- Translation Studies, Critical Discourse Analysis, Corpus Linguistics and Discourse Analysis, Translation and Ideology, Corpus Linguistics and Translation Studies, Functional Linguistics, and 21 moreCorpus-Based Translation Studies, Corpus Linguistics, Critical Discourse Studies, Systemic Functional Linguistics, Teaching Translation, Corpus Linguistics & Language Pedagogy, Corpus Creation, Corpus compilation and design, Political Discourse, Feminine Studies, Semiotics, Translation, Language in Society, Media Discourse, Functionalism, Political Discourse Analysis, Language of Politics, Translation Technology, Translation theory, Intercultural Pragmatics, and Translation and Migrationedit
This study examines migration representation in three parliamentary chambers: the Spanish Chamber, the European Parliament, and the British House of Commons. The time span of its analysis coincides with the eighth Legislature of Spain... more
This study examines migration representation in three parliamentary chambers: the Spanish Chamber, the European Parliament, and the British House of Commons. The time span of its analysis coincides with the eighth Legislature of Spain (2004-2008). The reasons for this decision are straightforward. If parliaments portray or construct ideological debates in democratic societies, it seems logical to turn our attention to them as a means of assessing the nature and quality of comparable but different multicultural environments in which migration is a major defining feature. Furthermore, this time span allows for an examination of such societies at different ideological phases, for example, Spain's conceptualisation of migration in the initial stages of parliamentary representation. The study expands the method of corpus-assisted analysis through a critical theoretical framework proposed by the sociopolitical scientist Zapata-Barrero. Data were obtained from the European Comparable and Parallel Corpus Archive of Parliamentary Speeches. Well-established tools in corpus linguistics, such as frequency and collocation, were employed, leading to an examination of Zapata-Barrero's reactive and proactive discourses. The quantitative methods used were especially in-depth, undertaking an exhaustive descriptive and statistical treatment and aiming to strengthen the validity of subsequent qualitative analyses. Consequently, a virtuous circle was achieved: the corpus linguistic procedures reached higher levels of theoretical abstraction, while Zapata-Barrero's framework gained robustness and more potential for generalisation. The study's originality, thus, lies in the mutual synergies activated by this theoretical and methodological combination.
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... Critical translators: what can translation learn from critical discourse analysis? Autores: MaríaCalzada Pérez; Localización: Estudios de lingüística contrastiva / coord. por Luis Iglesias Rábade, Paloma Núñez Pertejo, 1999, ISBN... more
... Critical translators: what can translation learn from critical discourse analysis? Autores: MaríaCalzada Pérez; Localización: Estudios de lingüística contrastiva / coord. por Luis Iglesias Rábade, Paloma Núñez Pertejo, 1999, ISBN 84-8121-769-7 , págs. ...
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On a décrit Alice au pays des merveilles comme "le conte, le plus inépuisable jamais conté". Cependant de nombreuses traductions en d'autres langues, dont l'espagnol, n'ont pas été entièrement acceptées par les... more
On a décrit Alice au pays des merveilles comme "le conte, le plus inépuisable jamais conté". Cependant de nombreuses traductions en d'autres langues, dont l'espagnol, n'ont pas été entièrement acceptées par les cultures "cible".Le présent article étudie les problèmes spatiaux-temporels qui surgissent au cours de la traduction d'Alice. Il s'agit de démontrer que l'histoire de Carroll pose aux possibles traducteurs, de telles difficultés…
Research Interests: Sociology, Humanities, Art, Culture, Linguistics, and 6 moreSpace, Translation, TIME, Language Studies, Babel, and Time
This paper presents the ParlaMint corpora containing transcriptions of the sessions of the 17 European national parliaments with half a billion words. The corpora are uniformly encoded, contain rich meta-data about 11 thousand speakers,... more
This paper presents the ParlaMint corpora containing transcriptions of the sessions of the 17 European national parliaments with half a billion words. The corpora are uniformly encoded, contain rich meta-data about 11 thousand speakers, and are linguistically annotated following the Universal Dependencies formalism and with named entities. Samples of the corpora and conversion scripts are available from the project’s GitHub repository, and the complete corpora are openly available via the CLARIN.SI repository for download, as well as through the NoSketch Engine and KonText concordancers and the Parlameter interface for on-line exploration and analysis.
