We asked a veritable pantheon of experts, hailing from every corner of the marketing ecosystem, to join forces and share their insights and advice on the evolving role of mobile in modern marketing (spoiler: everybody agrees it's a big deal).
Get great, snackable bits of wisdom from:
CEOs
Brand marketers
Digital consultants
Journalists
Tech providers
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) joins Syniverse’s Mobile Engagement specialists, Rob Hammond (@tech2dollars) and Jessica Lee (@jessicanl) to discuss the top trends mobile marketers should be paying attention to as they map out their 2016 mobile engagement strategies.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...
1) Over the past 10 years, the document discusses lessons learned about understanding and engaging prosumers, who are influential early technology adopters that can help predict future market trends.
2) It emphasizes the importance of constant innovation, collaboration, and pushing brands forward in new ways to engage consumers and retain market share in a changing environment.
3) One lesson is that the best ideas are those that can be widely and rapidly shared, so marketers must be willing to cede some control and collaborate with partners.
The document is a guide from Mobile Marketer profiling 25 women to watch in mobile marketing in 2013. It includes short biographies of each woman, their role and priorities for 2013. Some of the women featured work for brands like Sephora, Coca-Cola and Google. Others work for agencies, research firms, and mobile service providers. Many emphasize the importance of mobile first strategies and helping clients realize mobile's long term opportunities and challenges beyond the hype.
Digital marketplaces change behaviors of people, organizations and businesses. They introduce new forms of value exchange that result from connecting supply and demand in a new way. Learn how your brand can use digital to grow.
Understanding the Mobile-First Blueprint for Engaging and Protecting Customers
Michael Becker (@mobiledirect), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present a step-by-step blueprint for building brand trust by engaging and protecting mobile-first customers with mobile context.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Inside the Driving Forces of Disruptive Innovation
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Kantar-millward-brown Media and-digital-predictions 2017
Brands will step up efforts to connect with the emerging Gen Z consumer segment in 2017. Marketers will need to offer opportunities for Gen Z to interact and co-create with brands through digital platforms. Transparency about a brand's values and purpose will also be important to this demographic. Brands will also need to experiment with new formats like augmented reality and virtual reality to engage Gen Z in an imaginative and visual way. Consistency of brand experience across touchpoints will be another key focus area for marketers as consumers interact with brands through various channels. Content marketing techniques will continue to evolve through new technologies and more targeted, personalized creative content.
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
Mobile marketing is an opportunity that should be leveraged rather than feared. Agencies need to get over their fear of mobile marketing due to the large growth in mobile usage and advertising budgets moving to mobile. Mobile advertising works best as part of cross-media campaigns and dialogues. Numbers show that mobile users are an attractive demographic for advertisers and agencies should explore mobile marketing opportunities rather than focusing only on traditional media. With the right third-party partners, agencies can develop effective mobile marketing strategies and campaigns without extensive technical expertise.
Let's Break Tradition: Virtual Reality in Public Relations
Virtual reality is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. Read our guidebook and start taking advantage of emerging VR platforms and tools.
Brands are increasingly understanding digital and analyzing data to provide customized solutions for consumers. In 2016, wearable technologies and virtual reality will play a larger role in marketing budgets. The adoption of 4.5G infrastructure in Turkey will enable new technologies like smart homes and enable live video streaming on mobile devices. There will be a greater focus on creating user-oriented content and enhancing the consumer experience on small screens to build long-term sustainability.
The document outlines the agenda for a two-day mobile marketing conference, including workshops on the first day and keynote speeches, panels, and discussions on the second day. Topics included adding mobile to marketing strategies, mobile messaging, apps, commerce, analytics, and engaging consumers. Speakers represented companies like Dell, Coca-Cola, Microsoft, and mobile technology firms. The conference provided industry leaders a forum to discuss best practices and trends in mobile marketing.
