Pinterest is evolving into an ecommerce platform with 150 million active users sharing over 50 billion pins. New features in 2018 include buyable pins that allow users to directly purchase products from brands on Pinterest. Image recognition technology will power new augmented reality lenses that blend the digital and physical worlds. Live video content is also being tested as social platforms strive to engage audiences with immersive formats.
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
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86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
Social Media Snow Camp 2017 - Cristian ManafuRevistaBiz
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This document discusses current and emerging social media trends in 2018. It outlines trends in content like influencer marketing, content marketing, live video, and ephemeral stories. Technology trends include 360 video, virtual reality, and augmented reality. Emerging trends center around voice-optimized content, interactive content, messenger marketing, bot marketing, internet of things (IoT) marketing, and data-driven marketing. The document provides advice on how to tap into new trends by checking if the target audience fits, if sufficient resources exist, and if the trend will generate reasonable results and brand equity.
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
Like us on Facebook! Does your FB content build your brand?Michael Paredrakos
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My presentation in_AllThingsFacebook '17 http://allthingsfacebook.boussiasconferences.gr/ slightly changed because my gifs unfortunately don't play here from my keynote :-( All the images are stolen from the internet if one is yours pls let me know. The info is also from all over the Internet check the sources at the end for further reading. As always I have dyslexia if you find a spelling mistake pls don't kill me :-) Enjoy!
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Social media continues to grow rapidly with over 2.46 billion users in 2017. The top social media platforms - Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat - are trending towards more engaging content like videos and stories as well as new features for businesses to connect with customers. The document recommends that businesses focus on creating consistent and personalized content across platforms to maximize their social media presence and take advantage of new tools to build their brand and better serve customers.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
The document outlines 7 social media trends for 2017:
1) The rise of augmented reality on platforms like Snapchat, with increased complexity of AR lenses and advertising through sponsored lenses.
2) Advertising that features users/audiences as stars through AR filters and lenses.
3) Platforms moving from passive scrolling to engaging users with content like stories when they are already immersed.
4) Search being tied to social media advertising to target people in active purchase journeys.
5) Forced embrace of short form video advertising under 6 seconds as the norm.
6) Long form video content growing on Facebook to emulate TV with potential for mid-roll ads.
7) Brands becoming broadcasters
The biggest social media have pivoting their role as marketing platform. So, what kind of content that we should create? This simple deck from RACK Content will give you a guide, especially for Indonesian Audience.
Since its inception over a decade ago, social media has grown from a âfadâ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
Greenlight's Magazine: Search & Social Media Survey EditionGreenlight Digital
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Read our Search and Social Media Survey Edition which focuses on the results of our 2012 survey, which asked 500 internet users for their views on Mobile, Facebook Advertising, Fan Acquisition and searching online in multiple languages.
As 2012 comes to an end, we look at what 2013 holds for the Search industry. Our directors provide insights into the advancements that can be expected in SEO, PPC and Social Media, whilst Google highlights what to expect from the 2013 consumer.
The official Ogilvy Key Digital Trends for 2018. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley.
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
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A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
Is your marketing strategy ready for 2020? Stay ahead of the curve by learning about the biggest social media trends that will change the way marketers think about life beyond likes, authenticity, and online reputation management next year.
During the webinar, youâll learn about:
- The social media trends to watch throughout 2020
- The changes to expect from major social networks
- The way brands are already winning with these trends
In the Spring Edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
1) Social media engagement is now directly impacting search engine rankings through "social signals" like the number of times a site is mentioned or linked to on social media.
2) Google has introduced "social extensions" in AdWords like seller ratings and Google+ +1 buttons that allow social engagement directly on search engine results pages.
3) These extensions have not yet directly impacted Google's quality score metric but they are influencing key performance indicators like click-through rate and may influence quality score over time as Google considers more social factors in its algorithms. Marketers are experimenting with using these extensions to improve search advertising performance.
The document discusses several digital media trends for 2017 including growth in social media, artificial intelligence, the internet of things, and more. Key points include rapid growth in the number of digital solutions and companies, increasing time spent with digital media, the rising popularity of voice-activated devices, strong mobile advertising growth, and expanding use of chatbots, augmented reality, and virtual reality. Social media penetration reached 37% globally in 2017 while mobile accounted for most social media usage.