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... Critical translators: what can translation learn from critical discourse analysis? Autores: MaríaCalzada Pérez; Localización: Estudios de lingüística contrastiva / coord. por Luis Iglesias Rábade, Paloma Núñez Pertejo, 1999, ISBN... more
... Critical translators: what can translation learn from critical discourse analysis? Autores: MaríaCalzada Pérez; Localización: Estudios de lingüística contrastiva / coord. por Luis Iglesias Rábade, Paloma Núñez Pertejo, 1999, ISBN 84-8121-769-7 , págs. ...
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En este capítulo se plantea un estudio exploratorio de corpus acerca de la representación del COVID-19 tal y como se emplea este término en las versiones en inglés y español de la Wikipedia. Recurriendo a presupuestos teóricos de corte... more
En este capítulo se plantea un estudio exploratorio de corpus acerca de la representación del COVID-19 tal y como se emplea este término en las versiones en inglés y español de la Wikipedia. Recurriendo a presupuestos teóricos de corte neofirthiano (McEnery y Hardie, 2012), en el presente trabajo se compilan y analizan los corpus WIKICOVID-EN y WIKICOVID-ES, haciendo especial hincapié en el comportamiento de sus palabras clave. Tras una breve introducción en la que se exponen los motivos por los que se acomete el capítulo, se presentan, en el apartado 1, los estudios del discurso asistidos por corpus, que alumbran esta investigación. En el apartado 2, se describen los corpus examinados y se desgranan los objetivos, hipótesis, métodos y herramientas elegidos. En el apartado 3, se plantean los resultados y se reflexiona en torno a los mismos. El apartado 4 concluye con una recapitulación global del trabajo y de los efectos dispares de las representaciones del COVID-19 en la Wikipedia (en inglés y en español), con vistas a futuros trabajos (docentes). El capítulo se cierra con una coda (en el apartado 5), en la que se recuerda a todas aquellas personas que han volcado sus esfuerzos en ayudar a la población durante la pandemia.
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This paper focuses on the understanding of visual rhetorical figures as they appear in today's globalized advertising. A sound theoretical model (i.e., Phillips and McQuarrie 2004) is first reviewed to select a good representative... more
This paper focuses on the understanding of visual rhetorical figures as they appear in today's globalized advertising. A sound theoretical model (i.e., Phillips and McQuarrie 2004) is first reviewed to select a good representative sampling (i.e., 9 advertisements) of the behaviour domain measured. Then, a population of 60 English language students are questioned regarding these 9 advertisements. This study uses a combined methodology, resorting to basic quantitative data to reveal qualitative findings. Our discussion supports prior research (Callister and Stern 2008: 148) indicating that culture is essential for image understanding in a crosscultural environment and stands in opposition to those who act on the assumption that visuals are universal and therefore understandable in all cultures of the world (Levitt 1983)
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En este capítulo se plantea un estudio exploratorio de corpus acerca de la representación del COVID-19 tal y como se emplea este término en las versiones en inglés y español de la Wikipedia. Recurriendo a presupuestos teóricos de corte... more
En este capítulo se plantea un estudio exploratorio de corpus acerca de la representación del COVID-19 tal y como se emplea este término en las versiones en inglés y español de la Wikipedia. Recurriendo a presupuestos teóricos de corte neofirthiano (McEnery y Hardie, 2012), en el presente trabajo se compilan y analizan los corpus WIKICOVID-EN y WIKICOVID-ES, haciendo especial hincapié en el comportamiento de sus palabras clave. Tras una breve introducción en la que se exponen los motivos por los que se acomete el capítulo, se presentan, en el apartado 1, los estudios del discurso asistidos por corpus, que alumbran esta investigación. En el apartado 2, se describen los corpus examinados y se desgranan los objetivos, hipótesis, métodos y herramientas elegidos. En el apartado 3, se plantean los resultados y se reflexiona en torno a los mismos. El apartado 4 concluye con una recapitulación global del trabajo y de los efectos dispares de las representaciones del COVID-19 en la Wikipedia (en inglés y en español), con vistas a futuros trabajos (docentes). El capítulo se cierra con una coda (en el apartado 5), en la que se recuerda a todas aquellas personas que han volcado sus esfuerzos en ayudar a la población durante la pandemia.
