeeping department. It describes positions such as room attendants, who clean and prepare guest rooms; laundry attendants, who handle linen and laundry services; public area attendants, who clean public spaces; and housekeeping supervisors, who oversee housekeeping associates and ensure cleanliness standards are met. It provides details on the core tasks involved in each role.
The document provides information about the laundry services at the Hyatt Regency Mumbai hotel. It details the laundry's vision to provide clean linens and uniforms to high standards, its mission to achieve this through a dedicated staff using modern equipment, and lists facts about the laundry's location, equipment, staffing, and daily processing of over 3000kg of laundry. It outlines the laundry's role in providing clean linens to housekeeping and the restaurant as well as uniforms and guest laundry services.
The document discusses search engine optimization (SEO) and why businesses should care about it. SEO is the process of improving a website to increase its visibility in organic search engine results. It involves optimizing elements like titles, meta descriptions, headings, internal links, and external links from other websites. Regularly updating content and focusing on relevant keywords can help rank higher in search engines over time.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This document discusses the importance of social media for businesses and provides strategies for engaging with customers and potential clients online. It defines social media and lists popular platforms like blogs, Twitter, and LinkedIn. The document advocates using social media for branding, marketing, recruiting, and business development. It provides tips on developing a social media plan and strategy, including deciding which platforms to use, who will engage online, and how to provide value to communities. Statistics on major social media sites like Twitter and Facebook are also included.
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
This document discusses social media for business and provides an overview of major social media platforms. It explains that social media allows businesses to communicate with customers, earn coverage through word-of-mouth recommendations, and tune into what customers think about products and services. The document then gives tips on getting started with social media and provides examples of how businesses can use platforms like Facebook, Twitter, blogs, LinkedIn, and YouTube to connect with customers, market products, and build their brand. It concludes with mistakes to avoid in social media like hard selling, being inauthentic, focusing only on follower counts, and arguing with customers.
This document provides an overview of various social media platforms and how businesses can utilize social media for marketing purposes. It discusses popular social networks like Facebook, Twitter, and LinkedIn. It also covers other social media tools like blogs, microblogging, video and photo sharing sites. The document provides tips on how businesses can connect with customers, build their brand and promote events using these social media tools.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
The document provides an overview of marketing strategies for small businesses, focusing on social media and attraction marketing. It discusses traditional push marketing techniques versus relationship-based pull techniques using social media. Specific low-cost marketing options are outlined, including social media platforms like Facebook and LinkedIn. The importance of branding and developing expertise is also emphasized. Upcoming local events related to entrepreneurship and social media marketing are listed.
This document discusses the evolution of the web and importance of social media for businesses. It explains that while Web 1.0 allowed one-way publishing of content, Web 2.0 enabled user-generated content and sharing through sites like blogs, wikis and social networks. It emphasizes that social media allows people to publicly share opinions, which influences purchasing decisions more than traditional advertising. The document recommends that businesses develop a social media strategy to engage customers, create and share content across key platforms like LinkedIn, Facebook, Twitter to attract new customers and increase sales.
The document discusses developing a strategic social media marketing plan for healthcare organizations. It recommends a 12-step process: 1) participate in social media; 2) assess organizational culture; 3) define audiences and stakeholders; 4) set objectives and goals; 5) determine desired outcomes; 6) select appropriate channels; 7) integrate with other marketing; 8) allocate resources; 9) measure metrics; 10) monitor conversations; 11) establish policies; 12) repurpose content. It provides examples of using social media for brand advocacy, crisis communication, and engaging patients. Key is to start participation, have a plan, and repurpose content across multiple channels.
Social Media for Local Government CanadaCentricity360
This document discusses how local governments in Canada can use social media to connect with constituents. It recommends following a four-step strategy process (POST) involving understanding target audiences, objectives, strategies, and technologies. The key phases are to listen to constituents online, engage with them on platforms like Facebook and Twitter, respond to feedback, persuade people through valuable content, and measure the results. Examples of how local governments currently use social media include announcing events, facilitating discussions, and providing project updates. An open discussion section considers example strategy and technology questions.