THE ANALYSIS, DESIGN & EVALUATION OF CUSTOMER INTELLIGENCE PLATFORM THAT HEL...ellestyle
Technology will continue to advance and influence peoples’ lives. Innovation has changed how people run their lives, but one thing will never change – the human heart. The great innovation comes from the heart and consumer love innovations that will make their lives convenient, pleasurable, and connected to the world.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) joins Syniverse’s Mobile Engagement specialists, Rob Hammond (@tech2dollars) and Jessica Lee (@jessicanl) to discuss the top trends mobile marketers should be paying attention to as they map out their 2016 mobile engagement strategies.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
1) Over the past 10 years, the document discusses lessons learned about understanding and engaging prosumers, who are influential early technology adopters that can help predict future market trends.
2) It emphasizes the importance of constant innovation, collaboration, and pushing brands forward in new ways to engage consumers and retain market share in a changing environment.
3) One lesson is that the best ideas are those that can be widely and rapidly shared, so marketers must be willing to cede some control and collaborate with partners.
The document is a guide from Mobile Marketer profiling 25 women to watch in mobile marketing in 2013. It includes short biographies of each woman, their role and priorities for 2013. Some of the women featured work for brands like Sephora, Coca-Cola and Google. Others work for agencies, research firms, and mobile service providers. Many emphasize the importance of mobile first strategies and helping clients realize mobile's long term opportunities and challenges beyond the hype.
Digital marketplaces change behaviors of people, organizations and businesses. They introduce new forms of value exchange that result from connecting supply and demand in a new way. Learn how your brand can use digital to grow.
Understanding the Mobile-First Blueprint for Engaging and Protecting Customers Syniverse
Michael Becker (@mobiledirect), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present a step-by-step blueprint for building brand trust by engaging and protecting mobile-first customers with mobile context.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Kantar-millward-brown Media and-digital-predictions 2017Brian Crotty
Brands will step up efforts to connect with the emerging Gen Z consumer segment in 2017. Marketers will need to offer opportunities for Gen Z to interact and co-create with brands through digital platforms. Transparency about a brand's values and purpose will also be important to this demographic. Brands will also need to experiment with new formats like augmented reality and virtual reality to engage Gen Z in an imaginative and visual way. Consistency of brand experience across touchpoints will be another key focus area for marketers as consumers interact with brands through various channels. Content marketing techniques will continue to evolve through new technologies and more targeted, personalized creative content.
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
Whitepaper_1st may '12_Mobile Marketing Kumar Gaurav
Mobile marketing is an opportunity that should be leveraged rather than feared. Agencies need to get over their fear of mobile marketing due to the large growth in mobile usage and advertising budgets moving to mobile. Mobile advertising works best as part of cross-media campaigns and dialogues. Numbers show that mobile users are an attractive demographic for advertisers and agencies should explore mobile marketing opportunities rather than focusing only on traditional media. With the right third-party partners, agencies can develop effective mobile marketing strategies and campaigns without extensive technical expertise.
Let's Break Tradition: Virtual Reality in Public RelationsMSL
Virtual reality is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. Read our guidebook and start taking advantage of emerging VR platforms and tools.
Brands are increasingly understanding digital and analyzing data to provide customized solutions for consumers. In 2016, wearable technologies and virtual reality will play a larger role in marketing budgets. The adoption of 4.5G infrastructure in Turkey will enable new technologies like smart homes and enable live video streaming on mobile devices. There will be a greater focus on creating user-oriented content and enhancing the consumer experience on small screens to build long-term sustainability.
Marketing for the Digital Consumer – Roadmap for CPG Companies Infosys
In this document know how the digital revolution has thrown up range of opportunities for the CPG companies and how they can utilize these opportunities to generate value.
(mobileYouth) Beyond the Pink Phone: Handset branding for femalesGraham Brown
The document discusses handset branding strategies for female mobile youth. It argues that while over 1 billion females under 30 own mobile phones, the industry does not truly "get" women. Creative agencies often provide outdated insights, focusing on pink phones, calorie counting apps, and camera phones for taking baby photos. However, 62% of youth purchase phones based on friend recommendations, not agency messaging. The document recommends handset brands focus on the phone's capabilities rather than appearance or targeted messaging, identify and measure key influencers who shape brand perceptions, and develop phones for all females rather than targeting the whole group.
