Kemajuan teknologi menuntut industri menggunakan mesin-mesin berteknologi tinggi agar tingkat produktivitas perusahaan meningkat. Mesin berteknologi memudahkan karyawan dalam bekerja dan dapat menghasilkan kuantitas produksi yang lebih... more
Kemajuan teknologi menuntut industri menggunakan mesin-mesin berteknologi tinggi agar tingkat produktivitas perusahaan meningkat. Mesin berteknologi memudahkan karyawan dalam bekerja dan dapat menghasilkan kuantitas produksi yang lebih baik dibandingkan dengan mesin konvensional. Namun, keberadaan mesin ini berdampak negatif bagi karyawan. Mesin berteknologi tinggi ini menyebabkan kebisingan di lokasi kerja. Tingkat kebisingan yang terjadi menimbulkan gangguan kesehatan bagi karyawan khususnya gangguan kesehatan pendengaran. Studi ini untuk mengetahui tingkat kebisingan pada gangguan pendengaran pada pekerja. Populasi dalam penelitian ini adalah karyawan pada salah satu industri yang bergerak di bidang pembuatan produk alas kaki di Sidoarjo Jawa Timur. Studi kuantitatif ini menggunakan uji chi square, tingkat kepercayaan 95%. Hasil pengamatan, ada 35 responden (63.6%) mengalami gangguan pendengaran dan 20 responden (36.4%) tidak mengalami gangguan pendengaran. Studi ini juga menunju...
Organizational commitment becomes an important variable to determine employees work more effectively and deliver results according to organizational expectations. Organizations with low organizational commitment of employees will only... more
Organizational commitment becomes an important variable to determine employees work more effectively and deliver results according to organizational expectations. Organizations with low organizational commitment of employees will only hamper the achievement of organizational goals because efforts to develop organizational commitment are closely related to improving employee performance. This causes the study of organizational commitment and the variables that influence it is still relevant and important to be analyzed further in order to make a meaningful contribution to the development and dynamics of the organization. Of the many variables that can influence organizational commitment, compensation and work environment variables are still considered relevant to be observed based on the dynamics of current organizational behavior in each organization. This study aims to analyze the effect of compensation and work environment on organizational commitment of employees. In this study t...
The existence of business competition, every company needs to improve employee performance so that company performance increases. Companies need to pay attention to every thing that is indicated to improve employee performance. This study... more
The existence of business competition, every company needs to improve employee performance so that company performance increases. Companies need to pay attention to every thing that is indicated to improve employee performance. This study aims to determine the role of organizational culture, leadership, compensation, and organizational commitment on employee performance. This research was conducted on 53 respondents who are employees of traditional herbal medicine factories in Sidoarjo. The analysis technique is linear regression. The research findings state that organizational culture and organizational commitment partially affect employee performance. The leadership variable also partially shows a significant effect on employee performance. Compensation has a significant effect on employee performance. This study also found that all independent variables simultaneously had a significant effect on employee performance. Keywords : Organizational Culture, Leadership, Compensation, Or...
Retail business is a form of business that is increasingly popular among the public. Traditional retail business began to develop into a retail business that is processed with a more modern system. One of the retail businesses in... more
Retail business is a form of business that is increasingly popular among the public. Traditional retail business began to develop into a retail business that is processed with a more modern system. One of the retail businesses in Indonesia is Lotte Mart. Retail business in Indonesia continues to grow so that market competition emerges to increase customer loyalty. This study was conducted to determine the effect of lifestyle, physical environment, and price perception on customer loyalty. The population determined in this study are Lotte Mart customers who are in Surabaya City and Sidoarjo Regency. Researchers get 100 respondents obtained by purposive sampling technique. The data obtained through the questionnaire responses will be analyzed using multiple linear regression. The results of the study show that lifestyle has an influence on the formation of customer loyalty. In addition, customer loyalty is also influenced by the physical environment. Price perception has been shown to...
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The dynamics of HR management that continues to increase now should encourage management in every organization to change the pattern of HR management. Management needs to make efforts to maintain and improve their human resources. One of... more
The dynamics of HR management that continues to increase now should encourage management in every organization to change the pattern of HR management. Management needs to make efforts to maintain and improve their human resources. One of them is by creating employee job satisfaction. The purpose of this study is to determine the role of compensation and career development in employee job satisfaction. In this study, 46 respondents were used as a sample, which was carried out using the census technique. The analysis uses descriptive analysis and inferential analysis, multiple linear regression. The results show that employee job satisfaction is partially and simultaneously influenced by compensation and career development.
