Dharmaraj Arumugam

The potential of firms to thrive depends on their ability to be creative and robust. In terms of management and entrepreneurship, emotional intelligence is found to be a significant subject. In entrepreneurial research the role of emotional intelligence in facilitating entrepreneurial creativity has yet to be explored. This experimental research explores SME entrepreneurs in Coimbatore District's emotional intelligence, creativity and market growth. 65 SME entrepreneurs are included in the research. The findings demonstrate strong emotional intelligence that can promote creativity and contribute to market growth. It seems that the most important dimensions are "control of the emotions in others" whereas other components of emotional intelligence are less important for innovativeness and entrepreneurial success. This result underlined the importance of emotional intelligence in fostering creativity in small and medium-sized businesses in particular on certain elements of emotional intelligence.

For years and even now it is the battle of genders. If a research is carried out to find out the job which needs utmost dedication with perfection and sacrifice with no rest then it would prove to be a woman and an entrepreneur. When these two super powers join together to prove to the society, then it becomes extraordinary and are called woman entrepreneur. The study aims to understand the impact of SHGs in the economic empowerment and self, social awareness among the women entrepreneurs of Coimbatore district. Women are involved in small scale entrepreneurship programs with the help of SHGs and through these they are economically empowered and attain status in their family and community which lead to an improvement in self and social awareness. The study is based on primary data collected through interview schedule from a total of 100 women animators of Self Help groups in Coimbatore district of Tamil Nadu. Percentage analysis, ANOVA test and Friedman ranking have been applied for the study.

RCM is a tool developed for the airline and aerospace industry. Despite its successful application in airline, defense and aerospace, the application in other industries, typically the process industry has been limited. The paper presents the issues and difficulties in implementation of RCM in Process Industry, identified as part of a larger study.

The purpose of this study is to understand the Organizational Commitment among the teachers who are with the technical universities in Tamil Nadu. Data is collected from 131 full-time teachers at various engineering colleges in major cities in Tamil Nadu. The KMO and Bartlett's test was done to check the adequacy of the data used in the analysis of the data collected. The collected data is analyzed through chi square, factor analysis and mean score analysis to understand then levels of commitment among the teachers in various engineering institutes in Tamil Nadu. Suitable recommendation were made based on the data analyzed, to improve the commitment levels of the teachers.

The perception of service marketing focuses on selling the services in the best interest of user/customers. With the change in perception of the management, it has witnessed multi faceted changes which necessitated an analogous change in the concept of service marketing. The service generating organisation realised the interest of customers and thereafter they were compelled to assign due weightage to the interest of society in the pace of the holistic concept of management. This study aims to analyse the service quality of rural retail outlets in Coimbatore district. A sample size of 250 consumers were selected for the study. The study emphasises the gap between the perception and expectation of consumers towards the rural retail shops. The study will help the retail owners to know the perception of the consumers and will strive to fulfil the expectations of them in the future.

The main objective of the study is to find the factors affecting the impulse buying behaviour of consumers of Cochin City. To achieve this purpose Structural Equation Model was used and it was found out that the most influencing factor in the impulse buying behaviour is Situation inside the store, followed by Unplanned purchases, Promotional factors, Shopping experience, Introvert character, Family oriented and Self-reliant consumers. A sample of 70 respondents was selected for the study. Systematic sampling method was adopted for the study. A one way ANOVA was conducted to find out the effect of demographic variable on impulse buying behaviour. It was found out that educational qualification does not have an impact on impulse buying behaviour. An independent sample t-test was conducted to compare the mean scores of the factors of impulse buying behaviour. It was found out that the mean score of Situations inside the store and Promotional factors is more for the males than females. The findings of the study will help the manufacturers and retailers to increase the sale of their products.