Social Media Trends to Put Into Practice in 2019Falcon.io
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Is your marketing strategy ready for 2019? Stay ahead of the curve by learning about the biggest marketing trends that will change the way marketers think about chatbots, social e-commerce and video next year. During the webinar, you'll learn about:
The social media trends to watch in 2019
The changes to expect from major social networks
The way brands are already leveraging these trends
S O C I A L N E T W O R K S F O R E C A S T 2 0 1 9Hoot.docxjeffsrosalyn
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S O C I A L N E T W O R K S
F O R E C A S T 2 0 1 9
Hootsuiteâs annual predictions
for social networks
REPORT / Social Networks Forecast 2019 2
SOCIAL NETWORKS
FORECAST 2019
In last yearâs Social Media Trends report, we
predicted that 2018 would see social networks
focusing on emerging trends including mobile
video, livestreaming, AI-powered improvements
to social ad platforms, and visual search and
product discovery.
This year sees the major social networks building on these big bets with
new formats, technologies, and ways of engaging. Theyâre incorporating
augmented and virtual reality experiences into mobile video, using
artificial intelligence to deliver more personalized content and advertising,
and integrating shopping experiences seamlessly into visual search and
product discovery.
Theyâre also responding to increasing public demand for improved
security and transparency, updating their safety policies and exploring
ways to help users rediscover the authentic, personal connections that
brought them to social media in the first place.
Read on for our forecast of whatâs next for each of the major social
networks, along with examples of best-in-class brands that are getting
results with the latest social media strategies and technologies.
The Social Networks Forecast 2019 is based on a survey of more than
3,000 Hootsuite business users, from large enterprises to small agencies,
conducted in Q3 2018 for our annual Social Media Trends report. Weâve
supplemented these results with insights from primary interviews with
dozens of industry specialists, as well as published reports and data from
Edelman, Gartner, GlobalWebIndex, Forrester, Econsultancy, Kleiner
Perkins, We Are Social, and others.
REPORT / Social Networks Forecast 2019 3
FACEBOOK
Increased transparency
Authentic connections
After facing a number of data breaches that compromised more than
137 million of their 2.23 billion users, Facebook will spearhead the charge
to restore trust in 2019.1
With a number of major elections happening in the next 18 months, Facebook
is enhancing security features and transparency for users around the globe,
with dedicated artificial intelligence tools, fact checking partners, and more
than 20,000 new safety and content reviewers.2
Along with a dedication to fighting fake news on the network, Facebookâs
move towards increased transparency includes new tools that will let anyone
see the ads that any page is running, plus archives of political ads that are
labeled to show who paid for them.3
Facebook Stories announced a 150 million user count in 2018âalong with
plans to launch Stories Ads. While Facebook is currently testing these ads in
the U.S., Mexico, and Brazil, expect the rollout of the 5 to 15 second video
ads for all users this year.4
On the innovation front, Facebookâs newest virtual reality headsetâOculus
Questâis set to ship in spring 2019. The Oculus Quest combines a wireless
d.
November's 140 characters you have to rememberWAX Interactive
Â
Or should we say 280 since @Twitter has doubled the max number of #characters allowed in one tweet. Enjoy some unmissable social media figures and trends.
Social media trends in 2016 included the rise of live video, with over 50% of marketers planning to use live streaming services. Stories also became popular, allowing brands to creatively tell their stories. Mobile continued to grow in importance, with people using their phones to perform many activities previously done on computers or TV. While organic reach declined, paid advertising expanded with new features and tracking of ROI. Influencer marketing also grew as a strategy. Looking to 2017, video and mobile will remain important, and platforms are expected to further innovate on live video and stories while improving advertising and measurement tools.
Social Media Optimization Trends in 2019 | Raghbatraghbatdm
Â
As the landscape of Social Media keeps changing rapidly, it is vital to keep up with the new social marketing trends every year, Here we have listed few of the social media trends in 2019
Robin Low predicts several 2011 social media trends:
1) Facebook will exceed 600 million users with strong growth from Asia. Smartphones with 3G connectivity and apps will drive increased mobile internet use.
2) Sales of smartphones will surpass regular phones due to growing 3G adoption and variety of devices. Location-based apps like Foursquare will see continued growth.
3) Brands will act more like media companies, focusing on high-quality social media content to engage consumers. Facebook "Likes" will be important for branding success.
As 2011 was coming to a close, the team at Spring Creek Group was already running headlong into 2012. This next year will be an incredible time in digital media, that's a given. This deck takes a look at the coming trends and how they will impact consumers and marketers alike in 2012.
In this project, the analysis will break down Snapchat Inc's 9 elements of the business model. An assignment from curiosity, adventure, and my career interest advertisement.
As technology changes, the way brands interact with social media changes too. Media relations has changed significantly in the past year because of the changing social media landscape and will continue to change as people get more familiar with the digital world. This change doesnât have to be scary. After all, it is better to embrace change rather than fight it.