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Karyawan merupakan modal perusahaan untuk menjalankan operasionalnya. Tidak hanya penjualan yang tinggi, memiliki karyawan yang baik dan memiliki kemampuan yang dapat diandalkan memberikan kontribusi kepada perusahaan. Pentingnya karyawan... more
Karyawan merupakan modal perusahaan untuk menjalankan operasionalnya. Tidak hanya penjualan yang tinggi, memiliki karyawan yang baik dan memiliki kemampuan yang dapat diandalkan memberikan kontribusi kepada perusahaan. Pentingnya karyawan bagi perusahaan menuntut manajemen untuk selalu memuaskan karyawan saat bekerja. Faktor-faktor yang dapat meningkatkan kepuasan kerja akan selalu menjadi perhatian manajemen seperti lingkungan kerja dan motivasi kerja. Studi ini bermaksud mengetahui peran lingkungan kerja dan motivasi kerja terhadap kepuasan kerja. Penelitian ini dilakukan pada salah satu perusahaan di Sidoarjo. Penelitian ini menggunakan 92 responden sebagai sampel. Teknik analisis yang digunakan adalah regresi linier berganda. Hasil studi membuktikan lingkungan kerja memiliki peran nyata membangun kepuasan kerja. Motivasi kerja juga memiliki peran nyata terhadap pembentukan kepuasan kerja. Kedua variabel tersebut berpengaruh signifikan terhadap peningkatan kepuasan kerja
As a form of business that is able to survive during the financial crisis, Micro, Small and Medium Enterprises (MSMEs) have received the attention of all parties. In practice, MSME entrepreneurs have several obstacles other than capital.... more
As a form of business that is able to survive during the financial crisis, Micro, Small and Medium Enterprises (MSMEs) have received the attention of all parties. In practice, MSME entrepreneurs have several obstacles other than capital. The large number of public interest in MSMEs creates competition for MSMEs that have similar business sectors. The low performance produced by MSMEs is due to the low quality of entrepreneurial competence. This research was conducted to determine the competencies required by MSMEs. The research method used in this research is descriptive qualitative. The sample of this research is 56 MSME entrepreneurs in the Tropodo village area, Waru sub-district, Sidoarjo district, East Java. The results of the study indicate that business actors already know their entrepreneurial competencies. Human relations competence is the most mastered competence and the lowest competence possessed is financial competence.
This correlation study involves three variables, namely education level, licensing consequences, and interest in making small business licensing because there are still many small-scale entrepreneurs who are reluctant to take care of... more
This correlation study involves three variables, namely education level, licensing consequences, and interest in making small business licensing because there are still many small-scale entrepreneurs who are reluctant to take care of business licensing even though the government has given it easy. This study involved 29 small businesses in a sub-district in Mojokerto district. The total number of small businesses that have permits is as much as the sample used so that the total sampling method is used. The data collection technique used a questionnaire with a six-scale Likert scale. Test the instrument with validity and reliability which is then tested for normality and linearity as well as hypothesis testing with product moment correlation analysis tools. The finding in this study is that there is a significant relationship between education level and interest in making small business licenses. The relationship between the two variables is quite strong. In addition, it was also fou...
Business competition in the global market poses problems for companies. The problem faced by the company is not only how to set a marketing strategy for profit. Companies are faced with problems regarding the level of turnover intention... more
Business competition in the global market poses problems for companies. The problem faced by the company is not only how to set a marketing strategy for profit. Companies are faced with problems regarding the level of turnover intention of their employees. The company will spend more to train the new employee's ability if there is a turnover of its employees. So that the problem of turnover intention becomes the focus of management in order to suppress the desire of employees to quit or change jobs. This study was conducted to determine the level of turnover intention seen from employee involvement and work-life balance. This research was conducted at a company in Kediri, East Java. The research sample obtained as many as 100 respondents. The research data will be processed with SPSS using multiple linear regression analysis techniques. Based on the results of the tests that have been carried out, it is proven that employee involvement has a significant influence on the format...
