Personalisation

The aim of this article is to motivate a theoretical frame to explain possible elements of influence on national identity in Catalonia of the XXI century. According to a first brief summary of the existing theoretical discussion, we propose an approximation about the notion of national identity in the context of postmodernity in the Catalan case in order to situate our hypothesis. This hypothesis claims that in Catalonia after Franco dictatorship, and in the early years of democratic order, a relative hegemony over a set of culturalist and communitarian arguments defined the Catalan national identity. We believe that the 21st opened the door to changes to the constitutive items of identity, and frameworks of representation and interpretation of Catalanity. We think that these changes are bound in a process of personalization and liberalization of our society, which add new nuances in the social kaleidoscope. Our hypothesis, therefore, would indicate a change in the configuration of the factors that influences the formation of Catalan identity. Finally, we reflect about the possibility that these new formulations are part of causes of the acceleration of current political process, which is not treated in this article.

Personalisation can improve the acceptability and prolonged use of a product. This paper reports on the use of colours in user-initiated personalisation of privacy settings and a mood tracker. Colours and their associations were discussed in participatory design activities with young patients (13-21 years old) in a children's hospital in Canada and in Norway and explored in a survey among university students. Colours are an effective way to personalise data. The young patients preferred to select their own colours for the personalisation of data and that colour associations and preferences should be re-configurable during the use of the technology. We found that in the case of the privacy settings, the re-configuration could lead to privacy risks. We illustrate our findings by presenting two prototypes we designed with and for young people with chronic health challenges. The first one shows the use of colours in privacy settings in a social networking site for teenage patients and the second one shows the use of colours in the mood tracking function of a mobile application supporting teens in their transition to adult health care.

Personalisation is a critical factor in superior customer experience and retention. It is also observed to be a cause of user frustration. This paper challenges the assumption that accurate content personalisation always positively affects tourist perceptions on the usefulness and ease of use of the information systems. The study integrates the logic of technology acceptance and the process of human motivation to explain  personalised recommender system acceptance. In-depth semi-structured interviews with tourists, industry practitioners, and academic experts were used in research. The findings illustrate that the characteristics of personalised content have double and, sometimes, ambivalent influence on tourist perceptions on system performance. A comprehensive strategy is required to optimise the potential of personalisation. This study expands the understanding of tourist interactions with personalised content and calls for further exploration of the effects of information system components on user experience.

Purpose-The purpose of this paper is to explore the impact of personalisation policy on the providers of social care services in England, mainly to older people, within the context of austerity and different conceptions of personalisation. Design/methodology/approach-The paper draws on part of a longitudinal study of the care workforce, which involved 188 interviews with managers and staff, undertaken in two rounds. Findings-Four themes were identified: changing understandings and awareness of personalisation; adapting services to fit new requirements; differences in contracting; and the impact on business viability. Research limitations/implications-The paper reflects a second look at the data focussing on a particular theme, which was not the focus of the research study. Furthermore, the data were gathered from self-selecting participants working in services in four contrasting areas, rather than a representative sample. Practical implications-The research raises questions about the impact of a commercial model of "personalised care", involving personal budgets (PBs) and spot contracts, on the stability of social care markets. Without a pluralistic, well-funded and vibrant social care market, it is hard to increase the consumer choice of services from a range of possible providers and, therefore, fulfil the government's purposes for personalisation, particularly in a context of falling revenues from local authorities. Originality/value-The research presents an analysis of interviews with care providers and care workers mainly working with older people. Their views on personalisation have not often been considered in contrast to the sizeable literature on PBs recipients and social workers.