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The present paper proposes a CADS-based analysis of European Parliament speeches, by merging (C)DA theoretical constructs (inspired byLaclau and Mouffe 1985) and CL tools. In this fashion, the European Comparable and Parallel Corpus of... more
The present paper proposes a CADS-based analysis of European Parliament speeches, by merging (C)DA theoretical constructs (inspired byLaclau and Mouffe 1985) and CL tools. In this fashion, the European Comparable and Parallel Corpus of Parliamentary Speeches Archive (ECPC) is examined along synchronic and diachronic, quantitative and qualitative lines, in an inductive study that commutes from the micro-text to the macro-context.
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Much good work on Translation Studies (TS) has concentrated on the verbal text. Nevertheless, in our post-modern world, multi-modality is exploited to the maximum, as advertising shows. In turn, hyper-textuality is also a common feature... more
Much good work on Translation Studies (TS) has concentrated on the verbal text. Nevertheless, in our post-modern world, multi-modality is exploited to the maximum, as advertising shows. In turn, hyper-textuality is also a common feature of today’s advertising messages. Furthermore, both multi-modality and hyper-textuality are ideologically designed not only to sell products but to promote entire ways of life. In its second section, the present paper draws on Van Leeuwen (1993), Gastil (1992) and Kress and Van Leeuwen (1998) to approach the notion of multi-modality. It also draws on Askehave and Nielsen (2004) to study hyper-textuality in general and structural/associative links in particular. These theoretical proposals are then applied (in sections 3 and 4) to four translated or translation-related ads on paper and/or on electronic format. Finally, section 5 puts forward a series of conclusions related to the topics under discussion, which are connected to the ideological consequen...
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Drawing on theoretical approaches to personal/group behaviour, and informed by Michael Hoey’s priming theory, this paper presents a corpus-assisted discourse study of European Parliament interventions from 2004 to 2011. The study aims to... more
Drawing on theoretical approaches to personal/group behaviour, and informed by Michael Hoey’s priming theory, this paper presents a corpus-assisted discourse study of European Parliament interventions from 2004 to 2011. The study aims to identify the group in the self and the various selves in the individual. For the analysis, three corpora from the European Comparable and Parallel Corpus Archive are explored: EP_EN (with EP interventions: 26,959,446 tokens), HC (with House of Commons interventions: 70,567,728), and SandD_david_martin (with member of European Parliament – MEP – David Martin’s interventions: 116,781). The main tool of analysis is the keyword, as generated by WordSmith 7.0. The analysis proceeds in three stages: stage 1, where the EP_EN and HC wordlists are compared, resulting in EP key priming; stage 2, where the SandD_david_martin and HC wordlists are compared, exposing David Martin’s idiosyncratic productions; and stage 3, where the EP_EN and SandD_david_martin key...
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Este articulo se ha llevado a cabo en el marco del proyecto de investigacion Representaciones originales, traducidas e interpretadas de la(s) crisis de refugiados: triangulacion metodologica desde el analisis del discurso basado en corpus... more
Este articulo se ha llevado a cabo en el marco del proyecto de investigacion Representaciones originales, traducidas e interpretadas de la(s) crisis de refugiados: triangulacion metodologica desde el analisis del discurso basado en corpus (RE-CRI), financiado por el Ministerio de Ciencia e Innovacion (PID2019-108866RB-I00).