- The study analyses whether any difference (Gap) exists between the organizational initiatives perceived
and organizational initiatives expected by the BPO employees and the influence of demographic characteristics on
this gap. Primary and secondary data are utilized in this descriptive study and the population comprised of all the
BPO organizations in Kochi region, in Kerala. The sampling design is probability sampling and sampling method is
simple random sampling. The data was collected from 7 BPO organizations in Info park and the sample size is 637.
The data collected though structured closed ended questionnaire was analysed using SPSS for exploratory factor
analysis and AMOS for Confirmatory factor analysis. KMO & Barlett’s test, Cronbach Alpha was used to measure
sampling adequacy and questionnaire reliability respectively. Statistical tools include mean, independent z test,
ANOVA, Coefficient of variation, GAP, regression analysis and the various goodness of fit measures. There are 9
factors coming under Organizational Initiatives perceived (PF1-PF9) and 10 factors under Organizational Initiatives
expected(EF1- EF10). The mean value of Organizational Initiatives perceived is 0.56 whereas the mean value of the
Organizational Initiatives expected is 0.29.The difference ( Gap) between them is 0.27 a positive value implying that
the initiatives provided by the BPO sector is more than what the employees expect to receive from their
organization. So the organizations need not have concern on the adequacy of their policies and programs in pursuit
of improving employee welfare and quality work place. This means that the organizations can exclude the lack of
initiatives as a reason for high employee turnover within the sector. Analysing the demographic factors leading to
this Gap, it can be seen that except gender all other demographic characteristics studied like age, tenure, civic status,
educational qualification, income, organization type and employee category do influence Gap.The organizational
initiatives to be more effective, they are to be designed according to the deviating categories of employees and flexi
grouping of initiatives.

The Indian textile sector plays key role through its support to industrial output and export earnings to the country.
The main objective of this paper is to determine an impact of Human Resource Management (HRM) practices and policies
on employee’s organizational commitment in textile spinning mills in Tamil Nadu, India. The present study uses
descriptive and explanatory approach, the data collected through distribution of close-ended questionnaire among
100 employees working in five prominent textile spinning mills in Tamil Nadu, India. The data also collected from secondary
sources like journals, newspaper, working papers, thesis, etc. The data collected was tested the frequency
(descriptive analysis) and correlation and ‘t’ test, to establish the causality between HRM practices and organizational
commitment. As per the finding, out of five HRM practices, training and development, welfare activities and compensation
& benefits have emerged as the best practices in impacting organizational commitment. Findings from the study
recommend that in order to improve the organizational commitment, the compensation should be improved, promotions
should be introduced, and the supervisors should encourage the participation of employee training programs.

Job involvement is generally described as an attachment to one's job that exceeds normal levels of commitment (Bhatia, A., et. al). The employee can become involved with his job which affects the performance in other life role areas. " The degree to which an employee is engaged in and enthusiastic about performing their work is called Job Involvement ". Business managers are typically well aware that efforts to promote job involvement among staff tend to pay off substantially since employees will be more likely to assist in furthering their company's objectives. Job involvement is a degree to which an employee identifies with his job, actively participate in it, and consider his job performance important in his self-worth. It may be influenced by the level of one's satisfaction of one's need be their intrinsic or extrinsic. The objective of the study is to find out the level of job involvement of the bank employees and the factors influencing the job involvement of the bank employees. The findings of the study show that moderate level of job involvement has been found among the bank employees. The demographic factors namely age, gender, marital status, experience, salary do influence the level of job involvement of the bank employees.

Liberalization of economy in the nineties and entry of large players in the retail business have brought the Indian retail industry into spotlight. The organized retail sector has been witnessing winds of changes in the last couple of years. Malls and large-size department stores have become a fixture in the urban landscape across the country.1 With some 15 million retail outlets, India has the highest retail density in the world. Thus, India is popularly referred to as " nation of shopkeepers ". However, only 4 per cent of these outlets are more than 500 square feet in size. In the name of retailing, the unorganized retailing has dominated the Indian landscape so far. Traditionally it was a family's livelihood, with their shop in the front and house at the back, while they run the retail business. With rapid urbanization, and changing patterns of consumer tastes and preferences, it is unlikely that the traditional outlets will survive the test of time. Despite the large size of this market, very few large and modern retailers have established specialized stores for products.

