- Education, Marketing, Branding, International Marketing, Knowledge Managemen, International Mangement, and 15 moreInternational education (Education), International Strategic Alliance, Franchising, Business, Hospitality Management, Hotel Management, Higher Education, Globalization, Quality Management, Organisational Change, Organisational Development, Internationalisation of the curriculum, Entry modes, Master Franchising, and Hospitality/Hotel Management and Career Educationedit
- Dr Maureen Brookes is President ICHRIE. Past President EuroCHRIE, an Honorary CHME Fellow, and member of the IOH Professional Reivew Panel.edit
This study draws on institutional and organisational learning theories to evaluate how knowledge transfer (KT) practices contribute to the development of isomorphism in franchise networks. It also analyses how the characteristics of... more
This study draws on institutional and organisational learning theories to evaluate how knowledge transfer (KT) practices contribute to the development of isomorphism in franchise networks. It also analyses how the characteristics of franchise partners influence this process. Research conducted across a sample of hospitality and retail franchisees in Turkey reveals how the transfer of explicit knowledge aids in the realisation of coercive isomorphism and the transfer of tacit knowledge supports mimetic isomorphism. Additionally, the study identifies the factors that influence the extent to which these types of isomorphism are achieved. In doing so, it identifies the importance of franchisor institutionalisation, or the degree to which a strong and supportive infrastructure is developed, to isomorphism within franchise networks. Institutionalisation impacts on the antecedents to KT. Differences between the KT practices of hospitality and retail franchise networks are also identified. Crown
This study draws on institutional and organisational learning theories to evaluate how knowledge transfer (KT) practices contribute to the development of isomorphism in franchise networks. It also analyses how the characteristics of... more
This study draws on institutional and organisational learning theories to evaluate how knowledge transfer (KT) practices contribute to the development of isomorphism in franchise networks. It also analyses how the characteristics of franchise partners influence this process. Research conducted across a sample of hospitality and retail franchisees in Turkey reveals how the transfer of explicit knowledge aids in the realisation of coercive isomorphism and the transfer of tacit knowledge supports mimetic isomorphism. Additionally, the study identifies the factors that influence the extent to which these types of isomorphism are achieved. In doing so, it identifies the importance of franchisor institutionalisation, or the degree to which a strong and supportive infrastructure is developed, to isomorphism within franchise networks. Institutionalisation impacts on the antecedents to KT. Differences between the KT practices of hospitality and retail franchise networks are also identified.
Research Interests:
Abstract Purpose – The purpose of this paper is to examine franchisees’ business start-ups from an entrepreneurial perspective, adopting a process representative of entrepreneurship to examine opportunity identification and evaluation by... more
Abstract
Purpose – The purpose of this paper is to examine franchisees’ business start-ups from an
entrepreneurial perspective, adopting a process representative of entrepreneurship to examine
opportunity identification and evaluation by franchisees and to analyse factors that influence this process.
Design/methodology/approach – A qualitative study was employed and data collected using
semi-structured interviews with a sample of service industry franchisees in Macau.
Findings – The study identifies that social networks play a key role in opportunity identification and
that franchisees’ goals influence the criteria used and information search activities undertaken while
evaluating franchise opportunities.
Research limitations/implications – The study makes two contributions to franchise literature.
It identifies that social networks can serve as substitutes for lack of prior knowledge in franchise
opportunity identification. It also identifies the interrelated nature of franchisees’ goals based on the
activities and criteria used to evaluate franchise opportunities, and the importance of relational criteria
when franchisees lack prior industry knowledge. It therefore also contributes to franchise/
entrepreneurship literature by identifying the interrelated nature of the factors contributing to the
dynamics of franchise chain growth.
Practical implications – Franchisors should explore how to better use franchisees’ social networks
and identify the longer term goals of prospective franchisees to support market penetration and
franchise chain growth. Franchisees are advised to use independent information sources to evaluate
franchise opportunities using goal-informed objectives and demand and relational criteria.
Originality/value – The study presents a more comprehensive understanding of franchisees’
decision-making process when joining franchise chains by identifying the activities undertaken and
criteria used to identify and evaluate franchise opportunities.
Keywords Social networks, Entrepreneurs, Guanxi, Business start-up,
Purpose – The purpose of this paper is to examine franchisees’ business start-ups from an
entrepreneurial perspective, adopting a process representative of entrepreneurship to examine
opportunity identification and evaluation by franchisees and to analyse factors that influence this process.
