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Karta Negara Salam
STIM Nitro Makassar, Manajemen Perbankan, Department Member
- im a lecturer & consultant propertyedit
ransformasi dan pengembangan inovasi digital dalam kewirausahaan dimungkinkan dengan adanya integrasi teknologi digital dalam bisnis. Dengan demikian teknologi digital mampu menghadirkan potensi sumber daya binis yang terbuka dan lebih... more
ransformasi dan pengembangan inovasi digital dalam kewirausahaan
dimungkinkan dengan adanya integrasi teknologi digital dalam bisnis.
Dengan demikian teknologi digital mampu menghadirkan potensi sumber
daya binis yang terbuka dan lebih luas di era Industry 4.0 dan Society 5.0
di era globalisasi yang diasosiasikan dengan ekonomi disruptif. Oleh
karena itu, pemahaman yang bersifat komprehensif atas konsep, strategi
dan implementasi kewirausahaan digital sangat penting dipahami oleh
para pelaku kewirausahaan bukan saja bagi tercapainya kewirausahaan
yang keberlanjutan.
Buku yang ditulis secara kolaboratif oleh para penulis berdasarkan
pengalaman profesional dan akademis mereka ini secara lugas dan
cermat membahas konsep, strategi dan implementasi kewirausahaan
digital. Di dalamnya dibahas konsep kewirausahaan di era digital dan
teknologi digital dalam pengembangan kewirausahaan. Konsep
pemasaran digital dalam kewirausahaan dan aspek bauran pemasaran
dalam kewirausahaan digital kemudian diuraikan. Selanjutnya dipaparkan
manajemen keuangan dalam kewirausahaan digital dan aspek promosi
produk online. Penjelasan mengenai media sosial dan kewirausahaan
digital dan manajemen SDM dalam kewirausahaan digital diberikan
sebelum ditutup dengan paparan mengenai optimasi promosi dalam
pemasaran di era digital dan kewirausahaan dan dinamika manajemen
keuangan global.
Setelah membaca buku ini pembaca diharapkan agar mendapat
pemahaman yang tepat, luas dan dalam atas konsep, strategi dan
implementasi kewirausahaan digital
dimungkinkan dengan adanya integrasi teknologi digital dalam bisnis.
Dengan demikian teknologi digital mampu menghadirkan potensi sumber
daya binis yang terbuka dan lebih luas di era Industry 4.0 dan Society 5.0
di era globalisasi yang diasosiasikan dengan ekonomi disruptif. Oleh
karena itu, pemahaman yang bersifat komprehensif atas konsep, strategi
dan implementasi kewirausahaan digital sangat penting dipahami oleh
para pelaku kewirausahaan bukan saja bagi tercapainya kewirausahaan
yang keberlanjutan.
Buku yang ditulis secara kolaboratif oleh para penulis berdasarkan
pengalaman profesional dan akademis mereka ini secara lugas dan
cermat membahas konsep, strategi dan implementasi kewirausahaan
digital. Di dalamnya dibahas konsep kewirausahaan di era digital dan
teknologi digital dalam pengembangan kewirausahaan. Konsep
pemasaran digital dalam kewirausahaan dan aspek bauran pemasaran
dalam kewirausahaan digital kemudian diuraikan. Selanjutnya dipaparkan
manajemen keuangan dalam kewirausahaan digital dan aspek promosi
produk online. Penjelasan mengenai media sosial dan kewirausahaan
digital dan manajemen SDM dalam kewirausahaan digital diberikan
sebelum ditutup dengan paparan mengenai optimasi promosi dalam
pemasaran di era digital dan kewirausahaan dan dinamika manajemen
keuangan global.
Setelah membaca buku ini pembaca diharapkan agar mendapat
pemahaman yang tepat, luas dan dalam atas konsep, strategi dan
implementasi kewirausahaan digital
Research Interests:
Pandemi Covid-19 saat ini telah berlansung cukup lama, setelah melewati beberapa pase kondisi, mulai dari PSBB, New Normal hingga kini. Selama wabah, aktivitasnya masyarakat tetap berjalan tapi dengamn syarat mematuhi protocol kesehatan... more
Pandemi Covid-19 saat ini telah berlansung cukup
lama, setelah melewati beberapa pase kondisi, mulai dari
PSBB, New Normal hingga kini. Selama wabah, aktivitasnya
masyarakat tetap berjalan tapi dengamn syarat mematuhi
protocol kesehatan agar tercapai keberimbangan antara
meminimalkan dampak covid-19 dengan berbagai aktivitas
masyarakat, diantaranya binis, ekonomi dan keuangan.
Sebagai perguruan tinggi, Institut Bisnis dan
Keuangan Nitro Makassar tetap melakukan berbagai
kegiatan kampus terutama perkuliahan dalam bentuk daring,
dengan menerapkan protocol kesehatan yang diwajibkan
pemerintah. Sehingga pencegahan terhadap penyebaran
covid-19 di lingkungan kampus IBK Nitro dapat dihindai.
Salah satu kegiatan professional yang dilakukan diantara
berbagai kegiatan tersebut adalah usaha penerbitan Buku
Covid-19 sebagai Book Chater dari hasil pemikiran civitas
akademika Institut Bisnis dan Keuangan Nitro. Diharapkan
buku ini dapat memberi pemahaman secara umum dan
praktik di bidang ekonomi, bisnis dan keluangan di masa
pandemi Covid-19 khususnya.
Akhir kata disampaikan terimakasih dan selamat atas
diterbitkannya buku ini, sebagai bentuk kepedulian dari
civitas akademika Nitro yang senantiasa hadir di tengah
masyarakat sebagai wujud kegiatan penelitian dan
pengabdian masyarakat yang merupakan salah satu tuntutan
dari Tri Dharma Perguruan Tinggi
lama, setelah melewati beberapa pase kondisi, mulai dari
PSBB, New Normal hingga kini. Selama wabah, aktivitasnya
masyarakat tetap berjalan tapi dengamn syarat mematuhi
protocol kesehatan agar tercapai keberimbangan antara
meminimalkan dampak covid-19 dengan berbagai aktivitas
masyarakat, diantaranya binis, ekonomi dan keuangan.
Sebagai perguruan tinggi, Institut Bisnis dan
Keuangan Nitro Makassar tetap melakukan berbagai
kegiatan kampus terutama perkuliahan dalam bentuk daring,
dengan menerapkan protocol kesehatan yang diwajibkan
pemerintah. Sehingga pencegahan terhadap penyebaran
covid-19 di lingkungan kampus IBK Nitro dapat dihindai.
Salah satu kegiatan professional yang dilakukan diantara
berbagai kegiatan tersebut adalah usaha penerbitan Buku
Covid-19 sebagai Book Chater dari hasil pemikiran civitas
akademika Institut Bisnis dan Keuangan Nitro. Diharapkan
buku ini dapat memberi pemahaman secara umum dan
praktik di bidang ekonomi, bisnis dan keluangan di masa
pandemi Covid-19 khususnya.
Akhir kata disampaikan terimakasih dan selamat atas
diterbitkannya buku ini, sebagai bentuk kepedulian dari
civitas akademika Nitro yang senantiasa hadir di tengah
masyarakat sebagai wujud kegiatan penelitian dan
pengabdian masyarakat yang merupakan salah satu tuntutan
dari Tri Dharma Perguruan Tinggi
Research Interests:
Kehidupan organisasi yang telah lama ada, seperti di bidang pemerintahan, pendidikan, ekonomi dan kemasya- rakatan dibutuhkan satuan kerja yang secara khusus akan mengelola sumber daya manusia. Organisasi memiliki berbagai macam sumber... more
Kehidupan organisasi yang telah lama ada, seperti di
bidang pemerintahan, pendidikan, ekonomi dan kemasya-
rakatan dibutuhkan satuan kerja yang secara khusus akan
mengelola sumber daya manusia. Organisasi memiliki
berbagai macam sumber daya sebagai ”input” untuk diubah
menjadi “output” berupa produk barang atau jasa. Sumber
daya tersebut meliputi modal atau uang, teknologi untuk
menunjang proses produksi, metode atau strategi yang
digunakan untuk beroperasi, manusia dan sebagainya.
Karya Dosen-dosen dan Praktisi Bidang Manajemen
Pemasaran patut mendapatkan apresiasi yang tinggi, buku
yang berjudul “Meningkatkan Kepuasan Manajemen
Pemasaran (Konsep & Studi Kasus)”, didasarkan pada
prinsip-prinsip di dunia ekonomi yang mempromosikan
Dosen pada kesetaraan, keadilan dan transparansi. Selain
itu, seorang Dosen juga melakukan fungsi sebagai
fasilitator dalam bentuk pelayanann pendidikan untuk
mahasiswanya.
Namun demikian, secercah harapan dari
kompleksitas permasalahan di atas terdapat di dalam buku
yang ada di hadapan para pembaca. Buku yang ditulis oleh
Dosen-dosen dan Praktisi Bidang Manajemen Pemasaran,
meskipun masih awal bagi siapa pun yang hendak
menjadikan referensi, buku ini mengulas permasalahan
berbagai empat sudut pandang Uji: filsafat, psikologi,
sosiologi, dan institusi.
