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The Indian Automobile Industry is growing at an average rate of 17 per cent for the past few years. During April-March 2012 production growth was 13.83 percent. An attempt is made to study the financial strength of this industry. The data... more
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      Foreign Direct InvestmentSecurity Analysis, Behaviorial Finance, Marketing of Financial ProductsFinancial Inclusion -finacial literacy
Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. A key component of marketing strategy is often to keep marketing line with a company’s overarching mission statement. Main objective of... more
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    • Financial Risk Management
Potential appraisal is an important part of the appraisal process. Appraising an employee’s potential helps to evaluate his/her capability for growth and development to take greater challenges, take up responsibilities and positions in... more
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      EntrepreneurshipFinanceEmotional intelligenceAccounting
The predominant role of service sector in the country‟s GDP is known to all. India has one of fastest growing service sectors in the world with annual growth rate of above 9% since 2001, which contributed to 57% of GDP in 2012-13.... more
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    • Tourism and Hotel Management
The Indian plastics industry made a promising beginning in 1945 and has registered a fast growth since then. The growth accelerated in the 1960s and with the liberalization of Indian economy in 1991, it has shown tremendous growth and... more
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    • Entrepreneurship
In India, the Automobile Industry is one of the largest industries. It is one of the key sectors of the economy. The industry has shown great progress since de-licensing and opening up of the sector to Foreign Direct Investment (FDI) in... more
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    • Financial Ratio Analysis
Electronic goods are becoming a basic need rather than a luxury. There is a rapid growth witnessed by the companies producing electronic goods since last decade. The Customer satisfaction towards selective LG brand products has been made... more
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    • Marketing
The Indian Automobile Industry marked a new journey in the 1991 with the financial revolutionary New Industrial Policy Act 1991 opening automatic route which allowed the 100 per cent Foreign Direct Investment(FDI). Here, an attempt is... more
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    • Finance
Automobile sector has emerged as a sunrise sector. In April-March 2015, overall automobile exports grew by 14.89 percent over the same period last year. Passenger Vehicles, Commercial Vehicles, Three Wheelers and Two Wheelers grew by 4.42... more
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    • Financial Analysis
The Indian plastics industry made a promising beginning in 1945 and has registered a fast growth since then. The growth accelerated in the 1960s and with the liberalization of Indian economy in 1991, it has shown tremendous growth and... more
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    • Entrepreneurship
India has been projected to be world number three in plastics consumption after the USA and China. This seems to be a very achievable position over the past decades as, the developed world has reported three to four per cent growth, but... more
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    • Entrepreneurship
Retailing in India is at its boom period. The government policy of FDI opens the gates of big boxes to the industries. The entry of big corporate create huge competition not only in urban but also in rural areas of India. Retailers seek... more
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    • Retail Marketing
With emerging complexities in business and industry and with the rise of the competitive market people are at the center stage of all sources of energy and power. It is imperative to say that good potential appraisal system is vital for... more
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    • Human Resource Management
The study aims to find out the level of stress faced by the public sector bank employees in Coimbatore district. Various factors like environmental stress, familial and relationship stress, work stress and social stress have been analyzed... more
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    • Human Resource Management
This study aims to find out the level of stress faced by working women in Export Oriented Units (EOU) of Tirupur district. For this purpose, the nature of work, working environment, occupational challenges, problem relating to... more
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    • Human Resource Management
For a service sector organization, High quality services are essential to survive in any competition. Human resource activities in hotel industry are not just a human touch and serve with smile but they require creativeness, problem... more
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    • Human Resource Management
The study aims to find out the level of stress faced by the public sector bank employees in Coimbatore district. Various factors like environmental stress, familial and relationship stress, work stress and social stress have been analyzed... more
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    • Strategic Hrm
This study aims to find out the level of stress faced by working women in Export Oriented Units (EOU) of Tirupur district. For this purpose, the nature of work, working environment, occupational challenges, problem relating to... more
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    • Strategic Hrm
For a service sector organization, High quality services are essential to survive in any competition. Human resource activities in hotel industry are not just a human touch and serve with smile but they require creativeness, problem... more
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    • Training and Development
In hotel industry, the perceptions about human resource practices are generally negative. Whatever may be the reason for poor practices, human resource management strategies impact on an organisation's overall effectiveness, that the... more
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    • Human Resources Management Practices