Digital technology is reshaping consumer attitudes, needs and behaviour, and therefore redefining the Marketing tools. TNS is investing to provide Clients insights that help them make decisions on how to play most effectively in a newly dynamic, real time environment. We call this Integrated marketing (IM). We provide information and consulting through research that both understand consumers in this new context and leverages capabilities of new technology and data (we call this Technology Enabled Research - TER). We keep our finger on the pulse of this new landscape, constantly innovate, invest in and mine the potential of digital tech and data to improve the depth and value of our research. Keep pace with digital age for your Marketing insight ! Consult TNS http://www.tns-global.it/competenze/digital
The document discusses best practices for brands establishing themselves as publishers in the current media landscape. It finds that one-third of top global brands have created publishing platforms. There are three main types: core branding sites, content marketing hubs, and sponsored destinations. The most successful platforms use a blend of brand and user-generated content, have a strong visual style and editorial mandate, and engage their communities. The document analyzes various brand publishing platforms and rates them on metrics like audience value and brand value. It provides the example of Virgin's data-driven content strategy improving site engagement through personalized storytelling.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
A master class in mobile strategy 06 18 2015FunMobility
For consumers, mobile is at the center of modern life. It’s the engine that powers how we shop, how we socialize, how we navigate the world around us. And, for modern marketers, mobile is the beating heart pumping vitality into every consumer touch point.
This Webinar provides a strategic framework for seeing the highest return possible from your mobile audience.
Hosted by:
Michael Becker | Co-founder and Managing Partner of mCordis, prior board member Mobile Marketing Association
Adam Lavine | Founder and CEO of FunMobility, founding chair of the Mobile Coupon Standards Committee, MMA
Google Analytics Training: Optimizing Mobile ContentFunMobility
If you’re looking for a fast-paced crash course in Google Analytics training, consider us your very own mobile marketing Mister Miyagi. This free webinar offers a quick & simple approach for setting up your content for optimal attribution of activity & performance across your entire campaign.
How do you attribute activity to mobile content that can be accessed anywhere?
How do you optimize marketing spend for in-store mobile engagement?
Where do you need to update message and creative for better results?
See exactly what your marketing dollars are buying you in terms of audience & engagement, and adjust your creative, messaging, and budget allocation accordingly.
Optimizing mobile content for google analytics 150513FunMobility
This document provides guidance on optimizing mobile content for tracking in Google Analytics. It discusses integrating with Google Analytics, creating custom URLs with UTM parameters to track campaign source, medium, term, content and name. It also covers customizing tracking events and using the data for audience attribution to inform future messaging and marketing spend.
Mobile Coupon Ad Unit Standards Initiative BackgrounderFunMobility
The document introduces the Mobile Coupon Ad Unit Standard and Specification developed by the Mobile Marketing Association (MMA) Global Initiatives. The standard is meant to drive mobile advertising spend by connecting it with redemption events. It establishes a common framework for measuring the effectiveness of mobile coupon campaigns. This includes defining various unit formats, integration points, user experiences and processes like discovery, redemption, and geo-targeting capabilities. The MMA is looking for participants to test the standard and provide feedback through non-blind data sharing trials.
Discover the new and exciting ways brands and retailers are bridging the gap between online content and offline shoppers in the physical retail space. Learn how to:
- Trigger mobile activation in-store
- Deliver engaging & rewarding content for the in-store shopper
- Strategically plan across the pre-tail, retail, and post-tail experience
We'll cover best practices and real-life examples of how brands and retailers are engaging and converting in-store shoppers with mobile-first content.
2015 Marketer's Guide to Mobile EngagementFunMobility
“Wonderful, Godzilla-sized guide. Very practical, totally up-to-date, and remarkably free of nonsense.”