Penulis menyuguhkan gagasan-gagasan baru mulai
dari aspek paradigma ilmu pengetahuan hingga bagaimana
Meningkatkan Kepuasan Manajemen Pemasaran
(Konsep & Studi Kasus) vii
membenahi infrastruktur pendidikan terhadap kebutuhan
masyarakat.
Dengan Demikian, kami mengucapkan terima kasih
kepada para penulis, Tim Dosen dan Praktisi Bidang
Manajemen Pemasaran yang telah bersedia menerbitkan
karyanya ini kepada kami, dengan harapan semoga dapat
berkontribusi bagi pengembangan pendidikan dan
pengorganisasian disemua lembaga pendidikan
bidang pemerintahan, pendidikan, ekonomi dan kemasya-
rakatan dibutuhkan satuan kerja yang secara khusus akan
mengelola sumber daya manusia. Organisasi memiliki
berbagai macam sumber daya sebagai ”input” untuk diubah
menjadi “output” berupa produk barang atau jasa. Sumber
daya tersebut meliputi modal atau uang, teknologi untuk
menunjang proses produksi, metode atau strategi yang
digunakan untuk beroperasi, manusia dan sebagainya.
Karya Dosen-dosen dan Praktisi Bidang Manajemen
Pemasaran patut mendapatkan apresiasi yang tinggi, buku
yang berjudul “Meningkatkan Kepuasan Manajemen
Pemasaran (Konsep & Studi Kasus)”, didasarkan pada
prinsip-prinsip di dunia ekonomi yang mempromosikan
Dosen pada kesetaraan, keadilan dan transparansi. Selain
itu, seorang Dosen juga melakukan fungsi sebagai
fasilitator dalam bentuk pelayanann pendidikan untuk
mahasiswanya.
Namun demikian, secercah harapan dari
kompleksitas permasalahan di atas terdapat di dalam buku
yang ada di hadapan para pembaca. Buku yang ditulis oleh
Dosen-dosen dan Praktisi Bidang Manajemen Pemasaran,
meskipun masih awal bagi siapa pun yang hendak
menjadikan referensi, buku ini mengulas permasalahan
berbagai empat sudut pandang Uji: filsafat, psikologi,
sosiologi, dan institusi.
Penulis menyuguhkan gagasan-gagasan baru mulai
dari aspek paradigma ilmu pengetahuan hingga bagaimana
Meningkatkan Kepuasan Manajemen Pemasaran
(Konsep & Studi Kasus) vii
membenahi infrastruktur pendidikan terhadap kebutuhan
masyarakat.
Dengan Demikian, kami mengucapkan terima kasih
kepada para penulis, Tim Dosen dan Praktisi Bidang
Manajemen Pemasaran yang telah bersedia menerbitkan
karyanya ini kepada kami, dengan harapan semoga dapat
berkontribusi bagi pengembangan pendidikan dan
pengorganisasian disemua lembaga pendidikan
Research Interests:
Kehidupan organisasi yang telah lama ada, seperti di bidang pemerintahan, pendidikan, ekonomi dan kemasya- rakatan dibutuhkan satuan kerja yang secara khusus akan mengelola sumber daya manusia. Organisasi memiliki berbagai macam sumber... more
Kehidupan organisasi yang telah lama ada, seperti di
bidang pemerintahan, pendidikan, ekonomi dan kemasya-
rakatan dibutuhkan satuan kerja yang secara khusus akan
mengelola sumber daya manusia. Organisasi memiliki
berbagai macam sumber daya sebagai ”input” untuk diubah
menjadi “output” berupa produk barang atau jasa. Sumber
daya tersebut meliputi modal atau uang, teknologi untuk
menunjang proses produksi, metode atau strategi yang
digunakan untuk beroperasi, manusia dan sebagainya.
Karya Komunitas Dosen Bidang Ekonomi dan Bisnis
Di Indonesia patut mendapatkan apresiasi yang tinggi, buku
yang berjudul “MASA-MASA COVID-19 : Strategi Bisnis
dan Manajemen Perusahaan”, didasarkan pada prinsip-
prinsip di dunia ekonomi yang mempromosikan Dosen pada
kesetaraan, keadilan dan transparansi. Selain itu, seorang
Dosen juga melakukan fungsi sebagai fasilitator dalam
bentuk pelayanann pendidikan untuk mahasiswanya.
Namun demikian, secercah harapan dari
kompleksitas permasalahan di atas terdapat di dalam buku
yang ada di hadapan para pembaca. Buku yang ditulis oleh
Komunitas Dosen Bidang Ekonomi dan Bisnis Di Indonesia,
meskipun masih awal bagi siapa pun yang hendak
menjadikan referensi, buku ini mengulas permasalahan
berbagai empat sudut pandang Uji: filsafat, psikologi,
sosiologi, dan institusi.
Penulis menyuguhkan gagasan-gagasan baru mulai
dari aspek paradigma ilmu pengetahuan hingga bagaimana
membenahi infrastruktur pendidikan terhadap kebutuhan
masyarakat.
bidang pemerintahan, pendidikan, ekonomi dan kemasya-
rakatan dibutuhkan satuan kerja yang secara khusus akan
mengelola sumber daya manusia. Organisasi memiliki
berbagai macam sumber daya sebagai ”input” untuk diubah
menjadi “output” berupa produk barang atau jasa. Sumber
daya tersebut meliputi modal atau uang, teknologi untuk
menunjang proses produksi, metode atau strategi yang
digunakan untuk beroperasi, manusia dan sebagainya.
Karya Komunitas Dosen Bidang Ekonomi dan Bisnis
Di Indonesia patut mendapatkan apresiasi yang tinggi, buku
yang berjudul “MASA-MASA COVID-19 : Strategi Bisnis
dan Manajemen Perusahaan”, didasarkan pada prinsip-
prinsip di dunia ekonomi yang mempromosikan Dosen pada
kesetaraan, keadilan dan transparansi. Selain itu, seorang
Dosen juga melakukan fungsi sebagai fasilitator dalam
bentuk pelayanann pendidikan untuk mahasiswanya.
Namun demikian, secercah harapan dari
kompleksitas permasalahan di atas terdapat di dalam buku
yang ada di hadapan para pembaca. Buku yang ditulis oleh
Komunitas Dosen Bidang Ekonomi dan Bisnis Di Indonesia,
meskipun masih awal bagi siapa pun yang hendak
menjadikan referensi, buku ini mengulas permasalahan
berbagai empat sudut pandang Uji: filsafat, psikologi,
sosiologi, dan institusi.
Penulis menyuguhkan gagasan-gagasan baru mulai
dari aspek paradigma ilmu pengetahuan hingga bagaimana
membenahi infrastruktur pendidikan terhadap kebutuhan
masyarakat.
Research Interests:
Tak dipungkiri lagi, masa-masa sekarang adalah masa- masa kita dituntut bersabar dalam melakukan segala aktivitas. Batasan jarak yang harus dilakukan untuk memutus mata rantai Virus Covid 19 ini membuat kita mau tak mau melakukan semua... more
Tak dipungkiri lagi, masa-masa sekarang adalah masa-
masa kita dituntut bersabar dalam melakukan segala aktivitas.
Batasan jarak yang harus dilakukan untuk memutus mata rantai
Virus Covid 19 ini membuat kita mau tak mau melakukan semua
pekerjaan dari rumah, Work From Home.
Begitu juga dalam proses belajar mengajar, yang semula
bertemu di kelas, sekarang harus bertemu lewat layar gadget
masing-masing. Tentu banyak sekali cerita dibalik proses belajar
mengajar ini. Untuk itu, kami para dosen dari berbagai
perguruan tinggi di Indonesia, berbagi cerita proses belajar
mengajar daring ini. Tentu ada suka dan duka, yang terangkum
dalam buku ini.
Royalti dari penjualan buku ini, sepenuhnya
disumbangkan untuk penanganan Wabah Covid 19 ini, lewat
Sahabat Peduli.
masa kita dituntut bersabar dalam melakukan segala aktivitas.
Batasan jarak yang harus dilakukan untuk memutus mata rantai
Virus Covid 19 ini membuat kita mau tak mau melakukan semua
pekerjaan dari rumah, Work From Home.
Begitu juga dalam proses belajar mengajar, yang semula
bertemu di kelas, sekarang harus bertemu lewat layar gadget
masing-masing. Tentu banyak sekali cerita dibalik proses belajar
mengajar ini. Untuk itu, kami para dosen dari berbagai
perguruan tinggi di Indonesia, berbagi cerita proses belajar
mengajar daring ini. Tentu ada suka dan duka, yang terangkum
dalam buku ini.
Royalti dari penjualan buku ini, sepenuhnya
disumbangkan untuk penanganan Wabah Covid 19 ini, lewat
Sahabat Peduli.