There are various kinds of companies engaged in the field of care and beauty, considering the increasing demand for women's care. Competing with various product advantages, various types of products, and quality does not make The Body... more
There are various kinds of companies engaged in the field of care and beauty, considering the increasing demand for women's care. Competing with various product advantages, various types of products, and quality does not make The Body Shop lose consumers. Established since 1976 until now, The Body Shop has had its own place in the minds of consumers, by creating beauty and care products made from herbal, environmentally friendly, safe for skin and body. The purpose of this study is to test whether brand personality, brand experience, and brand love affect brand loyalty to The Body Shop consumers. This study was tested using multiple linear regression analysis techniques, with a sample of 100 consumers of The Body Shop. This study proves that brand loyalty has a significant effect on brand personality, brand experience, and brand love. Brand experience is proven to have an effect on brand loyalty. In addition, brand loyalty is also significantly influenced by brand love
One of the roles of marketing management is to win the market competition. This situation will make the company's sales increase and ultimately provide profits for the company. In addition, market competition also occurs to attract... more
One of the roles of marketing management is to win the market competition. This situation will make the company's sales increase and ultimately provide profits for the company. In addition, market competition also occurs to attract consumers' attention. The marketing strategy implemented by the company's management aims to build brand loyalty from consumers. Therefore, marketing managers improve the forming aspects of brand loyalty. This study aims to determine the role of product quality and brand image to build brand loyalty. The method applied is a quantitative method, then the data is processed using the SPSS V.25 application. The population used is the consumer of Milo brand milk in the city of Surabaya. The sampling technique was accidential sampling with a total of 100 respondents. This study shows that brand loyalty is influenced by product quality and brand image.
Setiap kantor Akuntan Publik mempekerjakan auditor yang memiliki profesionalisme yang tinggi dan perilakunya yang etis. Auditor adalah profesi yang memiliki tanggung jawab yang besar tidak hanya kepada klien dan kantornya tetapi... more
Setiap kantor Akuntan Publik mempekerjakan auditor yang memiliki profesionalisme yang tinggi dan perilakunya yang etis. Auditor adalah profesi yang memiliki tanggung jawab yang besar tidak hanya kepada klien dan kantornya tetapi bertanggung jawab juga pada publik. Auditor yang profesional akan melaksanakan tugastugasnya dengan kesungguhan dan kecermatan yang akan memengaruhi kualitas audit yang dihasilkan. Auditor juga harus menjaga reputasi organisasi yang terwujud dalam bentuk komitmen organisasi. Pengembangan komitmen organisasi dapat ditentukan oleh integritas masing-masing auditor di kantor akuntan publik. Tujuan studi ini adalah untuk mengetahui pengaruh integritas auditor terhadap komitmen organisasi. Penelitian survei kuantitatif ini menggunakan auditor yang bekerja di Kantor Akuntan Publik Wilayah Surabaya sebagai populasi penelitian. Ada 29 auditor yang dijadikan sampel penelitian. Alat analisis menggunakan regresi linier sederhana. Temuan penelitian membuktikan bahwa inte...
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Komitmen organisasi adalah topik yang terus berkembang karena dinilai oleh para akademisi dan praktisi sebagai variabel yang penting untuk menentukan perilaku dan kinerja karyawan di organisasi. Tujuan studi ini adalah untuk mengetahui... more
Komitmen organisasi adalah topik yang terus berkembang karena dinilai oleh para akademisi dan praktisi sebagai variabel yang penting untuk menentukan perilaku dan kinerja karyawan di organisasi. Tujuan studi ini adalah untuk mengetahui pengaruh kualitas kehidupan kerja, kepemimpinan, dan persepsi dukungan organisasi terhadap komitmen organisasi. Responden adalah karyawan di salah satu perusahaan yang bergerak di bidang ritel di Kota Surabaya dengan jumlah 149 orang. Alat analisis adalah regresi linier berganda. Hasil penelitian menyebutkan bahwa kualitas kehidupan kerja, kepemimpinan, dan persepsi dukungan organisasi memiliki pengaruh yang signifikan secara parsial dan simultan terhadap komitmen organisasi.
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This paper aims to observe the causes of patient satisfaction based on service quality and location. The population in this study were patients at a health center in West Surabaya with a total sample of 96 respondents. The method of data... more
This paper aims to observe the causes of patient satisfaction based on service quality and location. The population in this study were patients at a health center in West Surabaya with a total sample of 96 respondents. The method of data analysis to determine the effect of service quality and location on patient satisfaction used an analytical tool, namely the multiple linear regression equation. This study found that service quality and location have a role in the formation of patient satisfaction at the puskesmas. This is an important determinant for achieving patient satisfaction. It is the obligation of the puskesmas to provide the best service for the community in the health sector. The results of this study are expected to be material for improving the quality of services in hospitals and become the basis for further research.