-Tomi Ahonen,vAuthor & #1 Forbes-rated mobile influencer
How many marketing campaigns have you seen where a brand pours resources into reaching the consumer — buying airtime, premium digital inventory, etc. — only to come up short at the point of engagement? No conversions, no attributable lift, no actionable data.
No follow-through.
This massive, 60-page guide provides a comprehensive framework for creating that follow-through, combining high-level strategy with real-world tactics and best practices that you can implement across your entire media mix.
We’ll show you how to turn every consumer touch point into an engine for driving:
Lead generation
Foot traffic
Lift
Actionable insights
The document is a mobile advertising trends report that summarizes key trends in the mobile advertising industry in 2015. It discusses the growth of programmatic buying and real-time bidding, and how they provide benefits like streamlining the mobile ad process and enabling on-the-fly optimization. However, it also notes limitations in targeting and ad formats for mobile programmatic buying. The report also examines new and improved mobile display ad formats like mobile rich media, video ads, and native ads that are gaining traction. It then provides breakdowns of mobile ad spending trends by different industries.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
20/20 Insights: Mobile Marketing Predictions from 20 Marketing LeadersDialogTech
We asked 20 influencers - marketers, product experts, analysts, and journalists - to share their vision of the future of mobile marketing. Scroll through their predictions, then join the conversation on Twitter using the hashtag #DT2020.
Mobile marketing has evolved rapidly since the introduction of smartphones in 2007. It has grown from early text and picture messaging to personalized engagement across numerous mobile channels. Marketers now have more opportunities than ever to reach customers on their ubiquitous mobile devices through SMS, apps, websites, notifications and more. However, mobile marketing is still in its early stages and will continue to change as new technologies emerge and mobile becomes even more integral to people's lives. The future of mobile marketing is unclear but it will likely involve more personalized and seamless experiences across multiple connected devices through technologies like the Internet of Things. Marketers must adapt to stay relevant in this rapidly changing mobile landscape.
Mobile technology is transforming industries and requiring new forms of leadership. Mobile is becoming synonymous with personal identity and is driving changes in customer experience, business models, and how value is created. Leaders must understand customers intimately, exploit digital opportunities, take risks, and navigate constant disruption. Game-changing leaders combine experience across industries with a willingness to challenge norms and operate comfortably amid chaos.
Mobile apps have unlocked hidden potential for marketing through mobile automation. When developed effectively, apps can dramatically boost conversion rates through interactive campaigns. Successful apps are original, mobile-friendly, and offer clear benefits to users like engaging experiences or convenience. Marketers are leveraging apps' ability to capture full user attention on mobile devices to create synergies between online and offline interactions.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
The document discusses how smartphones have become integral to people's daily lives and are often the primary screen they interact with. It argues that marketers should make mobile a primary part of their digital advertising efforts by targeting individuals rather than just inventory. Effective mobile advertising requires understanding people's mobile behaviors, advanced targeting of individual users based on their characteristics, and creating ads optimized specifically for mobile screens and contexts. Location targeting alone is not enough without understanding individual users.
Whitepaper 11th april 12 how to use mobile as a marketing tool Kumar Gaurav
This document discusses how mobile marketing is a new opportunity for brands and provides tips on how to create an effective mobile marketing campaign. It highlights that mobile usage is growing rapidly and stealing marketing budgets from traditional media. It also provides reasons to invest in mobile marketing such as its ability to target consumers when they are ready to buy. The document then offers steps to create a dynamic mobile marketing campaign and ways mobile can be used as a marketing tool, such as contests and downloading apps. It concludes by emphasizing the importance of measuring mobile ad performance and integrating mobile campaigns with other marketing efforts.
Whitepaper 11th april 12 how to use mobile as a marketing tool Kumar Gaurav
This document discusses how mobile marketing is a new opportunity for brands and provides tips on how to create an effective mobile marketing campaign. It highlights that mobile usage is growing rapidly and stealing marketing budgets from traditional media. It provides reasons to invest in mobile marketing such as its ability to target consumers when they are ready to buy. The document also discusses trends in mobile experiences and provides steps and strategies for using mobile in marketing campaigns.
