Social media trends to look out for in 2017

Social media has shifted in considerable ways in the past few years. Looking back, it is obvious to see the power it holds for growth moving forward. As our opportunities for physical connection were minimized or taken away, many turned to social media almost immediately, and data shows that usage is not slowing down. It's increasing. What’s next for social and digital media as we tackle 2021 one marketing trend at a time? 

The document discusses several social media trends predicted for 2020: 1. Influencer marketing will continue growing as consumers increasingly trust recommendations from people they follow on social media over traditional ads. Micro-influencers will see more opportunities. 2. Shopping directly on social media platforms will grow as brands offer one-click purchases on sites like Instagram. Stories formats on multiple platforms will be used more for flash sales and deals. 3. Augmented reality technologies will become more mainstream for applications like trying on virtual makeup or viewing how furniture would look in one's home. 4. Chatbot intelligence will improve as algorithms enhance understanding of user queries, allowing bots to respond more helpfully without relying solely on pre-written

The document discusses 7 social media trends for 2018: 1. Visual search starting to enter the mainstream, enabled by technologies like Google Lens and camera-based searches on platforms like Pinterest. 2. Social commerce becoming more prominent as platforms introduce new shopping features and audiences warm to the idea of direct purchasing on social media. 3. Bots transitioning from conversational interfaces to structured menus and formats resembling mobile websites to improve the user experience. 4. Instagram strengthening its influence over shopping habits and brand partnerships due to its highly visual nature and growing audience. 5. Algorithms becoming a hot topic again as Facebook trials changes prioritizing friends over brands and publishers, potentially impacting organic reach.

As we close out 2016 and welcome 2017, it is once again time for predictions season in the digital marketing world, and our “2017 Digital Marketing Predictions You Should Know” resource guide is packed with the important insights that should be top of mind. We have scoured primary data and resources to provide you with a collection of key facts that will hopefully help you and your organization optimize your business model for a success.

What trends will shape the (digital) marketing agency of the future? It’s a constant question that agencies and clients are always asking, and always looking for answers. 
And there’s one theme: many feel unprepared. The goal of this presentation is to look beyond the trends. How can agencies (and clients) prepare for success years from now? 
Based on everything we’ve seen — research, conferences, work, email lists, happy hours … We set out to 
pull together key elements that agencies and clients need to be acting on now for success in the future.

Slides of my presentation during the Social Media Seminar (part 2) at the University of Aruba (July 3rd, 2012).

In Arik's annual presentation, he outlines 14 social media trends that realistically have a chance of impacting our work in 2021.

Pinterest is evolving into an ecommerce platform with 150 million active users sharing over 50 billion pins. New features in 2018 include buyable pins that allow users to directly purchase products from brands on Pinterest. Image recognition technology will power new augmented reality lenses that blend the digital and physical worlds. Live video content is also being tested as social platforms strive to engage audiences with immersive formats.

The Nigerian Digital Landscape and Trends for 2017. Presentation was made at WebCoupers Strategy Retreat in January of 2017 Presentation was designed to serve as a guide during a discussion session. Some of the slides might appear to make no sense if you were not part of the original discussion :-)

Is your marketing strategy ready for 2020? Stay ahead of the curve by learning about the biggest social media trends that will change the way marketers think about life beyond likes, authenticity, and online reputation management next year. During the webinar, you’ll learn about: - The social media trends to watch throughout 2020 - The changes to expect from major social networks - The way brands are already winning with these trends

This document discusses how to adapt to social media trends in 2018, including increasing use of native videos, the growing popularity of Instagram, rising costs of Facebook ads, and working with influencers. It provides statistics on each trend and recommendations on how to leverage them, such as using more video content, focusing efforts on Instagram, understanding how ad costs affect budgets, and prioritizing authentic influencer relationships over follower counts.

Let’s face it; the year 2020 was no picnic. From a global pandemic, raging wild fires and growing economic crisis, it was quite the roller coaster. Needless to say, people are really looking forward to the coming year in the hopes that things change. But from a business and marketing stand point, what can you expect from 2021? This blog will give you an overview of the popular social media marketing trends you can expect in 2021. Visit: http://www.unibiztec.com/social-media-marketing-trends-2021/

In this Talkwalker white paper you will learn how to plan social media monitoring systematically and target-orientated. We will show you how to prepare your social media monitoring tool from search definition, to ongoing monitoring and up to selective qualification of the search results in order to prepare for meaningful analysis in just three steps.

This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.

This document summarizes major social media trends for 2016, including updates to Facebook, Twitter, Instagram, and Snapchat. Key points include Facebook launching ads in Messenger and new Canvas and video ad formats, Twitter adding GIFs and improving livestreaming with Periscope, Instagram allowing longer videos and switching to an algorithmic feed, and Snapchat enabling on-demand geofilters. The trends are aimed at helping businesses benefit from changes on each platform through more engaging content, personalized customer service, and new advertising opportunities.