Research Interests:
Syukur Alhamdulillah, Buku Kami keluar lagi dengan topik yang berbeda. Serba- serbi pendidikan adalah sebuah judul buku yang berisi kumpulan bunga rampai seni sastra yang ditulis oleh 10 orang yang terdiri atas guru, dosen, pegiat... more
Syukur Alhamdulillah, Buku Kami keluar lagi dengan
topik yang berbeda. Serba- serbi pendidikan adalah sebuah
judul buku yang berisi kumpulan bunga rampai seni sastra
yang ditulis oleh 10 orang yang terdiri atas guru, dosen,
pegiat pendidikan, pengamat pendidikan dan pencinta dunia
pendidikan. Buku ini adalah buku antologi yang ke 9 oleh
group WA Komunitas Pencinta yang sangat aktif didunia
medsos khususnya tulis-menulis dan sangat peduli dengan
kemajuan bangsa ini.
Dengan produktifitas dan kreatifitas seni sastra yang
original dan belum pernah dipublikasikan di media manapun,
bersama-sama kami terus memberanikan diri untuk
mempersembahkan sebuah buku dengan judul yang
menarik untuk dibaca. Semoga originilitas karya kami ini
bisa menjadi kontribusi yang nyata dalam dunia pendidikan
di era milenial untuk generasi milenial yang cinta dunia
literasi dalam seni sastra, dan bisa menjadi referensi
tambahan bagi semua stakeholder dalam dunia pendidikan
pada umumnya.
Akhirnya, kami ucapkan terima kasih yang sebesar-
besarnya kepada semua penulis (anggota Komunitas
Pencinta Buku Indonesia Maju), editor buku, penerbit, dan
pihak-pihak terkait lainnya sehingga buku ini layak terbit dan
ii
diterima oleh semua lapisan masyarakat. Segala kritik dan
saran demi perbaikan buku ini untuk edisi selanjutnya Insya
Allah sangat kami harapkan
topik yang berbeda. Serba- serbi pendidikan adalah sebuah
judul buku yang berisi kumpulan bunga rampai seni sastra
yang ditulis oleh 10 orang yang terdiri atas guru, dosen,
pegiat pendidikan, pengamat pendidikan dan pencinta dunia
pendidikan. Buku ini adalah buku antologi yang ke 9 oleh
group WA Komunitas Pencinta yang sangat aktif didunia
medsos khususnya tulis-menulis dan sangat peduli dengan
kemajuan bangsa ini.
Dengan produktifitas dan kreatifitas seni sastra yang
original dan belum pernah dipublikasikan di media manapun,
bersama-sama kami terus memberanikan diri untuk
mempersembahkan sebuah buku dengan judul yang
menarik untuk dibaca. Semoga originilitas karya kami ini
bisa menjadi kontribusi yang nyata dalam dunia pendidikan
di era milenial untuk generasi milenial yang cinta dunia
literasi dalam seni sastra, dan bisa menjadi referensi
tambahan bagi semua stakeholder dalam dunia pendidikan
pada umumnya.
Akhirnya, kami ucapkan terima kasih yang sebesar-
besarnya kepada semua penulis (anggota Komunitas
Pencinta Buku Indonesia Maju), editor buku, penerbit, dan
pihak-pihak terkait lainnya sehingga buku ini layak terbit dan
ii
diterima oleh semua lapisan masyarakat. Segala kritik dan
saran demi perbaikan buku ini untuk edisi selanjutnya Insya
Allah sangat kami harapkan
Research Interests:
Through data from Puskas Baznas (2022), measurement results in the Sulawesi Region were found in general, the value of the Zakat Literacy Index in 2020 falls into the literacy level category moderate, namely 65.73 where the value of basic... more
Through data from Puskas Baznas (2022), measurement results in the Sulawesi Region were found in general, the value of the Zakat Literacy Index in 2020 falls into the literacy level category moderate, namely 65.73 where the value of basic understanding gets a score of 71.30 (literacy level moderate) and the value of advanced understanding of zakat is included in the literacy level category the low is 55.40. It can be concluded that in the Sulawesi Region the level pRespondents' understanding of aspects of basic knowledge falls into the sufficient category baik, but the respondents' understanding of the aspects of zakat management in the institution official zakat is still relatively low. The purpose of this research is to find out whether Zakat literacy affects the intention to give zakat, how does social behavior influence the intention of paying zakar, then to find out the perceived value as a mediating variable affect the intention to tithe. This research is an associative quantitative, with non-technical probability sampling. The object of this research is muzakki with different backgrounds in Makassar which is easy to reach. Respondents were rounded up to 100 people collected through a questionnaire, with an ordinal scale, which is distributed to respondents to determine literacy, social behavior, perceived value and intention of muzakki. Data analysis method used in this study moderation uses SmartPLS by entering all data and tested convergent validity, discriminant validity, and significance test.
Research Interests:
Sharia property is a property whose transactions are carried out based on Islamic rules. Sharia property was born out of Muslims' concern about the dangers of usury. In Islam, conventional funding based on debt and interest is punished as... more
Sharia property is a property whose transactions are carried out based on Islamic rules. Sharia property was born out of Muslims' concern about the dangers of usury. In Islam, conventional funding based on debt and interest is punished as haram for violating Shari'a. Despite education about usury, the application of sharia-based products began to boom in 2020. There are obstacles experienced by Sharia property, namely late payment installments that violate the agreement. Therefore, rescheduling is held to prevent unilateral losses experienced by sharia property parties. This rescheduling is like resetting the payment term. This Rescheduling review is reviewed from the perspective of Maqashid Syariah to see the form or form of enforcing Islamic principles in business with elements of maqashid sharia. This writing aims to analyze the rescheduling of problematic installments on Sharia property in terms of the perspective of Maqashid Syariah. This qualitative research uses an interpretive paradigm with a phenomenological approach that takes the research location at PT. Wahana Persada Indonesia in Makassar. Data collection was carried out using the method of interviewing with informants. It was found that the result of this study was the implementation of Maqashid Syariah which was applied to rescheduling late payment installments based on a review of the four properties of maqashid sharia according to Ibn Ahur, namely, tolerance, glorifying sharia, realization of sharia goals, and special objectives of sharia in muamalah.
Research Interests:
Economic activity, according to the Islamic view is an activity that can provide good information to everyone or society. It is hoped that with this economy, the prosperity and welfare of the community can be achieved and the benefits... more
Economic activity, according to the Islamic view is an activity that can provide good information to everyone or society. It is hoped that with this economy, the prosperity and welfare of the community can be achieved and the benefits felt. The Islamic economy upholds social values; where there is no difference in status, everyone has the right to get and feel a desire and to be creative. Basically, the principle of sharia economy is to attach importance to the benefit of the people, not mudharat, so the real purpose of the Islamic economy is to avoid chaos and chaos. We know that almost all countries with complete control over the economy are the governments of those countries. Sharia property emerged as a choice for the community, especially for those who want to buy a house or invest, making people, especially Muslims, feel much more comfortable because they can avoid usury which is prohibited in Islam. Sharia property investment is a property investment carried out based on rules following religious rules, where everything you do must be appropriate, including purchasing a house that will be used for investment. This study aims to determine how the basic concepts of Islamic economics are applied to the effectiveness of Islamic property companies. This research is a qualitative study, where the focus of this research examines the application of the Islamic economic system to Sharia property. This research was conducted on companies engaged in sharia property in Makassar City. The population of this study is all sharia properties in Makassar City, located in approximately 17 companies. Using the purposive sampling method, the number of samples is as many as four sharia property companies.
Research Interests:
This study aims to analyze the influence of customer relation management (CRM), customer behavior, and quality of service to customer satisfaction at HK Medical Center Makassar Clinic. The sample in this study amounted to 75 respondents.... more
This study aims to analyze the influence of customer relation management (CRM), customer behavior, and quality
of service to customer satisfaction at HK Medical Center Makassar Clinic. The sample in this study amounted to
75 respondents. The data analysis technique used is multiple linear regression using SPSS version 20 data
processing. The value of R Square is 0.496 or 49.6%, and the calculation result of Fhitung ≥ Ftabel is 2,506 ≥
2.38, which means that the results of this study are customer relationship management (CRM), customer behavior,
and service quality simultaneously positively and significantly affect customer satisfaction at HK Medical Center
Makassar Clinic. And partially, customer relationship management (CRM), customer behavior, and service
quality significantly affect customer satisfaction at HK Medical Center Makassar Clinic
of service to customer satisfaction at HK Medical Center Makassar Clinic. The sample in this study amounted to
75 respondents. The data analysis technique used is multiple linear regression using SPSS version 20 data
processing. The value of R Square is 0.496 or 49.6%, and the calculation result of Fhitung ≥ Ftabel is 2,506 ≥
2.38, which means that the results of this study are customer relationship management (CRM), customer behavior,
and service quality simultaneously positively and significantly affect customer satisfaction at HK Medical Center
Makassar Clinic. And partially, customer relationship management (CRM), customer behavior, and service
quality significantly affect customer satisfaction at HK Medical Center Makassar Clinic
Research Interests:
This essay elaborated the relationship between perceived experience and utilization of digital payments by focusing on the millennial community in Makassar City. Specifically, this study identified the effect of perceived experience... more
This essay elaborated the relationship between perceived experience and utilization of digital payments by focusing on the millennial community in Makassar City. Specifically, this study identified the effect of perceived experience variable on the increase of digital payments utilization.
