- Russian Federation
- University of Tourism Studies, РГУТиС, Scientific department, Department Memberadd
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
<jats:p>With Russian enterprises and organizations operating in the sphere of tourism integrated into the global tourist service market, Russian tourist market players increasingly come under the influence of global tourist factors... more
<jats:p>With Russian enterprises and organizations operating in the sphere of tourism integrated into the global tourist service market, Russian tourist market players increasingly come under the influence of global tourist factors and development trends. At the marketing activity planning stage, especially when creating tourist service offers, companies are to take into account the common factors regulating and determining global tourist demand. The article provides an analysis of the major global tourism development trends, which, according to the authors, are to provided for by marketing decision-makers primarily in regards inbound tourism. The authors conclude that the trends included in the analysis are potentially influential at regional and micro levels.</jats:p>
Research Interests:
Research Interests:
Research Interests:
The state policy of the Russian Federation in the sphere of domestic and inbound tourism is quite active. The final Federal target program "Development of domestic and inbound tourism in the Russian Federation (2011–2018)" and... more
The state policy of the Russian Federation in the sphere of domestic and inbound tourism is quite active. The final Federal target program "Development of domestic and inbound tourism in the Russian Federation (2011–2018)" and the ongoing work on the project of the new program document proves that tourism is one of the priorities of the domestic economy. The current tourist industry and infrastructure have formed the basis for the development of a variety of tourist programs and routes. The competition between individual destinations and tourist product is significantly increasing. The key competitive advantage is the satisfaction of the tourist. Strategic approaches and operational activities to the promotion of Russian national tourist product in the international arena and in the domestic market require the transformation and implementation of systemic and targeted administration in the conditions of the growing market and the increasing competition in the tourism indus...
Research Interests:
Research Interests:
The tourist destination is regarded in this article as a territory with all sorts of commodities, services facilities for wide tourist consumers groups needs. The strategic analysis methods, such as, for example, PEST and SWOT, are using... more
The tourist destination is regarded in this article as a territory with all sorts of commodities, services facilities for wide tourist consumers groups needs. The strategic analysis methods, such as, for example, PEST and SWOT, are using most of all in domestic practice for tourist destination development level and status. In the foreign practice is using the tourist destinations competitiveness indicators system for such evaluation. This system includes 14 independent groups of indicators. It is necessary to regard the external tourist destination indications, the tourist destination resource potential indications, the tourist infrastructure indications for using them in analysis process and coordination to the strategic indications system .As an empirical basis the authors used data of Rosstat, characterizing the factors that have a direct impact on the tourism industry. In particular, the external environment factors include: ensuring environmental sustainability; state of the ec...
Research Interests:
An object of science discussions during more then 30 years was a changing, from mass production, gross modified products series to the manufacture of individual or small modified products series. It has been widely implemented in... more
An object of science discussions during more then 30 years was a changing, from mass production, gross modified products series to the manufacture of individual or small modified products series. It has been widely implemented in practice. This changing and it’s realization means amount were called “customization”. Customization was a subject of a lot of science works in Russia and abroad. However, in spite of it, the customization methods are made a good use by big and small companies. The consulting companies are offering the special projects. But till now there is no any common method of customization essence main point of determination. Till now there is no one modern company managing conception. The article tells us about the science methods generalization to the customization interpretation. The science customization representation in Russia and abroad was studied by the author. So, it was offered to distinguish 2 main methods to the customization essence and it was created a ...
Research Interests:
With Russian enterprises and organizations operating in the sphere of tourism integrated into the global tourist service market, Russian tourist market players increasingly come under the influence of global tourist factors and... more
With Russian enterprises and organizations operating in the sphere of tourism integrated into the global tourist service market, Russian tourist market players increasingly come under the influence of global tourist factors and development trends. At the marketing activity planning stage, especially when creating tourist service offers, companies are to take into account the common factors regulating and determining global tourist demand. The article provides an analysis of the major global tourism development trends, which, according to the authors, are to provided for by marketing decision-makers primarily in regards inbound tourism. The authors conclude that the trends included in the analysis are potentially influential at regional and micro levels.
Research Interests:
The article presents the results of a research aimed at evaluating service in terms of modern strategic management. The authors summarise the different treatments of service strategy peculiarities, account for their selection of... more
The article presents the results of a research aimed at evaluating service in terms of modern strategic management. The authors summarise the different treatments of service strategy peculiarities, account for their selection of individual features for the purpose of the research, and suggest a classification of service strategies.