Hospitality service personalization presents a set of challenges that are unique to the hospitality service industry, due basically, to the inseparability between the moment of production and the moment delivery of the service. Which implies a very limited management input within the moment of service delivery. This challenges arise further in a customizations era where service personalization is a must. Selina as a Global brand recognizes the need of service personalization and acknowledges the challenges within the process of standardization of personalization. Thus the need of establishing a standardize set of tools for management to deliver service personalization.
This study focuses on determining in an exploratory manner, if there are latent variables in with which Selina´s management can guaranty the delivery of standardized service personalization. As an exploratory study it has been conducted in only one of the countries where Selina operates, Ecuador, where Selina holds 3 operating hotels at the time of the study.
The data obtained through the study is analyzed trough path modeling PLS-SEM through SmartPLS3

La presentazione offre sommariamente il concetto dell'amorevolezza e dell'assistenza nel pensiero di don Bosco e presenta un'attualizzazione del assistenza salesiana elaborata da Herbert Franta da un punto di vista psicologico. Letture di riferimento:
PIETRO BRAIDO, Prevenire non reprimere. Il sistema educativo di don Bosco, LAS, Roma 2006, pp. 288-304;
HERBERT FRANTA, Assistenza come presenza attiva dell’educatore, in JUAN VECCHI - JOSÉ MANUEL PRELLEZO (Eds.), Progetto educativo pastorale. Elementi modulari, LAS, Roma 1984, pp. 206-218.
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La presentazione in prezi: https://prezi.com/p1k87usmqng8/?utm_campaign=share&utm_medium=copy

This paper investigates whether shopping apps that use Augmented Reality influences purchase intentions among millennials. Respondents were selected using a purposive sampling method whereby the respondents have to be users of shopping apps with Augmented Reality features and also snowball sampling where the respondents who used Augmented reality apps for shopping refer others whom they know have also used the same apps or different Augmented reality apps for shopping. A structured, self-administered questionnaire was used to elicit responses from these respondents. Data gathered from 384 respondents primarily from India included age, gender as well as the augmented reality app or site used for shopping. Some results are expected, variables being highly correlated. The findings indicate that Credibility of the Augmented Reality marketing is shown to significantly affect purchase intention. In general Augmented Reality has an effect on customers purchase intentions.

The relation between human embodiment and the Internet has been a question dominated by two opposing trends: a rhetoric of disembodiment on the one hand and a counter-rhetoric of embodiment on the other. This dissertation will begin with a reading of these rhetorics, focusing on their conceptions of the body, the Internet and technology more broadly. It will take issue with their underlying philosophies of technology, arguing that they are informed by two forms of determinism that constitute an 'artifactual' conception of technology. It will be posited that this approach contributes a logic of opposition in which these rhetorics argue via isolated examples and counter-examples that illustrate their given theoretical inclinations. This will be described as an essentialist circle of critique in which each is defined by its opposition to the other; a mutually constitutive question of (dis)embodiment.

The dissertation will proceed by attempting to move beyond (dis)embodiment through a reading of the philosophy of Bernard Stiegler. It will be argued that Stiegler's conceptions of 'technogenesis' and im/material being correct the limitations of (dis)embodiment, thereby providing the means to undertake an analysis of embodiment in contemporary digital culture.

From the basis of this Stieglerian framework, the Internet will be defined as a  mass-mnemotechnical-system that extracts personal-data from bodies. This is contributing to an emergent form of personalised-consumption in which individual desire is increasingly exteriorised in technics, contributing to an emergent form of digital-being. The dissertation will conclude by suggesting that this reading offers significant grounds for establishing a new critical position on the debate, leading us beyond (dis)embodiment, towards a politics of exteriorisation.

La presentazione sommarizza il concetto della prevenzione nell'Ottocento, spiega il paradigma preventivo di don Bosco e dà alcuni spunti per l'attualizzazione. La presentazione è una rilettura e aggiornamento di:
GIANCARLO MILANESI, Sistema preventivo e prevenzione in don Bosco, in CARLO NANNI (Ed.), Don Bosco e la sua esperienza pedagogica. Atti del 5° Seminario di Orientamenti Pedagogici Venezia-Cini 3-5 ottobre 1988, LAS, Roma 1989, 148-165;
GIANCARLO MILANESI, Sistema preventivo e prevenzione in don Bosco, in DIPARTIMENTO DI PEDAGOGIA DELL‘UNIVERSITÀ CATTOLICA DEL SACRO CUORE, Don Bosco. Ispirazioni Proposte Strategie educative, LDC, Leumann (TO) 1989, pp. 49-62.
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Presentazione in prezi: https://prezi.com/7ycrpimhpncu/?utm_campaign=share&utm_medium=copy