How to develop your Social Media strategy in Russia?La French Tech
Presentation of the Social Media context:
What is Social Media?
Why should you have a Social Media strategy?
How to develop your Social Media Strategy?
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
Using Social Media to grow your business discusses how small businesses can leverage social media platforms like Facebook, Twitter, and LinkedIn to connect with customers, build their brand, and grow their business. It provides tips on using each platform, including creating an engaging profile, sharing valuable content, participating in discussions, and listening to customer feedback. The document also explains how to get started on Twitter and provides examples of effective ways businesses can use Twitter for marketing, customer service, and brand monitoring.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
Shashi Bellamkonda discusses using social media to grow a business. He outlines social media 101 including defining social media and how small businesses can use it. He then discusses leveraging social networks and online communities like Facebook and LinkedIn. Next, he covers getting started on Twitter and blogging basics. Throughout he provides tips on each topic and emphasizes listening, engaging audiences, and adding value through social media.
The document discusses social media and its importance for businesses. It provides an overview of major social media platforms like Facebook, Twitter, blogs, LinkedIn and YouTube. For each platform, it outlines their key statistics and what businesses can do on them, such as branding, promotions, customer support, market research, recruiting, sales and more. It emphasizes that social media allows businesses to engage with customers, earn coverage, tune into customer feedback and compete with other businesses online.
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
Split Shifts From Gantt View in the Odoo 17Celine George
Odoo allows users to split long shifts into multiple segments directly from the Gantt view.Each segment retains details of the original shift, such as employee assignment, start time, end time, and specific tasks or descriptions.
Understanding and Interpreting Teachers’ TPACK for Teaching Multimodalities i...Neny Isharyanti
Presented as a plenary session in iTELL 2024 in Salatiga on 4 July 2024.
The plenary focuses on understanding and intepreting relevant TPACK competence for teachers to be adept in teaching multimodality in the digital age. It juxtaposes the results of research on multimodality with its contextual implementation in the teaching of English subject in the Indonesian Emancipated Curriculum.
Still I Rise by Maya Angelou
-Table of Contents
● Questions to be Addressed
● Introduction
● About the Author
● Analysis
● Key Literary Devices Used in the Poem
1. Simile
2. Metaphor
3. Repetition
4. Rhetorical Question
5. Structure and Form
6. Imagery
7. Symbolism
● Conclusion
● References
-Questions to be Addressed
1. How does the meaning of the poem evolve as we progress through each stanza?
2. How do similes and metaphors enhance the imagery in "Still I Rise"?
3. What effect does the repetition of certain phrases have on the overall tone of the poem?
4. How does Maya Angelou use symbolism to convey her message of resilience and empowerment?
Principles of Roods Approach!!!!!!!.pptxibtesaam huma
Principles of Rood’s Approach
Treatment technique used in physiotherapy for neurological patients which aids them to recover and improve quality of life
Facilitatory techniques
Inhibitory techniques
The Value of Time ~ A Story to Ponder On (Eng. & Chi.).pptxOH TEIK BIN
A PowerPoint presentation on the importance of time management based on a meaningful story to ponder on. The texts are in English and Chinese.
For the Video (texts in English and Chinese) with audio narration and explanation in English, please check out the Link:
https://www.youtube.com/watch?v=lUtjLnxEBKo
Beginner's Guide to Bypassing Falco Container Runtime Security in Kubernetes ...anjaliinfosec
This presentation, crafted for the Kubernetes Village at BSides Bangalore 2024, delves into the essentials of bypassing Falco, a leading container runtime security solution in Kubernetes. Tailored for beginners, it covers fundamental concepts, practical techniques, and real-world examples to help you understand and navigate Falco's security mechanisms effectively. Ideal for developers, security professionals, and tech enthusiasts eager to enhance their expertise in Kubernetes security and container runtime defenses.