Research Interests:
The authors of the article studied opportunities and prospects of development of the enterprise service standards complex and defined the components of this complex. It appears that the service standards complex is necessary also for... more
The authors of the article studied opportunities and prospects of development of the enterprise service standards complex and defined the components of this complex. It appears that the service standards complex is necessary also for service audit. In the article the service audit is considered as a part of internal audit system and as a part of voluntary external audit. Due to this, it is necessary to ensure the continuity of practice of these types of audit with reference to the developed methodology of service audit. It is expected that the service audit is directed at the assessment of completeness of the service provided by the company and its conformity with needs of consumers. The proposal of the service audit conception presupposes the necessity to define what objects are to be standardized, what set of standards are to be created in order to conduct service audit and achieve representative results. Therefore, the authors presented the results of comparative analysis of deve...
Research Interests:
Research Interests:
Research Interests:
The purpose of the study is to reveal the influence of virtualization on the role and contribution of municipal museums to the activities of the historical education of citizens and the development of cultural tourism. Based on the... more
The purpose of the study is to reveal the influence of virtualization on the role and contribution of municipal museums to the activities of the historical education of citizens and the development of cultural tourism. Based on the analysis of scientific literature, the study examines the features of the functioning of municipal museums and analyzes the phenomenon of its virtualization. The study deals with the transformation of municipal museums into territorial socio-cultural centers. Based on the analysis of the work of the Museum Association "Museums of the Korolev science city", the contribution of municipal museums to the historical education of the population has been analyzed, recommendations for the creation of virtual exhibitions based on the website of the said Museum Association have been proposed. In the end, it was concluded that virtualization of municipal museums is a modern advertising tool that informs about the tourist benefits of the city and the region...
This article continues the series of publications of authors, in which they presented a description of the conceptual basis of auditing service, its methodological foundations, recommendations for the standardization and separate objects... more
This article continues the series of publications of authors, in which they presented a description of the conceptual basis of auditing service, its methodological foundations, recommendations for the standardization and separate objects and processes. The article presents the description of a new approach to the application of the concept and methodology service audit. Previously the audit service was viewed solely as a method of monitoring the adequacy, service quality and its conformity with the needs of the target consumer groups, designed for individual enterprises and their associations. Developing the service audit issues, the authors propose opportunities in research at the mesolevel (at the regional level). Methodology service audit was used in the project to study service within the boundaries of one of the tourist destinations in Russia. The difference is in the fact that the method of service audits, including secret shopper method, was applied to a diverse set of object...
Legends, being the result of collective creative activity of local residents of certain areas in the theory and practice of international tourism have received their well-deserved recognition as intangible tourist resources. From a... more
Legends, being the result of collective creative activity of local residents of certain areas in the theory and practice of international tourism have received their well-deserved recognition as intangible tourist resources. From a marketing point of view, the legend is a highly effective tool to increase tourist interest for sites of destinations. Currently creation of legends can be considered one of the most promising and popular areas of content marketing in tourism, which allows not only to induce a primary tourist interest in the destination, but also to get an emotional response from the tourist consumption of services in destination that creates long-term loyalty and increases the likelihood of repeat visits. Thus, the legend is also a tool of the diversity of impressions in tourist tourist-excursion programs. Despite the importance of folk legends and creation of legends in the development and competitiveness of destinations, these elements are rarely used in the formation ...
The article represents the proprietary methodology of audit service of museums. Urgency of the methodology relates to integration processes, which connect cultural institutions and the tourism industry. Obviously, the travel service... more
The article represents the proprietary methodology of audit service of museums. Urgency of the methodology relates to integration processes, which connect cultural institutions and the tourism industry. Obviously, the travel service becomes the essential component of the activities of cultural objects. This means not only an increase the number of museum visitors, but also the changing approaches to service, the use of new technical means and technologies of display. Thus, the determination the quality level of tourism services in the museum at the moment and on this basis substantiation of decision on the improvement and development in operational and strategic perspective become the important issues. The objectivity of the received information is the key issue. Therefore, the audit service, as any other, is offered to carry out by independent experts with the active use of the known method of «secret shopper». Therefore, the audit service, as any other, is offered to carry out by ...
An activity of museums today experiences the growing influence of a number of factors. Museums in the modern world no longer act only as guardian of cultural and historical values and research centers. A museum today - multipurpose... more
An activity of museums today experiences the growing influence of a number of factors. Museums in the modern world no longer act only as guardian of cultural and historical values and research centers. A museum today - multipurpose facility, which serves different target groups and accomplishes diversified activities. Demand from the local community enhances the sociocultural and educational function of a museum. The integration of a museum in the tourism industry actualizes the issues of support of effective tourist-excursion service. Visitors to a museum are different by gender, age, interests and needs. A museum for each visitor is a special kind of product, concerning to which, in the same way as to others, the special requirements and expectations exist, and after - the attitude is formed. Modern management concepts are grounded on the priorities of customized solutions, i.e., they support the desire to provide opportunity to the consumers to form product in accordance with the...