The study was designed using an associative research method with simple linear regression analysis. The results showed that perceived experience influences millennials in Makassar City in using digital payment. This result can be used as a reference for business owners in developing marketing strategies related to the convenience of payment by consumers.
The study was designed using an associative research method with simple linear regression analysis. The results showed that perceived experience influences millennials in Makassar City in using digital payment. This result can be used as a reference for business owners in developing marketing strategies related to the convenience of payment by consumers.
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Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat generasi millenial menggunakan qris PT Bank Negara Indonesia (Persero) tbk sebagai metode pembayaran (studi kasus PT Bank Negara Indonesia (Persero), Tbk... more
Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat generasi millenial menggunakan qris PT Bank Negara Indonesia (Persero) tbk sebagai metode pembayaran (studi kasus PT Bank Negara Indonesia (Persero), Tbk cabang Mattoangin). Adapun metodde analisis yang digunakan adalah analisis deskriptif kuantitatif dengan menggunakan analisis regresi berganda menggunakan SPSS 25 for windows. Hasil analisis menunjukkan bahwa Keamanan berpengaruh positif dan tidak signifikan terhadap keinginan penggunaan QRIS. Kemudahan berpengaruh positif dan signifikan terhadap keinginan penggunaan QRIS. Dan Manfaat berpengaruh positif dan signifikan terhadap keinginan penggunaan QRIS.
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The purpose of this study was to analyze the use of the WhatsApp application at PT. Sulawesi Mandiri People's Credit Bank. The analytical method used is descriptive qualitative in the form of an interview at PT. Sulawesi Mandiri... more
The purpose of this study was to analyze the use of the WhatsApp application at PT. Sulawesi Mandiri People's Credit Bank. The analytical method used is descriptive qualitative in the form of an interview at PT. Sulawesi Mandiri People's Credit Bank. The results showed that the use of the WhatsApp application was used by employees at PT. Sulawesi Mandiri People's Credit Bank Mandiri because it can support work in team and individual work.
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This activity is purposed to support the welfare of urban communities through empowerment and gender approaches, namely the empowerment of women through Family Welfare Program by fostering social development in PKK organizations and... more
This activity is purposed to support the welfare of urban communities through empowerment and gender approaches, namely the empowerment of women through Family Welfare Program by fostering social development in PKK organizations and activities. Method : This activity was carried out by providing skills training according to partner interests then partners will be able to produce superior products that have the economic value needed by the market. In order to produce a product with high economic value. The efforts to foster social development, entrepreneurship that has social goals (welfare of the community) and is based on social activities, partners will also be given training on entrepreneurial motivation and entrepreneurial managerial skills, which includes production management, financial management, simple accounting and marketing management. The assistance is provided to partners, so that efforts to foster social preneur activities in Family Welfare activities can be realized ...
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Tujualn penelitialn ini aldallalh untuk mengetalhui pengalruh kuallitals lalyalnaln mobile balnking BNI terhaldalp kepualsaln nalsalbalh paldal PT. Balnk Negalral Indonesial (Persero) Tbk. Kalntor Calbalng KK Boulevalrd Malkalssalr.... more
Tujualn penelitialn ini aldallalh untuk mengetalhui pengalruh kuallitals lalyalnaln mobile balnking BNI terhaldalp kepualsaln nalsalbalh paldal PT. Balnk Negalral Indonesial (Persero) Tbk. Kalntor Calbalng KK Boulevalrd Malkalssalr. Aldalpun jenis penelitialn yalng digunalkaln dallalm penelitialn ini aldallalh kuallitaltif. Dengaln salmpel 100 responden dengaln menggunalkaln teknik convienence Salmpling daln metode alnallisis yalng digunalkaln yalitu alnallisis regresi linealr sederhalnaln dengaln balntualn IBM SPSS versi 25. Halsil penelitialn menunjukkaln balhwal: kuallitals lalyalnaln mobile balnking BNI (X1) berpengalruh positif daln signifikaln terhaldalp kepualsaln nalsalbalh paldal PT. Balnk Negalral Indonesial (Persero), Tbk. Kalntor Calbalng KK Boulevalrd Malkalssalr
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In social media marketing, product quality is needed to increase loyalty, product quality is the ability of goods and services to meet customer needs (Jay and Barry, 2014: 244). Quality can be fulfilled when the company can provide... more
In social media marketing, product quality is needed to increase loyalty, product quality is the ability of goods and services to meet customer needs (Jay and Barry, 2014: 244). Quality can be fulfilled when the company can provide products in accordance with what customers expect, product quality is the overall characteristic of a product that can meet customer needs according to what customers absorb. Consumers will feel satisfied because of the experience in purchasing a product used. Product quality has an important role in meeting customer satisfaction in shaping customers to be worthy of the products offered by the company. The customer's decision is described after comparing what is expected with what the company offers. The purpose of this study is to determine the influence of social media marketing and product quality on the loyalty of PT. Bank Perkreditan Rakyat Hasamitra. The analysis method used is quantitative and qualitative descriptive analysis metho...
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This study aims to determine and analyze the knowledge, beliefs, and skills of Islamic banking human resources in Makassar city at the Well Literate, Sufficient Literate, Less Literate, and Not Literate levels. The research approach uses... more
This study aims to determine and analyze the knowledge, beliefs, and skills of Islamic banking human resources in Makassar city at the Well Literate, Sufficient Literate, Less Literate, and Not Literate levels. The research approach uses quantitative research with the data source used is primary data. The research population was Islamic bank employees in Makassar city with a sample of 71 employees. The method used is the structural equation method and measurement model. The analysis methods used are validity and reliability tests, data analysis, descriptive analysis with knowledge (X1), beliefs (X2), and skills (X3) variables. The analytical tool used in this research is Confirmatory Factor Analysis (CFA) used in analyzing indicators that have been grouped based on their latent variables (constructs) with the variables of knowledge (X1), beliefs (X2), and skills (X3) the data is processed using the Amos 20 program. The conclusion that the level of Islamic financial literacy of Islam...
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Pandemi Covid-19 berdampak besar ke berbagai dimensi kehidupan Masrakyat Indonesia. Bukan hanya dalam aspek kesehatan dan perekonomian, namun juga masuk ke sendi kehidupan pendidikan dan lembaga keagamaan masyarakat Indonesia. Pada... more
Pandemi Covid-19 berdampak besar ke berbagai dimensi kehidupan Masrakyat Indonesia. Bukan hanya dalam aspek kesehatan dan perekonomian, namun juga masuk ke sendi kehidupan pendidikan dan lembaga keagamaan masyarakat Indonesia. Pada kegiatan ini tim membagikan sebanyak 2.000 Al qur’an ke berbagai Mesjid, Panti Asuhan, dan Taman Pendidikan Al Qur’an (TPA) di tengah pandemi covid-19, dengan tujuan mengajak masyarakat agar lebih peduli terhadap agama, Para jama’ah Masjid agar lebih rajin membaca Al Qur’an, para santri Taman Pendidikan Al Qur’an agar lebih rajin menghafal Al Qur’an dan terutama bagi anak yatim piatu agar lebih rajin membaca Al Qur’an yang di Donasikan. Donasi Al Qur”an ini dibagikan ke beberapa Kabupaten/Kota di Sulawesi Selatan hingga ke pelosok-pelosok. Salah satu tujuan dari Penyaluran Donai Al Qur’an ini adalah Untuk meningkatkan semangat baca Al Qur’an bagi ummat Islam di tengah Pandemi Covid 19 dan pasca Pandemi Covid 19. Akibat dari Pandemi, bukan hanya mengganggu...
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This study investigates the impact of service quality on the satisfaction and loyalty of RSUD Andi Djemma Masamba inpatients. Quantitative causal studies are included in this type of research. The population of this study consisted of... more
This study investigates the impact of service quality on the satisfaction and loyalty of RSUD Andi Djemma Masamba inpatients. Quantitative causal studies are included in this type of research. The population of this study consisted of 14,501 inpatients at the Andi Djemma Masamba Hospital. However, only 150 samples were used because this quantity met the minimum number of samples required for SEM model testing. Primary data sources were used for this study. The collected data will be subjected to a series of tests, including descriptive analysis, a data quality test consisting of (validity and reliability tests), a classical assumption test consisting of a normality test and an outlier’s test, and a SEM analysis conducted with the AMOS program to test the hypothesis. According to the findings of this study, the quality of service has a direct and significant impact on the satisfaction of inpatients at the Andi Djemma Masamba Hospital. At the Andi Djemma Masamba Hospital, service qual...