Beyond the Advance Presentation for By the Book 9John Rodzvilla
In June 2020, L.L. McKinney, a Black author of young adult novels, began the #publishingpaidme hashtag to create a discussion on how the publishing industry treats Black authors: “what they’re paid. What the marketing is. How the books are treated. How one Black book not reaching its parameters casts a shadow on all Black books and all Black authors, and that’s not the same for our white counterparts.” (Grady 2020) McKinney’s call resulted in an online discussion across 65,000 tweets between authors of all races and the creation of a Google spreadsheet that collected information on over 2,000 titles.
While the conversation was originally meant to discuss the ethical value of book publishing, it became an economic assessment by authors of how publishers treated authors of color and women authors without a full analysis of the data collected. This paper would present the data collected from relevant tweets and the Google database to show not only the range of advances among participating authors split out by their race, gender, sexual orientation and the genre of their work, but also the publishers’ treatment of their titles in terms of deal announcements and pre-pub attention in industry publications. The paper is based on a multi-year project of cleaning and evaluating the collected data to assess what it reveals about the habits and strategies of American publishers in acquiring and promoting titles from a diverse group of authors across the literary, non-fiction, children’s, mystery, romance, and SFF genres.
Views in Odoo - Advanced Views - Pivot View in Odoo 17Celine George
In Odoo, the pivot view is a graphical representation of data that allows users to analyze and summarize large datasets quickly. It's a powerful tool for generating insights from your business data.
The pivot view in Odoo is a valuable tool for analyzing and summarizing large datasets, helping you gain insights into your business operations.
2. APICS Presence & Platform OptsAPICS currently uses: Facebook ~ 2,000 Facebook "Likes" Twitter ~ 537 followers LinkedIn ~ more than 20,000 members*March 2011
3. What is Social MediaWikipedia says:“ Media for social interaction using highly accessible and scalable publishing techniques. Web-based technologies to transfer and broadcast media monologues into social media dialogues.”
5. Definition of Industrial MediaIndustrial media – traditional sources in which people gain information, news, etc. by electronic media and print Examples: Newspapers, Television, Radio, Magazines, Websites, Direct Mail, Postcards, Couponing, Postal Mail/Cards, Telephone
12. GoalsEach Platform helps with different goalsUser Goals could include:Share Information/KnowledgeEngage with othersCreate friendshipsHelp others get to know you personallyStrengthen a company's customer relationsStrengthen a company’s Brand nameObtain market research/obtain feedbackObtain demographic information about your clientsHelp you gain market share over your competition
13. Impact of Social MediaSocial media is not a strategy or tactic, it’s merely a different channel for communicationHow you USE it is your strategyThe Power to define and control a brand is shifting from corporations and institutions to individuals and communities
14. Advantages of Social MediaAccessible to everyone – Ashton Kutcher vs. CNN – Race to 1 Million“I find it astonishing that one person can actually have as big of a voice online as what an entire media company can on Twitter." Ashton Kutcher, April 17, 2009
16. Industrial media typically requires significant resources to publish and disseminate informationBenefits of Social MediaNo monopoly on thoughtReach customers traditional marketing missesBuild brand loyalty, demonstrate personality, interactionsFeedback from customers/market researchDemographic informationCost effective
17. Downside to Social MediaJust because it’s written doesn’t mean it’s trueTime consumingDemand on talent – hard to be exciting and interestingLose control of your marketing and messageROI is delayed and hard to measure
18. Social media is not newJust a new way to have a conversationDefinition of communicationInformation has grownEveryone has their own circle of trust – social media helps break into that circle
19. The 4 Cs of Social MediaContentthat leads to Conversationthat createsCommunity that builds Commercethat is measurable, trackableand REAL
20. Content that Leads to ConversationSocial Media Content Mission: Engagement Elements of Great Social Media ContentMixture of information and regular fresh contentMulti-media (video, text, photos, polls)Keyword richEncourages ACTION
21. Conversation Creates CommunityThe Big 4 Networks are no longer ABC, CBS, NBC and Fox. They are:LinkedIn – 100 million users (March 22, 2011)Facebook – 600 million users (Jan 2011)Twitter* – 200 million users (March 2011)YouTube – 6 Billion videos, 100,000 million views per day *fastest growing
22. ConversationCreates CommunityThe point of Social Media is to Educate, Enhance, and EngageYou have to learn about your audience, give them what they need or want, and respond to them.Industrial Media: Company talking to Customer. Social Media: The Customer now Talks BackAND Customers talk to each other.
