- Dr. MARCO BEVOLO, PhD, Member of the Board Studies and Adjunct Professor, Design Futures, at World University of Desi... moreDr. MARCO BEVOLO, PhD, Member of the Board Studies and Adjunct Professor, Design Futures, at World University of Design, is currently an international consultant in Foresight, Futures, and Strategic Design. He is a Philips Design Alumni, 1999-2009. He is Advisory Board Member and Principal for Research Management and Academic Affairs at ISISUF, Milan, the design and art foundation programming FuturDome, Milan, Italy. In 1999-2009, he was a Director at Philips Design headquarters in the Netherlands. He led programs in cultural trends, in brand design, and in advanced business development. He directed foresight and strategic design projects. In the lustrum 2010-2016 he has been the Principal Research Urban Futures for Philips Lighting, now Signify, in EMEA and Poland. He has contributed to seminars and events with the Master in Service Design, School of Design, Politecnico di Milano, Italyedit
A book about high end proposition development and marketing, based on 2000 quantitative sessions in China, US, UK and Italy, on 75 qualitative expert interviews, and on the world class High Design methodology.
Methodology chapter for the book: "The Golden Crossroads", Palgrave, UK
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2011 - 2014 urban futures research program
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Page 1. MARCQ BE\/@Lo З] А|_ЕХ GOFMAN HOWARD Mosnovvutz Premium by Design How to Understand, Design and Market High End Products «э» 'Hit Q. з 'я 1' Щ... more
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... 3: How contemporary art expands our understanding of the business world 31 Finding 4: Expanding our understanding of how culture works for brand marketing 35 Finding 5: Expanding our understanding of how fine arts support urban... more
... 3: How contemporary art expands our understanding of the business world 31 Finding 4: Expanding our understanding of how culture works for brand marketing 35 Finding 5: Expanding our understanding of how fine arts support urban branding 36 Wrapping up: from fine arts ...
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Users may download and print one copy of any publication from the public portal for the purpose of private study or research You may not further distribute the material or use it for any profit-making activity or commercial gain You may... more
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Purpose This paper aims to articulates how educators are ideal candidates to become “brand ambassadors”, triggering dormant qualities to influence behavioral change. The study aims at advocating a call for environmental futures by... more
Purpose This paper aims to articulates how educators are ideal candidates to become “brand ambassadors”, triggering dormant qualities to influence behavioral change. The study aims at advocating a call for environmental futures by mobilizing pedagogues for changemaking. The research purpose was to deduce insights of real-life experiences when dealing with social influencers. Design/methodology/approach A design research approach was adopted. A sample of educators and students representing two universities of applied sciences was selected for qualitative. An experimental participatory experience was facilitated and observed. Findings This paper provides empirical insights. Design research findings include a persona profile, and an experimental prototype, designed to activate findings for real world impact. The outcome is for impact in the real world. Research limitations/implications The research was conducted locally at a Dutch university of applied sciences, on behalf of a Norwegia...
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�a review of the needs and possibilities of futures research. These developments are not merely technological but are paradigmatic changes with a systemic impact. In the light of these systemic changes, new visions for futures research... more
�a review of the needs and possibilities of futures research. These developments are not merely technological but are paradigmatic changes with a systemic impact. In the light of these systemic changes, new visions for futures research seem required. These new visions draw upon refreshed views of past insights and recently emerged methods. Overall they support subjective participation and social network collaboration through insights from linguistic and semiotic sciences, psychology and art criticism. The science of semiotics (meaning of language, signs and symbols) and semantics (meaning in the language) and Action Research (learning by doing), offer insights into subjective participation in, as well as observation of, change. Social networking is developing, using technology such as Blogging and Wiki’s, but more importantly with the shared notions
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2011 - 2014 urban futures research program
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Brings together 34 contributions which explore policy options and strategies for creating cities as commons - common pool resources - for urban development and transformation. Each contribution explores a different aspect of commoning a... more
Brings together 34 contributions which explore policy options and strategies for creating cities as commons - common pool resources - for urban development and transformation. Each contribution explores a different aspect of commoning a city and proposes strategies and provides policy recommendations based on existing projects around the world. Topics include: Design and the City Commons Active Transit & City Commons: Putting People Back into the City & the City Back into Place Repurposing Public Spaces in a City as a Commons: the Library . Heritage and City Commons Sharing Cities: An Asset-based Approach to the Urban Commons Community Currencies and City Commons Time Banks and City Commoning Construction Waste Transformation and City Commons Platform Cooperatives for Democratic Cities Coworking: Challenges and Opportunities for a Prosperous and Fair New Economy Orchards and the City as a Commons Cosmo-localism and Urban Commoning City Commons and Energy Demand It’s Time to Create Chambers of Commons Sharing Cities: Governing the City as Commons Devolved Commons Governance for Cities Anticipatory Governance and the City as a Commons A Civic Union Tax Reform for a Commons-based City Tax Delinquent Private Property and City Commons Community Land Trusts The City as a Regional Commons Open Data and City Commons Human Service Directory Data as a Commons The Unseen City: Commons Oriented Cities and the Commons Beyond Culture as Commons Ubuntu as a Primer for City Commons Cultural Intelligence (CQ) and the City as Commons Bologna Celebrates One Year of a Bold Experiment in Urban Commoning Milano, New Practices to Booster Social Innovation The Emergence of Assemblies of the Commons History and Evolution of the Chamber of Commons Idea Big Blue Sky: Re-igniting the Art of Citizenship Zaragoza Activa, an Ecosystem of Entrepreneurship, Social Innovation and Creativity, in an Old Sugar Factory
