The purpose of this research study is to give a better understanding of custom-ers' perception of value from eCRM features on airline e-ticketing Websites. Mul-tiple case study strategy was chosen and empirical data was... more
The purpose of this research study is to give a better understanding of custom-ers' perception of value from eCRM features on airline e-ticketing Websites. Mul-tiple case study strategy was chosen and empirical data was collected from seven cases through in-depth interviews. ...
Communication as a social tool includes a wide range of functions such as instruction, persuasion, education, entertainment, development and so on. Over the ages, all the communication mediums have evolved themselves to accommodate the... more
Communication as a social tool includes a wide range of functions such as instruction, persuasion, education, entertainment, development and so on. Over the ages, all the communication mediums have evolved themselves to accommodate the various functions of communication and this is true of the theatre as well. This paper is a humble endeavour towards interpreting the theatre as a communication medium that can significantly contribute towards ably performing the various communication functions. It also seeks to deliberate upon the need for approaching the study of communication in the Indian perspective drawing comparisons between Aristotle's Poetics and Rhetoric and Bharata's Nātyasāstra.
Debastuti Dagsupta Amity University, Rajasthan, India Abstract: Film promotion has now been considered as important as actual making of the film. Although the history of film marketing can be traced back from the days of the inception of... more
Debastuti Dagsupta Amity University, Rajasthan, India Abstract: Film promotion has now been considered as important as actual making of the film. Although the history of film marketing can be traced back from the days of the inception of the film itself, it has reshaped its periphery time and often. Promotional medium has changed regularly along with the advancement of technology, starting from handmade posters to wallpapers, to radio jingles, television advertisements, trailer launch, promotional tour and so on and so forth. New Media as well as Social Media is the latest addition in this arena. Social media provides online platform to share, interact diverse opinions. Like every other field, film industry too has embraced the immense potentiality and the power of interactivity of the social media. Different literatures show the scope and possibility of using social media in regard to film marketing and promotion. Indian film industry as well as Bengali film industry is not too far...
Dr. Debastuti Dasgupta Assistant Professor Department of Journalism and Mass Communication Adamas University, Kolkata Email: debastuti.dg@gmail.com Abstract: The relationship between gender and media is quite old. Media representations... more
Dr. Debastuti Dasgupta Assistant Professor Department of Journalism and Mass Communication Adamas University, Kolkata Email: debastuti.dg@gmail.com Abstract: The relationship between gender and media is quite old. Media representations clearly highlight how different media portray gender roles in different forms. Gendered representation of media across the world revolves around the stereotypical portrayals of masculinity and femininity. Throughout history, the content of gender stereotype has changed in relation to historical changes in the relationship between men and women. Media for long is reinforcing the notion of gender stereotyping through its content. With the emergence of internet, change has been witnessed slowly but steadily in the stereotypical portrayal of gender in media content. Social media sites have been seen to allow information delivery, constant engagement and discussion of those ideas which are falling outside the existing of gendered discourse. This paper will...
The social media is slowly but surely emerging as the preferred mode of gratification for a considerable chunk of media users. However, the proposition of considering the possibility of bringing the social media into the fold of the... more
The social media is slowly but surely emerging as the preferred mode of gratification for a considerable chunk of media users. However, the proposition of considering the possibility of bringing the social media into the fold of the mainstream media necessarily demands mapping a functional blueprint that would address the role, duties, responsibilities and restrictions accompanying the former in toto in today’s scenario. This paper is a humble endeavour within the limited time frame towards addressing such concerns pertaining to the social media.
Journalism has seen a sea change in the way data and information are gathered, processed, produced, distributed and consumed. This calls for novel and more efficient ways to process and distribute news content. With the shortened... more
Journalism has seen a sea change in the way data and information are gathered, processed, produced, distributed and consumed. This calls for novel and more efficient ways to process and distribute news content. With the shortened attention spans and a multitude of offerings, only the most attractive and captivating content will find takers and the associated advertising revenues. New-age technologies such as artificial intelligence, machine learning, robotics, virtual reality and augmented reality have automated the news and entertainment content creation process. With the rise and popularity of interactive and immersive content and social media publishing, consumers have become co-creators of content. The miniaturization of consumer electronics has reduced the size of screens while multiplying the number a million times. Artificial intelligence has enabled micro-targeting of the consumer as per his choice while VR/AR provide an immersive experience. Digital tracking of consumers makes it possible to change the style and flavour of the content. Already AI applications like Chat GPT have started creating content and by 2050 AI-enabled writing and reporting might be the norm. This paper presents a panoramic view of the emerging trends and technologies taking place in the field of journalism.
