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+++ new publication +++ new publication +++ new publication +++ The฀secrets฀of flying฀cheaply! Handbook฀of฀Low฀Cost฀Airlines Strategies,฀Business฀Processes฀฀ and฀Market฀Environment Edited฀by฀Prof.฀Dr.฀Sven฀Groß฀and฀Alexander฀Schröder฀ 2007,฀319฀pages,฀EUR฀(D)฀49.95 ฀/฀USD฀63.–฀ ISBN฀978฀3฀503฀10081฀1 With฀contributions฀by฀Prof.฀Dr.฀Borislav฀Bjelicic,฀Katja฀ Bley,฀Thomas฀Büermann,฀Bertolt฀Martin฀Flick,฀Dr.฀ Regine฀Gerike,฀Eva฀Groeneveld-Deussen,฀Prof.฀Dr.฀Sven฀ Groß,฀Jobst฀Grotrian,฀Maria฀Horbert,฀Dr.฀Michael฀Hupe,฀ Prof.฀Dr.฀Andreas฀Knorr,฀Achim฀Schröder,฀Alexander฀ Schröder,฀Roger฀Sonderegger,฀Ralf฀Teckentrup,฀Dr.฀ Torsten฀Widmann,฀Birgit฀Zandke-Schaffhäuser Prof.฀Dr.฀Sven฀Groß฀is฀Professor฀for฀Transport฀Carrier฀ Management฀at฀the฀Hochschule฀Harz฀–฀University฀of฀ Applied฀Studies฀and฀Research,฀Wernigerode/Germany.฀ Before฀that฀he฀worked฀as฀mangement฀and฀community฀consultant,฀personal฀assistant฀to฀the฀mayor฀of฀ Bad฀Dürkheim฀and฀research฀associate฀at฀the฀chair฀of฀ tourism฀economics฀and฀management฀at฀the฀Dresden฀ University฀of฀Technology.฀ Alexander฀Schröder฀is฀lecturer฀at฀the฀Hochschule฀Harz฀–฀ University฀of฀Applied฀Studies฀and฀Research,฀Wernigerode/Germany.฀Before฀that฀he฀worked฀as฀a฀research฀ associate฀at฀the฀chair฀of฀tourism฀economics฀and฀ management฀at฀the฀Dresden฀University฀of฀Technology฀ and฀product฀manager฀for฀the฀Mediterranean฀area฀with฀ the฀tour฀operator฀Eberhardt฀TRAVEL฀GmbH. Please order at your bookshop or send it directly to: Erich Schmidt Verlag GmbH & Co. Genthiner Str. 30 G, 10785 Berlin, Germany Fax: +49 (0) 30 250085 275 www.ESV.info/978 3 503 10081 1 The฀number฀of฀low฀cost฀airlines฀and฀connections฀offered฀has฀kept฀ growing฀constantly.฀This฀handbook฀shows฀you฀the฀state฀of฀the฀art. Expert฀information฀for฀your฀practice Both฀practitioners฀and฀researchers฀as฀well฀as฀passengers฀ask฀ themselves฀how฀the฀airlines฀manage฀to฀offer฀such฀inexpensive฀ fares฀while฀still฀making฀their฀flying฀profitable.฀This฀book฀pools฀the฀ knowledge฀of฀experienced฀and฀renowned฀experts฀and฀explains: •฀ what฀tools฀and฀(technical)฀instruments฀allow฀low฀cost฀airlines฀to฀ offer฀such฀inexpensive฀fares฀while฀(often)฀being฀cheaper฀than฀ the฀traditional฀airlines •฀ how฀demanders฀react฀to฀these฀new฀flight฀services •฀ what฀specific฀legal฀issues฀customers฀should฀be฀aware฀of฀when฀ using฀low฀cost฀airlines •฀ what฀impacts฀low฀cost฀airlines฀have฀on฀the฀air฀traffic฀business฀ as฀a฀whole,฀on฀source฀and฀destination฀areas฀as฀well฀as฀on฀ ecological฀and฀economic฀aspects •฀ how฀cooperation฀partners฀and฀competitors฀respond฀and฀with฀ what฀result฀new฀cooperation฀partnerships฀are฀entered฀into •฀ what฀future฀developments฀of฀low฀cost฀airlines฀can฀be฀expected฀ and฀how฀other฀transport฀companies฀adopt฀the฀low฀cost฀strategy฀ as฀well. ES erich schmidt v erla g www.ESV.info Email: ESV@ESVmedien.de 1 International Tourism Research and Concepts I n the tourism industry today, marketing is a key factor of competitive advantage. But more and more marketing is becoming no easy matter. This book by the International Association of Scientific Experts in Tourism (AIEST) contributes many strictly proofed insights and solutions for an efficient and effective marketing management in tourism. It ■฀ is the central work which deals with current and relevant topics in the field of marketing efficiency and effectiveness in the tourism industry. Marketing Efficiency in Tourism ■฀ contains all important perspectives including demand, IT, pricing, brand management, integrated promotion of places etc., for a successful marketing in tourism. Coping with Volatile Demand Edited by Prof. Dr. Peter Keller and Prof. Dr. Thomas Bieger 2006, VIII, 262 pages, with numerous illustrations, Euro (D) 49.95 / USD 63.–, ISBN 978 3 503 09724 1 ■฀ is scientific based with many practical examples and is validated with a double blind referee ■฀ is strictly internationally orientated. Order Form The book is written by 44 authors of 14 nations. Therefore you will gain the most important international results for marketing in the tourism business. For further information: www.ESV.info/978 3 503 09724 1 Yes, hereby I/ we order Name Address Groß/Schröder฀(Eds.) Postcode Email Date Handbook฀of฀Low฀Cost฀Airlines Costumer-No. 2007,฀319฀pages,฀EUR฀(D)฀49.95฀/฀USD฀63.–฀ ISBN฀978฀3฀503฀10081฀1฀฀฀฀ Signature Keller/Bieger฀฀(Eds.)฀ Fax฀+49฀(0)฀30฀250085฀275 Erich฀Schmidt฀Verlag฀GmbH฀฀&฀฀Co. Genthiner฀Straße฀30฀G 10785฀Berlin,฀Germany Marketing฀Efficiency฀in฀Tourism 2006,฀VIII,฀262฀pages,฀with฀numerous฀illustrations฀ Euro฀(D)฀49.95฀/฀USD฀63.–,฀978฀3฀503฀09724฀1 Right฀of฀revocation:฀Customers฀may฀revoke฀from฀the฀contract฀within฀two฀ weeks฀after฀receipt฀of฀said฀goods.฀The฀notification฀of฀revocation฀must฀be฀ in฀writing฀to฀either฀your฀bookshop฀or฀Erich฀Schmidt฀Verlag฀GmbH฀&฀Co.,฀ Genthiner฀Str.฀30฀G,฀10785฀Berlin,฀Germany,฀Fax฀+49฀(0)฀30฀250085฀275,฀฀ Email:฀Vertrieb@ESVmedien.de฀(sending฀in฀due฀time฀is฀sufficient). Erich Schmidt Verlag GmbH & Co. · Rechtsform: KG Sitz: Berlin · Persönlich haftende Gesellschafterin: ESV Verlagsführung GmbH, Amtsgericht: Berlin-Charlottenburg 93 HRB 27197 · Geschäftsführer: Dr. Joachim Schmidt, Claus-Michael Rast 1฀107509290฀307฀฀฀฀฀Prices฀at฀time฀of฀print฀date฀of฀the฀prospectus.฀Subject฀to฀modifications.฀5/07 Making Marketing Efficient Important Answers for Your Tourism Business!