George Gresham

Most marketing courses in graduate-level programs emphasize the creation and implementation of marketing plans after the product has been developed. Little attention has been paid to marketing's role in advancing ideas from product concept through research and development. This paper reports on an approach to teaching marketing at the MBA level in a private AACSB-accredited college of business. It proposes that in the current technology-driven economy with academic emphasis on entrepreneurship, innovation and leadership it is imperative that marketing educators change their orientation and priorities, especially when designing the first or only course offered to practicing managers.

Most marketing courses in graduate-level programs emphasize the creation and implementation of marketing plans after the product has been developed. Little attention has been paid to marketing's role in advancing ideas from product concept through research and development. This paper reports on an approach to teaching marketing at the MBA level in a private AACSB-accredited college of business. It proposes that in the current technology-driven economy with academic emphasis on entrepreneurship, innovation and leadership it is imperative that marketing educators change their orientation and priorities, especially when designing the first or only course offered to practicing managers.

In recent years, organic food production has been rising dramatically both in the EU and the USA. Previous research on consumer perception of organic food has mainly employed questionnaire survey methods. However, in the current age of the social network phenomenon, social media could prove to be a rich source of data. Increasingly, consumers are using social networks to share personal attitudes and experiences. This shared content could inform us about consumer opinions. Social network analysis and related sentiment analysis could allow identification of consumers’ experience and feelings about organic food. We investigated the perception of organic food using 1,325,435 Instagram interactions by 313,883 users worldwide. The data were recorded between July 4, 2016, and April 19, 2017. We identified three major hashtag areas (healthy, vegan, and clean food). The sentiment analysis revealed three dominant areas related to the #organicfood hashtag (feelings, taste, and appearance). Clu...

The relationships between organizational climate variables and the three components of market orientation are tested to investigate if the findings published by Jaworski and Kohli (1993) are confirmed in an industry-specific sample of cross-functional new product development teams at the sub -SBU level. The findings support Jaworski's and Kohli's (1993) findings for two of their variables, are opposite their findings

The marketing concept states that firms who first determine and then satisfy customer needs should realize superior performance. Market orientation (MO) operationalizes the marketing concept and is the organization-wide generation of market intelligence, dissemination of the intelligence across departments, and organization-wide responsiveness to it (Kohli and Jaworski, 1990). Market oriented firms should enjoy successful new product programs (Slater and Narver, 1994). However, empirical findings are mixed. This research conceptualizes MO at the departmental level, specifically within cross-functional new product teams. Findings here suggest inter- functional market orientation (IFMO), between marketing and technology groups, is directly related to new product program success.

Sabotage is one form of organizational retaliatory behavior (ORB) and a subset of workplace aggression. This article examines an increasingly common type of sabotage – informational sabotage – and proposes several testable models on how four internal drivers, spirituality, self‐esteem, locus of control and victimization, may be associated with this ORB. The propositions here suggest a variety of relationships between informational sabotage and these independent variables. The paper concludes with a discussion of future research issues and offers a most likely case hypothesis supported by previous research findings from the literature.