Maketing

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How Social Media Is Used At Mercedes-Benz

AS A PREMIUM BRAND, MERCEDES-BENZ STARTED TO USE A THOROUGHLY PLANNED AND PERFECTLY EXECUTED MARKET SEGMENTATION ALONGSIDE SKILLFULLY DESIGNED DIGITAL MARKETING TO REACH, INFLUENCE AND ENGAGE WITH A YOUNGER LESS-AFFLUENT CONSUMER BASE MORE OR LESS SINCE 2011.
CREATION OF THE “GENERATION BENZ”: 
 200 TO 250 PEOPLE AGED BETWEEN 20 AND 39 WHO PROVIDED CONSULTING TO THE MERCEDES-BENZ MARKETING TEAM ABOUT BUYER HABITS AND PREFERENCES IN THIS PARTICULAR DEMOGRAPHIC GROUP.
CLEVER INCORPORATION OF SOCIAL LISTENING INTO THE PROCESS OF DEVELOPING MARKETING STRATEGY.

Son yıllarda internet bağlantısı imkanlarının gelişmesiyle, internet kanalı üzerinden
yapılan perakende ticaretin büyüklüğü hızla artmıştır. (Euromonitor, 2018) raporu
Türkiye’de elektronik ortamda yapılan perakende ticaretin yıllık ortalama %33
oranında büyüyerek 2022 yılında 75.7 Milyar TL’ye çıkacağını öngörmektedir.
Sektörün büyümesinin tahmin edilmesinde kullanılabilecek çok çeşitli makro
ekonomik, demografik, finansal öz nitelikler olmasına rağmen tüketici
eğilimlerinin modellere yansıtılması önemli bir sorundur. Bu çalışmada,
(Kamakura & Du,2012)’nun dinamik faktör analizi yaklaşımı tabanlı bir metot,
Türkiye’de farklı alt-sektörlerde faaliyet gösteren çevrim içi perakende
markalarının 2014 – 2017 yılları arasındaki haftalık, arama eğilimleri verileri
üzerine uygulanmış ve Türkiye’de internet arama eğilimleri açısından sektörün
segment yapısı tahmin edilmiştir. İkinci aşamada ise ülkedeki önde gelen çevrim
içi perakende markalarından birinin satış rakamlarının tahmini için bir ARIMA
modeli kurulmuştur. Takiben, firmanın internet cirosunu öngörmek için kurulan
modele, kendi arama trendleri ve faktör analizinden elde edilen arama trendi verisi
eklenerek elde edilen, öngörü başarıları karşılaştırılmıştır. Sonuçlar, internet arama
eğilimlerinde saklı tüketici eğilimlerinin, ciro öngörüsü üzerinde sınırlı da olsa bir
toparlanmaya işaret ettiğini göstermektedir.

The objective of the paper is to examine the impact of perceived quality and emotional value on the purchase behavior towards branded apparel in Coimbatore among youngsters. The study is used to determine the factors which are influencing consumer purchasing behavior toward an apparel brand. The sample size of the study is 202. The percentage analysis and weighted average tools were applied. The study identifies the buyer's behavior and their perceived value towards branded readymade garments. This study provides valuable strategic implications for Coimbatore retailers who plan to expand their market.

This study, comparative analysis of consumers' patronage of beverage food drinks in Enugu state, Nigeria, comparatively studied two beverage food drinks which are Cadbury Bournvita and Nestle Milo with the broad objective to determine which is the most patronised by customers in Enugu State. The specific objectives were to: ascertain the factors that influence the buying behaviour of consumers, determine the health benefit of consumers' choice, determine the influence of promotions on consumer purchase decision and ascertain the extent to which product taste affects consumer satisfaction and repeat purchase for Cadbury Bournvita and Nestle Milo. The study adopted the survey research design. The Cochran sampling formula was used to randomly select 384 consumers of both Cadbury Bournvita and Nestle Milo out of infinite numbers of consumers across Enugu State.. A five point Likert-scale structured questionnaire was used for the data collection and analysis was done with a confidence level of 5% or 0.05. The findings indicated that factors such as availability of product, packaging, quality of product, brand loyalty and promotion all affected customer patronage. Comparatively, the patronage rate for Milo could be determined by the quantity of product, packaging, Brand loyalty and Product offering, while patronage rate for the Bournvita depends on the availability of product, price, packaging and brand loyalty.The health benefit significantly influences consumer choice of products, though Milo enjoyed this factor than Bournvita.However, the packaging in various sizes significantly influences patronage of both Bournvita and Milo. The taste of products was found to significantly influence consumers' patronage for both products. The study concluded that in spite of the fact that Bournvita had more consumers' patronage than Milo, this difference is statistically insignificant, due to the fact that none of the two products enjoyed customers' loyalty; this accounted for the products producers to keep up their various promotional strategies at varying levels to influence consumers. The study recommends among others for consistent and dynamic promotional strategies. Also, the producers of the two products were advised to consider varying packaging sizes that will reach and suit more Nigerian (individuals and households), due to the unpredictability and complexities in consumer behaviour.

