Weijun Wang
Central China Normal University, School of Psychology, Faculty Member
- cyberpsychology and behavioredit
Research Interests:
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In recent years, the growing popularity of smart speakers (e.g., Google Home and Alexa) has facilitated young children’s interaction with internet-based devices and provided them with more opportunities to obtain access to online... more
In recent years, the growing popularity of smart speakers (e.g., Google Home and Alexa) has facilitated young children’s interaction with internet-based devices and provided them with more opportunities to obtain access to online information. This review summarizes the current state of the research by examining smart speakers’ core characteristics, children’s conceptualization and interaction with smart speakers, and the influences on children’s learning and habits. Our review shows that (a) the natural language processing technology and central computing system (Internet) contribute to the uniqueness of smart speakers; (b) although children tend to attribute human characteristics (e.g., smart and friendly) to smart speakers, they might judge these voice assistant devices as neither explicitly living nor nonliving in ontological perception; (c) children’s overattributing certain knowledge (e.g., questions about personal information) to smart speakers does not necessarily mean that t...
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The perceptual experiment reported in this article explored whether the communication of five pairs of timbral intentions (bright/dark, heavy/light, round/sharp, tense/relaxed, and dry/velvety) between pianists and listeners is reliable... more
The perceptual experiment reported in this article explored whether the communication of five pairs of timbral intentions (bright/dark, heavy/light, round/sharp, tense/relaxed, and dry/velvety) between pianists and listeners is reliable and the extent to which performers' gestures provide visual cues that influence the perceived timbre. Three pianists played three musical excerpts with 10 different timbral intentions (3 × 10 = 30 music stimuli) and 21 piano students were asked to rate perceived timbral qualities on both unipolar Likert scales and non-verbal sensory scales (shape, size, and brightness) under three modes (vision-alone, audio-alone, and audio-visual). The results revealed that nine of the timbral intentions were reliably communicated between the pianists and the listeners, except for the dark timbre. The communication of tense and relaxed timbres was improved by the visual conditions regardless of who is performing; for the rest, we found the individuality in each ...
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The methods consumers use to reduce their perceived risk and make reasonable purchase decisions can be synthesized under the umbrella term “consumer information search behavior” (CISB). As one key factor that conveys a product’s value and... more
The methods consumers use to reduce their perceived risk and make reasonable purchase decisions can be synthesized under the umbrella term “consumer information search behavior” (CISB). As one key factor that conveys a product’s value and quality, price has a significant impact on CISB. There are few studies that comprehensively consider the impact of price level (PL) and perceived price dispersion (PPD) on CISB, and there is a certain disagreement about the impact of PPD specific to the online shopping environment. To address this research gap, we construct a model using the data from 5515 consumers’ purchasing and browsing behavior on a B2C e-commerce website, selecting six products as our research objects. We use a hierarchical regression analysis method to study the influence of product PL and PPD on CISB, and to explore the moderating effect of product categories (durables and consumables) on the relationship between PL, PPD and CISB. The results show that PL significantly affe...
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The methods consumers use to reduce their perceived risk and make reasonable purchase decisions can be synthesized under the umbrella term “consumer information search behavior” (CISB). As one key factor that conveys a product’s value and... more
The methods consumers use to reduce their perceived risk and make reasonable purchase decisions can be synthesized under the umbrella term “consumer information search behavior” (CISB). As one key factor that conveys a product’s value and quality, price has a significant impact on CISB. There are few studies that comprehensively consider the impact of price level (PL) and perceived price dispersion (PPD) on CISB, and there is a certain disagreement about the impact of PPD specific to the online shopping environment. To address this research gap, we construct a model using the data from 5515 consumers’ purchasing and browsing behavior on a B2C e-commerce website, selecting six products as our research objects. We use a hierarchical regression analysis method to study the influence of product PL and PPD on CISB, and to explore the moderating effect of product categories (durables and consumables) on the relationship between PL, PPD and CISB. The results show that PL significantly affe...