The retail industry which continues to grow with the level of competition between actors creates a challenge for retailers to offer visitor appeal and meet the expectations of their visitors. Competition is not only between store owners... more
The retail industry which continues to grow with the level of competition between actors creates a challenge for retailers to offer visitor appeal and meet the expectations of their visitors. Competition is not only between store owners in real terms but also retailers must face competition from online-based retailers. Modern retail shops must have an edge over their competitors in order to get continuous visits from the public. This study aims to analyze and determine the effect of product diversity and location variables on the intention of returning to retailers. By involving 100 respondents, it was found that the results of the study stated that the two independent variables had a significant influence on the dependent variable.Industri ritel yang terus berkembang dengan tingkat persaingan antar pelaku menyebabkan tantangan bagi pengecer untuk menawarkan daya tarik kunjungan dan memenuhi harapan pengunjungnya. Persaingan tidak hanya antar pemilik toko secara nyata namun juga pen...
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People's culture that is more consumptive has resulted in high impulsive purchases. With this phenomenon, store managers are expected to be able to take advantage of consumer behavior. Impulsive buying can occur because of the appeal... more
People's culture that is more consumptive has resulted in high impulsive purchases. With this phenomenon, store managers are expected to be able to take advantage of consumer behavior. Impulsive buying can occur because of the appeal that stores provide as visual merchandising. The store manager will be required to make the store look attractive. In addition, the presence of hedonic motivation is also able to increase impulse buying. This study aims to determine the role of visual merchandising and hedonic motifs on impulsive purchases at a shopping center in Surabaya. This study spread 200 questionnaires with a response rate of 65.5% so that the data processed were 131 questionnaires. The research data will be tested with multiple linear regression with SPSS software. The results of the analysis show that visual merchandising plays a significant role in impulse buying. Impulsive buying is also significantly influenced by hedonic motivation. The two independent variables of the ...
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Spiritualitas dan kedisiplinan menjadi faktor penentu dalam pembentukan sikap dan perilaku di tempat kerja. Keduanya sepatutnya teramati dengan baik oleh pihak manajemen agar dinamikanya memberikan kontribusi bagi kebaikan organisasi di... more
Spiritualitas dan kedisiplinan menjadi faktor penentu dalam pembentukan sikap dan perilaku di tempat kerja. Keduanya sepatutnya teramati dengan baik oleh pihak manajemen agar dinamikanya memberikan kontribusi bagi kebaikan organisasi di masa mendatang. Tujuan penelitian ini adalah (1) untuk mengetahui pengaruh spiritualitas kerja terhadap komitmen organisasi; (2) untuk mengetahui pengaruh kedisiplinan terhadap komitmen organisasi; (3) untuk mengetahui pengaruh secara simultan spiritualitas kerja dan kedisiplinan terhadap komitmen organisasi. Populasi di penelitian ini adalah karyawan di salah satu perusahaan peti kemas ternama di Kota Surabaya. Jumlah sampel sebanyak 100 responden dan alat analisisnya adalah analisis regresi linear berganda. Dari hasil penelitian menunjukkan hipotesis penelitian terbukti benar. Temuan penelitian menyebutkan bahwa (1) spiritualitas kerja terbukti berpengaruh nyata terhadap komitmen organisasi; (2) kedisiplinan terbukti berpengaruh nyata terhadap komi...
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Community service activities are carried out as a form of concern for others. Community service is carried out as a forum to provide assistance in the form of knowledge to the community. This activity indicates that the implementers of... more
Community service activities are carried out as a form of concern for others. Community service is carried out as a forum to provide assistance in the form of knowledge to the community. This activity indicates that the implementers of community service activities contribute to the progress of the nation. This community service activity was carried out by a lecturer at Sunan Giri University, Surabaya. This training was attended by 20 vegetable traders in Sidoarjo's Wadnung Asri Market. This activity is carried out to help traditional traders at the Wadung Asri Market, Sidoarjo. The implementation of community service activities is carried out for approximately 2 hours. The presentation and training was carried out so that traditional traders at the Wadung Asri market in Sidoarjo could provide delivery services to customers and shop online with the Whatsaap application. This is done so that traditional traders can keep up with technological developments that have been applied to ...
