Roberto Tietzmann

Este artigo analisa, à luz da teoria do star system de Edgar Morin (1989) e seus desdobramentos em Lipovetsky (2006, 2009), como os referenciais de moda estão sendo divulgados nas redes da internet e em revistas femininas e de que maneira as “estrelas” das novelas passam a se tornar, também, ícones de moda e estilo nessas publicações, a fim de propor um modelo de mapeamento do percurso da informação desde a sua veiculação nas telenovelas até o consumo dos produtos de moda pelas espectadoras.

This text discusses a confluence of factors
regarding the distribution of the television show
Breaking Bad as it reached the Brazilian market,
the largest in South America. This discussion
is established through an observation of the
distribution practices related to the first and
the last episodes of the show among Brazilian
audiences by official and extra official means,
where signs of a greater speed in distribution
become clear, as do the different paths the
circulation of the series’ premiere and finale took
in each market as a sign of changing audiences

ABSTRACT In this article, we question the presence of indexes of changes in film making and consumption provided by digital technologies. We will discuss these indexes from three points of film production: fundraising with emphasis on collective financing of contents by crowdfunding that favors movies on the fringe of mainstream patterns; transformations provoked by digitality in images in capture and post-production that facilitate the blending and manipulation of images, and the circulation official and unofficial means that accelerate consumption.