Social Media App Development An Ultimate Guide 2024.pdfJPLoft Solutions
Â
This development guide will provide you with the information you require before establishing the social media platform of your choice. It will also help you determine whether creating a social media platform is a feasible business option. Let's get right into the specifics.
Social networks have seen explosive growth in recent years, with 2 out of every 3 people online visiting a social network in 2006. Large companies are recognizing the importance and profitability of social media, with advertising spending on social networks forecast to reach $61 billion by 2012. While large corporations will take time to implement campaigns, small and medium businesses are quickly moving to leverage social networks for marketing. Social networking is not just a fad but rather will continue growing as an important part of online activities and advertising.
For more details visit our official site .https://www.premiumlearnings.com/digital-marketing-online-training-program/?utm_source=ppt&utm_medium=slideshavijay
Snapchat was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown as a way to send disappearing photos. It gained popularity and saw explosive growth. While Snapchat pioneered features like stories that were later copied by competitors, its growth slowed after Instagram added similar functions. Snapchat hit difficulties in 2018 but has since rebounded, seeing increased user engagement and revenue during the COVID-19 pandemic with nearly 300 million daily users.
Top 25 Content Marketing Updates for 2017 (Mid-Year Review)Joe Griffin
Â
What have been the most notable updates in content marketing so far this year? We counted down the top 25 items any marketer or content creator ought to have on their radar â from the newest features in battling social apps to the latest industry reports for keeping your content strategy in check. How many did you know?
Social Media Trends 2023 guide : Social media is in a constant state of flux. Social channelsâ features are continually evolving and adapting based on user appeal and prospective growth.
I look forward to Facebookâs F8 developer conference each year. Itâs a great opportunity to see how Facebook is prioritizing and adjusting their 10 year road map based on shifting consumer behavior and new advancements in technology.
What was fascinating about this years conference is the rate they are accelerating the convergence of technologies that connect us, immerse us into new virtual worlds and advancing innovation well beyond what we would expect from a company that identifies itself as social first.
Facebook wants to redefine how we think about reality and the not too distant future when all reality is augmented and virtual. The following provides analysis across the consumer centric filters of connection, cognition and immersion.
Connection â Trends that reimagine how we connect, enable and empower consumers
Cognition â Trends where machine based intelligence will disrupt and redefine data assets and how we work
Immersion â Trends that align technology and presence to evoke emotion, entertain and power commerce
The recap dives into how the camera becomes a new point of connection and distribution along with the potential rise of effect based marketing, the role of cognitive systems to enhance everything from newsfeed, messenger and augmented reality to the launch of social first virtual reality products and the near future of brain controlled interfaces.
Tendances Social MĂŠdia Ă suivre en 2019Thierry Zenou
Â
Vous y trouverez une comparaison entre Facebook et Instagram. Audience, activitĂŠ, engagement, ADS, Stories...
Une ĂŠtude intĂŠressante Ă lire (en anglais). To read.
The article discusses a growing talent gap in the digital advertising industry, where there is high demand for employees with technical skills but limited supply of qualified candidates. Specifically:
- There is a shortage of people with quantitative, mathematical and technical skills needed for many new advertising jobs related to digital media and technology.
- This talent gap is being felt across advertising agencies, technology companies, publishers and data management firms who are all competing for the same skilled employees.
- Jobs in areas like data analysis, platform marketing and ad optimization are going unfilled as annual salaries for qualified candidates can reach $100,000.
- The shortage is driven by the large amounts of consumer data being collected and analyzed to improve digital advertising
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If youâre using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
Fostanak dresses are crafted to make every woman feel like a queen, exuding confidence and embracing her unique beauty. Whether you're attending a special occasion or seeking everyday elegance, Fostanak offers a dress that captures your individuality and celebrates your femininity
Best Deaddiction Center to get Rid out of addiction
Shri Shuddhi Nasha Mukti kendra helps individual understand their addiction and provide medical treatment, therapy and counseling......
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Â
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
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The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdfKwabena Oppon-Kusi
Â
This is a step by step guide to all startups on how to develop a strong and healthy brand. It defines what a brand actually means and gives you a better understanding on how you can build one for your startup, sustain it and ultimately grow it in a lean way. This is an essential for every one with a new idea, ready to make it into a viable business.
Letâs be honest. Improvements in search rankings and organic traffic donât always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? Youâd generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way â from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Â
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
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A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, panel Management.
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
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Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
2. stjoseph.com
2018SOCIAL MEDIA TREND REPORT
2
SOCIAL MEDIA: WARS 2018
2018willseecontinuedgrowthandcomplexityinsocialmediaplatforms,withmoreusers,advancesintechnology,andnewways
toconnect,interact,andengageconsumers.Keepingabreastofthesechangesiscriticalforbusinessestoforgedeeperandmore
dynamicconnectionswiththeiraudience.