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This article is set within today's globalized market, where monocultural studies are no longer informative enough. It is built upon, among others, Phillips and McQuarrie's exhaustive taxonomy of the visual, which tangentially... more
This article is set within today's globalized market, where monocultural studies are no longer informative enough. It is built upon, among others, Phillips and McQuarrie's exhaustive taxonomy of the visual, which tangentially refers to the existence of moderating factors with an impact on (mis)comprehension. The article focuses precisely on the role of these factors when they affect a population of cross-cultural subjects, who are prone to be exposed to “globally received” advertising. The data discussed here point to the fact that in cross-cultural advertising, (mis)comprehension is affected not only by the complexity or richness of figuration, but also (and mainly) by the schema component. Results also shows that verbal anchoring plays an essential role in the interpretation of visual figures.
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Parliaments are important and complex institutions. However, they are notably under-researched within linguistics and related fields. This is certainly the case with the European Parliament (EP). Drawing both on Corpus-Assisted Discourse... more
Parliaments are important and complex institutions. However, they are notably under-researched within linguistics and related fields. This is certainly the case with the European Parliament (EP). Drawing both on Corpus-Assisted Discourse Studies (CADS) and prior, manual research on parliamentary communication, this paper proposes and applies an analytical protocol to examine EP speeches. Although these are disseminated in various forms and through dissimilar means (e.g., live at the EP; the audiovisual format via streaming or recorded videos; or published as parliamentary proceedings), here we focus on proceedings – one of the EP’s main sources of official representation. Following the EP’s (unique) practice, where official proceedings do not distinguish between original and translated speeches but consider all texts of equal (legal) status, this study delves into all speech production in English, without separating source and target texts. In the most orthodox of CADS traditions, a...
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The present paper revolves around the notions of hypermodality and translation under the current globalizing scenario. The first section of the paper presents a basic framework of analysis devised within multimodal/hypertextual paradigms,... more
The present paper revolves around the notions of hypermodality and translation under the current globalizing scenario. The first section of the paper presents a basic framework of analysis devised within multimodal/hypertextual paradigms, drawing mainly on Kress and Van Leeuwen (1996), Lemke (2002), Lim (2004), Cheong (2002), Askehave and Nielsen (2004), among others. The second section applies this framework to the study of electronic ‘translational material’. Thus, section 2 is devoted to a set of webpages devised by Procter and Gamble, which play the role of new electronic forms of advertising. These webpages result from a combination of different kinds of translational processes which are discussed at some length with the help of the hypermodal framework proposed earlier. In short, the present paper places itself in the midst of our current globalized (i.e. dematerialized) environment – where technical advances result in new textual typologies, where there is an increasing exchange of translation material and where cross cultural hypermodality simply cannot be avoided.
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Información del artículo Translators and translation studies. Scholars as inoculators of resistance.
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Información del libro La aventura de la traducción: dos monólogos de Alan Bennett.
Publicidad y retórica son dos disciplinas entre las que existe una evidente sinergia. Se ha demos-trado ampliamente que uno de los procedimientos más utilizados en la publicidad son las figuras retóricas (McQuarrie y Mick, 1993, 1996),... more
Publicidad y retórica son dos disciplinas entre las que existe una evidente sinergia. Se ha demos-trado ampliamente que uno de los procedimientos más utilizados en la publicidad son las figuras retóricas (McQuarrie y Mick, 1993, 1996), que pueden definirse como ...
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... The scope is there-fore very broad indeed. ... XVIII lan Mason It is in this way that Maria Calzada's study draws on transitivity, not as some kind of contrastive linguistic study of the grammar of the clause but rather... more
... The scope is there-fore very broad indeed. ... XVIII lan Mason It is in this way that Maria Calzada's study draws on transitivity, not as some kind of contrastive linguistic study of the grammar of the clause but rather as a means of observing at close hand the representations of ...
