Estaneslau Baptista

The objectives of this study are: (1) To identify and explain the push and pull factors which influence on tourists’ behavioural intention (2) To identify the influence of push and pull factors on tourist satisfaction; (3) To investigate and explain regarding role of tourist satisfaction as the mediation that will have an effect between push and pull factors on tourists’ behavioural intention. The findings show that push factors positively significant on tourists’ behavioural intention, but pull factors is not significant on tourists’ behavioural intention. Furthermore, the push factors are not significant influencing on tourist satisfaction, however, pull factors significantly influence the tourist satisfaction, and tourist satisfaction positevly significant on tourists’ behavioural intention. In medition effect test, the result indicated that tourist satisfaction significantly mediated the relationships between push factors and tourists’ behavioural intention. On the other hand, t...