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Dalam lingkungan global yang penuh kompetisi saat ini, setiap industri menghadapi tantangan dengan tugas yang menuntut untuk mengembangkan pendekatan yang efektif untuk menjamin bahwa perilaku dan sikap karyawan dengan tujuan organisasi.... more
Dalam lingkungan global yang penuh kompetisi saat ini, setiap industri menghadapi tantangan dengan tugas yang menuntut untuk mengembangkan pendekatan yang efektif untuk menjamin bahwa perilaku dan sikap karyawan dengan tujuan organisasi. Namun, setiap organisasi dihadapkan dengan beberapa masalah yang terkait dengan kemungkinan pembinaan dan kemajuan yang tidak memadai, gaji rendah, serta kelebihan beban dan tekanan kerja. Mereka sering cenderung mengalami role stress seperti konflik peran, kelebihan peran dan ambiguitas peran. Tujuan studi untuk menyelidiki hubungan antara role stress dan komitmen kerja, mencari kekuatan hubungan dan arah. Metode penelitian adalah deskriptif kuantitatif. Analisis korelasi menjadi alat analisis. Sampel penelitian diambil secara sensus di salah satu unit terhadap seluruh 37 karyawan. Hasil yang diperoleh di studi ini adalah role stress memiliki korelasi dengan variabel komitmen organisasi. Hubungan bersifat lemah dan tidak searah. Tingkat role stress...
Minum kopi bukan hanya sekedar memanfaatkan kafein yang ada tetapi juga menjadi gaya hidup masyarakat saat ini. Kondisi ini menyebabkan bisnis kedai kopi sangat diminiati. Banyaknya bisnis kedai kopi yang bermunculan menciptakan... more
Minum kopi bukan hanya sekedar memanfaatkan kafein yang ada tetapi juga menjadi gaya hidup masyarakat saat ini. Kondisi ini menyebabkan bisnis kedai kopi sangat diminiati. Banyaknya bisnis kedai kopi yang bermunculan menciptakan persaingan untuk merebut konsumen dengan keputusan pembeliannya. Penelitian ini ditujukan untuk mengetahu keputusan pembelian yang dipengaruhi citra toko, suasana toko, dan harga. Penelitian ini dilakukan pada salah satu kedai kopi Starbucks yang ada di kota Surabaya. Penelitian dilakukan menggunakan 100 sampel yang diambil dengan accidental sampling. Penelitian ini menggunakan regresi linear berganda. Hasilnya menunjukkan citra merek berpengaruh signifikan terhadap keputusan pembelian secara parsial. Store atmosphere juga berpengaruh signifikan terhadap keputusan pembelian secara parsial. Selanjutnya harga berpengaruh signifikan terhadap keputusan pembelian secara parsial. Ketiga variabel bebas yaitu citra merek, suasana toko, dan harga berpengaruh signifik...
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Penelitian eksplanatori ini bertujuan untuk mengetahui signifikansi pengaruh variabel lingkungan kerja dan budaya organisasi terhadap kinerja guru. Jumlah responden yang dilibatkan sebanyak 51 guru. Hasil studi ini menyatakan bahwa... more
Penelitian eksplanatori ini bertujuan untuk mengetahui signifikansi pengaruh variabel lingkungan kerja dan budaya organisasi terhadap kinerja guru. Jumlah responden yang dilibatkan sebanyak 51 guru. Hasil studi ini menyatakan bahwa lingkungan kerja memiliki pengaruh yang signifikan terhadap kinerja guru. Variabel bebas yang lain yaitu budaya organisasi juga memiliki pengaruh yang signifikan terhadap kinerja guru. Lingkungan kerja menjadi variabel bebas yang berpengaruh dominan. Secara simultan, hal serupa juga terjadi. Korelasi antara variabel bebas dan terikat yang terjadi sangat kuat.
Research Interests: Psychology and Humanities
The smooth running of business in activities in the workplace occurs when there is a harmonious relationship between employers and workers based on working relationships in an industrial environment. Workers should feel well-being as part... more
The smooth running of business in activities in the workplace occurs when there is a harmonious relationship between employers and workers based on working relationships in an industrial environment. Workers should feel well-being as part of the membership of a business enterprise. This study aims to determine the correlation between worker welfare and industrial relations. Observations were made in a company with a workforce of more than 1000 people in East Java Province. The number of samples taken was 100 people with purposive sampling technique. The collected data is then processed through the SPSS program with statistical correlation techniques. The results obtained are that there is a significant correlation of worker welfare and industrial relations. The form of correlation is positive or unidirectional and quite strong. The better and the welfare felt by the workers, the better and harmonious industrial relations will be created on both sides.