Since ancient times the suasive value of rhetorical figures has been vastly studied. In fact, Aristotle himself argued that the aim of rhetoric was not just to persuade but to find the best methods of persuasion (Aristotle, Retorica, ed.... more
Since ancient times the suasive value of rhetorical figures has been vastly studied. In fact, Aristotle himself argued that the aim of rhetoric was not just to persuade but to find the best methods of persuasion (Aristotle, Retorica, ed. 1990). These methods have been frequently used in advertising, where they are employed to capture the consumer’s attention and, consequently, to sell the advertised product. However (despite the frequent appearance of rhetorical figures in advertising), there is a scarcity of studies on the role of these persuasive mechanisms in the translation of publicity. Bearing upon the “new rhetoric”, the present paper has a twofold purpose. On the one hand, it aims to import a clear taxonomy of rhetorical figures from advertising into translation studies and subsequently to illustrate the transfer of these figures. On the other hand, it analyses the behaviour of rhetorical figures in the translation process by means of an empirical investigation whose goal it...
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Comparative Translation and Interpreting Studies (CTIS1) encompasses all research processes resulting from the comparison of theories, products, and practices associated with the tasks performed by translators and interpreters during... more
Comparative Translation and Interpreting Studies (CTIS1) encompasses all research processes resulting from the comparison of theories, products, and practices associated with the tasks performed by translators and interpreters during their work. A specific set of comparative methods and tools are derived from Corpus-based Translation and Interpreting Studies (CTIS2). In an attempt to conduct CTIS1 from a CTIS2 perspective, this article applies (modern diachronic) corpus-based ideas, such as priming theory and corpus tools, to build a comparative methodology and analysis with the European Comparable and Parallel Corpus (ECPC) archive. The article focuses on the notions of difference and similarity to better understand the field.
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Este artículo se centrará en la codificación de textos de discursos parlamentarios europeos para poder finalmente realizar búsquedas avanzadas y poder llevar a cabo estudios contrastivos de ideología y género, entre otros. La codificación... more
Este artículo se centrará en la codificación de textos de discursos parlamentarios europeos para poder finalmente realizar búsquedas avanzadas y poder llevar a cabo estudios contrastivos de ideología y género, entre otros. La codificación en este proyecto es realmente sofisticada, sin embargo, hay algunos aspectos básicos que son comunes en la confección de todo corpus. http://dx.doi.org/10.6035/ForumRecerca.2014.19.51
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[ES] La introducción de corpus en los estudios descriptivos y aplicados de la traducción e interpretación se remonta a la década de 1990. Tras 25 años, los estudios de traducción e interpretación basados en corpus (ETBC) son un campo de... more
[ES] La introducción de corpus en los estudios descriptivos y aplicados de la traducción e interpretación se remonta a la década de 1990. Tras 25 años, los estudios de traducción e interpretación basados en corpus (ETBC) son un campo de investigación interdisciplinar bien establecido en todo el mundo cuyo crecimiento va de la mano de avances tecnológicos que permiten diseñar, crear y compartir corpus monolingües y multilingües (orales, escritos y multimodales) como recursos para la investigación teórica, descriptiva y aplicada en los estudios de traducción e interpretación. Creemos que es el momento oportuno de hacer una pausa y reflexionar sobre los logros y las carencias de este variado ámbito de la erudición y la práctica con el fin de mirar al futuro con renovada confianza y conciencia de los retos que nos esperan. [EN] The introduction of corpora in descriptive and applied translation and interpreting studies goes back to the 1990s, when the corpus linguistic approach was making considerable progress in descriptive and applied language studies. Twenty-five years on, Corpus-Based Translation and Interpreting Studies (CTIS) is a well-established field of interdisciplinary research worldwide. Its growth goes hand in hand with technological advancements, which make it possible to design, create and share monolingual and multilingual spoken, written and multimodal corpora as resources for theoretical, descriptive and applied research in both translation and interpreting studies. We believe this is the right time to pause and reflect on the achievements and criticalities of this variegated area of scholarship and practice in order to look to the future with renewed confidence and awareness of the challenges that lie ahead.