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Tujuan penelitian ini adalah untuk mengetahui dan mengananlisis faktor-faktor yang mempengaruhi nasabah memilih tabungan Simpedes pada PT. Bank Rakyat Indonesia (Persero) Tbk, unit Borong Raya. Jenis penelitian yang dilakukan dalam... more
Tujuan penelitian ini adalah untuk mengetahui dan mengananlisis faktor-faktor yang mempengaruhi nasabah memilih tabungan Simpedes pada PT. Bank Rakyat Indonesia (Persero) Tbk, unit Borong Raya. Jenis penelitian yang dilakukan dalam penelitin ini adalah kuantitatif. Sumber data yang dilakukan penelitian ini yaitu data primer. Populasi dalam penelitian ini adalah seluruh nasabah Simpedes pada PT. Bank Rakyat Indonesia (Persero). Tbk, Unit Borong Raya. Pengambilan data dilakukan secara Purposive Sampling. Kuesioner yang dibagikan sebanyak 100. Metode analisis data yang digunakan dalam penelitian ini yaitu menggunaan teknik analisis faktor dengan bantuan IBM SPSS Statistic 22. Hasil penelitian ini menunjukan bahwa faktor yang mempengaruhi keputusan nasabah memilih tabungan simpedes pada PT. Bank Rakyat Indonesia (Persero). Tbk, Unit Borong Raya yaitu faktor sosial, jaringan tersebar luas, citra bank, pencadangan keperluan mendadak dan program undian. Karena sebab itu, faktor dominan yan...
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This essay elaborated the relationship between perceived experience and utilization of digital payments by focusing on the millennial community in Makassar City. Specifically, this study identified the effect of perceived experience... more
This essay elaborated the relationship between perceived experience and utilization of digital payments by focusing on the millennial community in Makassar City. Specifically, this study identified the effect of perceived experience variable on the increase of digital payments utilization. The study was designed using an associative research method with simple linear regression analysis. The results showed that perceived experience influences millennials.This result can be used as a reference for business owners in developing marketing strategies related to the convenience
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This study aims to analyze the influence of the promotion mix and brand image on purchasing decisions at PT. Ciputra Fajar Mitra in Makassar. The analytical method used is descriptive analysis and multiple linear regression analysis.... more
This study aims to analyze the influence of the promotion mix and brand image on purchasing decisions at PT. Ciputra Fajar Mitra in Makassar. The analytical method used is descriptive analysis and multiple linear regression analysis. Together the results of the regression analysis show that in the promotion mix through advertising, sales promotion, personal selling and publicity have a positive and significant influence on home purchasing decisions in the company PT. Ciputra Fajar Mitra in Makassar. The results showed that: 1) Together the results of the regression analysis showed that brand image through brand strength, brand excellence and brand uniqueness had a positive and significant influence on home purchase decisions in the company PT. Ciputra Fajar Mitra in Makassar. 2) Together the results of the regression analysis show that brand image through brand strength, brand excellence and brand uniqueness have a positive and significant influence on home purchase decisions in the company PT. Ciputra Fajar Mitra in Makassar 3) Based on the results of hypothesis testing, it can be seen that the most dominant promotional mix variable influences the home purchase decision in the company PT. Ciputra Fajar Mitra in Makassar is a sales promotion, while the variable that has the most dominant brand image is the strength of the brand.
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This study examines the effect of managerial ownership, firm size, leverage, and growth opportunities on accounting prudence. This type of research includes causal research using quantitative methods. The population in this study were all... more
This study examines the effect of managerial ownership, firm size, leverage, and growth opportunities on accounting prudence. This type of research includes causal research using quantitative methods. The population in this study were all mining companies listed on the BEI, as many as 28 companies. The sample in this study was determined by purposive sampling, so the full selection was 50 data from 10 financial statements of mining companies for five years. Secondary data was collected through the Indonesia Stock Exchange website and analyzed using Multiple Regression Analysis with the Ordinary Least Square model using the Eviews Version 12 software. The results found that managerial ownership positively and significantly affected accounting prudence. Meanwhile, firm size and leverage have no significant positive effect on accounting prudence. Meanwhile, the growth opportunities variable has a negative and significant impact on accounting prudence. The suggestions given by the autho...
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The study aim is to analyze are brand image and product quality partially positive and significant impact on purchasing decisions at Starbuck; Do brand image and product quality simultaneously have a positive and significant effect on... more
The study aim is to analyze are brand image and product quality partially positive and significant impact on purchasing decisions at Starbuck; Do brand image and product quality simultaneously have a positive and significant effect on purchasing decisions at Starbucks; Which variable has the most dominant influence on purchasing decisions at Starbucks. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following calculation: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant influences on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation,...
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This study explores the effect on impulse buying of hedonic motivation for shopping, shooping lifestyle and price discount. In this type of non-probability sampling method used in the study, the collection of data using a questionnaire... more
This study explores the effect on impulse buying of hedonic motivation for shopping, shooping lifestyle and price discount. In this type of non-probability sampling method used in the study, the collection of data using a questionnaire instrument is judgmental sampling to Lazada.co.id for as many as 100 consumers. With the assistance of the SPSS unit, the type of analysis used is multiple linear regression. The results of this study show that hedonic motivation for shopping, shopping lifestyle and price discount have a significant impact on the purchase of impulses on Lazada.co.id Online Shopping Consumers.
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The purpose of this study is to obtain empirical data about whether or not there is a relationship between sales promotion costs and sales volume and how much influence the promotion costs have on sales volume at the company. In this... more
The purpose of this study is to obtain empirical data about whether or not there is a relationship between sales promotion costs and sales volume and how much influence the promotion costs have on sales volume at the company. In this study, the documentation method was used in data collection, then proceeded to the analysis process using correlation and regression analysis.The population in this study is the total cost of sales promotion and sales volume at the company. Due to the limitations of time, cost, manpower, and so on, the researchers took samples, namely sales promotion costs, and company sales volume, between 2018-2020.Based on the results of the analysis for three years, it was obtained that r XY = 0.718 with N = 36 and a significant level of 0.000, obtained r table = 0.708. This shows r xy> r table, which means that r XY is significant and Ha is accepted. Because Ha is accepted, there is a positive and significant relationship between Sales Promotion Costs and Sales ...
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Karta Negara salam (STIM Nitro Makassar) Muh.Alamsyah (Universitas Hasanuddin) ABSTRACT The purpose of this study was to determine the financial performance achieved by the PT.Rajawali Sakti Jaya Contrindo during 2008-2012and to... more
Karta Negara salam (STIM Nitro Makassar) Muh.Alamsyah (Universitas Hasanuddin) ABSTRACT The purpose of this study was to determine the financial performance achieved by the PT.Rajawali Sakti Jaya Contrindo during 2008-2012and to analyze the financial performance of PT.Rajawali SaktiJaya Contrindo in Makassar.Based on the results obtained that the results of the analysis of the company saw strong liquidity ratios decrease due to an increase in current liabilities during the last 5 years (2008-2012).The results of the analysis of the leverage ratio has fluctuated espesially apparent in the last 3 years.The results of the analysis it appears that the activity ratio for the years 2010-2012 asset turnover decreased,while the inventory for the year 2010-2012 turnover decreased of the increased cost of the project,for working capital turnover in 2010-2012 decreased due to an increase in working capital invested in the business contractor.Based on the results of the analysis indicate th...
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Pandemi COVID-19 di Indonesia pertama kali dideteksi pada tanggal 2 Maret 2020, ketika dua orang terkonfirmasi tertular dari seorang warga negara Jepang. Pada tanggal 9 April, pandemi sudah menyebar ke 34 provinsi dengan DKI Jakarta, Jawa... more
Pandemi COVID-19 di Indonesia pertama kali dideteksi pada tanggal 2 Maret 2020, ketika dua orang terkonfirmasi tertular dari seorang warga negara Jepang. Pada tanggal 9 April, pandemi sudah menyebar ke 34 provinsi dengan DKI Jakarta, Jawa Barat dan Jawa Tengah. Hingga 30 Juli 2021, Indonesia telah melaporkan 3.372.374 kasus positif menempati peringkat pertama terbanyak di Asia Tenggara. Dalam hal angka kematian, Indonesia menempati peringkat ketiga terbanyak di Asia dengan 92.311 kematian. Di tengah situasi pandemi seperti ini tentunya telah menimbulkan dampak yang sangat besar terhadap seluruh aspek, utamanya dalam aspek perekonomian. Komunitas Gebug Jum’at di Kota Makassar memiliki salah satu program yang bernama Jumat Berkah dimana kegiatan dilaksanakan setiap hari jumat berupa pembagian makanan baik itu makanan berat maupun makanan ringan kepada warga di Kota Makassar dengan tujuan sedekah dan menyambung silaturahmi antar warga setempat yang notabenenya warga menengah ke bawah ...
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Digital payment is a payment method using electronic media. Someone can make payment transactions with a short message service (SMS), internet banking, mobile banking, or electronic wallet. This study aimed to analyze the effect of... more
Digital payment is a payment method using electronic media. Someone can make payment transactions with a short message service (SMS), internet banking, mobile banking, or electronic wallet. This study aimed to analyze the effect of perceived enjoyment on the decision to use digital payments on the millennial generation in Makassar city. Respondents in this study were citizens of Makassar who use digital payment. The analysis technique used was descriptive analysis and simple linear regression. The results showed that perceived enjoyment had a positive and significant effect on the Millennials’ decision to use digital payment. It implies that the higher perceived enjoyment felt by Millennials in Makassar City, the higher the chance of their decision to utilize digital payment in transactions.