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
Having a mobile marketing strategy is no longer a luxury, but a core piece of any company or organization that wants to become more relevant and remarkable in real time. Making Sense of Mobile: 7 Insider Secrets to the Any Where, Any Time, Any Device Economy provides insights into the expanding mobile marketing landscape and what that means for businesses moving forward.
The document provides an overview of mobile marketing and its importance. It defines mobile marketing as marketing that targets users via mobile devices to communicate and engage with consumers. Mobile marketing is important because mobile device ownership is widespread and people frequently use their devices throughout the day. Many types of businesses can benefit from mobile marketing, including both B2C and B2B companies, as mobile allows them to reach audiences in a personal way.
Our outlook for 2014 is optimistic. As marketers, it has never been a more exciting time. The following things to watch for range from very strategic to very tactical, but all are related in one big way. For marketers, none of them will matter, and none of them will work at all if not driven by a healthy, big idea.
Mobile: Shaping the First-screen Customer ExperienceSwrve_Inc
It’s been said many times: mobile is eating the world. As a result the digital customer journey as we know it is not only outdated, perhaps it has become irrelevant. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they have their smartphone at their side all the time, perhaps it’s time for marketers to rethink the customer journey and invest in a customer engagement model that is centered around the customers’ first screen, the mobile phone.
Mobile engagement is increasingly important as customers conduct more of their lives on mobile devices. Customer experience must be seamless across online and offline channels. Marketing should focus on millennials, who expect personalized experiences and value loyalty programs that offer variety. Customer data is valuable currency that brands can use to improve experiences if customers trust their data will be handled privately and securely. Loyalty programs need to evolve beyond points to reward customers across their entire engagement and reflect changing expectations. Technology should enhance the customer experience when used appropriately.
This document outlines 10 top marketing trends that will define 2016:
1. Customer experience will be key, with companies focusing on engaging customers online, tracking customer journeys, and using customer sentiment and loyalty data to tailor outreach.
2. Ad blockers may change advertising, requiring ads that seamlessly blend into the browsing experience rather than interrupt it.
3. 3D technology will move from novelty to mainstream, allowing marketers to bring products to virtual life through virtual reality and improved customer experiences.
4. Social media will be recognized as a marketing channel rather than a standalone strategy.
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
This document discusses how mobile marketing has evolved as an important tool for brands to interact with consumers. It notes that more people now access content via mobile than traditional mediums like newspapers, radio, TV or the web. The document provides tips on how to craft effective mobile advertising campaigns, including starting with clear goals, understanding mobile users, considering the full user experience, and being creative. It also outlines some key ways mobile can be used in marketing campaigns, such as contests, coupons, apps, and calls to action.
1. Top Minds in Mobile
TOPMINDS
IN MOBILE
Engagement At Every Touch Point
INSPIRING QUOTES
FROM LEADING EXPERTS IN MOBILE MARKETING
2. Top Minds in Mobile
WHO ARE THE TOP MINDS IN MOBILE?
This book contains expert advice & perspective
from thought leaders across the entire marketing
ecosystem.
Inside, you’ll hear from Brand marketers, CEOs,
Consultants, Agencies, Publishers, and tech
providers- all offering new ways to re-think your
relationship with the most versatile marketing
channel in history.
3. Top Minds in Mobile
Laura Marriott
CEO and Board Chairperson,
NeoMedia Technologies, Inc.
@kanadawomaninus
‘Mobile First’ is the rallying cry which should be on every
marketer’s lips. Mobile allows you to focus on delivering what is
important and relevant to your customer at the tip of their fingers,
and should always be the first channel of your overall marketing
strategy.
