Strategic Design
16,141 Followers
Recent papers in Strategic Design
The recent global experience of COVID-19 has problematized the face-to-face co-design process and forced co-design researchers and practitioners to rethink the process of collaboration that typically takes place in a co-design workshop.... more
This research explored the changes that may have occurred in attitudes of people in Saudi Arabia toward their dwellings due to the mandatory quarantine from COVID-19. Two online surveys, one from before the lockdown and one after the... more
At the beginning of 2020, the virus called "COVID-19" spread rapidly all over the world. One of the measures taken to prevent the spread of the virus was social distance rules. Hence, employees and students had to work remotely... more
Template for strategic brand building The Brand Model Canvas is the second version of a template that allows a holistic view of your brand strategy. Based on Human Centered Design concepts, it starts by analyzing the problems that the... more
O design é uma área de pesquisa, enquadrada pelo Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) como campo de conhecimento das Ciências Sociais Aplicadas. Desde o seu surgimento, seus projetos foram fortemente... more
O Brand Model Canvas, permite a visão holística sobre sua estratégia de marca. Baseado em conceitos de Human Centered Design, ele começa analisando os problemas que a marca resolve de seu usuário, e faz a triangulação de dados de mercado,... more
The text, subject of a critical review, is PREDICA: methodological guide (2), whose main theme is design management. This guide was developed by Prodintec Foundation (3) with the consulting support of Mr. Manuel Lecuona. The project... more
Reaching towards the future is a typical feature of modernity that has glorified, idealised, and exaggerated the value of its aspirations without, however, managing to take full advantage of them. As modernity breaks down there is a risk... more
A crise do determinismo e do pensamento linear nos situa em um período de transição: dos mitos de dominação e progresso produtivista para a busca por inovação e cenários futuros de sustentabilidade. Dentro desse contexto, o... more
Este artigo tem como principal objetivo estimular o diálogo cultural entre design e empresa. Neste meio surgiu o design estratégico, que hoje representa uma das reflexões mais relevantes para a evolução do design em relação ao... more
O Brand Model Canvas, permite a visão holística sobre sua estratégia de marca. Baseado em conceitos de Human Centered Design, ele começa analisando os problemas que a marca resolve de seu usuário, e faz a triangulação de dados de mercado,... more
O design é hoje considerado um elemento estratégico das empresas, e o seu sistema de conhecimentos e competências se torna útil nas atividades organizacionais de maneira abrangente. O artigo visa entender a ação do design na inovação da... more
In my design workshops, especially in workshops related to strategic design, design-driven innovation, or participatory design, I propose a scenario-based design process. In these processes, scenarios are not only a result of design... more
Design is a broad field of making and planning disciplines. These include industrial design, graphic design, textile design, furniture design, information design, process design, product design, interface design, transportation design,... more
This Keynote was presented at the Rotman School of Management on April 13, 2018. It provided an introduction and framing of what business design is and how it is practiced.
The text, subject of a critical review, is PREDICA: methodological guide (2), whose main theme is design management. This guide was developed by Prodintec Foundation (3) with the consulting support of Mr. Manuel Lecuona. The project... more
"This paper, as one part of an ongoing research project aimed at bridging the knowledge gap between design research and memory studies, addresses three questions: (1) What is nostalgia or nostalgic experience? (2) Why are nostalgic... more
An attempt to locate the emergent discourse of Transition Design within talk of the 'Postindustrial Design' and the '4 Orders of Design.' The draft argues that whilst Transition Design has ambitions with regard to enlarged strategic... more
For the average reader of this publication, the question ‘Why design matters?’ is an unnecessary one. Yet, for most people, design remains an exotic profession focused on making beautiful things. Aesthetics is a part of design, but design... more
ABSTRACT This article is the result of research on strategic design and scenarios for sustainability. It brings as problematic the importance of developing scenarios for project contributions to activate the strategic action of designers.... more
Il tema della disoccupazione giovanile in Italia è ormai ricorrente sia sulla stampa nazionale che nel dibattito pubblico, ma il modo in cui il problema viene affrontato dai media e dalle istituzioni è spesso legato ai dati... more
The Product-Service System (PSS) concept represents, theoretically and practically, a promising model to steer our production and consumption systems towards sustainability. PSSs are business models based on selling performance (i.e.... more
"O presente trabalho propõe-se abordar a relação entre design e indústria como meio passível de contribuir efectivamente para a minimização do défice de imagem de que o produto português de calçado padece. São abordados temas essenciais... more
Abstract: The “great recession” of 2008-09 in the U.S. was a watershed moment in the development of business practices that hold promise in driving the creation of a new generation of American companies and re-invigorating established... more
The planning and execution of an appropriate design strategy is crucial in order to maximize the potentialities of an organization’s design assets. However, many cognitive biases about design and its role in the organization still remain... more
This research proposes corporate communications and brand management model to the applicability of experience design taking as a case study the company La Moda. The challenge to got the coveted brand values by the company really imbued... more
Este artigo pretende abordar o uso do manga como estratégia de mercado, além de mostrar a força do design editorial, que possibilita lançamentos de novos produtos. A aceitação do manga no Brasil é clara, desde 2000, quando as editoras... more
A realização deste trabalho tem como objetivo a criação de uma marca de moda e o desenvolvimento de seu sistema produto com base nas contribuições metodológicas e sistêmicas do Design Estratégico e do UX Design. Para tanto, através da... more
Post-Anthropocentric Creativity; Call for Submissions, special issue of Digital Creativity, 27:1, January 2016; Guest editors: Stanislav Roudavski and Jon McCormack. This special issue aims to audit existing conceptions of creativity in... more