2017 was another big year for social media growth and it shows no signs of stopping. In Canada, more than 20 million people
are forecasted to have a social networking account by 2018, spending a daily average of over 100 minutes across platforms.
Advertising spend continues to be on pace with social mediaâs growing reach. Social media is becoming an increasingly
powerful tool with more immersive technology, increased targeting capabilities, and sophisticated analytics tools.
In the U.S., social media advertising spend is forecasted to grow rapidly in 2018. Itâs already up 40% this year, predicted to
reach $8.5 billion by yearâs end, and will grow to nearly $14 billion by 2018.2
In Canada, brands spend a proportionality larger
percentage of their advertising dollars on social media, expected to reach over $560 million in 2017, with the largest share of
this revenue generated through mobile ads.1
2017 saw the evolution of many social media platforms, and 2018 will be no different. Staying on top of the latest trends in
social media is key for businesses to stay ahead of the competition and continue reaching and resonating with their target
audience. With that in mind, here is a rundown of our 2018 social media predictions.
3. stjoseph.com
2018SOCIAL MEDIA TREND REPORT
3
SOCIAL MEDIA 2018 TRENDS
CONTENTS
FACEBOOK PINTEREST SNAPCHAT LINKEDININSTAGRAM TWITTER
⢠Virtual Reality
⢠Augmented
Reality
⢠Facebook
Messenger
⢠Multiple
Newsfeeds
⢠Instagram
Stories
⢠Shopping
Tags
⢠Explore
⢠360 Video
⢠Character
Explansion
⢠Explore
⢠Live Content
⢠Image
Recognition
⢠Buyable Pins
⢠Video
⢠Pinterest
Lens
⢠Taste Graph
⢠Spectacles
⢠Augmented
Reality
⢠Discover &
Explore
⢠Animojis
⢠Business
Insights
⢠Video Content
⢠Linkedin
Learning
⢠Links to
Microsoft
Family
04 09 13 16 20 24
4. stjoseph.com
2018SOCIAL MEDIA TREND REPORT
4
FACEBOOK
Facebook is the number one social networking site in most major markets, including
Canada, with over 2 billion monthly active users worldwide3
. While achieving steady
growth, it has also had some challenges in 2017. Facebook has come under fire for
the proliferation of fake news on their platform and its influence on the U.S. election
last November. 2018 will see Facebook further addressing this issue, while continuing
to experiment with new ways to enhance the Facebook userâs experience.
VIRTUAL
REALITY
Page 5 Page 6 Page 7 Page 8
MULTIPLE
NEWSFEEDS
AUGMENTED
REALITY
FACEBOOK
MESSENGER
5. stjoseph.com
2018SOCIAL MEDIA TREND REPORT
5
Although weâve seen considerable chatter regarding Virtual Reality, costs and
accessibility have kept the technology, and its uses, from going mainstream.
Facebook has continued to show an interest in VR and how it can specifically be
utilized for social purposes.
Recently Facebook has allocated additional resources into their digital video
offerings, launching Facebook 360 earlier this year. With 360, Facebook users
can see panoramic views directly on their newsfeed, while compatibility with VR
means that videos can be brought to life on VR headsets.
Facebook recently announced they would also be testing their VR experience in
partnership with Oculus, presenting users with a virtual scavenger hunt on their
newsfeed, to promote the upcoming Jumanji film.4
Brands can expect an increase in virtual reality adoption rates as this it evolves
and gains more commitment from social media platforms. Expect Facebook to
encourage companies to create and share their own 3D content to further blow
out this technology. While Virtual Reality is still in its infancy, itâs also worthwhile
for brands to develop 360 digital videos to maintain relevancy over the course of
this tech revolution.
VIRTUAL REALITY
FACEBOOK
6. stjoseph.com
2018SOCIAL MEDIA TREND REPORT
6
At their F8 conference this year, Facebook confirmed their focus on Augmented
Reality, with the hope that it will allow users to share richer experiences. Facebook
recently dabbled in this area through their location based virtual art installation.
By viewing the Facebook headquarters through Facebook camera, users were
able to see Heather Dayâs abstract paintings come to life.
Facebook will likely continue investigating methods of blending the online and
offline worlds, and the best ways to monetize this technology. Look for Facebook
to extend their art project model to branded programs by offering location-based
promotions that can only be viewed through Facebook camera. As the cost of
creating AR content becomes less restrictive, it is worthwhile for brands to develop
marketing plans that incorporate this breakthrough technology.
