This document provides a summary of social media trends for 2018. It identifies 5 key trends: 1) Businesses will face increased cyber risks and cyber attacks via social media, 2) Privacy, data and regulations will remain at the forefront, 3) Communication will be increasingly weaponized on social media, 4) Social platforms will add new technologies like video, messaging and augmented reality, and 5) Employees and clients will continue becoming more social and mobile focused. The document provides insights and statistics on each trend to explain the challenges and opportunities they present for businesses in the coming year.
Social media continues to grow rapidly with over 2.46 billion users in 2017. The top social media platforms - Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat - are trending towards more engaging content like videos and stories as well as new features for businesses to connect with customers. The document recommends that businesses focus on creating consistent and personalized content across platforms to maximize their social media presence and take advantage of new tools to build their brand and better serve customers.
The document outlines 7 social media trends for 2017:
1) The rise of augmented reality on platforms like Snapchat, with increased complexity of AR lenses and advertising through sponsored lenses.
2) Advertising that features users/audiences as stars through AR filters and lenses.
3) Platforms moving from passive scrolling to engaging users with content like stories when they are already immersed.
4) Search being tied to social media advertising to target people in active purchase journeys.
5) Forced embrace of short form video advertising under 6 seconds as the norm.
6) Long form video content growing on Facebook to emulate TV with potential for mid-roll ads.
7) Brands becoming broadcasters
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
This document outlines 10 social media trends that will impact brands in 2017:
1. Facebook's feed will primarily consist of video by 2021, so brands need to embrace video content.
2. Instagram continues to be the best platform for brand engagement, so brands should focus on visual storytelling there.
3. Personalized GIFs and emojis are rising in popularity as a way for users to express themselves, so brands should consider how to enable this form of self-expression.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
This document summarizes major social media trends for 2016, including updates to Facebook, Twitter, Instagram, and Snapchat. Key points include Facebook launching ads in Messenger and new Canvas and video ad formats, Twitter adding GIFs and improving livestreaming with Periscope, Instagram allowing longer videos and switching to an algorithmic feed, and Snapchat enabling on-demand geofilters. The trends are aimed at helping businesses benefit from changes on each platform through more engaging content, personalized customer service, and new advertising opportunities.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
Is your marketing strategy ready for 2020? Stay ahead of the curve by learning about the biggest social media trends that will change the way marketers think about life beyond likes, authenticity, and online reputation management next year.
During the webinar, you’ll learn about:
- The social media trends to watch throughout 2020
- The changes to expect from major social networks
- The way brands are already winning with these trends
The document discusses several social media trends predicted for 2020:
1. Influencer marketing will continue growing as consumers increasingly trust recommendations from people they follow on social media over traditional ads. Micro-influencers will see more opportunities.
2. Shopping directly on social media platforms will grow as brands offer one-click purchases on sites like Instagram. Stories formats on multiple platforms will be used more for flash sales and deals.
3. Augmented reality technologies will become more mainstream for applications like trying on virtual makeup or viewing how furniture would look in one's home.
4. Chatbot intelligence will improve as algorithms enhance understanding of user queries, allowing bots to respond more helpfully without relying solely on pre-written
1) Social media engagement is now directly impacting search engine rankings through "social signals" like the number of times a site is mentioned or linked to on social media.
2) Google has introduced "social extensions" in AdWords like seller ratings and Google+ +1 buttons that allow social engagement directly on search engine results pages.
3) These extensions have not yet directly impacted Google's quality score metric but they are influencing key performance indicators like click-through rate and may influence quality score over time as Google considers more social factors in its algorithms. Marketers are experimenting with using these extensions to improve search advertising performance.
What marketing tactics will make your business soar to the top in 2017?
We asked the Social Media Rockstar Event Speakers what they believe will be a “killer marketing tactic” for 2017.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
In the Spring Edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
After intensive research and interviews with countless digital innovators, NewsCred has developed a list of the 50 most influential content marketers. Some are tried and true, others are up and coming. Take a look! http://blog.newscred.com/article/ada52b6393aa8023a64fd9ce194da81f/50-most-influential-content-marketers-on-slideshare
Aerolineas y la revolución de las redes socialesrommblack
The document discusses the growing importance of social media and networks for companies. It provides an agenda for a presentation on social networks and airlines, including sections on the social media revolution, 2010 marketing reports on social media use, how airlines have used social networks, developing social media policies, and integrating social media into overall company strategies. The presentation aims to help Avianca develop effective social media products, services and policies.