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Despite the great attention paid to Internet literacy research, little has been done to overcome the problems stemming from the heterogeneity of Internet literacy nomenclature and the use of non-standardized measurement tools, especially... more
Despite the great attention paid to Internet literacy research, little has been done to overcome the problems stemming from the heterogeneity of Internet literacy nomenclature and the use of non-standardized measurement tools, especially for adolescents in developing countries. Considering junior students are the high-risk groups of Internet addiction and have wide access to the Internet, the aim of this study is to develop a new scale to assess Chinese junior students’ Internet literacy (JIL). In the psychometric study (n = 1099 junior students), an 18-item scale was developed using the exploratory and confirmatory factor analyses, which includes five subscales: knowledge and skills for the Internet (KSI), Internet self-management (ISM), awareness and cognition of Internet (ACI), Internet interactions (II), and autonomous learning on the Internet (ALI). Evidence of internal reliability, test-retest reliability, and construct validity provided good psychometric support for the measu...
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Artificial intelligence in programmatic advertising constitutes fertile grounds for marketing communication with tremendous opportunities. Yet, despite its touted benefits, contemporary implementations of programmatic advertising do not... more
Artificial intelligence in programmatic advertising constitutes fertile grounds for marketing communication with tremendous opportunities. Yet, despite its touted benefits, contemporary implementations of programmatic advertising do not harness self-generative technologies so much so that different consumers are exposed to identical content. Consequently, we advance a smart generation system of personalized advertising copy (SGS-PAC) that can automatically personalize advertising content to align with the needs of individual consumers. Analytical results from a user experiment involving about 80 subjects underscore that personalized advertising copies generated by SGS-PAC can bolster click rate in online advertising platforms. Findings from this study bear significant implications for the application of artificial intelligence in online advertising.
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Big consumer data promises to be a game changer in applied and empirical marketing research. However, investigations of how big data helps inform consumers’ psychological aspects have, thus far, only received scant attention.... more
Big consumer data promises to be a game changer in applied and empirical marketing research. However, investigations of how big data helps inform consumers’ psychological aspects have, thus far, only received scant attention. Psychographics has been shown to be a valuable market segmentation path in understanding consumer preferences. Although in the context of e-commerce, as a component of psychographic segmentation, personality has been proven to be effective for prediction of e-commerce user preferences, it still remains unclear whether psychographic segmentation is practically influential in understanding user preferences across different product categories. To the best of our knowledge, we provide the first quantitative demonstration of the promising effect and relative importance of psychographic segmentation in predicting users’ online purchasing preferences across different product categories in e-commerce by using a data-driven approach. We first construct two online psycho...
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The purpose of this paper is to examine the effects of perceived benefits, i.e. utilitarian value, hedonic value and social value, as well as perceived risk, on purchase intention in social commerce context.,To cast light on the factors... more
The purpose of this paper is to examine the effects of perceived benefits, i.e. utilitarian value, hedonic value and social value, as well as perceived risk, on purchase intention in social commerce context.,To cast light on the factors motivating users’ intention to purchase in the context of social commerce, data of 277 users of social commerce in China were collected via an online survey.,Results show that satisfaction significantly and positively affects users’ purchase intention in social commerce context. In addition, utilitarian, hedonic and social values have significant and positive impacts on satisfaction and purchase intention; and utilitarian value is found to be the most salient factor influencing purchase intention, while hedonic value has the greatest effect on satisfaction. Moreover, perceived risk significantly and negatively affects satisfaction.,Extant research on social commerce has mainly focused on investigating how the general perceived value affects user behavior, but has less considered different dimensions of perceived value. Moreover, prior studies have explored the roles of utilitarian and hedonic values on user behavior; however, there is a lack of research on the effect of social value. The current study attempts to fill these research gaps.
