Research Interests:
Research Interests:
In the discussion of consumer behavior to make a purchase, many influences underlie a person in making purchasing decisions. The theory of motivation has become a reference for many researchers to understand and know the motivation of... more
In the discussion of consumer behavior to make a purchase, many influences underlie a person in making purchasing decisions. The theory of motivation has become a reference for many researchers to understand and know the motivation of users and the responses that occur to various stimuli. This research was conducted on consumers who have made purchases using m-commerce in Indonesia. The purpose is to analyze the correlation between interpersonal influence, visual appeal, and portability, with the urge to buy impulsively and urge to buy impulsively through hedonic browsing. The data was analyzed using Structural Equation Modelling. The results show that interpersonal influence has a significant effect on urge to buy impulsively, visual appeal has a significant effect on urge to buy impulsively, portability has a significant effect on the urge to buy impulsively, interpersonal influence has a significant effect on hedonic browsing, visual appeal has a significant effect on hedonic bro...
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This study aims to examine the effect of brand image and lifestyle on purchase intention which is mediated by consumer attitudes towards personal care products with regional comparisons as moderating multigroup (Study on Consumers in... more
This study aims to examine the effect of brand image and lifestyle on purchase intention which is mediated by consumer attitudes towards personal care products with regional comparisons as moderating multigroup (Study on Consumers in Banda Aceh and Lhokseumawe). The population was consumers who bought personal care products from the Nivea brand in Banda Aceh and Lhokseumawe. The sampling technique used was Quota Sampling with the number of respondents as many as 200 people consisting of 100 people in the Banda Aceh area and 100 people in the Lhoksumawe area. Data were collected by distributing questionnaires directly to all respondents and measured using a Likert scale and tested using SEM-AMOS. The results reveal that brand image and consumer attitude affect purchase intention, lifestyle does not affect purchase intention, brand image and lifestyle affect consumer attitudes, consumer attitude partially mediates the brand image role in purchase intentions, and consumer attitude full...
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One way to buy online is through m-commerce. In the discussion of consumer behavior to make a purchase, there are many influences that underlie a person in making purchasing decisions. The theory of motivation has become a reference for... more
One way to buy online is through m-commerce. In the discussion of consumer behavior to make a purchase, there are many influences that underlie a person in making purchasing decisions. The theory of motivation has become a reference for many researchers to understand and know the motivation of users and the responses that occur to various stimuli. This research was conducted on consumers who have made purchases using m-commerce in Indonesia. The purpose of this study is to analyze the correlation between interpersonal influence, visual appeal, and portability, with urge to buy impulsively and urge to buy impulsively through hedonic browsing. The data was analyzed using Structural Equation Modelling. The results shows that interpersonal influence has a significant effect on urge to buy impulsively, visual appeal has a significant effect on urge to buy impulsively, portability has a significant effect on the urge to buy impulsively, interpersonal influence has a significant effect on...
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Research Interests:
Research Interests:
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: The purpose of this study was to determine the effect of Electronic Word of Mouth Steam applications on the desire to buy with brand trust as a mediating variable. While the object of this study is an Electronic Word Of Mouth Steam... more
: The purpose of this study was to determine the effect of Electronic Word of Mouth Steam applications on the desire to buy with brand trust as a mediating variable. While the object of this study is an Electronic Word Of Mouth Steam application as an independent variable. Brand trust as a mediating variable and a desire to buy as a dependent variable.E-Wom is a statement made by an actual, potential, or consumer customer before about a product or company where this information is available to people or institutions through internet media. Data collection method used is a questionnaire as a research instrument, in which the sample in this study is 100 people. Data that has been collected is analyzed using SmartPLS 3.0 software. The results of the research shows that E-Wom has a significant influence on buying interest, E-Wom has a significant influence on brand trust, brand trust affects buying interest, and brand trust mediates E-Wom's influence on buying interest. Keywords: E-...
