Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD. Campaign Guru
Social Media Marketing How-To Presentation for Medical Doctors
American Society of Regenerative Medicine Speaker Presentation at Annual Conference in Nashville, Tennessee
December 8-9, 2019
This document discusses using social media in a healthcare volunteer context. It notes that social media is now an operational imperative as most Canadians now use social platforms. The presentation covers how organizations can leverage social media to recruit and manage volunteers through engagement, sharing content relevant to volunteers, and building relationships. It provides tips on developing a social media strategy including defining objectives, targeting relevant audiences, choosing appropriate platforms, creating engaging content, and measuring returns on investment.
Presentation done by Jon Keefe of KMP Digitata on the 16th and 17th September for InBlackandWhite's "Social Media and Buzz Monitoring" Seminar. inblackandwhite.tv
This document provides an overview of social media metrics and analytics presented by Tyler Cote, Jason Posner, Chelsea Lange and Ashley Witkowski. It discusses key social media metrics like impressions, popularity, and engagement. It also covers ROI, analyzing social media platforms like Google Analytics, Twitter, and visualizing social networks. Measurement of influence, prestige, and communication patterns on social media are also addressed.
This document discusses social media marketing content and strategies. It covers:
- Types of social media content like blog posts, videos, photos that can be distributed.
- Channels for distributing content like blogs, media sharing sites, and microblogs.
- Developing content through frameworks like flagship, pillar, and authority-building content.
- Optimization strategies like SEO, SMO, on-site tactics like optimized titles and share tools, and off-site tactics like links from other sites.
- Promoting content through social news and bookmarking sites.
This document discusses using social media for non-profits. It notes that non-profits have customers and need to market themselves. Various social media platforms are described such as Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and Instagram. Statistics on user demographics and engagement on each platform are provided. The document advises non-profits to use social media to tell their story, engage with audiences, and provide opportunities to increase donations. It emphasizes listening on social media and setting goals to reach audiences, engage people, and offer revenue-generating opportunities.
This document provides an overview of social media marketing objectives and activities. It discusses two types of social media conversations: directed communications like direct messages and consumption communications like reading feeds. It also describes how marketers can use social networks for branding and promotion through paid social ads, earning media by encouraging user sharing, and user-generated content campaigns. Finally, it discusses how brands can create a social media presence and engage fans on social networking sites.
How to develop your Social Media strategy in Russia?La French Tech
Presentation of the Social Media context:
What is Social Media?
Why should you have a Social Media strategy?
How to develop your Social Media Strategy?
This document summarizes a presentation about content marketing for PR professionals. It discusses what content marketing is, why it matters for PR, and steps to get started. Content marketing involves creating and distributing valuable content to attract and engage audiences. It can help PR professionals establish expertise, build relationships, and measure impact. The presentation recommends professionals think about content and community, integrate content into their strategies, create multi-media content, and share it through online and offline channels.
This document discusses social media marketing and social commerce. It describes how social commerce is a subset of e-commerce where consumers interact with others during shopping. Ratings and reviews are important for decision making but can be influenced by biases. Social shopping applications like recommendations, referrals, and forums can enhance the shopping experience. The psychology of social shopping examines how cognitive biases and herd behavior influence purchasing. Social commerce benefits include monetizing social media, increasing sales and data about customer behavior.
Social Media Marketing: Tips and TricksRipple6, Inc.
Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
The document outlines the key components of developing a strategic social media marketing plan, including:
1) Conducting a situation analysis to understand opportunities and segment social media consumers
2) Setting objectives and selecting social media channels to engage targets segments
3) Creating an experience strategy across channels to position the brand and encourage engagement
4) Establishing an activation plan with timelines, budgets, and responsibilities to execute the strategy
5) Integrating social media promotion with other marketing efforts and continually measuring outcomes.
This document provides an overview of key concepts relating to online communities and social media marketing. It discusses the characteristics of online communities, including conversations, presence, democracy, standards of behavior, and levels of participation. It also examines how ideas travel in a community through memes and influence, the roles of opinion leaders and social capital, and the importance of strong and weak social ties. Finally, it touches on the evolution of online communities and their ability to help connect people in modern society.
This document discusses social media marketing strategies. It defines social media as enabling many-to-many conversations rather than one-way broadcasting. Some key metrics are mentioned, such as 500 million Facebook users and nearly 3 billion Google searches per day. The document outlines how several major companies use social media for purposes like customer service, lead generation, branding and thought leadership. It also provides best practices for social media marketing, such as getting to know target audiences and determining their goals. Overall trends are discussed, such as more marketers planning to increase their use of platforms like Facebook, Twitter and video marketing in 2010 and beyond.
This document provides an overview of key concepts in social media marketing and segmentation. It discusses how individuals engage with social media through their digital footprint and life streams. It also examines why consumers are drawn to social activities and how digital culture influences behavior. Several approaches to segmenting social media consumers are presented, including demographic, psychographic, benefit, and behavioral segmentation. Popular frameworks for categorizing different types of social media users and levels of engagement are described, such as the Social Technographics model and Pew Internet's technology types. The document aims to help marketers better understand social media consumers to effectively target and engage with different audience segments.