Abstract: In today's hypercompetitive era, a small and medium enterprise (SME) should increase the added values of its business through appropriate branding strategy. During this time, branding is synonymous with the companies and big brands. In fact, branding should start from the early stages of a business so that the brand has a strong foundation. Brand development-based entrepreneurship strategy is called Branderpreneurship. Using case study method through the lens of circle of values development model in the Wijaya's theory of Branderpreneurship, the authors analyzed an SME brand that provides creative medium services for young people in creating expressive fashion branded Duo Langit. Data collected by observation, document searches and in-depth interviews with the owner of Duo Langit and triangulate it with consumers. The results showed that Duo Langit is very prominent in identifying values, creating values and communicating values by personalizing and customizing the products as well as an intuitive understanding of the young people insights, while lack in maintaining and evaluating values due to less sharply in warying the competitors.

Abstrak:  Di era hiperkompetitif dewasa ini, sebuah usaha kecil dan menengah (UKM) harus meningkatkan nilai tambah usahanya melalui strategi pemerekan (branding) yang tepat. Selama ini branding identik dengan perusahaan-perusahaan dan merek-merek besar. Padahal, branding justru harus dimulai dari tahap awal sebuah usaha agar memiliki pondasi yang kuat. Strategi kewirausahaan berbasis pengembangan merek ini disebut Branderpreneurship. Dengan menggunakan metode studi kasus melalui lensa model circle of values development yang merupakan inti teori Wijaya tentang Branderpreneurship, penulis menganalisis sebuah merek UKM jasa medium kreasi fesyen ekspresif anak muda bermerek Duo Langit. Pengumpulan data dilakukan dengan observasi, penelusuran dokumen dan wawancara mendalam terhadap pemilik Duo Langit dan mentriangulasikannya dengan konsumen Duo Langit. Hasil penelitian menunjukkan bahwa Duo Langit sangat menonjol dalam identifying values, creating values dan communicating values dengan personalisasi dan kustomisasi produk serta pemahaman yang intuitif terhadap insights anak muda, sementara lemah dalam maintaining values dan evaluating values karena kurang tajam dalam mewaspadai kompetitor.

This research develops and tests a theoretical model of customer persuasion in personalized online shopping, building on information processing theory, and addressing cognitive and affec-tive stages of the persuasion process. Data from 582 experienced online customers were used to validate the proposed model through structural equation modeling and multigroup analysis. Results show that quality of personalization, message quality, and benefits of the personalized recommendations are important in the persuasion process. Positive emotions increase the effect of persuasion on purchase intentions, contrary to negative emotions. The study extends online per-sonalization theory, offers an in-depth analysis of the persuasion process in online shopping, and provides valuable recommendations for personalized online marketing.

Background: The connection between choice, control and health is well established in the literature on the social determinants of health, which includes choice and control of vital health and social services. However, even in the context of universal health and social care schemes, the ability to exercise choice and control can be distributed unequally. This paper uses the case of the Australian National Disability Insurance Scheme (NDIS) to examine these issues. The NDIS is a major policy reform based on an international trend towards personalisation in social care. It aims to increase choice and control over services and supports for people who have or acquire a permanent disability, thereby boosting citizen empowerment and improving health and social outcomes.

While there is widespread espousal that social inclusion is important in the lives of people with disabilities, significant progress is yet to occur. This article identifies five challenges for those in leadership roles: developing a deep sense of what the concept ‘social inclusion’ really means; confronting the values questions; developing consciousness of what the community is taught through the actions of services; transforming the role of services and workers; and the use of theory-based knowledge. The article also explores the attributes of those in leadership roles, so that they are more equipped to respond to these challenges: ethical and moral leadership; a combination of conceptual clarity, insight, knowledge and wisdom; authentic relationships with people with disabilities and family members; an appreciation of history; and a faith and efforts in things that are likely to bring dividends.