Design/methodology/approach – A qualitative study was employed and data collected using
semi-structured interviews with a sample of service industry franchisees in Macau.
Findings – The study identifies that social networks play a key role in opportunity identification and
that franchisees’ goals influence the criteria used and information search activities undertaken while
evaluating franchise opportunities.
Research limitations/implications – The study makes two contributions to franchise literature.
It identifies that social networks can serve as substitutes for lack of prior knowledge in franchise
opportunity identification. It also identifies the interrelated nature of franchisees’ goals based on the
activities and criteria used to evaluate franchise opportunities, and the importance of relational criteria
when franchisees lack prior industry knowledge. It therefore also contributes to franchise/
entrepreneurship literature by identifying the interrelated nature of the factors contributing to the
dynamics of franchise chain growth.
Practical implications – Franchisors should explore how to better use franchisees’ social networks
and identify the longer term goals of prospective franchisees to support market penetration and
franchise chain growth. Franchisees are advised to use independent information sources to evaluate
franchise opportunities using goal-informed objectives and demand and relational criteria.
Originality/value – The study presents a more comprehensive understanding of franchisees’
decision-making process when joining franchise chains by identifying the activities undertaken and
criteria used to identify and evaluate franchise opportunities.
Keywords Social networks, Entrepreneurs, Guanxi, Business start-up,
Research Interests:
Research Interests:
... The result of this is that for some overseas operations, the majority of its supplies are supplied from the home country of the franchisers. The impli-cation of this is that the supply chain is short, but the supply line is long. The... more
... The result of this is that for some overseas operations, the majority of its supplies are supplied from the home country of the franchisers. The impli-cation of this is that the supply chain is short, but the supply line is long. The ethics of the international hospitality supply chain also ...
Research Interests:
The paper reports the findings of a qualitative study that identifies the partner selection criteria and processes used by franchisees in two transitional economies, Poland and Turkey. The findings suggest that franchisees in both... more
The paper reports the findings of a qualitative study that identifies the partner selection criteria and processes used by franchisees in two transitional economies, Poland and Turkey. The findings suggest that franchisees in both countries identify the importance of ...
ABSTRACT Purpose ‐ The main aim of this paper is to introduce the articles of this issue. Design/methodology/approach ‐ A critical content analysis of the papers selected for the issue was undertaken. Findings ‐ The final articles for... more
ABSTRACT Purpose ‐ The main aim of this paper is to introduce the articles of this issue. Design/methodology/approach ‐ A critical content analysis of the papers selected for the issue was undertaken. Findings ‐ The final articles for this issue examine a range of responsible business practices within hospitality and tourism businesses in diverse country settings. In addition, each article is followed by a commentary from an industry representative who reflects on the key message and/or value of the article for industry practice. Research limitations/implications ‐ Although only one article examined the role of education specifically, collectively the articles in this special theme edition point to the critical role of education in implementing responsible business practices in the near future, as well as for ensuring the sustainability of these practices in the years to come. Additionally, these articles highlight the need for greater cooperation between different hospitality and tourism stakeholders in the development and implementation of responsible business practices. Originality/value ‐ The current theme issue explores emerging issues in the implementation of responsible business practice in the context of hospitality and tourism industries in different country contexts.
Research Interests:
Abstract There have been a number of synergistic benefits identified in domestic plural chains; those that comprise a mixture of company-owned and franchised units. This qualitative research investigates whether, and how, these... more
Abstract There have been a number of synergistic benefits identified in domestic plural chains; those that comprise a mixture of company-owned and franchised units. This qualitative research investigates whether, and how, these synergistic benefits are realised ...
Research Interests:
Research Interests:
Research Interests:
tThis paper combines agency and social exchange theoretic perspectives to examine opportunisticbehaviour in hospitality franchise agreements. It identifies and analyses the opportunistic behaviour ofboth franchisors and franchisees... more
tThis paper combines agency and social exchange theoretic perspectives to examine opportunisticbehaviour in hospitality franchise agreements. It identifies and analyses the opportunistic behaviour ofboth franchisors and franchisees through a qualitative study of Turkish hospitality franchisees. A modelof opportunistic behaviour and social exchange is developed from the study for further empirical testing.The model depicts different categories of franchisee behaviour, how franchisee behaviour is influencedby the behaviour of franchisors, the relevant characteristics of social exchanges between franchisors andfranchisees, and the outcomes of those exchanges. As such, the study provides a complementary per-spective of franchise opportunism and exchange relationships. A number of implications for hospitalityfranchise stakeholders are identified as a result.