Research Interests: Business and Advertising
ABSTACT This study aims to determine the influence of Brand Origin, Brand Credibility, Self-Image Congruence to Purchase Intention with Brand Knowledge As Moderating On Samsung Android Smartphone In Banda Aceh. The sample of this study... more
ABSTACT This study aims to determine the influence of Brand Origin, Brand Credibility, Self-Image Congruence to Purchase Intention with Brand Knowledge As Moderating On Samsung Android Smartphone In Banda Aceh. The sample of this study consisted of 130 respondents who are familiar with samsung smartphone in Banda Aceh. This research method used questionnaire as research instrument. The sample technique used is non probability sampling. Moderate regression analysis method (MRA) is used to determine the effect of moderation involved. SPSS 22 is used to analyze data. The results show that Brand Origin, Brand Credibility, Self-Image Congruence influence to Purchase Intention, and Brand Knowledge as quasi moderate the influence of independent variables on the dependent variable Keywords: Brand Origin, Brand Credibility, Self-Image Congruence, Purchase Intention, Brand Knowledge.
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Research Interests:
The purpose of this study is to determine the influence of website design quality towards purchase intention, with perception of the product quality as a mediating variable. The samples used in this study were 170 respondents who have... more
The purpose of this study is to determine the influence of website design quality towards purchase intention, with perception of the product quality as a mediating variable. The samples used in this study were 170 respondents who have accessed and made purchases on Lazada.co.id website. The sampling technique used was Purposive Sampling. Hierarchical Linear Modeling (HLM) method was used as a method of analysis to determine the effect of the variables involved. The results of this study showed that the website design quality had a significant effect toward purchase intention. In addition, the results showed that the perception of the product quality variable partially mediated the influence of the website design quality toward purchase intention. The better the owned website design quality, the better the perception of the product quality, thus the higher the customer’s purchase intention would be.
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This study aims to determine the effect of service quaity on customer trust, customer satisfaction, customer commitment, customer value and customer loyalty, then to determine the role of customer trust, customer satisfaction, customer... more
This study aims to determine the effect of service quaity on customer trust, customer satisfaction, customer commitment, customer value and customer loyalty, then to determine the role of customer trust, customer satisfaction, customer commitmen, customer value on mediating effect of service quality to customer loyalty. Data used in this research are 310 BNI mobile banking customer in Banda Aceh. The sample data obtained in this study were statistically analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM). The result how that both service quality have a significantly direct effect on customer trust, customer satisfaction, customer commitmen, customer value, and customer loyalty. And then this study also found the role of customer trust, customer satisfaction, customer commitmen, and customer value are indirectly mediate the influence of service quality on customer loyalty in full mediation. Keywords : customer loyalty, customer trust, customer sa...
This study aims to analyze the effect of perceived value on affective loyalty and behavioral loyalty through customer satisfaction as a mediating variable for users of the co-branding credit card of Bank Aceh Syariah. The research sample... more
This study aims to analyze the effect of perceived value on affective loyalty and behavioral loyalty through customer satisfaction as a mediating variable for users of the co-branding credit card of Bank Aceh Syariah. The research sample of 159 bank employees was taken by purposive sampling. Data collection uses a questionnaire and then the data is analyzed using statistical path analysis tools. The study found that perceived value has a positive and significant effect on affective loyalty and behavioral loyalty of Bank Aceh co-branding credit card users. Perceived value has a positive and significant effect on customer satisfaction of Bank Aceh's co-branding credit card users. Customer satisfaction has a positive and significant effect on affective loyalty and behavioral loyalty of Bank Aceh co-branding credit card users. The mediating effect of customer satisfaction in mediating the influence of the Perceived Value on Affective Loyalty and Behavioral Loyalty is partial mediati...
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Research Interests:
The purpose of this study was to prove the study of literature, that there are significant customer trust on customer loyalty. Using the three-dimensional customer trust consisting of expectations, beliefs and attitudes as well as... more
The purpose of this study was to prove the study of literature, that there are significant customer trust on customer loyalty. Using the three-dimensional customer trust consisting of expectations, beliefs and attitudes as well as customer loyalty using the three-dimensional comprised of repeat purchase, endurance, and communication by word of mouth. The method used is literature study method to examine theories that are on the books and studies conducted on the results of several studies that have been conducted by previous researchers. Results of this study indicate that level of trust influences customer loyalty.