AUGMENTED REALITY
This new platform for
augmenting the world and
information around us will
explode now that both
Google and Apple have it
natively integrated into
their mobile products.â
Michael Chase, CMO
St. Joseph Communications
FACEBOOK
7. stjoseph.com
2018SOCIAL MEDIA TREND REPORT
7
Instant messaging caters to consumersâ demand for immediate, real-time connections.
In fact, 62% of Millennials are more loyal to brands that engage with them via instant
messaging channels.5
While the commercialization of FB Messenger has fallen short of
expectations, Facebook will likely continue pushing Messenger to become the go-to,
must-have communication service in 2018.
Facebook is currently testing their customer chat plugins on various brand websites,
allowing users to chat with businesses directly through the Messenger framework.
Users will never lose their conversation history and will be able to seamlessly extend the
conversation across mobile, web, or tablet, making communications easy and convenient.
With the newest upgrade of FB Messenger, Facebook recently introduced Bots into
Messenger to create a more effective customer service solution for brands. Following in the
footsteps of Asiaâs WeChat, Facebook has also announced they will be investigating ways to
incorporate a peer-to-peer payment process through their Messenger platform.
As Facebook pushes Messenger to become the be-all and end-all for customer service,
brands could benefit from moving their customer service communications to
online platforms.
MESSENGER
ARTIFICIAL
INTELLIGENCE &
CHATBOTS
As Mark Zuckerberg predicted
when launching Messengerâs
next iteration and their bots:
âPeople prefer to order things
from bots. People donât like
speaking to people.â
More personal and contextual
storytelling will appear as AI
algorithms begin to decode
who each consumer is and
what each consumer wants.
Knowing this we will see real-
time engagement expand, not
knowing if we are speaking to
humans or bots with platform
outsourcing their customer
service to bots.â
Michael Chase, CMO
St. Joseph Communications
$
FACEBOOK
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Facebook announced in March that it would be testing two separate newsfeed streams
in Bolivia, Cambodia, Guatemala, Serbia, Slovakia, and Sri Lanka. This test will see a
dedicated newsfeed for friends and family and a separate newsfeed with content from
liked pages, businesses, artists, and other news outlets.
Businesses have speculated that this might be the end of free, organic Facebook reach
and that going forward, publishers will have to pay a fee to get back into the personal feed.
Facebook, however, denies that this is a play for more ad revenue and says it has no plans
to roll this out on a global level. Having said that, expect Facebook to gage the results of
this test to see if is worthwhile expanding the format to wider markets.
MULTIPLE NEWSFEEDS
FACEBOOK
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INSTAGRAM
As of September 2017, the mainly mobile photo-sharing network reached 800 million monthly
active users, up from 600 million in December 2016.6
Since itâs inception, Instagram has found
favour specifically with teens and young Millennials. In the U.S., more than 50% of users are
between 18 and 29 years of age.9
In Canada, specifically, Instagram has 8.5 million monthly users who are uploading an average
of 2 million photos per day.6
Instagram has experienced fantastic growth in 2017, and will
likely continue pushing the envelope to shut out competition from Snapchat. Look for greater
monetization of the platform through driving in-advertising purchase.
INSTAGRAM
STORIES
360
VIDEO
SHOPPING
TAGS
EXPLORE
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Instagram Stories, modelled after Snapchatâs core offering, allows users to post photos
and videos that disappear after 24 hours. It has already achieved 200 million daily active
users, surpassing Snapchatâs user base by 40 million7
, and now includes live-streaming,
augmented reality video masks, and searchable location tags.
Instagram will likely continue to invest in this space to further edge out its closest
contender. Expect this platform to investigate ways of generating new advertising
revenue through exploiting Storiesâ continued growth. Instagramâs particular focus on
image and video based content makes it a great platform for engaging consumers with
Augmented Reality communications.
INSTAGRAM STORIES
EPHEMERAL
CONTENT
This content is any material
that is impermanent or short-
lived, for example, Instagram
stories or SnapChats. As
Instagram has begun
replicating this content native
to SnapChat we can expect
to see this as a big trend,
especially within GenZers.â
Michael Chase, CMO
St. Joseph Communications
INSTAGRAM
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Instagram launched their Shopping Tags function just over a year ago, enabling brands
to tag pictures of their products with relevant information. When users click on a tagged
image, they can view product availability or pricing information directly on top of the
post. Multiple brands have found success with this feature, notably BigCommerce brand
Natori saw a 1,416% increase in Instagram traffic to their website and Magnolia Boutique
saw a 20% increase in revenue20
. Instagram recently partnered with Shopify to advance
the Shopping Tags mechanism, and has plans to roll it out to a greater number of
businesses in 2018.