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Agricultural Extension Officers are agricultural service officers who are tasked with helping farmers run farming businesses through an extension system as a form of learning activity for farmers and agricultural entrepreneurs so that... more
Agricultural Extension Officers are agricultural service officers who are tasked with helping farmers run farming businesses through an extension system as a form of learning activity for farmers and agricultural entrepreneurs so that they can help and organize themselves when looking for and using information about markets, capital, technology, and other resources to be able to developing business efficiency, productivity, welfare and income, as well as developing the level of awareness to preserve the environment. Agricultural instructors must have managerial and technical competencies because agricultural instructors must have technical capabilities related to agriculture, and managerial capabilities include the ability to manage work to carry out extension services. To carry out outreach activities, qualified instructors are needed. The performance of the extension agent determines the effectiveness of the extension activity so that it is necessary to determine the determinants ...
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Professionalism is the main requirement of every company because the skills possessed by employees will make a meaningful contribution to the realization of company goals. Employees who have an attitude of professionalism have the ability... more
Professionalism is the main requirement of every company because the skills possessed by employees will make a meaningful contribution to the realization of company goals. Employees who have an attitude of professionalism have the ability to understand duties and responsibilities, maintain relationships and social interaction in the workplace and focus on work matters. Work professionalism is one of the most important aspects of achieving success at work. This study aims (a) to analyze and determine the effect of competence on employee professionalism; (b) to analyze and determine the effect of work supervision on employee professionalism; and (c) to analyze and determine the effect of competency and work supervision simultaneously on employee professionalism. This research was conducted by involving 91 respondents and using multiple linear regression analysis with the help of the SPSS Ver program. 25. The population involved in this research is the production employees of PT Unicha...
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This research aims to study the influence of leadership and work environment to performance. The analysis method applied in study the influence of leadership and work environment to performance are descriptive and quantitative analysis by... more
This research aims to study the influence of leadership and work environment to performance. The analysis method applied in study the influence of leadership and work environment to performance are descriptive and quantitative analysis by Multiple Linear Regression model. The statistic test was done by t-test and F-test, where firstly did the classic assumption test before did the statistic test. t-test is used to know the influence of independent variable to the dependent variable partially, while the F-test is used to know the influence of independent variable to the dependent variable simultantly. Variables used in this research are leadership and work environment as independent variables, and performance as dependent variable.The result of this research show that, partially leadership and work environment partially influence toward performance. Simultaneously leadership and work environment influence toward performance using the regression equation Y = 0.212 + 0.831X1 + 0.361X2...
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The Main purpose of this study is to show the role of service quality, customer satisfaction and corporate image on customer loyalty. The research population is bank customers in East Java who have high involvement in decision making... more
The Main purpose of this study is to show the role of service quality, customer satisfaction and corporate image on customer loyalty. The research population is bank customers in East Java who have high involvement in decision making process. This study involved 250 respondents who came from retail customers from five largest banks in Indonesia. The research results indicate that service quality has significant positive effects on customer satisfaction, corporate image, and customer loyalty. Also, customer satisfaction has significant positive effects on corporate image. Finally, both of customer satisfaction and corporate image are found to have a significant positive effect on customer loyalty. The model indicates that corporate image has the bigger effect on customer loyalty when compared with both service quality and customer satisfaction. Service quality can enhance and create both of customer satisfaction and corporate image.he abstract should summarize the content of the pape...
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Development of motorcycle industry in Indonesian was represent by four producer’ from Japan, such Honda, Suzuki, Yamaha, and Kawasaki. Each brand was known by society, but how would people perceived it. How celebrity endorsements affect... more
Development of motorcycle industry in Indonesian was represent by four producer’ from Japan, such Honda, Suzuki, Yamaha, and Kawasaki. Each brand was known by society, but how would people perceived it. How celebrity endorsements affect consumer purchase decisions is studied extensively by marketing and social psychology researchers. This research will measure endorser credibility of one of motorcycle brand. This research also conducts to discuss the impact of endorser credibility on attitude toward to ad and also the impact of attitude toward to ad and brand attitude on consumers’ purchase intention. Researcher used path analysis with the AMOS program to calculate the effect of each variable to consumers’ purchase intention. It’s suggested that brand attitude would greater impact on consumers’ purchase intention compare to rather than attitude toward to ad. A model will be developed to describe these relationships.
