While there are many factors that can influence the direction of supply chains, we believe that there are a distinct set of emerging trends that stand to define the field and the study over the next several years. These are (a) big data... more
While there are many factors that can influence the direction of supply chains, we believe that there are a distinct set of emerging trends that stand to define the field and the study over the next several years. These are (a) big data giving way to fast data, (b) the advent of the social supply chain era, and (c) the rise of the knowledge workers. This paper discusses how these three broad areas are transforming the future of supply chain management both from an individual perspective, as well as, using an interrelated approach
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In the nanosecond culture of today’s business world, CEOs have been switching from top-down communication platforms to adopting more speedy bottom-up options prevalent in social media. While e-mail is effective for internal stakeholders... more
In the nanosecond culture of today’s business world, CEOs have been switching from top-down communication platforms to adopting more speedy bottom-up options prevalent in social media. While e-mail is effective for internal stakeholders and press releases sufficient for external ones, these communication channels tend to be slower, as well as, requiring multiple platforms to reach each stakeholder group. Recently, microblogs such as Twitter have become a strategic tool for CEOs to communicate with various stakeholder groups such as employees, the press, investors, and suppliers (Dunn 2010). Because tweets are limited to 140 characters, both their nature and content are important in that they not only deliver information to differing targets but also create cognitive and attitudinal effects in the audience (Hwang 2012). Moreover, these short messages are mostly accessed via our smartphones, which increases the speed to which the message is examined and consumed.
De todos los lideres de la alta direccion, el director de marketing es el que menos tiempo permanece en su puesto. Aunque los dias de "investigamos, disenamos productos, los enviamos y usted los compra" estan desapareciendo del... more
De todos los lideres de la alta direccion, el director de marketing es el que menos tiempo permanece en su puesto. Aunque los dias de "investigamos, disenamos productos, los enviamos y usted los compra" estan desapareciendo del lexico de marketing, algunos residuos de ese modelo de liderazgo siguen estando muy extendidos. Sin embargo, los directores de marketing deben poner en practica nuevas estrategias de liderazgo adaptadas a las tendencias del mercado y los modelos de negocio de hoy.
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Purpose – The purpose of this paper is to revisit Russell Belk’s (1988) landmark paper “Possessions and the extended self”. The authors provide a prehistory of related ideas and then examine the controversy it triggered regarding the... more
Purpose – The purpose of this paper is to revisit Russell Belk’s (1988) landmark paper “Possessions and the extended self”. The authors provide a prehistory of related ideas and then examine the controversy it triggered regarding the different paradigms of research in marketing (Cohen, 1989) some 26 years ago. Design/methodology/approach – This paper takes Belk seriously when he argues that his work is a synthesis and extension of prior studies leading to the novel production of the “extended self” concept. Via a close reading of the history of self-constitution, the authors highlight a number of thinkers who were grappling with similar issues now associated in our disciplinary consciousness to the idea of the “extended self”. To assess the contribution of Belk’s work, the authors engage in citation and interpretive analyses. The first analysis compared scholarly citations of Belk (1988) with the top ten most-cited Journal of Consumer Research (JCR) papers published in the same year...
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ABSTRACT: This paper develops an empirical foundation for understanding consumer use and perceptions of different coupon delivery methods, particularly relating to direct mail and Internet. Data were collected on consumer utility... more
ABSTRACT: This paper develops an empirical foundation for understanding consumer use and perceptions of different coupon delivery methods, particularly relating to direct mail and Internet. Data were collected on consumer utility perceptions of coupon distribution methods from a sample of 403 respondents obtained from a national service coupon delivery firm. Results showed that customers who used the Internet to access service coupons perceived more economic benefits, higher user enjoyment, and lower time costs than those who used direct mail to obtain those same service coupons. Additionally, consumers using the Internet exhibit significantly higher levels of coupon innovativeness than those who used the direct mail. A discussion and implications of the findings are presented.INTRODUCTIONConsumer couponing behavior has seen resurgence in the past several years. Coupon offers from companies have grown. Websites specializing in coupons have emerged. Even television shows have documen...