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[EN] The introduction of corpora in descriptive and applied translation and The introduction of corpora in descriptive and applied translation and interpreting studies goes back to the 1990s, when the corpus linguistic approach was making... more
[EN] The introduction of corpora in descriptive and applied translation and The introduction of corpora in descriptive and applied translation and interpreting studies goes back to the 1990s, when the corpus linguistic approach was making considerable progress in descriptive and applied language studies. Twenty-five years on, Corpus-Based Translation and Interpreting Studies (CTIS) is a well-established field of interdisciplinary research worldwide. Its growth goes hand in hand with technological advancements, which make it possible to design, create and share monolingual and multilingual spoken, written and multimodal corpora as resources for theoretical, descriptive and applied research in both translation and interpreting studies. We believe this is the right time to pause and reflect on the achievements and criticalities of this variegated area of scholarship and practice in order to look to the future with renewed confidence and awareness of the challenges that lie ahead. [ES] La introducción de los corpus en los estudios descriptivos y aplicados de traducción e interpretación se remonta a la década de 1990. Han pasado ya (más de) 25 años y los estudios de traducción e interpretación basados en corpus (CTIS) son un campo de investigación interdisciplinar bien establecido en todo el mundo. Su crecimiento va de la mano de los avances tecnológicos, que permiten diseñar, crear y compartir corpus monolingües y multilingües (orales, escritos y multimodales) como recursos para la investigación teórica, descriptiva y aplicada en los estudios de traducción e interpretación. Creemos que es el momento oportuno para hacer una pausa y reflexionar sobre los logros y las carencias de este variado ámbito de la erudición y la práctica, con el fin de mirar al futuro con renovada confianza y conciencia de los retos que nos esperan.
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Call for papers for well-positioned MonTI journal.
https://web.ua.es/en/monti/indexes.html
https://web.ua.es/en/monti/indexes.html
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Drawing on theoretical approaches to personal/group behaviour, and informed by Michael Hoey’s priming theory, this paper presents a corpus-assisted discourse study of European Parliament interventions from 2004 to 2011. The study aims to... more
Drawing on theoretical approaches to personal/group behaviour, and informed by Michael Hoey’s priming theory, this paper presents a corpus-assisted discourse study of European Parliament interventions from 2004 to 2011. The study aims to identify the group in the self and the various selves in the individual. For the analysis, three corpora from the European Comparable and Parallel Corpus Archive are explored: EP_EN (with EP interventions: 26,959,446 tokens), HC (with House of Commons interventions: 70,567,728), and SandD_david_martin (with member of European Parliament – MEP – David Martin’s interventions: 116,781). The main tool of analysis is the keyword, as generated by WordSmith 7.0. The analysis proceeds in three stages: stage 1, where the EP_EN and HC wordlists are compared, resulting in EP key priming; stage 2, where the SandD_david_martin and HC wordlists are compared, exposing David Martin’s idiosyncratic productions; and stage 3, where the EP_EN and SandD_david_martin keyword lists are manually compared, leading to the identification of EP priming in David Martin’s interventions.