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Brand equity is a manifestation of the strength of a brand and is an important contributor to influencing and directing consumer behavior towards the purchasing decision-making process. A high level of brand equity presents a high... more
Brand equity is a manifestation of the strength of a brand and is an important contributor to influencing and directing consumer behavior towards the purchasing decision-making process. A high level of brand equity presents a high opportunity for consumers to choose from. This type of research used in this research is explanatory research methods. This study intends to explain the relationship in the form of the influence of independent variables on the dependent variable. The sampling method uses accidental sampling technique. With 100 respondents set. The conditions set as respondents are people who have bought Bango soy sauce. The research area was conducted in the city of Surabaya. The purpose of this study is to determine the forming variables of brand equity have a significant influence on consumer behavior in determining the purchasing decision of Bango soy sauce. The results showed that brand awareness had a significant effect on purchasing decisions; brand associations sign...
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Community service activities during the COVID-19 pandemic were aimed at underprivileged communities in areas affected by this event. This service activity was carried out to help the community in the Sidotopo Wetan Village, Surabaya City... more
Community service activities during the COVID-19 pandemic were aimed at underprivileged communities in areas affected by this event. This service activity was carried out to help the community in the Sidotopo Wetan Village, Surabaya City in terms of basic needs in order to survive the Covid-19 pandemic. Social service activities are a form of embodiment of caring attitudes, helping each other. Social service activities are a form of nabusia nature that has sympathy and empathy. Social service is an activity that reflects a sense of caring for people in need and a desire to help alleviate their needs. One of them is by sharing basic needs which is a branch of social service as a community service activity. With this activity, we can forge a relationship between each other so that it will build intimacy between the community and the entire academic community of Sunan Giri University. The target of this basic food distribution activity is considered to have been achieved to relieve the...
Human assets as one of the elements of manufacturing are the riding pressure of each organisation. They have a main function in understanding the organisation's goals. Companies ought to constantly inspire them to offer the excellent... more
Human assets as one of the elements of manufacturing are the riding pressure of each organisation. They have a main function in understanding the organisation's goals. Companies ought to constantly inspire them to offer the excellent paintings effects in order that organisation sports aren't hampered consistent with their workload and responsibilities. Good paintings effects are primarily based totally at the lifestyles of a cause for fulfillment and there are numerous variables that have effect on this. This studies targets to research and decide the impact of labor supervision, paintings revel in, and paintings cappotential on fulfillment motivation. This quantitative studies takes the populace targeted on personnel who paintings withinside the manufacturing phase of a multinational organisation in Sidoarjo. Respondents on this observe have been a hundred and twenty respondents. The analytical device used, particularly SPSS model 25 program. The sampling method on this obs...
Perkembangan industri jasa pengiriman barang berbanding lurus dengan dengan menyebarnya pandemi Covid-19. Dengan alasan keamanan dan menekan penyebaran virus tersebut, masyarakat cenderung beralih dari pola belanja secara konvensional... more
Perkembangan industri jasa pengiriman barang berbanding lurus dengan dengan menyebarnya pandemi Covid-19. Dengan alasan keamanan dan menekan penyebaran virus tersebut, masyarakat cenderung beralih dari pola belanja secara konvensional menjadi daring. Hal tersebut menjadi kesempatan bagi penyedia jasa pengiriman untuk meraih pelanggan-pelanggan setia melalui pencapaian kepuasan bagi mereka. Tulisan ini membahas tentang studi kepuasan pelanggan jasa pengiriman barang berdasarkan variabel harga, ekuitas merek dan kualitas pelayanan. Penelitian ditujukan kepada pelanggan yang menggunakan jasa pengiriman barang dari beragam merek di Kota Surabaya. Responden telah menggunakan jasa secara berkesinambungan dari salah satu merek pengiriman barang. Metode pengambilan sampel adalah non-probability sampling dengan teknik purposive sampling. Pengumpulan data dengan cara penyebaran kuesioner secara online memudahkan responden untuk mengisi pernyataan dan lebih efektif dan efesien perihal pengguna...
