Of late, corporate social responsibility (CSR) has become the edict for most businesses. However, there is no thorough measurement available on the impact of CSR initiatives on business performance yet, CSR is believed to have a positive... more
Of late, corporate social responsibility (CSR) has become the edict for most businesses. However, there is no thorough measurement available on the impact of CSR initiatives on business performance yet, CSR is believed to have a positive... more
Social media has become an effective marketing tool for cinemas and film makers to interact with their audience which helps increase and influence the reception of the film. Social media marketing is a form of internet marketing that... more
Film as a medium is considered to be an influential forum for depicting cultural practice representing myths about women and femininity. Ritwik Ghatak is the most celebrated cinematic auteur of Partition narratives traces the economic and... more
Environment has increasingly become a subject matter of discussion and analysis in film and television. In past twenty years, films on environment as a theme commercially have been a big hit. Consider the Bhopal gas tragedy, the world's... more
Present world is information-driven. News, information, facts, figures, data are the few terms which are pedalling the wheels of the present life and human being too. The digitalisation has transformed the media in different ways. Apart... more