Stress management refers to the usage of various techniques to control a person's stress level, especially chronic stress, to enhance smooth functioning of the person. The main purpose of this paper is to the study the stress management practices adopted by small scale manufacturing units in Coimbatore, analyze the factors influencing stress and to study the relationship between job profile and level of stress among the employees. The sample size of 120 employees selected from various small scale manufacturing units in Coimbatore. The primary data was collected through questionnaire and interview. Analysis was done by using Chi-square. The result of the study proves that the employees have less or more work experience, it does not have any impact on the level of stress among the employees. This result proves that educational qualification of the employees does not have any impact on the level of stress among the employees.

Stress management refers to the usage of various techniques to control a person's stress level, especially chronic stress, to enhance smooth functioning of the person. The main purpose of this paper is to the study the stress management practices adopted by small scale manufacturing units in Coimbatore, analyze the factors influencing stress and to study the relationship between job profile and level of stress among the employees. The sample size of 120 employees selected from various small scale manufacturing units in Coimbatore. The primary data was collected through questionnaire and interview. Analysis was done by using Chi-square. The result of the study proves that the employees have less or more work experience, it does not have any impact on the level of stress among the employees. This result proves that educational qualification of the employees does not have any impact on the level of stress among the employees.

In hotel industry, the perceptions about human resource practices are generally negative. Whatever may be the reason for poor practices, human resource management strategies impact on an organisation's overall effectiveness, that the effective utilisation of human resources can give an organisation with competitive advantage. It is vital for any organization to formulate standard practices for management of human resources. The hotel industry is necessarily labour intensive and this makes HRM practices particularly important and it should develop effective human resource practices and policies to achieve competitive success. This paper intensively analyses the human resource practices in hotel industry and the issues faced by the human resource managers in executing the human resource practices.

This study aims to find out the level of stress faced by working women in Export Oriented Units (EOU) of Tirupur district. For this purpose, the nature of work, working environment, occupational challenges, problem relating to motivational factors and job satisfaction are analysed. It has been observed that most of the Export Oriented Units (EOU) have been looking out for women and the entrepreneurs prefer women employees as they can extract maximum work with least pay due to which most of them face stress. It has been found that the various causes of stress, at home, at work and due to physical condition. In order to assess the perception of the workers on the level of stress and to identify the different ways in which the women workers manage stress, 300 sample (i.e.) 5 per cent of the total workers of the women in EOU's have been selected using simple random sampling techniques. From the inference it is clear that leadership status, punctuality, salary and allowances or incentives. The deficiency of transportation facility creates stress among the women workers in Export Units of Tirupur. Though the women workers faces enormous stress, it has been found that the availability of canteen culture, noise pollution at the work place, high target nature of the sample units and high concentration on work have not created any stress.

The study aims to find out the level of stress faced by the public sector bank employees in Coimbatore district. Various factors like environmental stress, familial and relationship stress, work stress and social stress have been analyzed for this purpose. The main objective of this study is to examine the relationship between the socio economic status and stress level. Primary data was collected using field survey method and personal interview technique. A sample size of 750 has been taken. Chi square test and Multiple regression analysis have been used and the inference has been given in detail. From this study it is found that there is a close relationship between the age of the respondents, gender, qualification, income and dependents of the respondents and the level of stress. It is also found that age, nativity, family members, monthly income, marital status and working experience positively influence the level of stress.

For a service sector organization, High quality services are essential to survive in any competition. Human resource activities in hotel industry are not just a human touch and serve with smile but they require creativeness, problem handling and systematic thinking. Present competitive environment goads on the organization to recruit the candidate with relevant competencies and it is a great challenge for them to enhance their competencies to survive in competition. Training is crucial in ensuring the effectiveness and quality of all these practices. In any organization, training has a big impact on all the HR practices. The training for competency development identifies the training needs across key behavioral and technical competencies. The gaps between the individual's capacity and requirement of the current and future roles have been identified and rectified through training programmes. This paper intends to reveal the impact of training programme on competency development on hotel industry.