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In the competitive world of education, there are many universities competing to improve the quality of education services, employee performance, and produce graduates with integrity and professional skills. One of them is SBM ITB Jakarta... more
In the competitive world of education, there are many universities competing to improve the quality of education services, employee performance, and produce graduates with integrity and professional skills. One of them is SBM ITB Jakarta which is the location for the research. The purpose of this study was to determine the root causes of the quality of MBA ITB Jakarta services by using a qualitative approach and “5C TQM of academic excellence” model as a guideline to improve the quality of education services. While for the technique of collecting data and analyzing qualitative data using interviews with respondents, the respondents in the study were university staff, lecturers, SBM ITB Jakarta management, and students. The results of the study concluded that there absence of such clear role from every unit involved (in this case SBM ITB Jakarta staff, lecturers, and management) as the root cause of student complaints related to the service quality of SBM ITB Jakarta. Miscommunicatio...
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In the contemporary digital landscape, marketing strategies have become increasingly intricate due to the influence of Generation Z, a significant consumer group born between the mid-1990s and the early 2010s. This generation, labeled as... more
In the contemporary digital landscape, marketing strategies have become increasingly intricate due to the influence of Generation Z, a significant consumer group born between the mid-1990s and the early 2010s. This generation, labeled as "digital natives," presents unique challenges and opportunities for marketers, given their adeptness with technology and distinct shopping behaviors. To address these challenges, this research aims to conduct a thorough analysis of Generation Z's consumer preferences and effective marketing strategies for building sustainable relationships with them. Drawing from a multitude of qualitative studies spanning from 2010 to 2024, this study employs a systematic review approach to extract insights into Generation Z's preferences and behaviors. By synthesizing qualitative data and employing thematic analysis, the research uncovers recurring patterns, emerging trends, and socio-cultural influences shaping Generation Z's consumer behavior. Furthermore, the study explores the shift in preferences from physical products to experiences and the added value provided by brands. Key findings highlight Generation Z's inclination towards brands prioritizing social values, environmental concerns, and sustainability, as well as their reliance on social media influencers and preference for personalized experiences. The insights gleaned from this research are expected to provide valuable guidance for companies seeking to tailor their marketing strategies to effectively engage and resonate with Generation Z, thereby remaining competitive in the dynamic consumer market.
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Tujual n penelitial n ini al dal lal h untuk mengetal hui pengal ruh kual lital s lal yal nal n mobile bal nking BNI terhal dal p kepual sal n nal sal bal h pal dal PT. Bal nk Negal ral Indonesial (Persero) Tbk. Kal ntor Cal bal ng KK... more
Tujual n penelitial n ini al dal lal h untuk mengetal hui pengal ruh kual lital s lal yal nal n mobile bal nking BNI terhal dal p kepual sal n nal sal bal h pal dal PT. Bal nk Negal ral Indonesial (Persero) Tbk. Kal ntor Cal bal ng KK Bouleval rd Mal kal ssal r. Al dal pun jenis penelitial n yal ng digunal kal n dal lal m penelitial n ini al dal lal h kual lital tif. Dengal n sal mpel 100 responden dengal n menggunal kal n teknik convienence Sal mpling dal n metode al nal lisis yal ng digunal kal n yal itu al nal lisis regresi lineal r sederhal nal. Hal sil penelitial n menunjukkal n bal hwal : kual lital s lal yal nal n mobile bal nking BNI (X1) berpengal ruh positif dal n signifikal n terhal dal p kepual sal n nal sal bal h pal dal PT. Bal nk Negal ral Indonesial (Persero), Tbk. Kal ntor Cal bal ng KK Bouleval rd Mal kal ssal r.
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The purpose of implementing this training is to provide understanding to the training participants regarding the Development of Working Group Relations with Industrial in Improving Business Quality and Working Group Welfare, those... more
The purpose of implementing this training is to provide understanding to the training participants regarding the Development of Working Group Relations with Industrial in Improving Business Quality and Working Group Welfare, those attending the training are business owners who employ several people as employees. These business owners are given education so they are able to establish good relations with employees. Training participants can create Industrial Relations and Labor Welfare, are able to plan, coordinate, implement and control activities in the field of Industrial Relations and Labor Welfare because in an organization or company, there is not only a relationship based on professionalism between the company and its employees, but an organization A successful company must have good industrial relations or industrial relations between management and workers.
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In social media marketing, product quality is needed to increase loyalty, product quality is the ability of goods and services to meet customer needs (Jay and Barry, 2014: 244). Quality can be fulfilled when the company can provide... more
In social media marketing, product quality is needed to increase loyalty, product
quality is the ability of goods and services to meet customer needs (Jay and Barry, 2014: 244).
Quality can be fulfilled when the company can provide products in accordance with what
customers expect, product quality is the overall characteristic of a product that can meet
customer needs according to what customers absorb. Consumers will feel satisfied because of
the experience in purchasing a product used. Product quality has an important role in meeting
customer satisfaction in shaping customers to be worthy of the products offered by the company.
The customer's decision is described after comparing what is expected with what the company
offers.
The purpose of this study is to determine the influence of social media marketing and
product quality on the loyalty of PT. Bank Perkreditan Rakyat Hasamitra. The analysis method used is quantitative and qualitative descriptive analysis methods, namely by multiple linear
regression analysis, data processing using SPSS. Based on the results of regression testing that
has been carried out shows that simultaneously and continuously between social media
marketing variables have a positive and significant effect on product quality, product quality
variables have a positive and significant effect on customer loyalty. While social media
marketing variables affect product quality variables and customer loyalty positively and
significantly
quality is the ability of goods and services to meet customer needs (Jay and Barry, 2014: 244).
Quality can be fulfilled when the company can provide products in accordance with what
customers expect, product quality is the overall characteristic of a product that can meet
customer needs according to what customers absorb. Consumers will feel satisfied because of
the experience in purchasing a product used. Product quality has an important role in meeting
customer satisfaction in shaping customers to be worthy of the products offered by the company.
The customer's decision is described after comparing what is expected with what the company
offers.
The purpose of this study is to determine the influence of social media marketing and
product quality on the loyalty of PT. Bank Perkreditan Rakyat Hasamitra. The analysis method used is quantitative and qualitative descriptive analysis methods, namely by multiple linear
regression analysis, data processing using SPSS. Based on the results of regression testing that
has been carried out shows that simultaneously and continuously between social media
marketing variables have a positive and significant effect on product quality, product quality
variables have a positive and significant effect on customer loyalty. While social media
marketing variables affect product quality variables and customer loyalty positively and
significantly
Research Interests:
This study aims to determine and analyze the knowledge, beliefs, and skills of Islamic banking human resources in Makassar city at the Well Literate, Sufficient Literate, Less Literate, and Not Literate levels. The research approach uses... more
This study aims to determine and analyze the knowledge, beliefs, and skills of Islamic banking human resources in Makassar city at the Well Literate, Sufficient Literate, Less Literate, and Not Literate levels. The research approach uses quantitative research with the data source used is primary data. The research population was Islamic bank employees in Makassar city with a sample of 71 employees. The method used is the structural equation method and measurement model. The analysis methods used are validity and reliability tests, data analysis, descriptive analysis with knowledge (X1), beliefs (X2), and skills (X3) variables. The analytical tool used in this research is Confirmatory Factor Analysis (CFA) used in analyzing indicators that have been grouped based on their latent variables (constructs) with the variables of knowledge (X1), beliefs (X2), and skills (X3) the data is processed using the Amos 20 program. The conclusion that the level of Islamic financial literacy of Islamic bank HR in Makassar city is obtained on the knowledge variable with an average value of 75% at a moderate level or at the Sufficient Literate level. The belief variable from the analysis results shows that the average value of 82% indicates that Islamic banking human resources have a high level of Islamic financial literacy or at the Well Literate level. The skill variable from the analysis results shows that the average value is 80%, this variable also shows a high level of Islamic financial literacy or at the Well Literate level.
Research Interests:
Pandemi Covid-19 di Indonesia pertama kali dideteksi pada tanggal 2 Maret 2020, ketika dua orang terkonfirmasi tertular dari seorang warga negara Jepang. Pada tanggal 9 April, pandemi sudah menyebar ke 34 provinsi dengan DKI Jakarta, Jawa... more
Pandemi Covid-19 di Indonesia pertama kali dideteksi pada tanggal 2 Maret 2020, ketika dua orang terkonfirmasi tertular dari seorang warga negara Jepang. Pada tanggal 9 April, pandemi sudah menyebar ke 34 provinsi dengan DKI Jakarta, Jawa Barat dan Jawa Tengah. Hingga 30 Juli 2021, Indonesia telah melaporkan 3.372.374 kasus positif menempati peringkat pertama terbanyak di Asia Tenggara. Dalam hal angka kematian, Indonesia menempati peringkat ketiga terbanyak di Asia dengan 92.311 kematian. Di tengah situasi pandemi seperti ini tentunya telah menimbulkan dampak yang sangat besar terhadap seluruh aspek, utamanya dalam aspek perekonomian. Komunitas Gebug Jum'at di Kota Makassar memiliki salah satu program yang bernama Jumat Berkah dimana kegiatan dilaksanakan setiap hari jumat berupa pembagian makanan baik itu makanan berat maupun makanan ringan kepada warga di Kota Makassar dengan tujuan sedekah dan menyambung silaturahmi antar warga setempat yang notabenenya warga menengah ke bawah karena kegiatan dilakukan secara bersama-sama.