There is professed enthusiasm - but little progress - for people with a devalued status to experience community membership and belonging. This article explores the links between the roles that people are in and the extent to which they are likely to experience community membership and belonging. In particular, the potential of roles that give two types of social participation (task and relationship participation) is explored. Implications derived from the theory of social role valorisation are outlined.

Profiling activities used to personalise user content can place online corporations in a position of significant influence over user behaviour. The ability to deliver different search engine results, news feeds, discriminatory prices, and so forth, can be exploited to grant unequal access to different kinds of content. This is likely to intensify with the Internet of Things (IoT), which will surround individuals with sensors capable of 24/7 full tracking. This content-shaping power jeopardises the neutral accessibility that a democratic internet should ensure. Indeed, both neutrality and accessibility should refer not only to the service connection but also to the content it delivers. This study examines this personalisation and filtering power in light of Privacy and Data Protection regulations to explore how privacy principles can be used to enhance IoT accessibility. It elaborates a comparative analysis of legislative sources related to public goods and interests, data flows and contract law relationships, into a holistic narrative reasoning. The discussion addresses the monopolistic economic position of platforms, their connected revenue models and the power to control and influence information. Fake news plays a crucial role in this and is addressed consequently. Therefore, the study analyses how these factors together could form profiling 'multi-monopolies' in connection with a non-neutral Internet of Things. Furthermore, techniques of influence have more grip where there is a lack of awareness and knowledge, and a new model of digital "divide et impera" seems to enhance these phenomena. Besides, social score systems and discriminatory pricing can be powerful tools in this sense. We discuss the gap between regulatory approaches and real-world situations, offering common legal tools and Privacy by Design (PbD) as potential solutions for neutral accessibility. We highlight how the current regulatory framework requires more harmonisation to guarantee effective user protections, especially in an IoT ecosystem. Neutralidade da rede importa: anticorpos de privacidade para monopólios de informação e profiling em massa Resumo As atividades de profiling usadas para personalizar o conteúdo disponibilizado aos usuários podem colocar as empresas de Internet em uma posição de influência significativa sobre o seu comportamento. A capacidade de fornecer diferentes resultados de mecanismos de pesquisa, feeds de notícias, preços discriminatórios, dentre outras, pode ser explorada para garantir acesso desigual a diferentes tipos de conteúdo. É provável que isso se intensifique com a Internet das Coisas (IoT), que cercará indivíduos com sensores capazes de rastreamento completo 24 horas por dia, 7 dias por semana. Esse poder de modelagem de conteúdo põe em risco a acessibilidade neutra que uma Internet democrática deve garantir. De fato, tanto a neutralidade quanto a acessibilidade devem se referir não apenas à conexão do serviço, mas também ao conteúdo que ele fornece. Este estudo examina esse poder de personalização e filtragem à luz dos regulamentos de Privacidade e Proteção de Dados para explorar como os princípios de privacidade podem ser usados para aprimorar a acessibilidade da IoT. Elabora-se uma análise comparativa de fontes legislativas relacionadas a bens e interesses públicos, fluxos de dados e relações de direito contratual, em um raciocínio narrativo holístico. A discussão aborda a posição econômica monopolista das plataformas, seus modelos conectados de receita e o poder de controlar e influenciar as informações. Fake news desempenham um papel crucial nisso e, consequentemente, são abordadas. Portanto, o estudo analisa como esses fatores podem, juntos, formar 'multimonopólios' de profiling em conexão com uma Internet das Coisas não neutra. Além disso, as técnicas de influência são mais abrangentes onde há falta de consciência e conhecimento, e um novo modelo digital de "dividir para conquistar" parece intensificar esses fenômenos. Ademais, sistemas de pontuação social e preços discriminatórios podem ser ferramentas poderosas nesse sentido. Discutimos a lacuna entre abordagens regulatórias e situações do mundo real, oferecendo ferramentas legais comuns e o Privacy by Design (PbD) como possíveis soluções para acessibilidade neutra. Destacamos como a atual estrutura regulatória exige mais harmonização para garantir proteções efetivas ao usuário, especialmente em um ecossistema de IoT. Palavras-chave Privacy by design; Profiling; Neutralidade da rede; Fake news; Preços discriminatórios; Sistema de crédito social; Internet das Coisas.