The author gives an analysis of the evolution of scientific concepts of customization in relation to the tourism industry, proving the establishment of a new system paradigm of customization which manifests in the creation of conditions... more
The author gives an analysis of the evolution of scientific concepts of customization in relation to the tourism industry, proving the establishment of a new system paradigm of customization which manifests in the creation of conditions for the involvement of consumers in the process of designing, creating and implementing product. The paper shows that, in the individualization of the needs of the tourist product customization affects not only related or additional elements, but also the core of the product. In these circumstances, there is the desirability of individual instruments that would adapt the activities of modern tourist companies to the conditions and implementation of system customization. As one of such tools the author proposes a model of customized tourism product built on the basis of the model of T. Levitt. The basis of the generated model of the customized tourism product is the basic principle of customization - providing the customer an opportunity to participat...
The definition of "service" is an object of research in the field of marketing, economics, sociology, philosophy, but scientists have not reached a consensus about its essence. There are approaches that involve the identification... more
The definition of "service" is an object of research in the field of marketing, economics, sociology, philosophy, but scientists have not reached a consensus about its essence. There are approaches that involve the identification of service and services, service and value-added services together, the service definition as a phenomenon, etc. These approaches are presented in the materials of the article with their comparative benchmarking. The article also presents the author´s view on the phenomenon through the prism of customized service consumption. The author hypothesizes that the individualization of consumer demand has led to the widespread use of tools to customize not only in terms of the product itself, but also other processes that accompany its consumption: design, marketing and so forth. It is assumed that in these conditions the service is key tool to personalize the product and establish relationships "consumer-producer". The author proposes a definition...
Research and practice show that special-purpose programmes designed to promote tourism development at a regional level are generally aimed at improving industry and infrastructure in a targeted region. These tasks, as well as the issues... more
Research and practice show that special-purpose programmes designed to promote tourism development at a regional level are generally aimed at improving industry and infrastructure in a targeted region. These tasks, as well as the issues of hotel, public catering and other service quality enhancement, are focal for developers of strategies and targeted programmes of regional tourism development. Besides tourist industry development, policy papers address marketing issues, such as, for example, the development, positioning and promotion of the tourist product. However, the issues concerning the tourist service quality and the hospitable atmosphere in the environment external to a tourism enterprise receive little attention. Experience shows that tourists value not only the service quality as provided by tourist-oriented enterprises but also the friendly and welcoming attitude of the local people, which, combined, serve to create a unique atmosphere of general hospitality. UNWTO regard...
Management of tourist destinations abroad over many years is the subject of research and practical elaborations. The key aim of destination management is ensuring its competitiveness. To achieve this goal, experts offer a variety of... more
Management of tourist destinations abroad over many years is the subject of research and practical elaborations. The key aim of destination management is ensuring its competitiveness. To achieve this goal, experts offer a variety of approaches, methods, mechanisms. Based on the composition of the management system for tourist destinations, the article presents the trends in this field which are pertinent to Russia. First of all, to such trends can be related development of tourist resources as creation and promotion of conceptual tourist resources. A relatively new trend is the development of private and corporate museums. To Russian trends in destination management can be attributed integration of tourist sites in the tourism industry due to a more comprehensive utilization of tourist technologies in display and interpretation. Of course, an important trend is the development of information technologies in tourism, tourist navigation systems. To the list of trends should be added d...
If the problem of identification, study and assessment of needs continues to be the subject of scientific research, the question of needs is traditionally considered subordinate to the law of elevation (increase) of needs. This law... more
If the problem of identification, study and assessment of needs continues to be the subject of scientific research, the question of needs is traditionally considered subordinate to the law of elevation (increase) of needs. This law defines a causal link between the development of social production and the process of quantitative growth and enrichment of needs of society, it suggests the growth and improvement of the needs of society with the development of productive forces and culture. In other words, with the development of the productive forces of society the increase and modification of needs take place, on the one hand, as well as a qualitative improvement in the structure of demand - on the other. In the process of development of the society disappear some needs, but appear other needs, which are wider and at a higher quality level, which reflects a shift in priorities, the development of interoperability, quality improvement. In this regard, the author hypothesizes that the m...
Chapter 7 begins with a review of existing definitions and typologies of health tourism. Then the main stakeholders of the health tourism market and their impacts on the development of tourist destinations are presented. Finally the... more
Chapter 7 begins with a review of existing definitions and typologies of health tourism. Then the main stakeholders of the health tourism market and their impacts on the development of tourist destinations are presented. Finally the chapter presents the health and wellness tourism sector in Russia and discusses trends and challenges.
Research Interests:
Chapter 3 discusses some key concepts for destination and tourism managers. It first describes the tourism system and its components or stakeholders. The chapter then defines and discusses tourism destination competitiveness. Being... more
Chapter 3 discusses some key concepts for destination and tourism managers. It first describes the tourism system and its components or stakeholders. The chapter then defines and discusses tourism destination competitiveness. Being competitive on the marketplace should be the main concern for tourism managers. A discussion of tourism destination planning, management and marketing follows. Finally the chapter ends with a presentation of tourism management in Russia.