Social Media for Human Resources - Hire, Retain and Leverage EmployeesBryce Maddock
The document discusses how companies can best leverage social media to engage employees and connect with customers, candidates, and prospects. It acknowledges that while many companies fear social media could damage productivity or reputation, inaction is not an option given its growing influence. The document recommends that companies embrace social media wisely by creating policies to encourage employee participation while outlining appropriate and professional use. It provides examples of both successful social media strategies as well as mistakes to avoid.
Global Content Manager for Sage, Beatrice Whelan, gives us a useful insight as to what the future trends of social media will be. We are now in what she calls the “post-social” age and gives us some useful tips as to what businesses should do about this on a short-term and long-term basis.
This document discusses how social media and Web 2.0 technologies can be used for recruitment, employee engagement, and job seeking. It defines Web 2.0 as technologies that allow users to interact with and participate in online content. Some key benefits of using social media for these purposes are attracting passive candidates, improving branding, building personal relationships, and reducing costs. However, legal issues and a lack of screening are potential drawbacks. The document provides statistics on social media usage and recommends tools like LinkedIn, Facebook, and company pages for recruitment and engagement purposes.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
Back in 2018, we’ve had a great year of social media marketing and promotion. This year, we’ve had some time to sit back and reassess everything we’ve tried and gone through. As it is, with digital marketing, there’s always a long list of what to do and what not to do. Social media platforms are always changing and evolving, including their respective user-base, the technology involved, and the functionality of the platforms. Understanding them and staying on top of the changes is a daunting task at times.
But first, ask yourself what separates good marketing from great marketing?
In one word, “planning”.
The document summarizes key findings from a survey on business use of social media. It finds that while social media is currently used most for marketing and PR, businesses are increasingly looking to use it for lead generation and customer engagement. Smaller businesses use social media more than larger ones for external communications. Internal use is higher for large businesses. LinkedIn, Facebook, Twitter and blogs are the most commonly used platforms. Looking ahead, blogs and customer contact functions are seen as top priorities. The shift reflects a move from general communications to customer interaction and sales.
Social media in the risk adverse education sectorSTUART HOWIE
This document provides an overview of social media for educational professionals. It defines social media and discusses major platforms like Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, and WeChat. It outlines trends like increased mobile usage, declining trust in social media, and the rise of video. Survey results show the author's audience's top social media concerns are privacy/security and fake news. The document gives tips for a social media playbook, including following rules, being child-friendly, and posting consistently with a two-way dialogue. It argues social media allows organizations to promote their work if used discerningly.
Most companies have adopted social media in the past 18 months, focusing on platforms like Facebook, Twitter, LinkedIn, YouTube and blogs. While brand building is currently the primary goal of social media usage, it takes time for companies to incorporate social media effectively into their business models. Communications, advertising and marketing agencies have been the leading adopters of social media so far, but lack of management support and concerns about confidentiality are still among the top obstacles to adoption.
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
Most B2B organizations are lagging behind B2C, trying to figure out how to effectively use social media, and how it connects across the customer journey.
2 Case Studies, one an established Fintech company and another a B2B Fintech start-up.
The Rise of Social Media & the Fall of Old School PRNikki Little
This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.
This document discusses emerging trends in social media and technology for 2018. It identifies five key trends: (1) (Re)curation, which involves delivering information in smarter, more personalized ways through algorithms and features like Facebook Explore; (2) Reference not deference, with social platforms giving more power to users and influencers through feedback mechanisms; (3) Never-ending frictionless, looking at solutions to remove friction from user experiences; (4) Utility to empathy, with technologies focusing on enabling empathy and enhancing interactions; and (5) Ephemeral-ised, involving the creation, sharing, and consumption of quicker, more meaningful content. Each trend is explained with examples of how social platforms are evolving to address them.
Social Media for Savvy Marketers Event - Session Descriptionscecetaylor2013
This event (April 18-19, 2013) will bring together some of the leading B2B and B2C minds in business, digital, social and technology to discuss what’s happening today in social and digital marketing — and what’s coming in the future. Our panels, presentations and keynotes are designed to help brands understand how this change is impacting their business and marketing, and we'll shed light on what they need to know to be ready for what’s next.
Mapping Organizational Roles and Responsibilities for Social Media RiskMohamed Mahdy
This document outlines a framework for assigning organizational roles and responsibilities for managing social media risk. It discusses how social media has created both opportunities and risks for companies through increased customer engagement. While many companies are actively using social media, it is less clear who within these organizations is responsible for identifying, managing and mitigating the various risks associated with social media use, such as damage to brand reputation. The document proposes defining specific roles and responsibilities for social media risk management and providing those roles with appropriate tools to be successful.