Can The Afrosphere Survive the Age of Obama?Denise Jacobs
The document discusses the origins and brief history of the "Afrosphere" or afro-centric websites from the 1990s to present day. It notes key events like the launch of early black social networks and blogs, Barack Obama's rise to prominence, and questions whether the Afrosphere will fade now that Obama is president. The document was presented at a South by Southwest conference to start a conversation about the future of black online communities and culture in the "Age of Obama".
InterAct Book Summit: Preventing Information OverloadDenise Jacobs
Effective learning with the web starts with managing the huge of amount of information you find. This session covers several useful tips, techniques, and tools for controlling new information found and sent, saving resources for later use, and for intelligently distributing relevant content you find to your social network.
A CLIL lesson in English as a foreign language designed for 6th and 8th graders. Besides integrating ICT, there are cross-curricular relations with Geography and Social Studies.
A web site is a presentation, communication, learning, teaching, and marketing tool. To create an effective website, you must first think about the purpose, target audience, features that will bring users back, and where users will access the site. When designing pages, follow rules like prioritizing users over your own preferences, providing user control, ensuring visuals match functionality, respecting conventions, and considering technical constraints. Website creation involves gathering content, using design tools like Dreamweaver to build pages saved as files like index.html, and can include static abstract pages or dynamic interactive pages.
CommunityOneEast 09 - Running Java On Amazon EC2Chris Richardson
The Amazon Elastic Compute Cloud (EC2) is a virtualized computing environment where you rapidly provision and manage servers via a web services API. It is ideally suited to running Java applications because it allows you to develop applications using standard software packages such as Glassfish and MySQL. However, because it is a cloud, some aspects of EC2 are very different than a traditional, physical computing environment, which impacts how you handle security, networking, storage and availability.
The document summarizes key trends and tips for non-profits using social media in 2012. It discusses the growing importance of mobile access to social media and tools like QR codes and location-based services. It also highlights the rise of curation, crowdsourcing, and more targeted social networks as trends for non-profits to consider when developing social media strategies. Examples are given of how organizations like Share Our Strength and Robert Wood Johnson Foundation have successfully utilized social media.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
The document discusses social media marketing and provides best practices and guidelines. It defines social media and provides statistics on popular social media platforms and user-generated content. It outlines why social media should be considered for marketing and provides tips for a strategic approach including researching audiences, goals, and messaging. It discusses metrics for success and worst practices to avoid such as being fake, pushy, or ignoring community norms.
The document discusses strategies for using social media for nonprofits. It defines social media as using the internet to instantly collaborate, share information, and have conversations. It notes that social media allows for two-way conversations rather than one-way messaging. The document also provides statistics on growing social media usage and outlines key components of an effective social media strategy including objectives, audience, content, tools, and measurement.
This document discusses the importance of social media for businesses and provides strategies for engaging with customers and potential clients online. It defines social media and lists popular platforms like blogs, Twitter, and LinkedIn. The document advocates using social media for branding, marketing, recruiting, and business development. It provides tips on developing a social media plan and strategy, including deciding which platforms to use, who will engage online, and how to provide value to communities. Statistics on major social media sites like Twitter and Facebook are also included.
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
This document discusses social media and networking, outlining key definitions and concepts. It defines social media as content, tools, and services created and used online, such as Facebook, Twitter, and YouTube. Social networking is described as building interactive online communities through communication and information sharing. Popular social networking services allow users to create public profiles, connect with others who share interests, and view connections. The benefits of social media for individuals and businesses are discussed, including staying connected with others, generating leads at low cost, and creating online groups and communities.
The document discusses social media and its importance for businesses. It provides an overview of major social media platforms like Facebook, Twitter, blogs, LinkedIn and YouTube. For each platform, it outlines their key statistics and what businesses can do on them, such as branding, promotions, customer support, market research, recruiting, sales and more. It emphasizes that social media allows businesses to engage with customers, earn coverage, tune into customer feedback and compete with other businesses online.
The document discusses social media, its benefits for nonprofits, and provides strategies for developing an effective social media presence. It defines social media as using the internet to instantly share information and have conversations. Some key benefits mentioned include improved awareness, reputation, customer service, fundraising, and recruiting volunteers. The document also discusses how to balance conversation with branded messaging and provides a framework for developing a social media strategy including objectives, audience, content, tactics, and measurement.
The document discusses social media, its benefits for nonprofits, and provides strategies for developing an effective social media presence. It defines social media as using the internet to instantly share information and have conversations. Some key benefits mentioned include improved awareness, reputation, customer service, fundraising, and recruiting volunteers. The document also discusses how to balance conversation with branded messaging and provides a framework for developing a social media strategy including objectives, audience, content, tactics, and measurement.