Film promotion has been now considered as important as actual making of the film. Although the history of the film marketing can be traced back from the days of the inception of the film itself, it has reshaped its periphery time and... more
Film promotion has been now considered as important as actual making of the film. Although the history of the film marketing can be traced back from the days of the inception of the film itself, it has reshaped its periphery time and often. It has gone through the age of posters, wall papers, print ads etc. New Media is the latest addition to this arena. Film has also started utilising the potential of new media completely in terms of marketing and promotions. Indian Hindi film industry is too not far behind. It has also used new media as well as social media forum to make people aware of the film and to drive them towards theatre. This paper shows how Indian Hindi movie industry has undergone various changes in terms of promotion and finally it harps on how contemporary movies use social media platform to promote their work successfully. It has undergone a detailed analysis of social media promotional strategy of current hits and simultaneously comes in to conclusion that despite various restrictions and limitations, social media can able to revitalise the entire process of film promotions and marketing and can have effective result on audience on making them engaged about a particular film.
The social media is slowly but surely emerging as the preferred mode of gratification for a considerable chunk of media users. However, the proposition of considering the possibility of bringing the social media into the fold of the... more
The social media is slowly but surely emerging as the preferred mode of gratification for a considerable chunk of media users. However, the proposition of considering the possibility of bringing the social media into the fold of the mainstream media necessarily demands mapping a functional blueprint that would address the role, duties, responsibilities and restrictions accompanying the former in toto in today’s scenario. This paper is a humble endeavour within the limited time frame towards addressing such concerns pertaining to the social media.
Film promotion has now been considered as important as actual making of the film. Although the history of film marketing can be traced back from the days of the inception of the film itself, it has reshaped its periphery time and often.... more
Film promotion has now been considered as important as actual making of the film. Although the history of film marketing can be traced back from the days of the inception of the film itself, it has reshaped its periphery time and often. Promotional medium has changed regularly along with the advancement of technology, starting from handmade posters to wallpapers, to radio jingles, television advertisements, trailer launch, promotional tour and so on and so forth. New Media as well as Social Media is the latest addition in this arena. Social media provides online platform to share, interact diverse opinions. Like every other field, film industry too has embraced the immense potentiality and the power of interactivity of the social media. Different literatures show the scope and possibility of using social media in regard to film marketing and promotion. Indian film industry as well as Bengali film industry is not too far behind from this trend. Social media in India can be seen as a major game changer in the last few years acting as a platform against corruption, autocracy, atrocities against women etc. With the rise in number of people using this latest medium, social media thus can act as a major player in the realm of film marketing and promotions too.
Moving images which narrate an idea or tell us a story is cinema. Cinema has not restricted itself to a money minting business but has also been redefined as an art. Just like painting, music, dance, sculpture and architecture, cinema too... more
Moving images which narrate an idea or tell us a story is cinema. Cinema has not restricted itself to a money minting business but has also been redefined as an art. Just like painting, music, dance, sculpture and architecture, cinema too is a form of expression. An expression of emotions, an expression of dreams and an expression of bitter reality. Every piece of cinema may or may not showcase reality but it has different shades of reality embedded into it with a flavour of its own. We call "Mumbai" as the "Sapno ki Nagri" but little do we understand that this city of dreams is our subjective hallucination. Mumbai city is the residence of the Bollywood industry and hence association with this world of glamour comes with a price. This world of glitter and charm may seem to be very welcoming and engaging on the outside but internally, it is as dark as the dungeon. The film industry acts as a sender with cinema being its medium and the audience as its the receiver. There are two aspects attached to this concept. Firstly, it could be said that the cinema depicts reality to the people, Secondly, the cinema illustrates only those facts or visuals which the audience wishes to accept and believe thereby making it more receiver centric. With Indian Cinema being a broad area of research, the researcher has constricted to the Bollywood industry to state whether the cinema projects the true state of affairs of the society and become a weapon of change or it portrays the dreams of the individual and the society which the reality fails to bestow upon them. The objective of the paper: • To find out reasons why representing realities in films tends to make them less popular in comparison to the mainstream cinema.