Daryl Hiddema of Ceridian gave a presentation on using social media as a powerful tool for human resources. He discussed how social media can be used for talent acquisition, employee engagement, and building brand awareness. Hiddema also provided guidelines for social media use, including developing a social media policy for employees, following industry trends, and respecting colleagues' privacy. The presentation concluded with tips for success on social media and contact information for Daryl and Maurice Fernandes at Ceridian.
This document discusses key marketing trends for 2020 as identified by Talkwalker and HubSpot based on their analysis of industry experts, PR professionals, social media influencers, and trend data. Some of the major trends discussed include the growing importance of TikTok and other new social media platforms in marketing strategies; the rise of more private social interactions; increased focus on social media wellness and limiting time spent on platforms; and harnessing data privacy and reducing fake news to rebuild consumer trust in brands and social media.
2018 PMX Agency Summit: Redefining the Media LandscapePMX Agency
Today, we have the opportunity to provide customers with meaningful, personalized interactions through media – and use media to drive our most important business objectives. But with an increasingly complex landscape and changing consumer habits, new opportunities also create new challenges – particularly in how, and where to invest for the most impact. In the session, we’re breaking down the media landscape in 2018 – from Connected TV, to the importance of Live video, to the changing dynamics of Facebook and other social platforms. We looked at how to align paid and organic efforts in order to drive business goals, while ensuring that you’re meeting your customers in the places they’re most engaged.
Shamit Khemka list out benefits of Social mediaSynapseIndia
Social media has become an important way for businesses to promote their products and services globally at a low cost. Modern businesses use social media optimization and marketing services to improve brand recognition and engage target users. Some key benefits of social media for companies include exposure at low cost, increasing website traffic, promoting new products, maintaining connections with customers, and potentially boosting search engine rankings when combined with SEO. The document analyzes case studies of how Salesforce, American Express, and Intuit have successfully used social media strategies to increase engagement and generate revenue.
Traditional media like newspapers and television have had to adapt to new technologies and platforms. Emerging media like the internet, mobile devices, and social media are increasingly important ways for brands to reach audiences. The document discusses how the PR firm m strategies inc. has embraced emerging media platforms like blogs, social networks, and online video for nearly a decade to integrate these strategies into clients' PR initiatives and maximize their exposure.
The document discusses the growth and importance of social media and digital communities. It notes that the number of social media users has increased by 400% and daily social media content shared is over 200 billion. It provides keywords and benefits of social media including sharing content, building peer networks and communities, monitoring brands, and connecting with new audiences. It emphasizes the importance of content, community, conversation, connection, and convergence on the social web.
This document discusses various metrics for measuring the success and return on investment of social media and websites. It lists common metrics like page views, unique visitors, referrers, search terms, clicks, and exit pages that can indicate audience engagement. It also mentions metrics for measuring revenue impact, conversion rates, and audience growth. Finally, it provides examples of analytics tools that can track these metrics, such as Google Analytics, WordPress site stats, and Google Webmaster Tools.
Why Blog? Blogging for Small Business - SocialBizNow WebinarRoxana Moolla
This document outlines the benefits and best practices of blogging according to Roohi Moolla of SocialBizNow. It discusses how blogs provide dynamic, interactive, and SEO-friendly content. It also explains how blogs can be used to attract an audience, build content and community, and optimize websites for search engines through keywords, on-site and off-site links. The document provides tips for writing blog posts, engaging readers through comments, and promoting blogs using social sharing and other strategies.
The Digital Wave: Social Media for Small BusinessRoxana Moolla
This presentation is a primer for those in small business who want to understand Social Media - what it is, how it can be used to drive business and takes a look at some of the most popular tools today including blogging, Twitter and Facebook.
This document is a summary of an SEO workshop on basic SEO strategies for WordPress websites. It discusses key on-site and off-site optimization techniques, including optimizing titles, headings, images and internal links. It also covers the importance of external backlinks, social sharing and using tools like Google Keyword Planner, Google Search Console and WebsiteGrader to improve search visibility. The goal of these techniques is to optimize a website for relevant keywords in order to increase traffic from search engines.
Meta AI Assistant to Roll-out on Major Social Media SitesJomer Gregorio
Big news! Meta's new assistant is coming to your favorite social media sites. Say hello to easier interactions and more fun online. Check out what's in store for you! #MetaUpdate #SocialMedia #TechNews
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