Kristin Hopper-Losenicky

This essay provides an overview of research and theory on narrative and its important, functional role in human experience, including the ways people use media to interrogate their own beliefs and feelings, and derive social meaning. Thought‐provoking film, television, and books can help us make meaning of our lives and grow in ways that are important for our successful social functioning. Research reviewed here demonstrates that exposure to fiction can increase empathy and social skills and reduce prejudice. Our connection to characters and stories has been studied in various ways as extensions of the self into another, while at the same time bringing the other into the self. Bringing together disparate perspectives, we propose that connecting to story worlds involves a process of " dual empathy " —simultaneously engaging in intense personal processing while also " feeling through " characters, both of which produce benefits. Because the value of entertainment narratives may not always be well understood, we explain how those experiences can be personal, social, and can serve important adaptive functions.

This is the story of the Mad Men fan phenomenon: how the show and its fans distinguished themselves in a market where it’s hard to make an impression, not unlike the driven ad execs at the center of the show. In this book, four media psychologists who also just happen to be dedicated Mad Men fans explore how the show’s viewers make meaning from fictional drama. The authors also interviewed several contemporary advertising industry professionals, getting their inside view of the business in its modern guise and what they make of the show’s vision of their past. The result is cutting-edge psychological research that crunches and codes online fan commentary to understand the ways that people use the show to debate complex social issues, from sex and alcohol to gender roles, parenting, and advertising itself. What do the 1960s mean to us today, and how well does the twenty-first century measure up against that famously turbulent decade? Which characters do fans identify with—and which o...

This is the story of the Mad Men fan phenomenon: how the show and its fans distinguished themselves in a market where it’s hard to make an impression, not unlike the driven ad execs at the center of the show. In this book, four media psychologists who also just happen to be dedicated Mad Men fans explore how the show’s viewers make meaning from fictional drama. The authors also interviewed several contemporary advertising industry professionals, getting their inside view of the business in its modern guise and what they make of the show’s vision of their past. The result is cutting-edge psychological research that crunches and codes online fan commentary to understand the ways that people use the show to debate complex social issues, from sex and alcohol to gender roles, parenting, and advertising itself. What do the 1960s mean to us today, and how well does the twenty-first century measure up against that famously turbulent decade? Which characters do fans identify with—and which ones do they love to hate? How would fans unfurl the Mad Men storylines if they were in charge? What makes a good man, and has it changed over time? How should husbands and wives treat each other, and how should parents treat their children?
In answering these questions, the authors explore not just the online commentary but also Mad Men fans’ fan fiction, cosplay, cocktail making, and vintage furniture collecting. Whether tweeting as one of the main characters (or just a lowly mail clerk), setting Peggy up with the man who’ll treat her right, or figuring out just which “Mad Man” they are at heart, fans integrate the show into their lives and use it to make sense of their own choices in work, leisure, and love.

Fans of complex television dramas often watch because of eudaimonic motivations –  the desire to make meaning from media, to explore their own emotions and to learn about the human experience through the exploration of novel experiences that audio-visual fiction affords. This study analyses the psychology of how fans of Mad Men (2007) construct social realities via online discussions of some of the major rela-tionships and storylines on the show. Our primary goal was to understand how fans create reality from fantasy and our focus was on social relationships and indi-vidual character analyses. Using a social science approach, we performed both a computer-automated and an expert-driven thematic analysis on 209 fan comments harvested from social media. The automated analysis revealed common emotional expressions, such as associating hate with the character Betty Draper. The expert analysis revealed that many of fans’ social media conversations centred on eval-uating Don and Betty Draper as parents, spouses and people, either condemn-ing or defending them in each of these roles. Fans were evenly split between Betty supporters and detractors. Betty was most likely to be defended as a person and condemned as a mother. In contrast, three fourths of fans condemned Don. This condemnation was mostly directed towards him as a person and spouse, not as a father.  We situate these findings in an interdisciplinary literature and explain the psychology behind why and how fans use fiction both to empathize with others and to explore their own realities. We explain from a positive psychology perspective that our analysis of fans’ social media commentary exemplifies how television fandom for complex dramas can be healthy and psychologically beneficial.

This is the story of the Mad Men fan phenomenon: how the show and its fans distinguished themselves in a market where it’s hard to make an impression, not unlike the driven ad execs at the center of the show. In this book, four media psychologists who also just happen to be dedicated Mad Men fans explore how the show’s viewers make meaning from fictional drama. The authors also interviewed several contemporary advertising industry professionals, getting their inside view of the business in its modern guise and what they make of the show’s vision of their past. The result is cutting-edge psychological research that crunches and codes online fan commentary to understand the ways that people use the show to debate complex social issues, from sex and alcohol to gender roles, parenting, and advertising itself. What do the 1960s mean to us today, and how well does the twenty-first century measure up against that famously turbulent decade? Which characters do fans identify with—and which ones do they love to hate? How would fans unfurl the Mad Men storylines if they were in charge? What makes a good man, and has it changed over time? How should husbands and wives treat each other, and how should parents treat their children?

In answering these questions, the authors explore not just the online commentary but also Mad Men fans’ fan fiction, cosplay, cocktail making, and vintage furniture collecting. Whether tweeting as one of the main characters (or just a lowly mail clerk), setting Peggy up with the man who’ll treat her right, or figuring out just which “Mad Man” they are at heart, fans integrate the show into their lives and use it to make sense of their own choices in work, leisure, and love.

This is a draft of an invited paper for Personality and Social Psychology Compass.

Why do fictional narratives matter to people? Complex fictional narratives often focus on interpersonal relationships in a compelling and emotionally provocative way. We consider how people derive social meaning from story worlds such as those found in the television and film narratives of popular culture. We assert that story worlds are simulations for real social life. Therefore, thoughtful connection to story worlds helps people gratify the need to sharpen skills that will enhance their relationships with others and thus heighten their own well being. Grappling with complex media – those stories that evoke what are called eudaimonic (" meaningful ") motivations – is therefore adaptive and can result in transformed viewers. Social thoughts and feelings that are gratified in the viewing of film and television stories help people develop life skills by providing a compelling forum for rehearsing ideas, grappling with feelings and considering future behavioral intentions regarding interpersonal relationships. This research suggests that we should reconsider branding all television and film viewing as " killing " or " wasting " time because we now know that some viewing is actually good for you.