This study aims to determine the effect of Price, Location and Facilities on Consumer Satisfaction at low price housing in Hadrah Poperty. This research use probability sampling and the method used is proportional sampling. The respondend... more
This study aims to determine the effect of Price, Location and Facilities on Consumer Satisfaction at low price housing in Hadrah Poperty. This research use probability sampling and the method used is proportional sampling. The respondend is consumer who has bought house at Hadrah Property. The questionnaire was used as a research instrument for this research method with the number of respondents as much as 120 respondents. Multiple Linear Regression is used to test and analyze hypotheses. The results of this study indicate that the variable price and facilities have a significant effect (sig 0,05). Key Word: Customer Satisfaction, Price, Location, Facility
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This study aims to measure the effect of service quality (servqual) on inertia behavior and satisfaction and its impact on Bukalapak's consumer loyalty in the city of Banda Aceh. The population in this study were the people of Banda... more
This study aims to measure the effect of service quality (servqual) on inertia behavior and satisfaction and its impact on Bukalapak's consumer loyalty in the city of Banda Aceh. The population in this study were the people of Banda Aceh who used the Bukalapak application. With the purposive sampling method, the sample collected was 150 respondents. The data was processed by using the Structural Equation Modeling (SEM) method to determine the effect of all variables. The results showed that servqualsignificantly affects the inertia behavior, satisfaction, and loyalty of Bukalapak's consumers. Likewise, the influence of inertia and satisfaction behavior significantly affects Bukalapak's consumer loyalty. Besides, the results also showed that inertia and satisfaction behavior mediates the relationship between servqual and Bukalapak's consumer loyalty. The novelty of the research lies in the combination of causality between variables which is used as a model. It is hope...
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The objective of the present research was to determine the effect of the dimensions of services quality on the satisfaction and in turn the effectof satisfaction on the loyalty of private college students in Banda Aceh City. Data... more
The objective of the present research was to determine the effect of the dimensions of services quality on the satisfaction and in turn the effectof satisfaction on the loyalty of private college students in Banda Aceh City. Data collection was conducted by questionnaire, interview, and observation. The sampling technique applied was an accidental sampling by a sample of 100 respondents. The hypothesis test useda path analysis by a multiple regression method. The result of regression analysis showed that the five dimensions of services quality affected positively student satisfaction. Of the five variables researched, tangible variable has a most predominant effect on satisfaction and in turn the satisfaction affects positively loyalty. There was some indirect effect of the five dimensions of services quality on loyalty via student satisfaction. Keywords : services quality, satisfaction, loyalty.
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Employee performance contains work results in quality and quantity achieved by an employee in carrying out his duties according to his responsibilities. The purpose of this study was to see the effect of Performance Pressure and Workload... more
Employee performance contains work results in quality and quantity achieved by an employee in carrying out his duties according to his responsibilities. The purpose of this study was to see the effect of Performance Pressure and Workload on Work Stress and its impact simultaneously on employee performance. The population in this study was all employees who worked at the Universitas Muhammadiyah Aceh, as many as 328 people. The sample was taken with a stratified random sampling method on 140 people. The result shows that Performance pressure does not affect employee performance, Workload affects employee performance, Performance pressure affects the work stress, Workload affects work stress, Work stress affects employee performance, Work stress mediates the effect of performance pressure on employee performance, and Work stress mediates the effect of workload on employee performance. The role of work stress in mediating the effect of performance pressure on employee performance is as...
Research Interests: Psychology and Workload
This research aims to know the influence of perceived service quality towards repurchase intention with trust of salesperson as the mediating variable. The sample used in this study were 100 people which are the customer of Lyradyba... more
This research aims to know the influence of perceived service quality towards repurchase intention with trust of salesperson as the mediating variable. The sample used in this study were 100 people which are the customer of Lyradyba retail store in Banda Aceh. Purposive sampling is used as the sampling technique. The analysis method is Hierarchichal Linear Modelling (HLM) is used as the method of analysis to find out the influence of the variables involved. The results of this research indicates that perceived service quality significantly affect the repurchase intention. In addition to obtain with the result, the trust of salesperson variable partially mediates the influence of perceived service quality towards the repurchase intention. It also suggests that the better the perceived quality given, the higher the trust of the salesperson, and the stronger the repurchase intention of the customer. Keyword: Perceived Service Quality, Repurchase Intention, Trust of Salesperson, Ret...