Given its unobtrusive nature, and the fact that users must actively choose to click on
the products in order to view the tags, itâs a great way to discretely incorporate product
information without interrupting the user experience.
2017 saw Instagram further developing their Explore section, encouraging consumers to
spend more time on the platform to discover relevant posts and videos. With Pinterestsâ
success in visual search, Instagram will likely incorporate image recognition and search
into their Explore functionality.
These searches can help brands connect with a more engaged user base that are actively
seeking their products or services, laying the foundation for greater brand advocacy.
EXPLORE
SHOPPING TAGS
INSTAGRAM
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On the heels of its parent company, Instagram will potentially incorporate the
360-degree feature in their photo and video options, creating a more immersive
experience for its users.
Brands could benefit from developing 360 video content for this platform, with
research showing that 41% of consumers prefer 360 videos because it allows them
to demo a product before buying it.8
90% of consumers believe that content will be
better in 360 video versus traditional video and 360 video is also 8x more likely to result
in click-throughs versus traditional video.11
While 360 content can be a promotional
powerhouse, its effectiveness on Instagram hinges on developing communications that
are specifically targeted to its younger audience.
MOBILE FIRST
CONTENT
Mobile will surpass desktop as
the device of choice for viewing
content which continues to
grow at quantum leaps as the
flourishing world comes online,
expect to see outstanding
mobile content making a leap
this year.â
Michael Chase, CMO
St. Joseph Communications
360 VIDEO
INSTAGRAM
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TWITTER
Despite a steady revenue growth â $2.5 billion in 2016, an increase of $2.2 billion from the previous year, Twitter
has yet to report a positive net income. In 2016, its annual net loss amounted to almost 457 million, and 2017 is not
looking much better.9
Its user growth is also stagnating at an average of 330 million monthly active users.
To complicate matters further, Twitterâs integrity has come into question following the 2016 elections. Investigations
have uncovered a wide proliferation of bots, tweeting and re-tweeting misinformation from hundred of thousands
of fake accounts throughout the microblogging platform. From a business standpoint, these fake accounts inflate
user data, making it difficult for businesses to measure the effectiveness of their ad dollars.
Twitter has introduced new measure to better detect and remove inauthentic accounts10
, and continues to explore
ways to increase transparency and grow their platform. 2018 will be a pivotal year for Twitter to show it can retain its
user base and create new opportunities for revenue streams.
EXPLORE IMAGE
RECOGNITION
CHARACTER
EXPANSION
LIVE CONTENT
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To reinvigorate their core business, Twitter has doubled their character limit from 140
to 280 for a select market. For longer messages, Twitter recently confirmed that it is
also investigating a Tweetstorm option where users will be able to link their tweets
together so that they can be read in succession11
.
While it may offset Twitterâs core brand value of quick, punchy brevity, in the end,
the usage data will confirm whether this beta phase is a success. Expect a wider roll out
of this experiment if Twitter finds an increase in user numbers or user activity.
Earlier this year, Twitter replaced Moments with the new Explore tab, making it easier
for users to find content that corresponds with their interests. Itâs a combination of
searches, Moments, live video, and trending hashtags.
The Explore tab can give marketers insight into real-time, relevant topics so that
communications can be customized accordingly. Expect Twitter to continue developing
this space to ensure users are being served with the most meaningful content.
EXPLORE
CHARACTER EXPANSION
TWITTER
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Twitter recently announced it has raised enough funding to launch 16 live video shows.
While this is a departure from their core text based service, it is also evidence that they
are actively pursuing innovative ways to refresh their platform.
If Twitter can successfully promote these videos, and achieve user engagement, it
could open the door to a variety of video content, giving businesses an opportunity to
connect with consumers in a real-time format. The exclusivity of live content can raise
considerable hype for a brand or special event.
Image recognition, or computer vision, while fairly new, is gaining traction across
various social media platforms. Twitter also has some skin in the game, recently using
image recognition to give brands the opportunity to reward its consumers for tweeting a
picture of a brandâs advertising.
Expect Twitter to extend this promotional tool across industries in 2018, creating an
opportunity to generate additional ad revenue and increase user engagement. While
brands can obtain higher awareness levels through these tweets, they can also gain
insight into the reach of their offline advertising.