Research Interests: Energy Economics, Social Policy, Social Entrepreneurship, Land and Property Development, Commons, and 15 moreDesign for Social Innovation, Strategic Foresight, Political Science, Sustainable Development, Regional and Local Governance, Sustainable Urban Environments, Energy and Environment, Urban And Regional Planning, Futures Studies and Foresight, Citizenship, Social Innovation, Urban Commons, Anticipatory Governance, Sharing Economy, and Public Policy
The research context for this article is a specific lighting industry professional event, focusing on the possible future of light across the dimensions of body, object (both human-scale and building), and metropolis. Light becomes the... more
The research context for this article is a specific lighting industry professional event, focusing on the possible future of light across the dimensions of body, object (both human-scale and building), and metropolis. Light becomes the theme to generate visions and insights about longer term developments from personal, social, and business viewpoints. The event was designed as a location-specific format for the multi-awarded Silo 486, Helsinki, by Lighting Design Collective. The format is inspired by Brian Eno’s 1970s “Oblique Strategies,” therefore an approach derived from fine arts and popular culture, within the constructivist episteme. The specific target of this event is thought leaders and/or the next generation of architectural, design, and creative industry leaders, with an invitation list of 15–20, selected according to the “Elite Club” open innovation principle (Verganti et al., 2008). The event was held three times, from 2014 through 2016, during the Helsinki Design Week, as integral part of its program. The authors were main initiator and moderator of the event, as they designed the format in 2014.
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Purpose The purpose of this paper is to report the grounded theory empirical validation on key categories within a design-led methodology to envision urban futures. The paper focuses on the editorial products and the design concepts that... more
Purpose The purpose of this paper is to report the grounded theory empirical validation on key categories within a design-led methodology to envision urban futures. The paper focuses on the editorial products and the design concepts that constitute the heart of the approach. An original elaboration of trend clusters is presented as an exemplification of the outcome of this trend research approach. Although the approach was not created from the viewpoint of tourism and leisure, bibliographic notes on place-making complement it for this journal. Design/methodology/approach The paper presents empirical findings extracted by the means of the grounded theory, with the purpose to empirically validate two key categories (product and process) of a urban futures methodology. The methodology is an application of High Design, the process in use at Royal Philips BV for two decades. This methodology is contextualized within the constructivist episteme, as defined by the editors of this journal i...
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The research context for this article is a specific lighting industry professional event, focusing on the possible future of light across the dimensions of body, object (both human-scale and building), and metropolis. Light becomes the... more
The research context for this article is a specific lighting industry professional event, focusing on the possible future of light across the dimensions of body, object (both human-scale and building), and metropolis. Light becomes the theme to generate visions and insights about longer term developments from personal, social, and business viewpoints. The event was designed as a location-specific format for the multi-awarded Silo 486, Helsinki, by Lighting Design Collective. The format is inspired by Brian Eno’s 1970s “Oblique Strategies,” therefore an approach derived from fine arts and popular culture, within the constructivist episteme. The specific target of this event is thought leaders and/or the next generation of architectural, design, and creative industry leaders, with an invitation list of 15–20, selected according to the “Elite Club” open innovation principle (Verganti et al., 2008). The event was held three times, from 2014 through 2016, during the Helsinki Design Week,...
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The key question behind this article is, How is AI impacting futures research, with particular focus on foresight and design futures? To address such question, this article reports on selected epistemological and methodological traits of... more
The key question behind this article is, How is AI impacting futures research, with particular focus on foresight and design futures? To address such question, this article reports on selected epistemological and methodological traits of design futures research, on the nature of Artificial Intelligence (AI), and the potential impact of AI on the design futures domain, offering a conceptual model as theoretical junction between the domains of foresight and design. Key topics and themes addressed were selectively focused on foresight, design, design futures, weak signals, and their role in relationship with visioning and the image, AI, and a multidisciplinary discussion of how these fields relate to each other. This article is based on desk research and dialogue among the two authors, both profiled professional experts in their respective fields of design futures and AI, with a track of experience both in academic and applied research. Therefore, sources include a rich texture of bibl...
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Futurismo, Italian XX Century modern art current, revisited from a contemporary angle
Urban lighting futures as potential futures of guerrilla marketing communication