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This study aims to measure the effect of Spiritual Intelligence on Job Engagement and Job Satisfaction with Psychological Empowerment as a mediation variable for Nurses of Meuraxa Hospital in Banda Aceh. The sample used in this research... more
This study aims to measure the effect of Spiritual Intelligence on Job Engagement and Job Satisfaction with Psychological Empowerment as a mediation variable for Nurses of Meuraxa Hospital in Banda Aceh. The sample used in this research were nurses of Meuraxa Hospital in Banda Aceh wich amounted to 159 respondents. The data collection equipment used in this study is a questionnaire. The sampling technique used is Probability Sampling. Structural Equation Model (SEM) is used as a method of analysis to determine the effect of all the variables involved. Based on the result of SEM analysis, indicate that Spiritual Intelligence has a positive effect on Job Engagement, Spiritual Intelligence has no positive effect to Job Satisfaction, Spiritual Intelligence has a positive effect on Psychological Empowerment, Psychological Empowerment has a positive effect on Job Engagement, Psychological Empowerment has a positive effect on Job Satisfaction, and Psychological Empowerment mediate Spiritu...
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Quick Response Code Abstract: This study aims to empirically explore the effects of city branding and image on revisit intention to the City of Banda Aceh, Indonesia, mediated by the satisfaction of tourists. 114 foreign and domestic... more
Quick Response Code Abstract: This study aims to empirically explore the effects of city branding and image on revisit intention to the City of Banda Aceh, Indonesia, mediated by the satisfaction of tourists. 114 foreign and domestic tourists who visited the city were selected as the respondents of the study using the purposive sampling technique. To gather the data, questionnaires were distributed to respondents and analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM). The study documented the mediating effect of tourists’ satisfaction on the influences of city branding and image on tourists’ revisit intention to the City of Banda Aceh, Indonesia. These findings suggested that to attract more revisit intention of tourist, the focus should be given on improving their satisfaction based on the enhancements of city branding and its image.
Abstract: The purpose of this study is to analyze (1) the influence of brand awareness on the interest of buying luxury fashion brand product on social media marketing, (2)the influence of trust on buying interest of luxury fashion brand... more
Abstract: The purpose of this study is to analyze (1) the influence of brand awareness on the interest of buying luxury fashion brand product on social media marketing, (2)the influence of trust on buying interest of luxury fashion brand product on social media marketing, (3) the influence of buying luxury fashion brand product on social media marketing (4)the influence of brand awareness on buying interest of luxury fashion brand product with gender as moderating on social media marketing (5) influence of brand name to buying interest of luxury fashion brand product with gender as moderating on media marketing social, (6) the effect of product superiority on the buying interest of luxury fashion brand products with gender as moderating on social media marketing. This research was conducted in Kota Banda Aceh with object of brand awareness research, product superiority, trust and buying interest, with 150 respondents. The results of this study indicate that brand awareness affects ...
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This study aims to measure the effect of the Acquisition Value and Transaction Value on E-Loyalty mediated by E-Satisfaction in the E-Commerce Shoppee among the Students of the Faculty of Economics and Business. The sample used in this... more
This study aims to measure the effect of the Acquisition Value and Transaction Value on E-Loyalty mediated by E-Satisfaction in the E-Commerce Shoppee among the Students of the Faculty of Economics and Business. The sample used in this study was 150 Economics and Business Faculty Students. Data collection equipment used in this study was a questionnaire. The sampling technique used is Non Probability Sampling, purposive sampling is used as an analytical method to determine the effect of all the variables involved. The results of this study indicate that the Acquisition Value and Transaction Value have a significant positive effect on E-Satisfaction and E-Loyalty, and also the results are obtained that E-Satisfaction mediates the relationship between Acquisition Value and E-Loyalty, and also mediates the relationship between Transaction Value and E- Loyalty.