IMAGE RECOGNITION
LIVE STREAMING
When done correctly and used
properly, live streaming will
enhance the booming video
market allowing brands and
industry influencers to talk
directly to their market.â
Michael Chase, CMO
St. Joseph Communications
LIVE CONTENT
TWITTER
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BUYABLE
PINS
TASTE
GRAPH
PINTEREST
Pinterest started as an online bookmarking tool, where users could discover and save links
related to their interests. Now, having procured 150 million monthly active users, and over
50 billion pins15
, it has become a community where consumers generate ideas, compare
options, and hunt for product information. Pinterest has also progressively evolved into
an ecommerce site, where product views can lead to sales. While the site skews heavily
female, it has a growing male base, who make up 40% of their new sign ups.15
VIDEO PINTEREST
LENS
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Pinterest has an undeniable influence over purchase intent. Research shows that
87% of Pinners have bought a product because they saw it on Pinterest, and 72% of
Pinners use the site to help them make purchase decisions12
, making it an influential
platform for brands to engage their target audience.
Capitalizing on this strength, Pinterest has focused on its in-stream buying options
to allow consumers to purchase products directly from their Pinterest feed. Look for
Pinterest to further develop this side of their business, exploring advertising options
and customizing Pins to userâs preferences and purchase history.
SHOPPABLE
CONTENT
We will see content becoming
more âshoppableâ in 2018
making it easier for consumers
to purchase what they are
viewing, clicking and
watching online.â
Michael Chase, CMO
St. Joseph Communications
BUYABLE PINS
PINTEREST
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Brands would do well to incorporate video content into any Pinterest plans, with nearly
70% of Pinners saying that video inspires them to follow a call to action.13
Pinterest has
recently executed an auto-play function, where promoted videos automatically play as
the user scrolls down their Pinterest feed.
If their Halloween promotion is any indication, Pinterest may look to incorporate greater
interactivity within their videos.14
Users were able to virtually tour a Haunted House
while clicking on items to view Halloween ideas. Pinterest may roll this out for corporate
use so that brands will be able to create an immersive experience for their consumers
while promoting a range of different products.
VIDEO
Video will take center stage
across all devices and
platforms in 2018 being the
top content we digest on our
mobile devices.â
Michael Chase, CMO
St. Joseph Communications
VIDEO
PINTEREST
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Pinterest recently launched Pinterest Lens, one of their more innovative developments.
Through image-recognition technology, users can take pictures of an item with their
Pinterest camera and be served with Pins related to that item. Therefore, taking a
picture of a particular ingredient, may lead to recipe ideas or cooking tutorials.
Look for Pinterest to convert this space into a revenue stream, giving businesses the
opportunity to deliver branded content to consumers.
In line with their more business-centric model, Pinterest introduced their Taste Graph in
September, an amalgamation of data regarding their usersâ evolving tastes, preferences,
and interests. The Pinterest Taste Graph is built on over 100 billion Pins, and the trillions
of interactions people have with them every week. When a user searches or saves a Pin,
Pinterest obtains vital consumer insight15
, and this information is available to brands.
Pinterest will likely continue pushing the benefits of Taste Graph, using their analytics
to bring more focus to their business partners, allowing them to develop more targeted
communications geared towards their core consumerâs interests and lifestyle.
TASTE GRAPH
PINTEREST LENS
PINTEREST
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AUGMENTED
REALITY
SNAPCHAT
Snapchat has had a tough year, failing to meet investor expectations after their recent IPO.
Now with rival Instagram outpacing its user base, Snapchat will need to make some big
moves to retain its share of the social media world.
As a less established platform, Snapchat is in a unique position to take risks, something that
we saw with their Spectacle offering.
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Sales of Snapchatâs Spectacles, their much-anticipated video recording enabled glasses,
fell well below expectations. The launch came 5 months after the campaign. There was
lack of content, almost no celebrity influencers, and a slew of inventory issues at the
beginning of roll out. Further adding to its issues, videos taken with Spectacle were not
compatible with a smartphoneâs camera roll or any other social media platform, limiting
its use to Snapchat.
Recently, Snap Inc. doubled down on Specs, registering plans for an AR enabled
version.16
If Snapchat is able to work out the kinks from the first launch and even
incorporate immersive technology via mixed reality, it may successfully breathe
new life into Spectacles.
Similar to its competition, Snapchat is dabbling in image recognition and AR technology. Last month, they launched a visual art
installation across North American to inspire creativity and engage their young users. There are two installations in Canada, in
Torontoâs Entertainment District and hip Queen West neighbourhood, solidly focused on a younger demographic.
Using Snapchatâs camera, users can view the virtual art of Jeff Coons through an interactive experience. This clearly isnât a one-off
for Snapchat, as it is actively seeking more artists on their website, a sign that they will likely have more installations in the future.
If this experiment successfully captures user attention and increases their engagement, expect to see this program rolled out to
businesses seeking to specifically target Snapchatâs younger audience.
With more tech companies and big brands investing in Augmented Reality, itâs only a matter of time before it gets to critical mass.
