Godswill Okiyi

Evolution and dynamic penetration of the Internet provided radical paradigm shifts in different aspects of life. Such sectors include, but are not limited to education, health, governance, marketing among others. E-Commerce platforms or online marketing are among significant beneficiaries of the exponential growth of users of the Internet. Taking advantage of the various features of the Internet, e-marketers use strategies, including advertising to attract and persuade their target customers. This study sought to know the influence advertising exerts on women who live in Abuja to choose specific e-Commerce platforms for their online purchases. Theories used to underpin the study are Technological Determinism theory and AIDA Formula. Using Dusick Online Sampling Calculator, an approximate of 384 females were stratified among women in Wuse, Gwarimpa and Garki areas of AMAC, to harvest data out of an estimated population of 1.75m women, resident in Abuja. A multi-stage sampling approac...

Artificial Intelligence (AI) has grown worldwide and is applied in different sectors to quicken production processes, increase productivity, ensure accuracy and ease in ways businesses are run. Journalism has benefited from AI as robots engage in journalistic processes, and produce results quickly in broadcast and print media types. Despite its popularity, application of AI to journalistic practice in Nigeria is scant as a consequence of various factors. This study is conceptual in nature and used qualitative methods to seek results. Expert views and opinions were used to provide information required for the study. It sought to find out challenges which can hinder successful application of AI to journalism practice in Nigeria. Media richness and technological determinism theories underpinned the study as they dealt with influence of communication technologies on production and impact on societies. AI is pertinent to journalism in order for newsrooms to remain competitive and facilit...

Girl-child marriages have been an ongoing practice in many traditional and modern societies. It is a common practice which exists in Asia, Africa, Europe and the Americas. Presently, girl child marriages predominate in developing countries, most of which have not accepted or domesticated the Child Rights Acts which aims to legalize the protection of children from different kinds of abuses. The media are expected to play roles of advocacy by setting agenda on such issues as child marriages by providing adequate coverage through news reports, editorials, interviews, features and other kinds of contents. This paper is a systematic critical analysis which relied on secondary data to examine issues explored. The study is underpinned by the mutedgroup and spiral of silence theories. While the latter examined communication patterns and social representation of non-dominant cultural groups like women and other minorities, the spiral of silence theory posits that the mass media work simultan...