This study aims to find out the level of stress faced by working women in Export Oriented Units (EOU) of Tirupur district. For this purpose, the nature of work, working environment, occupational challenges, problem relating to motivational factors and job satisfaction are analysed. It has been observed that most of the Export Oriented Units (EOU) have been looking out for women and the entrepreneurs prefer women employees as they can extract maximum work with least pay due to which most of them face stress. It has been found that the various causes of stress, at home, at work and due to physical condition. In order to assess the perception of the workers on the level of stress and to identify the different ways in which the women workers manage stress, 300 sample (i.e.) 5 per cent of the total workers of the women in EOU's have been selected using simple random sampling techniques. From the inference it is clear that leadership status, punctuality, salary and allowances or incentives. The deficiency of transportation facility creates stress among the women workers in Export Units of Tirupur. Though the women workers faces enormous stress, it has been found that the availability of canteen culture, noise pollution at the work place, high target nature of the sample units and high concentration on work have not created any stress.

The study aims to find out the level of stress faced by the public sector bank employees in Coimbatore district. Various factors like environmental stress, familial and relationship stress, work stress and social stress have been analyzed for this purpose. The main objective of this study is to examine the relationship between the socio economic status and stress level. Primary data was collected using field survey method and personal interview technique. A sample size of 750 has been taken. Chi square test and Multiple regression analysis have been used and the inference has been given in detail. From this study it is found that there is a close relationship between the age of the respondents, gender, qualification, income and dependents of the respondents and the level of stress. It is also found that age, nativity, family members, monthly income, marital status and working experience positively influence the level of stress.

With emerging complexities in business and industry and with the rise of the competitive market people are at the center stage of all sources of energy and power. It is imperative to say that good potential appraisal system is vital for the success of the organisation in the ever-changing competitive business. In today's context every organisation's performances appraisal systems have to be framed based on twin perceptive that will fulfill the organisation's goal and their employees' expectations. This study aims to assess the employees' perception towards feasibility of potential appraisal for managerial employees in selected PSUs of Kerala. The study observed that the employee claim doubt related to the feasibility of the future potential appraisal metric systems. The study concluded that though PAS system adopted in public sector organisations are beneficial to the employees'. But, the employees' feel that the PAS system should be developed further in order to get the optimum results. Thus, study suggests both central and State Public Sector Undertakings to adhered a three dimensional focus while planning future potential appraisal metrics i.e., administrative functions (e.g. promotion and salary), informative functions (e.g. generate performance data for management and employees), and motivational functions (e.g. training, learning, career planning).

India has been projected to be world number three in plastics consumption after the USA and China. This seems to be a very achievable position over the past decades as, the developed world has reported three to four per cent growth, but the Indian plastic industry has reported double digit growth each year. It is now estimated that the plastic industry in India will grow at a rate of over 15 per cent per annum for several years to come. The plastic product manufacturing was quite profitable in the past years. Recently, the industry has been facing a number of problems. As this industry was profitable, many entrepreneurs has come up and set new industries. This has caused an intense competition in the sector. There is a crisis in the raw materials market. Electricity failure is affecting the industry very much. The companies are importing low price products from China, Singapore, Thailand and so on. Government help is not sufficient for this industry. Due to which majority of the entrepreneurs face stress. Entrepreneurial stress is one of the major health hazards of the modern environment. It accounts for much of the physical illness, substance abuse, and family problems experienced by millions of entrepreneurs. Also, entrepreneurial stress and stressful working conditions have been linked to low productivity, increased rates of accidents on and off the job. The National Institute for Occupational Safety and Health (NIOSH), states that job stress, now more than ever, poses a threat to the health of workers – and the health of organizations. Many research studies have focused on the role of emotions in the workplace and have conceptually examined the relationship between cognition and emotions. This movement has largely been attributed to new research around the construct of Emotional Intelligence (EI). Emotional Intelligence involves behaviours related to the experience of emotion; specifically it involves expressing, recognizing, understanding and managing emotions. Thus there is a strong need for systematic research on emotional intelligence of entrepreneur's stress so as to assist them in their development and stress management.