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ABSTRACT
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The Problem of Electronic Payment has become a major bottleneck of the development of B2B e-business in China; the Third-party Electronic Payment Platform meets great obstacles when applied in the field of B2B currently. Concerning the... more
The Problem of Electronic Payment has become a major bottleneck of the development of B2B e-business in China; the Third-party Electronic Payment Platform meets great obstacles when applied in the field of B2B currently. Concerning the characteristics of B2B e-business and its development environment in China, this paper analyzes the reasons for the phenomenon, and discusses about the requirements a Third party Payment Platform needs to meet in order to be successfully applied to B2B, and attempts to put forward a new B2B electronic payment solution from the start of a specific industry- Fast Moving Consumer Goods (FMCG) Industry, according to those requirements analyzed.
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... a vice-president of O'Reilly Media Inc during a team discussion on a potential future conference about ... Web 2.0 emphasizes on micro-content, re-mixture ability and transformation of content. ... With blogs, wikis, podcasting,... more
... a vice-president of O'Reilly Media Inc during a team discussion on a potential future conference about ... Web 2.0 emphasizes on micro-content, re-mixture ability and transformation of content. ... With blogs, wikis, podcasting, users can do the same thing at the same time through ...
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Knowledge transfer become the main the risk in IT outsourcing service, and many tools and methods are available to support the various phases of the risk management. The evaluation method of risk factors is an important process in risk... more
Knowledge transfer become the main the risk in IT outsourcing service, and many tools and methods are available to support the various phases of the risk management. The evaluation method of risk factors is an important process in risk management. This present the concept of the combinatorial weight of risk factors, and also to propose an algorithm to tackle evaluation
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This paper constructs 3-level evaluation model based on ACSI model and confirm the attribute weights by the means of entropy weight method, then compute the overall customer satisfaction index making use of fuzzy comprehensive evaluation... more
This paper constructs 3-level evaluation model based on ACSI model and confirm the attribute weights by the means of entropy weight method, then compute the overall customer satisfaction index making use of fuzzy comprehensive evaluation method and illustrate the method by an empirical investigation. Results provide policymakers with insights into consumers' mental perception for M-commerce.
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Online mental health service (OMHS) platforms have contributed significantly to the public’s mental health during the COVID-19 pandemic in China. However, it remains unclear why the public used OMHS platforms for psychological... more
Online mental health service (OMHS) platforms have contributed significantly to the public’s mental health during the COVID-19 pandemic in China. However, it remains unclear why the public used OMHS platforms for psychological help-seeking (PHS) behavior and how PHS behavior varied across different stages of the COVID-19 pandemic. Based on the ecological PHS behavior data from two OMHS platforms, we extracted population, psychological problems, and influential factors of PHS behavior by text mining and time series analysis methods. Seven top-ranked psychological problems (i.e., depression and anxiety, lack of interest, suicidal tendencies, social phobia, feelings of being worried and afraid, suffering, anger) and seven influential factors (i.e., interpersonal relationships, love, family, work, psychotherapy, personal characteristics, marriage) were found. The online PHS behaviors related to different psychological problems and influential factors remained a growing trend before 2020...
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The perceptual experiment reported in this article explored whether the communication of five pairs of timbral intentions (bright/dark, heavy/light, round/sharp, tense/relaxed, and dry/velvety) between pianists and listeners is reliable... more
The perceptual experiment reported in this article explored whether the communication of five pairs of timbral intentions (bright/dark, heavy/light, round/sharp, tense/relaxed, and dry/velvety) between pianists and listeners is reliable and the extent to which performers' gestures provide visual cues that influence the perceived timbre. Three pianists played three musical excerpts with 10 different timbral intentions (3 × 10 = 30 music stimuli) and 21 piano students were asked to rate perceived timbral qualities on both unipolar Likert scales and non-verbal sensory scales (shape, size, and brightness) under three modes (vision-alone, audio-alone, and audiovisual). The results revealed that nine of the timbral intentions were reliably communicated between the pianists and the listeners, except for the dark timbre. The communication of tense and relaxed timbres was improved by the visual conditions regardless of who is performing; for the rest, we found the individuality in each pianist's preference for using visual cues. The results also revealed a strong cross-modal association between timbre and shape. This study implies that the communication of piano timbre is not based on acoustic cues alone but relates to a shared understanding of sensorimotor experiences between the performers and the listeners.