23. How to Turn Community into CommerceMake Offers that fit the needs of your audience – Create CampaignsCapture InformationFollow Up Provide excellent Customer ServiceFull circle – Direct users back to Your Content
24. How To Get StartedStep One:Determine Your GoalsDetermine Your Target MarketDetermine why Should YOU Participate?
25. How to Get StartedStep Two:Determine Your Individual Resources (video camera, knowledge, skills, interests)What can you contribute to your Community?
26. How to Get StartedStep Three:Determine Your Time Commitment (know frequency – i.e. twitter more than blog)Different communities expect different levels of interactionHow much time can you devote?
27. Track & MeasureGoogle Analytics will tell you if visitors click through your social media links to your website or blogFacebook Insights track the interactions you have with the people who “Like” your pageApplications to track Twitter results abound – look at Twitter Analyzer, Hootsuite, Twitter GraderTrack Patterns
28. Action Items Do a Web search for your Company to see what sites appearDo a web search for keywords to see where your company ranks (to find these keyword you can go to Google adwords)Find your highest competitor and do the same searches to find out what they are doing
29. Simple Additions for Brick & Mortar CompaniesGoogle Maps ~ Go to Google PlacesYahoo Maps ~ Go to Yahoo LocalMerchant Circle
39. 24% Have a Portfolio Value of $250k+07. Apr, 2009 http://www.linkedstrategies.com/blog/tag/linkedin-statisticsLatest LinkedIn FactsLinkedIn has over 90 million members in over 200 countries.A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.http://press.linkedin.com/about Jan 2011
40. Why Facebook? More than 500 million active users · 50% of active users log on to Facebook in any given day · More than 35 million users update their status each day · More than 60 million status updates posted each day · More than 3 billion photos uploaded to the site each month · More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week · More than 3.5 million events created each month · More than 1.5 Million local businesses have active Pages on Facebook· Pages have created more than 5.3 billion fansAverage user:· Average user has 130 friends on the site · Average user spends more than 55 minutes per day on Facebook· Average user writes 25 comments on Facebook content each month · Average user becomes a fan of 4 Pages each month · Average user is invited to 3 events per month · Average user is a member of 13 groupshttp://www.facebook.com/press/info.php?statistics July 2010
50. Contact ViewYou can send them messages through LinkedInShows that they are a 1st Degree Connection to youHow many Connections they have on LinkedIn
59. Utilize Your Status UpdateAppears on your Contact’s main page.It is tracked on your Profile History.Helps you stay front of mind with your contacts.Frequency – once a day no less than once a week
60. Risk vs. Reward of Social MediaYour Competitors are not waitingConversation is occurring with or without YOU!
61. Manage RiskDo set up a Social Media PolicyCreate Social Media TrainingIdentify Handful of Employees to be Brand’s Spoke’s personStart off small so that you can manage growth
62. Time = MoneySet up Integration with Social Media SitesSchedule tasks before logging inBe careful not to Automate too much
63. Wrap UpNot Everybody is on Social Media. So traditional Marketing is still effective.Social Media is evolving QUICKLYSocial Media is a Marketing Avenue that Works – if the right Goals/Strategies are in placeSocial media is a growing platform & cannot be ignored if a company is to be successful