The Indian plastics industry made a promising beginning in 1945 and has registered a fast growth since then. The growth accelerated in the 1960s and with the liberalization of Indian economy in 1991, it has shown tremendous growth and diversification and is now the star performer along with the other fast growing industries like electronics, computers and white goods. India has been projected to be world number three in plastics consumption after the USA and Ch ina. Th is seems to be a very achievable positio n over the past decades as, the developed world has reported 3-4 per cent growth, but the Indian plastic industry has reported double digit growth each year. According to AIPMA, it is now estimated that the plastic industry in India will grow at a rate of over 15 per cent per annum for several years to come. Mu mbai, Delh i, Ko lkata, Chennai, Bangalore, Vadodara, Vapi, Kanpur, A mritsar, Co imbatore, Bongaigaon, Barauni, Mettur, Du rgapur, Pimp ri (Pune), Rishra, etc. are so me of the outstanding centres which are well known for the production of either p lastic raw materials or finished plastic goods. Records in AIPMA states that Kuwait, Saudi Arabia, Egypt, Kenya, Nigeria, Iraq, Syria, U.K., Thailand, Sri Lanka, and a number of other countries are the regular buyers of Indian plastic goods. Currently, the Indian plastics industry is spread across the country, employing about 4 million people and over 2,000 exporters. That is why; the Govern ment has accorded it a thrust industry status. The time has come where the plastics industry has the capacity to influence the progress of all other sectors. Plastic industry is regarded as 'sunrise' industry due to its increasing versatility and burgeoning worldwide demand. No wonder we are living in the plastic age. The Govern ment has set up the Central Institute of Plastics Engineering and Technology (CIPET) at Chennai with the primary objective to develop skilled manpower and provide technical services to the plastic industry. The unprecedented growth in the use of plastics as a packing material has created a serious problem of solid waste disposal. Plastic is a non-biodegradable substance and creates problems of environmental pollution. Many advanced countries are seriously thinking of reverting back to conventional packing materials, thereby dealing big blow to this industry. However, Indian plastic industry may thrive on the recycling of the used plastic material for wh ich rag pickers can make valuable contribution. Recycling solves the problem of waste disposal, lessens the burden on raw materials, lightens the pressure on the biosphere and provides jobs to millions. It may be mentioned here that this process needs technological development and upgradation. The major challenges being faced by the entrepreneurs of the plastic industry in India are export/import related problems, insufficient government support, high competit ion, high risks, crisis in raw material market, low plastic consumption rate in India, electricity problem, moderate technological advancement, due to wh ic h most of the entrepreneurs face stress. Entrepreneurial stress is one of the major health hazards of the modern environ ment. It accounts for much of the physical illness, substance abuse, and family problems experienced by millions of

Automobile sector has emerged as a sunrise sector. In April-March 2015, overall automobile exports
grew by 14.89 percent over the same period last year. Passenger Vehicles, Commercial Vehicles, Three
Wheelers and Two Wheelers grew by 4.42 percent, 11.33 percent, 15.44 percent and 17.93 percent
respectively during April-March 2015 over the same period last year(SIAM). The leading local firms
have established over 200 technical cooperation agreements with foreign firms to be able to reach
international standards in cost and manufacturing. The healthy development and rapid growth of this
industry has always been very important for the Indian economy. This paper aims to measure the
profitability and also to analyze the effects of various factors on the profitability in Indian Automobile
industry. For this purpose 16 companies were taken and 21 variables were analyzed through multiple
correlation analysis and step wise multiple regression. It is proved that profitability of the Indian
Automobile Industry is highly dependent on Operating Ratio and it contributes 93.40 per cent to
variation in Return on Sales.