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... In most studies, university sponsorship shows a superior response rate compared with governmental or corporate sponsored surveys (eg, Greer, Chuchinprakarn, and Seshadri 2000; Jobber and O'Reilly 1998; Jones ... Daniel M. Ladik,... more
... In most studies, university sponsorship shows a superior response rate compared with governmental or corporate sponsored surveys (eg, Greer, Chuchinprakarn, and Seshadri 2000; Jobber and O'Reilly 1998; Jones ... Daniel M. Ladik, François A. Carrillat, and Paul J. Solomon ...
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Includes vita. Thesis (Ph. D.)--University of South Florida, 2003. Includes bibliographical references (leaves 122-128).
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Abstract Purpose – The purpose of this paper is to revisit Russell Belk’s (1988) landmark paper “Possessions and the extended self”. The authors provide a prehistory of related ideas and then examine the controversy it triggered regarding... more
Abstract
Purpose – The purpose of this paper is to revisit Russell Belk’s (1988) landmark paper “Possessions and
the extended self”. The authors provide a prehistory of related ideas and then examine the controversy it
triggered regarding the different paradigms of research in marketing (Cohen, 1989) some 26 years ago.
Design/methodology/approach – This paper takes Belk seriously when he argues that his work is a
synthesis and extension of prior studies leading to the novel production of the “extended self” concept. Via a
close reading of the history of self-constitution, the authors highlight a number of thinkers who were
grappling with similar issues now associated in our disciplinary consciousness to the idea of the “extended
self”. To assess the contribution of Belk’s work, the authors engage in citation and interpretive analyses. The
first analysis compared scholarly citations of Belk (1988) with the top ten most-cited Journal of Consumer
Research (JCR) papers published in the same year. The second citation analysis compared Belk (1988) to the
top ten most-cited JCR papers in the history of the journal. The authors follow this with an interpretive
analysis of Belk’s contribution to consumer research via his 1988 paper.
Findings – Belk (1988) had the most citations (N 934) of any paper published in JCR in 1988. When
compared to all papers published in the history of JCR, Belk (1988) leads with the most overall citations.
Moreover, Belk (1988) is the most prominent interpretive paper that appeared in JCR and one of the top
three, regardless of paradigm. The analysis illustrates diversity in topic and methodology, thus
indicating that Belk’s contribution impacted a wide variety of scholars. Interpretive analysis indicates
the importance of Belk’s work for subsequently impactful consumer researchers.
Originality/value – The authors offer a prehistory of the “extended self” concept by highlighting
literature that many consumer researchers will not have explored previously. With citations spanning
over three decades, consumer behavior scholars recognize Belk (1988) as an important paper. Our
analysis reveals that contrary to received wisdom, it is not only important for interpretive researchers
or scholars within the consumer culture theory, but it is significant for the entire discipline, irrespective
of paradigmatic orientation. The research presented here demonstrates that Belk’s (1988) paper is
arguably one of the most influential papers ever published in JCR.
Keywords History of marketing thought, Consumption history, Consumer society, Extended self,
Consumer culture theory, Interpretive research, Paradigm debates, Prehistory methodology, Russell Belk
Paper type Research paper
Purpose – The purpose of this paper is to revisit Russell Belk’s (1988) landmark paper “Possessions and
the extended self”. The authors provide a prehistory of related ideas and then examine the controversy it
triggered regarding the different paradigms of research in marketing (Cohen, 1989) some 26 years ago.
Design/methodology/approach – This paper takes Belk seriously when he argues that his work is a
synthesis and extension of prior studies leading to the novel production of the “extended self” concept. Via a
close reading of the history of self-constitution, the authors highlight a number of thinkers who were
grappling with similar issues now associated in our disciplinary consciousness to the idea of the “extended
self”. To assess the contribution of Belk’s work, the authors engage in citation and interpretive analyses. The
first analysis compared scholarly citations of Belk (1988) with the top ten most-cited Journal of Consumer
Research (JCR) papers published in the same year. The second citation analysis compared Belk (1988) to the
top ten most-cited JCR papers in the history of the journal. The authors follow this with an interpretive
analysis of Belk’s contribution to consumer research via his 1988 paper.
