Mobile Media Summit San Francisco 2015

The document discusses how brands have lost control over their messaging as customers now have more ways to directly interact with and discuss brands through social media. It argues marketers must embrace this change and find ways to empower brand advocates and influence discussions in a positive way rather than trying to directly control conversations. Examples are given of companies like Ace Hardware and Procter & Gamble that have found success by allowing more customer input and responding transparently in real time on social media.

Mobile marketing trends and examples for 2014. Presented as a webinar by Rob Thurner at the Smart Insights Digital Marketing summit.

In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex. We hope that these predictions help you get in the #mobilemindset for 2015.

Mobile marketing is an important opportunity for digital marketers. Social media has become more important as many consumers start their purchase journey on search engines or social platforms rather than company websites. Effective social media requires regular engaging content and two-way interaction to build communities and drive higher brand metrics and purchase intent. Mobile is also a huge opportunity, as most internet access in South Africa is via mobile devices. Even basic SMS marketing can be highly effective at driving awareness, favorability, and purchase intent. Marketers should focus on creating optimized mobile websites and apps to meet consumer expectations.

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The document discusses 5 major digital trends for 2013: 1. The convergence of the CMO and CTO roles as marketing increasingly relies on technology and data. 2. The rise of mobility as smartphones, tablets, and mobile devices surpass traditional platforms and consumers expect information on the go across various screens. 3. The emphasis on self-quantification, sensors, and data as consumers track information about themselves and businesses look to leverage this data. 4. The fragmentation of social media into niche communities and internal social platforms changing how organizations work. 5. The importance of location-based targeting and integration as location becomes a new context for understanding customers and delivering personalized, local experiences.

This document discusses the growth of mobile advertising and how businesses can leverage mobile marketing. It notes that mobile usage and smartphone adoption are growing rapidly as mobile devices take on more functions. The document advocates developing mobile-optimized websites and content to engage customers on the go. It also promotes the use of interactive ad formats and location-based marketing to create deeper brand engagement through mobile channels.

Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.

Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was: 1. To go broad across the digital marketing toolbox, and not deep on a specific tool 2. To provide guiding principles that are lasting, and not more specific tactical advice 3 . To arm participants with relevant planning tools that they could take and put into action