The Indian Automobile Industry marked a new journey in the 1991 with the financial revolutionary New Industrial Policy Act 1991 opening automatic route which allowed the 100 per cent Foreign Direct Investment(FDI). Here, an attempt is made to find out the effect of FDI on the financial performance of Indian Automobile Industry. For this purpose, sixteen companies were selected and analysed through various financial ratios. Descriptive statistical tools like Mean, Standard Deviation and Student's paired 't' Test were used to test the hypothesis. The liquidity analysis showed little changes and profitability analyses showed an increasing trend during post FDI when compared to pre FDI. The efficiency analysis showed that the companies are efficiently utilising the available resources during post FDI as compared to pre FDI. It is concluded that foreign direct investment in India makes positive impact on the financial variables of the Automobile Companies.

Electronic goods are becoming a basic need rather than a luxury. There is a rapid growth witnessed by the companies producing electronic goods since last decade. The Customer satisfaction towards selective LG brand products has been made by the researcher in Gobichettipalayam for studying the necessity of customer needs and their satisfaction. The analytical tools applied for the analysis of the data collected like Simple Percentage analysis and Chi-square tests. The study is aimed at measuring customer satisfaction towards selective LG products with special reference Gobichettipalayam. Marketing starts before production and continues after sales. Marketing is the process of creating customers. The important attribute of the product is quality and prices have received favorable appreciation from the respondents.

Cement is an essential component of the infrastructure development and most impact of the construction industry, particularly in the government's infrastructure and housing programme, which are necessary for the country's sound economic growth and development. The cement industry comprises of 125 large cement plants with an installed capacity of 151.2 million tonnes and more than 300 mini cement plants with an estimated capacity of 11.10 million tonnes per annum. The data were collected from the official directory and database of CMIE namely PROWESS and also from the published annual reports of the selected companies. The descriptive statistics includes Mean, Standard Deviation, Coefficient of Variation, Skewness and Kurtosis. Analysis of variance is a tool used to test the differences amount the means of populations by examining the amount of variation within each of these examples, relative to the amount of variation between the samples. It is concluded that with the increasing population and growing per capita cement consumption, which is supported by large construction activities going on in the country, the cement market will continues to grow and the profitability of the concerns will improve. The study provides companies with understanding of the activities that would enhance their financial performances. The results of this study imply that it might be necessary for all companies to take all required decisions to enhance their financial position.

In India, the Automobile Industry is one of the largest industries. It is one of the key sectors of the economy. The industry has shown great progress since de-licensing and opening up of the sector to Foreign Direct Investment (FDI) in 1991-92. It has both forward and backward linkages with the rest of the economy, and hence has a strong multiplier effect. The Automobile Industry including manufacturing of component is estimated to provide employment directly to approximately five lakhs of people and indirectly to around 50 million people. This paper deals with analysis of select financial variable using Compound Annual Growth Rate.