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Parliaments are important and complex institutions. However, they are notably under-researched within linguistics and related fields. This is certainly the case with the European Parliament (EP). Drawing both on Corpus-Assisted Discourse... more
Parliaments are important and complex institutions. However, they are notably under-researched within linguistics and related fields. This is certainly the case with the European Parliament (EP). Drawing both on Corpus-Assisted Discourse Studies (CADS) and prior, manual research on parliamentary communication, this paper proposes and applies an analytical protocol to examine EP speeches. Although these are disseminated in various forms and through dissimilar means (e.g., live at the EP; the audiovisual format via streaming or recorded videos; or published as parliamentary proceedings), here we focus on proceedings – one of the EP’s main sources of official representation. Following the EP’s (unique) practice, where official proceedings do not distinguish between original and translated speeches but consider all texts of equal (legal) status, this study delves into all speech production in English, without separating source and target texts. In the most orthodox of CADS traditions, analysis proceeds from micro and macro-levels of texts into the macro-context (unlike other academic approaches, in which it proceeds in the opposite direction). This direction forces us to move from tangible, specific data to the enveloping setting in which these data are exchanged.
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Comparative Translation and Interpreting Studies (CTIS1) encompasses all research processes resulting from the comparison of theories, products, and practices associated with the tasks performed by translators and interpreters during... more
Comparative Translation and Interpreting Studies (CTIS1) encompasses all research processes resulting from the comparison of theories, products, and practices associated with the tasks performed by translators and interpreters during their work. A specific set of comparative methods and tools are derived from Corpus-based Translation and Interpreting Studies (CTIS2). In an attempt to conduct CTIS1 from a CTIS2 perspective, this article applies (modern diachronic) corpus-based ideas, such as priming theory and corpus tools, to build a comparative methodology and analysis with the European Comparable and Parallel Corpus (ECPC) archive. The article focuses on the notions of difference and similarity to better understand the field.
Research Interests:
This paper focuses on the understanding of visual rhetorical figures as they appear in today’s globalized advertising. A sound theoretical model (i.e., Phillips and McQuarrie 2004) is first reviewed to select a good representative... more
This paper focuses on the understanding of visual rhetorical figures as they appear in today’s globalized advertising. A sound theoretical model (i.e., Phillips and McQuarrie 2004) is first reviewed to select a good representative sampling (i.e., 9 advertisements) of the behaviour domain measured. Then, a population of 60 English language students are questioned regarding these 9 advertisements. This study uses a combined methodology, resorting to basic quantitative data to reveal qualitative findings. Our discussion supports prior research (Callister and Stern 2008: 148) indicating that culture is essential for image understanding in a cross-cultural environment and stands in opposition to those who act on the assumption that visuals are universal and therefore understandable in all cultures of the world (Levitt 1983).
Research Interests:
This article is set within today's globalized market, where monocultural studies are no longer informative enough. It is built upon, among others, Phillips and McQuarrie's exhaustive taxonomy of the visual, which tangentially refers to... more
This article is set within today's globalized market, where monocultural studies are no longer informative enough. It is built upon, among others, Phillips and McQuarrie's exhaustive taxonomy of the visual, which tangentially refers to the existence of moderating factors with an impact on (mis)comprehension. The article focuses precisely on the role of these factors when they affect a population of cross-cultural subjects, who are prone to be exposed to “globally received” advertising. The data discussed here point to the fact that in cross-cultural advertising, (mis)comprehension is affected not only by the complexity or richness of figuration, but also (and mainly) by the schema component. Results also shows that verbal anchoring plays an essential role in the interpretation of visual figures.
Research Interests:
In July 2011, the European Parliament (EP) stopped providing a written translation of its proceedings. Some years later, it seems apposite to look back and ask: What is kept and what is lost without the EP translating? To answer this... more
In July 2011, the European Parliament (EP) stopped providing a written translation of its proceedings. Some years later, it seems apposite to look back and ask: What is kept and what is lost without the EP translating? To answer this question, the present paper adopts the first (Modern Diachronic) Corpus-Assisted Discourse Analysis Study (MD-CADS) carried out within Translation Studies by drawing on the Discourse-Historical Approach (DHA) and Corpus Linguistics (CL) tools. Hence, along DHA lines, the paper proceeds from texture through strategies to content by focusing on CL key keywords and detailed consistency. It performs analysis upon the European Comparable and Parallel Corpus (ECPC) archive, compiled at the Universitat Jaume I (Spain). This study shows that MD-CADS is a potential source of data for triangulation with other more qualitative approaches.