Developing Augmented Reality content can allow brands to tap into what will inevitably be a popular space.
SPECTACLES
AUGMENTED REALITY
SNAPCHAT
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To increase user engagement and the time consumers spend on their app, Snapchat will
likely incorporate an Explore or Discover space similar to that of its social media rivals.
While Snapchat has found some success in maintaining a close-knit, community feel,
opening up its users to a breadth of curated content may result in additional revenue
streams and give brands more opportunities to connect specifically with
the 18 â 24 year old market.
DISCOVER AND EXPLORE
TOP
SECRET
MESSAGING
(âDARK SOCIALâ)
We will begin to see the
emergence of messaging
platforms showing up on brand
websites as a new way of
engaging consumers - expect
to see WhatsApp, Messenger,
WeChat, QQ and SnapChat
popping up to âhelpâ you on
your path to purchase.â
Michael Chase, CMO
St. Joseph Communications
SNAPCHAT
Discover & Explore with Snapchat
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GENERATION Z
We can expect to see this
new cohort take center
stage in 2018 as a wealth of
information is coming forward
re Gen Z (1995 - 2012)â
Michael Chase, CMO
St. Joseph Communications
Snapchat kicked off a global trend with its lenses, where consumers can align virtual
animation on top of their face when viewed through the app. Most recently, Snap Inc.
worked with Apple to create Animojis for their iPhone X. Camera filters will be able to
track facial movements and incorporate them into an animated character that uses the
userâs voice and mirrors their facial expressions.17
Given its history and success with lenses, and its involvement with the Animoji,
look for Snapchat to incorporate this technology into their platform.
ANIMOJIS
SNAPCHAT
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LINKEDIN
With over 530 million active monthly users and 100,000 articles published weekly21
,
LinkedIn has done an incredible job of carving out a unique space for itself within
the social media world. It has become the destination for networking and job
searches, and has recently expanded its offerings to include better tools for training
and career advice.
VIDEO
CONTENT
LINKS TO
MICROSOFT FAMILY
BUSINESS
INSIGHTS
LINKEDIN
LEARNING
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LinkedIn is in possession of a wealth of knowledge pertaining to job seekers and job providers,
which users can tap into for career guidance and keeping up with the latest job trends.
In 2018, LinkedIn will likely offer businesses access to their in-depth data, providing them with
key information pertaining to recruitment, retention, and training. Brands will have the potential
to gain vast amounts of insight across regions and industries.
Following in the footsteps of many of its competitors, look for LinkedIn to start
incorporating more video content into its platform
As newcomers to providing video content, they still have some catching up to do.
However, it can create a niche for itself through offering video content tailored
specifically to the professional market.
To cement its position as the Human Resources platform, LinkedIn has launched
LinkedIn Learning, offering over 1,000 online business courses and providing a variety of
content written by successful business professionals from around the world.
Leaning into this space will allow LinkedIn to give users a reason to spend additional
time on the platform while brands and executives who can incorporate their messaging
into these learning tools will be regarded as experts in their field.
BUSINESS INSIGHTS
VIDEO CONTENT
LINKEDIN LEARNING
LINKEDIN
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With its acquisition by Microsoft, expect LinkedIn to be further integrated into existing
Microsoft offerings, and vice versa. Microsoft has a wealth of services and solutions for
business growth, most recently turning its focus to digital transformation.
Microsoft can leverage LinkedInâs strengths through uncovering ways for businesses to
better engage their consumers and empower their workforce. Likewise, LinkedIn content
like tips, or course schedules, can pop up across a Microsoft userâs enterprise offerings.
LINKS TO MICROSOFT FAMILY
LINKEDIN
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IN CONCLUSION
With the growing popularity of social media, marketers are finding more innovative and
meaningful ways to connect with their consumers across platforms. With the myriad
of new offerings coming in 2018, social media marketing can be the best way to target
or re-target key demographics, acquire new users, increase awareness, and ultimately,
convert interest to sales.
Of course, a brandâs social media strategy is only as good at the content that supports it.
Content must consistently resonate with consumers to elicit a reaction. To that end, itâs
important to create distinct content that caters to each particular social media channel,
remembering to ensure compatibility with mobile devices. The majority of consumers
access social media sites through their smartphones18
with market leader Facebook
accounting for over 75% of all mobile social media site visits.19
Brands must also stay agile to refresh content in line with the constant developments
in social media. Innovative technology and new business models in social have
resulted in richer forms of content, more interactivity through a focus on video, and
more immersion through augmented, virtual, and mixed reality. And with a growing
emphasis on back-end data analysis and transparency, brands will be able to better
measure the effectiveness of their social media marketing dollars.