The Indian plastics industry made a promising beginning in 1945 and has registered a fast growth since then. The growth accelerated in the 1960s and with the liberalization of Indian economy in 1991, it has shown tremendous growth and diversification and is now the star performer along with the other fast growing industries like electronics, computers and white goods. India has been projected to be world number three in plastics consumption after the USA and Ch ina. Th is seems to be a very achievable positio n over the past decades as, the developed world has reported 3-4 per cent growth, but the Indian plastic industry has reported double digit growth each year. According to AIPMA, it is now estimated that the plastic industry in India will grow at a rate of over 15 per cent per annum for several years to come. Mu mbai, Delh i, Ko lkata, Chennai, Bangalore, Vadodara, Vapi, Kanpur, A mritsar, Co imbatore, Bongaigaon, Barauni, Mettur, Du rgapur, Pimp ri (Pune), Rishra, etc. are so me of the outstanding centres which are well known for the production of either p lastic raw materials or finished plastic goods. Records in AIPMA states that Kuwait, Saudi Arabia, Egypt, Kenya, Nigeria, Iraq, Syria, U.K., Thailand, Sri Lanka, and a number of other countries are the regular buyers of Indian plastic goods. Currently, the Indian plastics industry is spread across the country, employing about 4 million people and over 2,000 exporters. That is why; the Govern ment has accorded it a thrust industry status. The time has come where the plastics industry has the capacity to influence the progress of all other sectors. Plastic industry is regarded as 'sunrise' industry due to its increasing versatility and burgeoning worldwide demand. No wonder we are living in the plastic age. The Govern ment has set up the Central Institute of Plastics Engineering and Technology (CIPET) at Chennai with the primary objective to develop skilled manpower and provide technical services to the plastic industry. The unprecedented growth in the use of plastics as a packing material has created a serious problem of solid waste disposal. Plastic is a non-biodegradable substance and creates problems of environmental pollution. Many advanced countries are seriously thinking of reverting back to conventional packing materials, thereby dealing big blow to this industry. However, Indian plastic industry may thrive on the recycling of the used plastic material for wh ich rag pickers can make valuable contribution. Recycling solves the problem of waste disposal, lessens the burden on raw materials, lightens the pressure on the biosphere and provides jobs to millions. It may be mentioned here that this process needs technological development and upgradation. The major challenges being faced by the entrepreneurs of the plastic industry in India are export/import related problems, insufficient government support, high competit ion, high risks, crisis in raw material market, low plastic consumption rate in India, electricity problem, moderate technological advancement, due to wh ic h most of the entrepreneurs face stress. Entrepreneurial stress is one of the major health hazards of the modern environ ment. It accounts for much of the physical illness, substance abuse, and family problems experienced by millions of

Potential appraisal is an important part of the
appraisal process. Appraising an employee’s potential helps
to evaluate his/her capability for growth and development to
take greater challenges, take up responsibilities and positions
in the organizational hierarchy. Most organizations
incorporate potential appraisal in their appraisal processes
for identifying and developing suitable employee base for
succession planning. The present study thus focuses on the
perception of potential appraisal among the managerial cadre
employees. Most of the respondents feel that the PAS
(Performance Appraisal System) must help in maintaining and
improving the morale of teams and should help the employees
in the identification of organizational objectives. The
employees have said that the PAS must help in manpower
planning to meet the expansion and other needs, if required.
Most of the employees feel that PAS must support good
maintenance of data that, in turn, should help the HR
managers to identify the training needs and to chart the career
development plans for an employee. It has been concluded
that the managerial cadre employees perceived view of the
Potential Performance Appraisal Metric does not differ from
one level of manager to the other.

Marketing strategies are dynamic and interactive. They are partially planned and partially
unplanned. A key component of marketing strategy is often to keep marketing line with a
company’s overarching mission statement. Main objective of this study is to know the
effectiveness of new marketing strategies in pump industry and its impact on business
performance. It is a descriptive study and a structured questionnaire is used for data collection.
Factor analysis is adopted in this study. It is found that customer related strategies and
competition oriented strategies are more significantly effective in influencing their business
performance. This study also reveals that these firms are yet to provide all commercial and
business functionalities in their website to exploit the business value of their online presence.

The Indian Automobile Industry is growing at an average rate of 17 per cent for the past few years. During April-March
2012 production growth was 13.83 percent. An attempt is made to study the financial strength of this industry. The
data were collected for fifteen years for selected fifteen companies from the annual reports. The descriptive statistics
includes Mean, Standard Deviation. Analysis of variance is a tool used to test the differences amount the means of populations by examining the
amount of variation within each of these examples, relative to the amount of variation between the samples. The study provides companies with
understanding the activities that would enhance their financial performances. The results of this study imply that, they are financially strong and
they are growing at the rate of 17% per annum.