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The present paper proposes a CADS-based analysis of European Parliament speeches, by merging (C)DA theoretical constructs (inspired by Laclau and Mouffe 1985 ) and CL tools. In this fashion, the European Comparable and Parallel Corpus of... more
The present paper proposes a CADS-based analysis of European Parliament speeches, by merging (C)DA theoretical constructs (inspired by Laclau and Mouffe 1985 ) and CL tools. In this fashion, the European Comparable and Parallel Corpus of Parliamentary Speeches Archive (ECPC) is examined along synchronic and diachronic, quantitative and qualitative lines, in an inductive study that commutes from the micro-text to the macro-context.
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... juxtaposition of this with its English counterpart The funny side of myself for the English-speaking consumer shows that the female body which appears in the English version is removed in the Spanish advert, to be replaced by a... more
... juxtaposition of this with its English counterpart The funny side of myself for the English-speaking consumer shows that the female body which appears in the English version is removed in the Spanish advert, to be replaced by a lollipop, and anthropoemic ... Seguinot, Candice. ...
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Page 1. Publicidad y traducción: el robo de mitos y contramitos en un mundo globalizado María Calzada Pérez Universidad Jaume I, Castellón [...] mientras el consumismo se dedica a llenar nuestras necesidades más innecesarias [...]... more
Page 1. Publicidad y traducción: el robo de mitos y contramitos en un mundo globalizado María Calzada Pérez Universidad Jaume I, Castellón [...] mientras el consumismo se dedica a llenar nuestras necesidades más innecesarias [...] Benedetti 1999: 141) ...
El siguiente trabajo se propone ofrecer a los estudiantes de posgrado una compilación de problemas habituales en Traducción Institucional, especialmente cuando se trabaja para organismos internacionales. Los ejemplos enumerados... more
El siguiente trabajo se propone ofrecer a los estudiantes de posgrado una compilación de problemas habituales en Traducción Institucional, especialmente cuando se trabaja para organismos internacionales. Los ejemplos enumerados incluyen errores frecuentes de traducción, y algunas estrategias o procedimientos más adecuados para resolverlos. Los ejemplos incluidos en esta guía, casi en su totalidad, corresponden a traducciones reales corregidas en este programa de Máster por las profesoras del curso.
Para facilitar el ordenamiento, la guía se organiza según tres criterios:
Problemas Estructurales; Problemas Estilísticos, y Problemas Documentales.
Para facilitar el ordenamiento, la guía se organiza según tres criterios:
Problemas Estructurales; Problemas Estilísticos, y Problemas Documentales.
Research Interests:
Interconnectedness in technologically enhanced learning environments has allowed traditional translation classrooms to empower their students and foster new participatory frameworks based on collaboration, growth, and shared understanding... more
Interconnectedness in technologically enhanced learning environments has allowed traditional translation classrooms to empower their students and foster new participatory frameworks based on collaboration, growth, and shared understanding of professional and community practices. In this highly technological scenario, Wikipedia, the online encyclopaedia, stands as one of the best-known and most successful examples of non-professional online collaboration around the world, offering an interesting breeding ground for translator trainees to develop self-reflective, critical spaces where they can engage in constant dialogue with other communities of translator trainees around the globe. With the purpose of helping expand Wikipedia in languages other than English while socialising inter-cultural agents through real discursive practices, the educational network “Teaching translation via Wikipedia” was born, gathering higher education institutions and translation classrooms in countries such as Spain, Oman, Poland, Malaysia or Algeria. United in diversity, this paper argues that a platform like Wikipedia may be an effective channel to transform the translation classroom and turn it into an emancipatory space where diverse knowledges co-exist, thrive, and enrich each other while forging future generations of translations and helping democratise knowledge around the globe.