The Indian Automobile Industry is growing at an average rate of 17 per cent for the past few years. During April-March 2012 production growth was 13.83 percent. An attempt is made to study the financial strength of this industry. The data... more
Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. A key component of marketing strategy is often to keep marketing line with a company’s overarching mission statement. Main objective of... more
Potential appraisal is an important part of the appraisal process. Appraising an employee’s potential helps to evaluate his/her capability for growth and development to take greater challenges, take up responsibilities and positions in... more
The Indian plastics industry made a promising beginning in 1945 and has registered a fast growth since then. The growth accelerated in the 1960s and with the liberalization of Indian economy in 1991, it has shown tremendous growth and... more
In India, the Automobile Industry is one of the largest industries. It is one of the key sectors of the economy. The industry has shown great progress since de-licensing and opening up of the sector to Foreign Direct Investment (FDI) in... more
Electronic goods are becoming a basic need rather than a luxury. There is a rapid growth witnessed by the companies producing electronic goods since last decade. The Customer satisfaction towards selective LG brand products has been made... more
The Indian Automobile Industry marked a new journey in the 1991 with the financial revolutionary New Industrial Policy Act 1991 opening automatic route which allowed the 100 per cent Foreign Direct Investment(FDI). Here, an attempt is... more
Automobile sector has emerged as a sunrise sector. In April-March 2015, overall automobile exports grew by 14.89 percent over the same period last year. Passenger Vehicles, Commercial Vehicles, Three Wheelers and Two Wheelers grew by 4.42... more
The Indian plastics industry made a promising beginning in 1945 and has registered a fast growth since then. The growth accelerated in the 1960s and with the liberalization of Indian economy in 1991, it has shown tremendous growth and... more
India has been projected to be world number three in plastics consumption after the USA and China. This seems to be a very achievable position over the past decades as, the developed world has reported three to four per cent growth, but... more
With emerging complexities in business and industry and with the rise of the competitive market people are at the center stage of all sources of energy and power. It is imperative to say that good potential appraisal system is vital for... more
The study aims to find out the level of stress faced by the public sector bank employees in Coimbatore district. Various factors like environmental stress, familial and relationship stress, work stress and social stress have been analyzed... more
This study aims to find out the level of stress faced by working women in Export Oriented Units (EOU) of Tirupur district. For this purpose, the nature of work, working environment, occupational challenges, problem relating to... more
For a service sector organization, High quality services are essential to survive in any competition. Human resource activities in hotel industry are not just a human touch and serve with smile but they require creativeness, problem... more
The study aims to find out the level of stress faced by the public sector bank employees in Coimbatore district. Various factors like environmental stress, familial and relationship stress, work stress and social stress have been analyzed... more
This study aims to find out the level of stress faced by working women in Export Oriented Units (EOU) of Tirupur district. For this purpose, the nature of work, working environment, occupational challenges, problem relating to... more
In hotel industry, the perceptions about human resource practices are generally negative. Whatever may be the reason for poor practices, human resource management strategies impact on an organisation's overall effectiveness, that the... more