Research Interests:
The purpose of this study is to obtain empirical data about whether or not there is a relationship between sales promotion costs and sales volume and how much influence the promotion costs have on sales volume at the company. In this... more
The purpose of this study is to obtain empirical data about whether or not there is a relationship between sales promotion costs and sales volume and how much influence the promotion costs have on sales volume at the company. In this study, the documentation method was used in data collection, then proceeded to the analysis process using correlation and regression analysis.The population in this study is the total cost of sales promotion and sales volume at the company. Due to the limitations of time, cost, manpower, and so on, the researchers took samples, namely sales promotion costs, and company sales volume, between 2018-2020.Based on the results of the analysis for three years, it was obtained that r XY = 0.718 with N = 36 and a significant level of 0.000, obtained r table = 0.708. This shows r xy> r table, which means that r XY is significant and Ha is accepted. Because Ha is accepted, there is a positive and significant relationship between Sales Promotion Costs and Sales volume at convection companies. Furthermore, the influence of Biya promotion on sales volume can be seen on the determinant coefficient (R 2) where it is mentioned in a row in 2018; 2019; and 2020 is 0.675; 0.554; and 0.507. this shows that the average annual promotion costs have an effect of more than 50% on the company's sales volume.
Research Interests: Marketing and Promotions
nstitut Bisnis dan Keuangan Nitro telah melakukan berbagai upaya dalam menghasilkan lulusan yang berkualitas dan dapat bersaing dalam dunia kerja, termasuk melaksanakan tracer studyuntuk memetakan kebutuhan dunia kerja dengan... more
nstitut Bisnis dan Keuangan Nitro telah melakukan berbagai upaya dalam menghasilkan lulusan yang berkualitas dan dapat bersaing dalam dunia kerja, termasuk melaksanakan tracer studyuntuk memetakan kebutuhan dunia kerja dengan kompetensi yang diajarkan. Namun dalam implementasinya, tracerstudyberjalan tidak efektif dan memiliki banyak kendala karena masih dilaksanakan secara manual dan sangat sederhana. Salah satu upaya yang dilakukan untuk mengoptimalkan dan mengatasi kendala tersebut adalah mengembangkan sistem berbasis websiteyang mampu menunjang proses penyebaran dan pengisian kuesioner, penyimpanan data, maupun kemudahan dalam pelaporan. Agile Deveplopment Methodsdengan kerangka kerja Extreme Programmingdigunakan dalam pengembangan sistem tracer studypada Institut Bisnis dan Keuangan Nitro karena mempunyai sifat adaptif dan responsif terhadap perubahan, serta proses pengembangan hanya membutuhkan waktu relatif singkat tanpa mengurangi kualitas sistem. Berdasarkan tahapan pengembangan sistem menggunakan Agile Deveplopment Methods dengan kerangka kerja Extreme Programmingtelah terjadi tiga kali iterasi (perulangan) fase pengembanga. Iterasi pertama menghasilkan prototype awal sesuai dengan kebutuhan pengguna; iterasi kedua menghasilkan prototypelanjut dengan penambahan beberapa kebutuhan pengguna; dan iterasi ketiga menghasilkan sistem yang siap rilis dan telah memenuhi semua kebutuhan pengguna
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Quantitative Economics and Management Studies (QEMS) is licensed under an Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
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Penelitian ini bertujuan untuk menguji pengaruh leverage dan collateralizable assets terhadap kebijakan dividen pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia. Agency theory digunakan sebagai landasan teori dalam... more
Penelitian ini bertujuan untuk menguji pengaruh leverage dan collateralizable assets terhadap kebijakan dividen pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia. Agency theory digunakan sebagai landasan teori dalam pengembangan hipotesis. Populasi dalam penelitian ini adalah perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2017-2020. Teknik sampling yang digunakan adalah metode purposive sampling. Teknik analisis yang digunakan adalah regresi berganda dengan persamaan kuadrat terkecil. Tingkat signifikansi yang digunakan untuk menguji pengaruh secara simultan maupun parsial adalah sebesar 5%. Hasil penelitian secara parsial menunjukkan bahwa variabel leverage dan collateralizable assets berpengaruh positif signifikan tehadap kebijakan dividen. Hasil uji F menunjukkan bahwa variabel-variabel yang digunakan dalam penelitian ini secara simulatan berpengaruh signifikan terhadap variabel dependen.
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This study examines the effect of managerial ownership, firm size, leverage, and growth opportunities on accounting prudence. This type of research includes causal research using quantitative methods. The population in this study were all... more
This study examines the effect of managerial ownership, firm size, leverage, and growth opportunities on accounting prudence. This type of research includes causal research using quantitative methods. The population in this study were all mining companies listed on the BEI, as many as 28 companies. The sample in this study was determined by purposive sampling, so the full selection was 50 data from 10 financial statements of mining companies for five years. Secondary data was collected through the Indonesia Stock Exchange website and analyzed using Multiple Regression Analysis with the Ordinary Least Square model using the Eviews Version 12 software. The results found that managerial ownership positively and significantly affected accounting prudence. Meanwhile, firm size and leverage have no significant positive effect on accounting prudence. Meanwhile, the growth opportunities variable has a negative and significant impact on accounting prudence. The suggestions given by the author for further research are expected to consider other factors outside of this research that can affect accounting prudence such as litigation risk, taxes, and public ownership and can expand objects to other sectors and extend the research period to provide better results and more accurate.
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In the competitive world of education, many universities are competing to improve the quality of education services, employee performance, and produce graduates with integrity and professional skills. One of them is SBM ITB Jakarta. The... more
In the competitive world of education, many universities are competing to improve the quality of education services, employee performance, and produce graduates with integrity and professional skills. One of them is SBM ITB Jakarta. The purpose of this study was to determine the root causes of the quality of MBA ITB Jakarta services by using a qualitative approach and "5C TQM of academic excellence" model as a guide to improve the quality of education services. While for the technique of collecting data and analyzing qualitative data using interviews with respondents, the respondents in the study were university staff, lecturers, SBM ITB Jakarta management, and students. The results of the study concluded that there absence of such a clear role from every unit involved (in this case, SBM ITB Jakarta staff, lecturers, and management) as the root cause of student complaints related to the service quality of SBM ITB Jakarta. Miscommunication and misperception cannot be avoided because every unit has different perceptions and expectations toward each other.
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Penelitian ini bertujuan untuk menganalisis pengaruh marketing mix terhadap kepuasan pengguna gojek pada mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Alauddin Makassar. Jumlah sampel yang digunakan sebanyak 95 orang yang ditentukan... more
Penelitian ini bertujuan untuk menganalisis pengaruh marketing mix terhadap kepuasan pengguna gojek pada mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Alauddin Makassar. Jumlah sampel yang digunakan sebanyak 95 orang yang ditentukan berdasarkan rumus slovin. Data dalam penelitian ini menggunakan data primer yang dikumpulkan dengan menyebar kuesioner kepada seluruh responden. Analisis data yang akan dilakukan yaitu uji statistik deskriptif, uji instrument data penelitian yang terdiri dari (uji validitas, uji reliabilitas), uji normalitas, uji heteroskedastisitas, uji multikolinearitas dan pengujian seluruh hipotesis melalui uji koefisien determinasi, uji parsial (uji t) dan uji simultan (uji f). Hasil penelitian menunjukkan bahwa produk, harga, lokasi, dan promosi secara parsial berpengaruh signifikan terhadap kepuasan pengguna GoJek pada mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Alauddin Makassar. Sementara orang, proses dan bukti secara parsial tidak berpengaruh signifikan terhadap kepuasan pengguna GoJek pada Fakultas Ekonomi dan Bisnis Islam UIN Alauddin Makassar. Secara simultan produk, harga, lokasi, promosi, orang, proses dan bukti fisik berpengaruh signifikan terhadap kepuasan pengguna GoJek pada mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Alauddin Makassar. Variabel marketing mix yang paling berpengaruh terhadap kepuasan pengguna GoJek pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Alauddin Makassar adalah produk.
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Digital payment is a payment method using electronic media. Someone can make payment transactions with a short message service (SMS), internet banking, mobile banking, or electronic wallet. This study aimed to analyze the effect of... more
Digital payment is a payment method using electronic media. Someone can make payment transactions with a short message service (SMS), internet banking, mobile banking, or electronic wallet. This study aimed to analyze the effect of perceived enjoyment on the decision to use digital payments on the millennial generation in Makassar city. Respondents in this study were citizens of Makassar who use digital payment. The analysis technique used was descriptive analysis and simple linear regression. The results showed that perceived enjoyment had a positive and significant effect on the millennials' decision to use digital payment. It implies that the higher the perceived enjoyment felt by millennials in Makassar City, the higher the chance of their decision to utilize digital payment in transactions.