Badrina Social Media Planning PresentationEddy Badrina
Social Media Planning presentation at the Richardson Chamber of Commerce. Geared towards small businesses and entrepreneurs, this conversation goes through the planning and strategic aspects of implementing social media tools.
The document discusses strategies for using various social media platforms for recruiting purposes. It outlines goals around driving traffic, engagement, and membership across LinkedIn, Facebook, Twitter, Google+, and YouTube. Benchmark metrics and tracking are suggested to measure success. An integrated approach across multiple platforms is advocated to identify passive candidates and source talent through communities.
Integrating Social Media into Your Communications StrategyBeth Kanter
This document summarizes a workshop on integrating social media into nonprofit communications strategies. The workshop covered topics like defining networked nonprofits, developing a communications ladder and strategy, creating content and measuring results. It provided tips on audience definition, objectives, strategies, content creation and champions. Tools like Facebook Insights, Twitter Analytics and spreadsheets were overviewed for measurement. The workshop emphasized continuous testing and improvement of social media practices.
This document provides an overview of social media marketing. It defines social media as online platforms that enable interactive communication. The document outlines different social media tools and why businesses should utilize social media given its growing popularity and influence. It then discusses how to start a social media strategy, including developing a plan, producing engaging content, and measuring performance. A case study on a social media campaign in Iligan City is also presented, along with answers to common social media questions.
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
Similar to Successful social strategies for small business (20)
1. Social Media: Strategic Considerations
for Small Businesses
Business Breakthrough Series | Lake Tahoe South Shore Chamber of Commerce
Jenn Gleckman
Strategic Marketing Group
@tahoejenn
2. Social media marketing is typically defined as
the use of social media to achieve marketing
goals.
3. What is marketing?
Those processes that focus on delivering
value and benefits to customers, not just
selling goods and services.
12. Social = content
46% of internet users post original photos and
videos online they have created themselves
and 41% curate photos and videos they find
elsewhere on the internet and post on image-
sharing sites.
- Pew Internet & American Life Project,
Photos & Videos as Social Currency
13. Getting started
• What are your goals?
• Who are you trying to reach?
• How does social media fit with your existing
marketing strategy?
15. What do you want to achieve using
social media?
Research
Website traffic
Lead generation
Customer Service
Brand awareness
16. Facebook
1 billion monthly active users as of October
2012
Approximately 81% of monthly active users are
outside the U.S. and Canada.
552 million daily active users
600 million mobile monthly active users
More than 42 million Pages with ten or more
Likes at the end of March 2012
Source: newsroom.fb.com
17. Twitter
A real-time social
network/microblogging site
that allows users to post
messages and links of up to 140
characters.
Users are 60% women, average
age 39
500 users worldwide, 140 million
U.S. users as of March 2012
Sources: Mediabistro, Twitter
18. The world’s largest online professional network
More than 175 million members in over 200
countries
Unlike the other social networks described here,
this is primarily a B2B (business to business)
network
19. A visual social network
People connect through things/places/items that interest
them.
Users are 68% female, 49.5% are between 25-44 years old,
$100K annual HHI
Drives more referral traffic than YouTube, Twitter and
LinkedIn
Source: Hubspot blog
20. Instagram
Mobile photography social network
Cross platform sharing
Highly engaged users
100 million users within 2 years
Source: Business Insider
21. Don’t just jump in
Listen, observe – social is a conversation
Think of it as an online cocktail party
Interruption marketing = not so effective
Less about the hard sell and broadcasting of
messages
More developing relationships through many
informal interactions over time
22. #DoingitRight
Give people a reason to connect – WIIFM?
You can’t trick people into liking you.
Make/share content that you’d like to see.
Develop a personality.
Try different things.
A sense of humor helps.
23. Develop Tactics
How often to post?
Identify frequency (and channel)
What to post?
Identify content (and desired action)
Who will be responsible?
Identify roles (and expectations)
Two words – editorial calendar
24. One radio station’s content calendar example…
Source: Wheeler Blog, http://wheelerblogs.com/2011/08/31/example-daily-socialmedia-content-calendar/
25. Measurement
Quantitative = quantity
Likes, fans, impressions, click thru, cost per action,
views
Starting point
Provides a benchmark
Easier to identify these types of key performance
indicators
26. Measurement
Qualitative = quality
Those opinions and beliefs that impact a company
Harder to measure, varies with individual content,
conversations, channels
Engagement: interaction with the individual content
Sentiment analysis: general brand perception based
on language being used
27. Measurement Resources
Facebook – Insights, Edgerank Checker
Twitter – Hootsuite, Tweetdeck, SocialBro
Social Influence – Klout, Kred
Web analytics (+ more) – Google Analytics
Scheduling – Facebook, Buffer, Hootsuite
Just the tip of the measurement iceberg…..
28. Size of your reputation matters more
than the size of your marketing
budget.
-Philip Wolf, PhocusWright