This study presents an empirical study of the effects of variables on job satisfaction. Organizations can consider variables that can create job satisfaction for employees so that effective work can be realized. Job satisfaction is a... more
This study presents an empirical study of the effects of variables on job satisfaction. Organizations can consider variables that can create job satisfaction for employees so that effective work can be realized. Job satisfaction is a trigger factor for employees to deliver maximum performance, although it is not easy to meet the expectations of all employees. This is because maybe the expectations of each employee vary in form and intensity. The purpose of this study is to study the important role that can create employee satisfaction through three variables, namely through work relations, career development and work motivation. The technique used in determining the sample is random sampling. The number of samples used was 25 people from the total population. The results of the study show that (1) work relations have a significant effect on job satisfaction; (2) career development has a significant effect on job satisfaction; and (3) work motivation has a significant effect on job ...
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Kepuasan kerja adalah indikator utama untuk bertahannya seorang guru menjalin hubungan dengan sekolahnya. Kepuasan kerja yang dirasakan guru akan memberikan dampak kepada siswa, rekan kerja, dan pimpinan. Hasil kerja juga terpengaruh oleh... more
Kepuasan kerja adalah indikator utama untuk bertahannya seorang guru menjalin hubungan dengan sekolahnya. Kepuasan kerja yang dirasakan guru akan memberikan dampak kepada siswa, rekan kerja, dan pimpinan. Hasil kerja juga terpengaruh oleh tingkat kepuasan kerja guru. Penelitian ini akan menganalisis pengaruh kompetensi, penilaian kinerja dan kondisi kerja terhadap kepuasan guru. Penelitian dilakukan di Kabupaten Pasuruan dan subjek penelitian adalah guru-guru di sekolah tingkat menengah. Alat analisis yang digunakan adalah analisis regresi linier berganda. Hasil temuan menunjukkan bahwa kompetensi berpengaruh signifikan terhadap kepuasan kerja guru. Penilaian kinerja memiliki pengaruh signifikan terhadap kepuasan kerja guru. Kondisi kerja berpengaruh signifikan terhadap kepuasan kerja guru. Ketiga variabel bebas menunjukkan pengarh yang signifikan secara simultan terhadap kepuasan kerja guru.
. This study aims to examine the effect of emotional intelligence (KE) on innovative work behavior (PI) by examining the mediating role played by tacit knowledge sharing (TKS) among construction workers in Jakarta. A structured survey... more
. This study aims to examine the effect of emotional intelligence (KE) on innovative work behavior (PI) by examining the mediating role played by tacit knowledge sharing (TKS) among construction workers in Jakarta. A structured survey questionnaire was used to collect data from 210 respondents (representatives of construction firms) located in Jakarta. Hypothesis testing uses SEM-PLS (structural equation modeling - partial least square). Emotional intelligence has a direct positive impact on tacit knowledge sharing and innovative behavior. Tacit knowledge sharing influences innovative work behavior. Tacit knowledge sharing acts as a partial mediator of the relationship between emotional intelligence and innovative work behavior. Keywords: Emotional intelligence, innovative work behavior, tacit knowledge sharing, construction, Jakarta
The relationship between employees and organizations has long been a topic of further research. Working period is a form of the relationship between the two. The results of these relationships can be in the form of organizational... more
The relationship between employees and organizations has long been a topic of further research. Working period is a form of the relationship between the two. The results of these relationships can be in the form of organizational commitment and human resource quality. The proposition assumes that the practice and development of human resources is oriented towards the balance of the two parties. To prove the proposition an empirical study was conducted involving three relevant variables, namely tenure, human resource quality and organizational commitment. This study aims to (1) find out the relationship between tenure and human resource quality; (2) to find out the relationship between tenure and organizational commitment; and (3) to determine the relationship between human resource quality and organizational commitment. The analysis tool uses correlation analysis through the SPSS program. The total population of 567 employees with executive positions. The study was conducted at BUMN...
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A good corporate image can be formed through marketing communication that is right on target. Marketing communication consists of several elements such as advertising and sales promotions. With attractive sales promotions that are... more
A good corporate image can be formed through marketing communication that is right on target. Marketing communication consists of several elements such as advertising and sales promotions. With attractive sales promotions that are different from competitors and creative and unique advertisements using different themes to attract people's interest and to try what the company offers. This study aims to analyze and discuss the effect of salespromotions andadvertisements on the corporate image of the Ramayana Department Store. The sampling technique uses probability sampling method with a sample random sampling technique. The number of samples involved in this study were 100 respondents. Analysis analysis of collected data is processed through multiple linear regression analysis with SPSS 24.0 software. The results state that salespromotions and advertisements have a significant positive effect on corporate image.