This research aimed to find out the influence of lifestyle, motivation, and physical evidence against the decision of consumers in visiting Boemi Kedaton Mall Bandar Lampung. The type of this research was explanatory research using a quantitative approach. The population in this study ware teenage visitors of Boemi Kedaton Mall as the population and used 100 respondents as the sample who were determined by accidental sampling method. To analyze the data, the researcher used multiple linear regression by using SPSS version 25. Based on the results of the data analysis, it showed that lifestyle variables had positive and significant effect on visiting decision by 11,8%. Besides, the variables of motivation also showed positive and significant effect toward the visiting decisions by 19%. Moreover, physical evidence variables showed positive and significant effect toward the visiting evidence by by 15%. Either, it can be concluded simultaneously that both lifesyle, motivation, and physical evidence
had positive influence on consumers visiting decision of Boemi Kedaton Mall Bandar Lampung by 65,8%.

The aim of the study is to create a framework for the marketing budget for the tourism businesses by examining the marketing budget, the environments and factors affecting the marketing budget, and the methods used in the marketing budgeting. Research is a conceptual study. Literature related to the subject was examined and secondary data were used. The results show that both the sectoral differences and the businesses’ environmental differences such as the international environment, natural environment, macro environment, market environment, and organization environment diversify the methods used to determine the marketing budget. When the literature is examined, it is seen that there are various methods for determining the budget. However, it is stated that, for the tourism businesses, the most appropriate budget determination method among these methods are the flexible budgeting method and the activity-based budgeting method

Lembaga pendidikan sudah menjadi komoditas industri yang diperlakukan seperti suatu perusahaan. Pertumbuhan perguruan tinggi swasta membuat persaingan memperebutkan calon siswa berlangsung ketat. Persaingan dimulai bahkan ketika calon mahasiswa masih menempuh pendidikan SMA-nya. Hal serupa dialami oleh Universitas Telkom di Bandung. Salah satu faktor penting dalam keberhasilan pemasaran adalah dengan penerapan strategi yang tepat sasaran. Strategi pemasaran yang dirancang perlu mengacu pada posisi Universitas Telkom sekarang. Riset ini meneliti posisi Fakultas Ekonomi dan Bisnis Universitas Telkom saat ini dibandingkan tiga perguruan tinggi lain yang juga memiliki fakultas serupa (ekonomi dan manajemen). Penelitian ini bertujuan mengetahui peta posisi perguruan tinggi di Bandung (4 perguruan tinggi) berdasarkan persepsi mahasiswanya dan memberikan usulan kajian strategi pemasaran Universitas Telkom untuk rekrutasi mahasiswa mendatang. Metode yang digunakan adalah metode deskriptif dengan membandingkan cara 4 perguruan tinggi di Bandung (Ekuitas, Widyatama, Telkom, dan Unisba). Selanjutnya dilakukan analisis multidimensional scaling untuk memetakan posisi masing-masing perguruan tinggi. Penulis menggunakan 10 dimensi untuk mengukur persepsi mahasiswa. Responden yang digunakan adalah sebanyak 100 mahasiswa untuk setiap perguruan tinggi. Hasil penelitian menunjukkan bahwa Universitas Telkom diposisikan hampir sama dengan Unisba secara kualitas. Keduanya relatif berdekatan sehingga bisa dikatakan ketat jika bersaing mendapatkan mahasiswa. Secara keseluruhan Unisba masih lebih baik karena mereka dinilai terbaik untuk 7 dimensi sedangkan Universitas Telkom hanya 2 dimensi. Strategi pemasaran yang disarankan kepada pihak Universitas Telkom harus mengacu pada faktor penting yang menjadi dasar bagi calon mahasiswa dalam memilih perguruan tinggi. Hasil penelitian menunjukkan bahwa akreditasi, kemudahan lulusan dalam bekerja, dan kualitas dosen merupakan faktor yangdianggap terpenting. Oleh karena itu strategi pemasaran Universitas Telkom sebaiknya dirancang dengan penekanan pada ketiga faktor tersebut. Tentunya ini
#11 – APMMI 2014
2
tidak sekedar disajikan dalam konsep pemasaran saja akan tetapi juga diwujudkan dalam prakteknya. Dengan fokus pada tiga faktor penting ini diharapkan pemasaran Universitas Telkom bisa dirancang dengan lebih tepat sasaran dan efektif.

WA 0852-7556-9781 Cairan Pembersih Sumbatan Wc Di Medan


"ANTI SUMBAT Bubuk Anti Sumbat Pembersih Saluran Tersumpat TAPON WC Tersumbat Westapel Wastapel

Minat?
CALL/WA 0852-7556-9781
CALL/WA 0852-7556-9781
CALL/WA 0852-7556-9781
Pengiriman menggunakan ekspedisi JNE yaa. Atau kalo mau lebih cepat bisa juga menggunakan jasa GOJEK/GRAB. Untuk pembayaran via COD saja bisa.