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Research Interests:
This study is an empirical study that aims to determine the effect of Atmospherics and Perceived value on Behavioral intention through Visitor satisfaction. This research was conducted at Masjid Raya Baiturrahman in Banda Aceh. The study... more
This study is an empirical study that aims to determine the effect of Atmospherics and Perceived value on Behavioral intention through Visitor satisfaction. This research was conducted at Masjid Raya Baiturrahman in Banda Aceh. The study population is all visitors of Masjid Raya Baiturrahman Banda Aceh. 260 samples of the research were collected through purposive sampling technique. Primary data collection is done by distributing questionnaires. Primary data were analyzed using Confirmatory Factor Analysis (CFA) by using Structural Equation Modeling (SEM). Atmospherics and Perceived value have a positive and significant effect on Behavioral intention. Visitor satisfaction has a positive and significant influence on Behavioral intention. The Atmospherics and Perceived value have a positive and significant effect on Behavioral intention through Visitor satisfaction as mediation. This study also found the role of Visitor satisfaction indirectly mediating the influence of Atmospherics a...
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This research aimed to analyze the effect of product quality (P-Quality) and customer trust(CTrust) on customer satisfaction (C-Satisfaction) and its impact on customer loyalty (CLoyalty).The sampling technique used was cluster sampling... more
This research aimed to analyze the effect of product quality (P-Quality) and customer trust(CTrust) on customer satisfaction (C-Satisfaction) and its impact on customer loyalty (CLoyalty).The sampling technique used was cluster sampling with the size of respondents as manyas 150 customers. The data analysis technique used was SEM (Structural Equation Model). The results proved that P-Quality significantly affected C-Satisfaction; C-Trust significantly affected C-Satisfaction; P-Quality significantly affected C-Loyalty; C-Trust significantly affected C-Loyalty; C-Satisfaction significantly affected customers loyalty; P-Quality significantly affected C-Loyalty through C-Satisfaction, and; C-Trust significantly affected CLoyalty through C-Satisfaction. In the model, the C-Satisfaction acted as a partial mediator for both independent variables in affecting the C-Loyalty. These findings make a positive contribution to the development of science, especially in the field of marketing scien...
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Research Interests:
The purpose of this study is to find out the factors that affect customer loyalty. The variables of this research are customer value, customer relations, customer satisfaction and customer loyalty. Theobject is the customers of Bank Aceh... more
The purpose of this study is to find out the factors that affect customer loyalty. The variables of this research are customer value, customer relations, customer satisfaction and customer loyalty. Theobject is the customers of Bank Aceh Syariah in Branch of Sigli, Indonesia. The sample taken is 200 customers as respondents Data analysis equipment used in structural equation modeling (SEM) analysis with the help of the Amos program. This research results the proofs that the Customer value effects customer satisfaction, Customer relation affects customer satisfaction, Customer value affects customer loyalty, Customer relation affects customer loyalty, Customer satisfaction affects customer loyalty, Customer satisfaction mediates the effect of customer value on customer loyalty, Customer satisfaction mediates the effect of customer relation on customer loyalty. These all proofs contribute to the academic area, which can be the updates of causality theories. The model also can be usefu...
The purpose of this case study is to find out "The Influence of Health Consciousness, Perceived Value, Food Safety and Price on Purchase Intentions at Pizza Hut Banda Aceh” the sample of respondents in this study used criteria,... more
The purpose of this case study is to find out "The Influence of Health Consciousness, Perceived Value, Food Safety and Price on Purchase Intentions at Pizza Hut Banda Aceh” the sample of respondents in this study used criteria, namely the people of Banda Aceh, who visited Pizza Hut Banda Aceh. This research method used questionnaire as research instrument. The questionnaires were successfully analyzed as many as 128 questionnaires. Sampling technique used is non probability sampling, this technique is used because profitability of elements in the population to be selected as the sample is not known. Multiple Linear Regression is used as an analytical method to determine the effect of the variables involved. Based on the results of data analysis showed that Health Consciousness variable was found to have less impact on customer purchase intention of Pizza Hut. This is because the consumers could be looking on other variables such as Perceived Value, Food Safety and Price in deci...