1
4. Top Minds in Mobile
Caroline Lewko
CEO Wireless
Industry Partnership
@CarolineWIP
Mobile is everywhere, so work it into the
equation from the beginning. And don’t be
afraid to look beyond your own walls to gain
time and creativity from the many communities
of developers who have years of collective
experience to help you succeed.
Eduardo Henrique
Head of Global Expansion
at PlayKidsMobile allows marketers to provide a unique
and completely different experience to their
customers. It’s not only about products
anymore, now mobile allows brands to live with
their customers.
2
5. Top Minds in Mobile
Jeffrey Hayzlett
C-Suite TV Host and Chairman
C-Suite Network
@JeffreyHayzlett
The phone is most the personal device created to date. You know
where your phone is more than you know where your children are.
Brands must connect to the mobile owner in a way that evokes
the trust to allow the connection and personal engagement
to build a two-way personal relationship. What remains to be
seen is if a company can create mobile handshake with a pinkie
promise and “BFF experience” for the new mobile age.
3
6. Top Minds in Mobile
We’ve done the research (and spent $2 million to accomplish) for major
brands – Wal-Mart, MasterCard, Coca-Cola and AT&T- and we know for
a fact that mobile should be 10-15% of marketers’ total mix (not just
of digital, but of all media) to get the best return on overall campaign
spend. And that will rise to 15%-20% if the marketer is good at mobile
marketers, and then up to 30% of the mix in mobile as Smartphone
penetration grows. Truth is, consumers have changed their media habits,
and it’s up to marketers to realign to that consumer trend.
Greg Stuart
Global CEO
Mobile Marketing Association
@gregstuart
4
7. Top Minds in Mobile
Every interaction with a consumer should be viewed in the lens of mobile
engagement, which, if implemented expertly, is vastly more important to
the customer journey than online digital. The value of mobile marketing to
brands will inevitably be more impactful than the disruption of traditional to
digital online marketing.
Matt Sechrest
CEO of Waterfall
Chairman, Board of Directors
@mattsechrest
5
8. Top Minds in Mobile
Try and think ‘mobile only’ as your marketing strategy,
that will help you really understand how powerful
mobile can be! In fact, in many markets - particularly in
emerging economies - most consumers use only mobile
for the larger part of their daily lives. In such a case, all
your eggs have to be in the mobile basket.
Dr Madan Rao
Mobile Media Author
& Consultant
@MadanRao
Jamie Turner
60SecondMarketer.com
@AskJamieTurner
If you’re not using mobile marketing to attract
new customers to your business, don’t worry
your competitors are already using it and are
getting those customers instead.
6
9. Top Minds in Mobile
The mobile phone is not only a channel to reach consumers with
advertising, but also an instrument that allows consumers to engage
with advertisements that occur in the “offline” world. Inspiration can
be a fleeting moment, but thankfully a mobile phone is onhand at the
moment a consumer is inspired. This is the beginning of the beginning of
that new world.
Chris Barton
Founder and Board Director, Shazam
@bartonsurfer
7
10. Top Minds in Mobile
Art Peck
President of Growth,
Innovation and Digital at Gap
Sara Hilliard
Senior Brand Manager
for Nestea
Currently, about a third of all traffic to Nestea
sites comes via a mobile device, so mobile
integration is a critical part of our overall digital
plan.
The opportunity to better monetize the huge
amount of incremental traffic coming off of
mobile devices we see as very significant, and
you will see pretty radical progress in our mobile
Web experience, and the experience delivered
to these devices.
8
11. Top Minds in Mobile
Sarah Ohle
Director of Marketing Intelligence
at xAd, Inc. New York
@sarahohle
Mobile is, in many ways, the most disruptive force in media in
recent history. However, rather than this being a hurdle, marketers
have harnessed the personal and on-the-go nature of mobile to
reach their audiences in new ways. Now a marketer doesn’t just
have the opportunity to talk to consumers when they are at home
or in front of their computer.