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Kegiatan ini bertujuan untuk mendukung kesejahteraan masyarakat perkotaan melalui pemberdayaan dan pendekatan gender yaitu pemberdayaan perempuan melalui Program Kesejahteraan Keluarga dengan membina pembangunan sosial dalam organisasi... more
Kegiatan ini bertujuan untuk mendukung kesejahteraan masyarakat perkotaan melalui pemberdayaan dan pendekatan gender yaitu pemberdayaan perempuan melalui Program Kesejahteraan Keluarga dengan membina pembangunan sosial dalam organisasi dan kegiatan PKK. Metode: Kegiatan ini dilakukan dengan memberikan pelatihan ketrampilan sesuai minat mitra sehingga mitra mampu menghasilkan produk unggulan yang memiliki nilai ekonomis yang dibutuhkan pasar. Hasil pengabdian ini untuk menghasilkan produk dengan nilai ekonomi yang tinggi. Dalam upaya membina pembangunan sosial, kewirausahaan yang memiliki tujuan sosial (mensejahterakan masyarakat) dan berbasis pada kegiatan kemasyarakatan, mitra juga akan diberikan pelatihan tentang motivasi berwirausaha dan ketrampilan manajerial kewirausahaan, yang meliputi manajemen produksi, manajemen keuangan, akuntansi sederhana dan manajemen Pemasaran. Pendampingan diberikan kepada mitra, sehingga upaya pembinaan kegiatan preneur sosial dalam kegiatan Keluarga Sejahtera dapat terwujud dan berjalan dengan baik.
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This study investigates the impact of service quality on the satisfaction and loyalty of RSUD Andi Djemma Masamba inpatients. Quantitative causal studies are included in this type of research. The population of this study consisted of... more
This study investigates the impact of service quality on the satisfaction and loyalty of RSUD Andi Djemma Masamba inpatients. Quantitative causal studies are included in this type of research. The population of this study consisted of 14,501 inpatients at the Andi Djemma Masamba Hospital. However, only 150 samples were used because this quantity met the minimum number of samples required for SEM model testing. Primary data sources were used for this study. The collected data will be subjected to a series of tests, including descriptive analysis, a data quality test consisting of (validity and reliability tests), a classical assumption test consisting of a normality test and an outlier's test, and a SEM analysis conducted with the AMOS program to test the hypothesis. According to the findings of this study, the quality of service has a direct and significant impact on the satisfaction of inpatients at the Andi Djemma Masamba Hospital. At the Andi Djemma Masamba Hospital, service quality has a significant positive direct and indirect effect on the loyalty of inpatients. The commitment of inpatients at the Andi Djemma Masamba Hospital is positively and immediately affected by their level of satisfaction.
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leadership one entrepreneurial MediumSmall Enterprises (SMEs). This study uses a grounded theory approach with meta-analysis, in which researchers look systematically and structured past studies on the impact of entrepreneurial leadership... more
leadership one entrepreneurial MediumSmall Enterprises (SMEs). This study uses a grounded theory approach with meta-analysis, in which researchers look systematically and structured past studies on the impact of entrepreneurial leadership on SME performance. The results found that the success of SMEs is inseparable from the role of entrepreneurial leadership style. This type of leadership has many special characteristics and abilities to manage and develop a business. Organizational performance is important to be developed and directed properly to produce even better performance. In other words, entrepreneurial leadership will have a positive or negative impact depending on the leader's ability to make decisions, see opportunities, and manage all existing resources in the SME organization.
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The purpose of this study is to find out and analyze the factors that influence customers to choose Simpedes savings at PT. PT. Bank Rakyat Indonesia (Persero) Tbk, a unit of Borong Raya. The type of research carried out in this research... more
The purpose of this study is to find out and analyze the factors that influence customers to choose Simpedes savings at PT. PT. Bank Rakyat Indonesia (Persero) Tbk, a unit of Borong Raya. The type of research carried out in this research is quantitative. The source of data conducted by this study is primary data. The population in this study was all Simpedes customers at PT. Bank Rakyat Indonesia (Persero). Tbk, Borong Raya Unit. Data collection is carried out by Purposive Sampling. The questionnaires were distributed as many as 100. The data analysis method used in this study is to use factor analysis techniques with the help of IBM SPSS Statistics 22. The results of this study show that the factors that influence the decision of customers to choose savings simpedes at PT. Bank Rakyat Indonesia (Persero). Tbk, Borong Raya Unit is a social factor, widespread network, bank image, sudden needs backup and lottery program. Therefore, the dominant factor that affects customers to have simpedess savings at PT. Bank Rakyat Indonesia (Persero) Tbk, i.e. social factors.
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This study aims to analyze the influence of the promotion mix and brand image on purchasing decisions at PT. Ciputra Fajar Mitra in Makassar. The analytical method used is descriptive analysis and multiple linear regression analysis.... more
This study aims to analyze the influence of the promotion mix and brand image on purchasing decisions at PT. Ciputra Fajar Mitra in Makassar. The analytical method used is descriptive analysis and multiple linear regression analysis. Together the results of the regression analysis show that in the promotion mix through advertising, sales promotion, personal selling and publicity have a positive and significant influence on home purchasing decisions in the company PT. Ciputra Fajar Mitra in Makassar. The results showed that: 1) Together the results of the regression analysis showed that brand image through brand strength, brand excellence and brand uniqueness had a positive and significant influence on home purchase decisions in the company PT. Ciputra Fajar Mitra in Makassar. 2) Together the results of the regression analysis show that brand image through brand strength, brand excellence and brand uniqueness have a positive and significant influence on home purchase decisions in the company PT. Ciputra Fajar Mitra in Makassar 3) Based on the results of hypothesis testing, it can be seen that the most dominant promotional mix variable influences the home purchase decision in the company PT. Ciputra Fajar Mitra in Makassar is a sales promotion, while the variable that has the most dominant brand image is the strength of the brand.
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Adapun tujuan penelitian ini adalah untuk mengindentifikasi faktorfaktor internal dan eksternal perusahaan yang dapat menjadi kekuatan dan kelemahan serta peluang dan ancaman bagi perusahaan dan menyusun alternatif strategi dan menetapkan... more
Adapun tujuan penelitian ini adalah untuk mengindentifikasi faktorfaktor internal dan eksternal perusahaan yang dapat menjadi kekuatan dan kelemahan serta peluang dan ancaman bagi perusahaan dan menyusun alternatif strategi dan menetapkan strategi pemasaran Harian Fajar di Makassar yang tepat dalam upaya mempertahankan dan meningkatkan posisi perusahaan. Metode analisis yang digunakan adalah 1) Metode analisis deskriptif digunakan untuk mendeskripsikan data hasil penelitian. 2) Metode Analisis SWOT, digunakan untuk mengidentifikasi berbagai faktor guna merumuskan strategi pemasaran Harian Fajar dan membandingkan antara faktor eksternal peluang dan ancaman dengan faktor internal kekuatan dan kelemahan. Berdasarkan analisis yang dilakukan, disimpulkan bahwa alternatif strategi pemasaran yang harus dilaksanakan Harian Fajar di Makassar adalah: mempertahankan kualitas iklan Melalui media elektronik, memperluas segmentasi pasar, menambah biro iklan, mengefektifkan kegiatan promosi, memelihara dan mempertahankan wilayah pemasaran yang ada, dan mempertahankan harga yang relatif lebih murah dibanding harga pesaing. Selain itu, perusahaan juga harus mampu memperluas pangsa pasar yang lebih besar melalui usaha pemasaran yang lebih gencar, dengan cara mempromosikan dan memperkenalkan media-media elektronik yang dimiliki oleh Fajar kepada para calon pelanggan. Perusahaan juga berusaha mempercepat distribusi Koran Harian Fajar di KTI sehingga tidak lagi mengalami keterlambatan pengiriman dan mengingat koran lokal banyak diminati para pelanggan.
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This study explores the effect on impulse buying of hedonic motivation for shopping, shooping lifestyle and price discount. In this type of nonprobability sampling method used in the study, the collection of data using a questionnaire... more
This study explores the effect on impulse buying of hedonic motivation for shopping, shooping lifestyle and price discount. In this type of nonprobability sampling method used in the study, the collection of data using a questionnaire instrument is judgmental sampling to Lazada.co.id for as many as 100 consumers. With the assistance of the SPSS unit, the type of analysis used is multiple linear regression. The results of this study show that hedonic motivation for shopping, shopping lifestyle and price discount have a significant impact on the purchase of impulses on Lazada.co.id Online Shopping Consumers.
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The results showed that the use of the WhatsApp application was used by employees at PT. Sulawesi Mandiri People's Credit Bank Mandiri because it can support work in team and individual work.