Findings – Belk (1988) had the most citations (N 934) of any paper published in JCR in 1988. When
compared to all papers published in the history of JCR, Belk (1988) leads with the most overall citations.
Moreover, Belk (1988) is the most prominent interpretive paper that appeared in JCR and one of the top
three, regardless of paradigm. The analysis illustrates diversity in topic and methodology, thus
indicating that Belk’s contribution impacted a wide variety of scholars. Interpretive analysis indicates
the importance of Belk’s work for subsequently impactful consumer researchers.
Originality/value – The authors offer a prehistory of the “extended self” concept by highlighting
literature that many consumer researchers will not have explored previously. With citations spanning
over three decades, consumer behavior scholars recognize Belk (1988) as an important paper. Our
analysis reveals that contrary to received wisdom, it is not only important for interpretive researchers
or scholars within the consumer culture theory, but it is significant for the entire discipline, irrespective
of paradigmatic orientation. The research presented here demonstrates that Belk’s (1988) paper is
arguably one of the most influential papers ever published in JCR.
Keywords History of marketing thought, Consumption history, Consumer society, Extended self,
Consumer culture theory, Interpretive research, Paradigm debates, Prehistory methodology, Russell Belk
Paper type Research paper
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... In most studies, university sponsorship shows a superior response rate compared with governmental or corporate sponsored surveys (eg, Greer, Chuchinprakarn, and Seshadri 2000; Jobber and O'Reilly 1998; Jones ... Daniel M. Ladik,... more
... In most studies, university sponsorship shows a superior response rate compared with governmental or corporate sponsored surveys (eg, Greer, Chuchinprakarn, and Seshadri 2000; Jobber and O'Reilly 1998; Jones ... Daniel M. Ladik, François A. Carrillat, and Paul J. Solomon ...
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This research examines the moderating effects of salesperson gender and salesperson performance on the relationship between job satisfaction and propensity to leave the firm. Sales force data from 15–20 standard industrial classification... more
This research examines the moderating effects of salesperson gender and salesperson performance on the relationship between job satisfaction and propensity to leave the firm. Sales force data from 15–20 standard industrial classification (SIC) manufacturing categories representing 61 different companies and 1042 industrial salespeople were utilized in the study. The results illustrate that for both men and women, job satisfaction is a more important influence on the propensity to leave the firm at 3 months, 6 months and 1 ...
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... and salesperson job performance Fernando Jaramillo College of Business Administration, University of Texas at Arlington, Arlington, Texas, USA ... Relationship between SOCO and salesperson job performance Fernando Jaramillo et al. ...
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Albaum, Gerald. See Roster, Catherine A. Amine, Lyn S. See Suh, Taewon. Anitsal, Ismet. See Cheung, Mee-Shew. Anitsal, Ismet, and David W. Schumann (2007), “Toward a Conceptualization of Customer Productivity: The Customer's... more
Albaum, Gerald. See Roster, Catherine A. Amine, Lyn S. See Suh, Taewon. Anitsal, Ismet. See Cheung, Mee-Shew. Anitsal, Ismet, and David W. Schumann (2007), “Toward a Conceptualization of Customer Productivity: The Customer's Perspective on Transforming Customer Labor into Customer Outcomes Using Technology-Based Self-Service Options,” Journal of Marketing Theory and Practice, 15, 4 (Fall), 349–363. Anitsal, M. Meral. See Cheung, Mee-Shew. Arnold, Todd J., Timothy D. Landry, and J. Kenneth Reynolds (2007), “Retail Online Assurances: ...
This paper provides a prehistory of the extended self concept and charts the impact of Russell Belk's seminal paper, using citation analyses and the qualitative comments of prominent scholars.