(co-authored with Fortunato Musella) The emergence of personalized party organizations has called for a redefinition of the concept of party institutionalization (PI). This article brings different strands of literature together and proposes a new multidimensional index of PI. PI is conceived of as the interplay of objective and internal party features with the external environment. The viability of the index is tested through its application to a prominent case of personal party, the Italian Five Star Movement (5SM). Through a detailed analysis of its history, we show that the 5SM has become more institution-alized over time; however, this has especially affected its external facet, while other specific party traits have been less involved. Findings suggest that the stabilization of internal structures to connect party echelon and rank-and-file remains a challenge

Our world is edging closer to the realisation of pervasive systems and their integration in our everyday life. While pervasive systems are capable of offering many benefits for everyone, the amount and quality of personal information that becomes available raise concerns about maintaining user privacy and create a real need to reform existing privacy practices and provide appropriate safeguards for the user of pervasive environments.
This thesis presents the PERSOnalised Negotiation, Identity Selection and Management (PersoNISM) system; a comprehensive approach to privacy protection in pervasive environments using context aware dynamic personalisation and behaviour learning. The aim of the PersoNISM system is twofold: to provide the user with a comprehensive set of privacy protecting tools and to help them make the best use of these tools according to their privacy needs. The PersoNISM system allows users to: a) configure the terms and conditions of data disclosure through the process of privacy policy negotiation, which addresses the current “take it or leave it” approach; b) use multiple identities to interact with pervasive services to avoid the accumulation of vast amounts of personal information in a single user profile; and c) selectively disclose information based on the type of information, who requests it, under what context, for what purpose and how the information will be treated. The PersoNISM system learns user privacy preferences by monitoring the behaviour of the user and uses them to personalise and/or automate the decision making processes in order to unburden the user from manually controlling these complex mechanisms.
The PersoNISM system has been designed, implemented, demonstrated and evaluated during three EU funded projects.

The aim of this master thesis is to explore the logic of online personalization and define
how it has been applied for music recommendation taking in consideration the complex
nature of music. Moreover, through the analysis of several case studies of recent online
music recommender projects (AndroMedia, Lifetrak, Foafing the Music Project,
Sourcetone Project and Musicology), this paper attempts to identify the approach that
emerging trends are adopting to improve music personalization thanks to context-based
and affective recommendations.

This thesis introduced two novel reputation models to generate accurate item reputation scores using ratings data and the statistics of the dataset. It also presented an innovative method that incorporates reputation awareness in recommender systems by employing voting system methods to produce more accurate top-N item recommendations. Additionally, this thesis introduced a personalisation method for generating reputation scores based on users' interests, where a single item can have different reputation scores for different users. The personalised reputation scores are then used in the proposed reputation-aware recommender systems to enhance the recommendation quality.

Imagine a museum with only objects that you personally like and feel connected to.
In this essay, I am going to talk about an experience I proposed to a group of people for enhancing their emotional engagement with objects in museums and for the creation of their own mini-museum, which could be proposed to any museum for real. After a deep research into the theoretical and practical current museum context, the reader can find in the text all the stages of formulation of the project, from its inspiration – Professor Sherry Turkle’s book – to the planning and experimenting phases – the trial session –, towards the realisation of the definitive activity held at the Victoria and Albert Museum in London, and the proposal of a webpage design as a way for showing participants’ virtual museums in miniature.
For being a practical project, its practical outputs are two: on one hand, the evocative guide used in the ‘evocative objects’ based activity at the museum; on the other hand, the template design for the V&A mini-museums webpage, considered as the result of the above mentioned activity. 
In the Appendix (A and B), the reader can see the original copies of the documents filled in by participants both in the trial and the definitive activity.