9
12. Top Minds in Mobile
Megan Clarken
Nielsen’s Executive Vice
President of Global
Products Leadership
Scott Hudler
Vice President Dunkin’ Donuts
@scotthudler
Consumers all over the globe are moving their
media consumption to tablets and smartphones.
With that has come a real interest and shift from
broadcasters to move their program content from
TV and extend it across mobile devices.
We’re increasing our spend online every year. To
keep our brand relevant, we have to engage our
consumers where they are.
10
13. Top Minds in Mobile
Walt Geer
Vice President Product Strategy
at Point Roll, New York
@3rdGeers
John Caron
Chief Marketing Officer
at Linkable Networks
@jcaron2
One of the challenges with mobile is that it
is such a personal device, and impersonal
messaging—whether it is a push message, an
ad, or an offer—is not well received.
Biometric research shows that users feel
confident making a purchase within the banner
if they recognize the brand, and if the ad is on a
recognizable site.
11
14. Top Minds in Mobile
Rebecca Roose
Senior Product Marketing
Manager at MyWebGrocer
@Sticky_Mommy
Nancy Gibbs
Time Magazine’s Deputy
Managing Editor
@nancygibbs
Retailers need to be where their shoppers are,
which is online and on their smart phones. If
retailers don’t have a mobile experience for those
mobile shoppers, the conversion rate is poor.
It’s hard to think of any tool, any instrument, any
object in history with which so many developed
so close a relationship so quickly as we have
with our phones.
12
15. Top Minds in Mobile
Joana Van Den
Brink-Quintanilha
Author
at Forrester, London
Andrew Higgins
Digital Strategist
at Pixlee, San Francisco
@AMHigg89
Different content performs better from a
PC, tablet, or mobile. Understanding how
to best engage and convert customers from
different devices is becoming a powerful way
for brands to differentiate their marketing from
competitors’.
Brands will remain relevant, but context is be-
coming increasingly important, particularly
when it comes to mobile interactions. In fact,
privacy is all about context. Provided that their
immediate needs are addressed, consumers are
willing to exchange information for value.
13
16. Top Minds in Mobile
Jason Fuentes
Head of Mobile
at RadiumOne
@FuentesJason
Chris Cheung
Product Line Manager
at Autodesk
Given the remarkable proliferation of mobile, a
marketing strategy that starts and ends at the
device affords today’s marketers the ability to
successfully connect online to offline experiences and
generate a full 360-degree view of their audiences.
Never before has this been possible at such scale,
speed, or accuracy.
The future of mobile creativity is in our youth: An
entire generation first exposed to computing in
this form.
14
17. Top Minds in Mobile
Human beings are mobile and marketers must follow. To survive and thrive,
marketers must focus on putting mobile at the heart of their marketing and
customer engagement, and service people along every stage of the customer
journey. Mobile is the single medium that bridges the physical and digital
boundaries of our lives, and is the primary means for engaging people at the
moments that matter.
Looking forward, mobile will be about servicing people in what we refer to as
the ‘connected life.’ By 2020, we will have 6 to 10 connected devices in our lives.
Connected devices and the related engagements and experiences, are both the
creator and beneficiary of data. The future of marketing is all about learning to
master data and learning how to engage with people as individuals in order to
fulfill and enrich their lives while meeting the needs of your business.
Michael J. Becker
Managing Partner
mCordis
@mobiledirect
15
18. Top Minds in Mobile
Marketers that put mobile first will have incredible advantages. They
will simultaneously enhance all forms of media, be more relevant to
their customers, and get unique and accurate audience information.
Mobile enables engagement at every touchpoint through a highly
personal device that truly matters to consumers.
Adam Lavine
FunMobility CEO
Founding Chair of the Mobile
Coupon Standards Committee,
Mobile Marketing Association
@adamlavine
16
19. Top Minds in Mobile 16
WHAT TO LEARN MORE?
Read the free ebook for more info.
For additional information, or if you
would like to be included in the next
Top Minds in Mobile, contact us:
Funmobility.com
(855)75-MOBILE
marketing@funmobility.com