ANTI SUMBAT / MAMPET ( Mengatasi Wc Mampet dengan Cepat tanpa Sedot Wc )

Nama Produk:  Bubuk Pipa Anti Sumbat
Ukuran: 10.5*3*3 cm
Berat: 110gr
Material: Natrium hidroksida

Bubuk Anti Penyumbatan Pipa memiliki dekontaminasi yang kuat, pembersihan pengerukan pipa yang mudah, anti-penyumbatan dilakukan dalam satu gerakan, dapat digunakan untuk bak cuci sayuran, toilet dan membersihkan saluran pipa.

Fungsi :
1. Melarutkan minyak, rambut, buih sabun, produk kertas, dan sampah domestik lainnya dengan mudah.
2. Bekerja cepat
3. Sempurna untuk digunakan pada pipa, toilet, bak cuci piring, bak mandi dan saluran pembuangan utama lainnya.
4. Aman di semua sistem septik.
5. Menggunakan sifat pelarutan densitas tinggi yang melekat pada pipa dan mencairkan penghambat drainase dengan cepat dan lebih baik dari produk lainnya.
6. Penghancuran efektif dengan busa berkepadatan tinggi untuk menghilangkan karat yang membandel, kotoran, noda, rambut, buih sabun di semua sudut saluran secara instan.
7. Tidak sampai merusak pipa pralon (logika nya botol Anti Sumbat jg terbuat dari plastik tp tidak rusak)
8. Kalau tersumbatnya karena sampah dari bahan plastik dan besi tidak disarankan pakai produk ini.

Cara Pengunaan :
- Langsung di tuangkan 1-3 botol ke tempat yang Mampet
- Tuangkan air hangat 500ml utk pemakaian obat 100gr/1btl, jika 3 btl maka butuh 1,5liter air (jangan terlalu panas) untuk membantu mempercepat proses melancarkan saluran
- Tunggu kira-kira 1-2 jam agar obat bekerja lebih maksimal sehingga saluran kotoran bisa lancar (jangan disiram air saat masa tunggu)
- Siramlah dengan air yang banyak sehingga saluran menjadi lancar kembali
- Sangat Mudah, cukup tuangkan bubuk untuk mendapatkan busa instan tanpa menggunakan sikat toilet atau menyekanya sama sekali.

Saran Penggunaan :
Wastafel Cucian Tangan : 2 Botol
Kamar Mandi: 4 Botol
Closet / WC : 3 Botol

CALL/WA 0852-7556-9781
CALL/WA 0852-7556-9781
CALL/WA 0852-7556-9781

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La construcción de centros comerciales como consecuencia del aumento de la participación de grandes marcas de productos y servicios, consiente que en esos escenarios se puedan implementar y
fortalecer acciones de marketing de experiencias o sensorial que, a través de los sentidos, permitan generar reacciones positivas en los clientes. Este artículo tiene como objetivo caracterizar la percepción de los decisores de los centros comerciales en la ciudad de Barranquilla, Colombia, sobre la aplicación de acciones de marketing sensorial, con el propósito de dar una visión general sobre éstas prácticas en doce centros comerciales seleccionados. Para el presente estudio se realizó una investigación descriptiva, no experimental, transversal, con enfoque mixto, a través del método de análisis. En efecto se utilizó como técnica la revisión documental y la encuesta. Los resultados obtenidos incluyen una reflexión de las estrategias de marketing sensorial que deben ser fortalecidas para incrementar la competitividad, productividad y rentabilidad, considerando el alto crecimiento del sector retail en Colombia. Se concluye que la música, la iluminación y los olores son las acciones de marketing que enfatizan los decisores en la industria retail, siendo percibidos como una estrategia que genera mejores resultados en ventas y afianza la comunicación con los clientes.

espanolLa construccion de centros comerciales como consecuencia del aumento de la participacion de grandes marcas de productos y servicios, consiente que en esos escenarios se puedan implementar y fortalecer acciones de marketing de experiencias o sensorial que, a traves de los sentidos, permitan generar reacciones positivas en los clientes. Este articulo tiene como objetivo caracterizar la percepcion de los decisores de los centros comerciales en la ciudad de Barranquilla, Colombia, sobre la aplicacion de acciones de marketing sensorial, con el proposito de dar una vision general sobre estas practicas en doce centros comerciales seleccionados. Para el presente estudio se realizo una investigacion descriptiva, no experimental, transversal, con enfoque mixto, a traves del metodo de analisis. En efecto se utilizo como tecnica la revision documental y la encuesta. Los resultados obtenidos incluyen una reflexion de las estrategias de marketing sensorial que deben ser fortalecidas para i...

One of the key tenets of cultural and critical approaches tomedia audiences is that they are active users and interpreters of content. Digital and online technologies has enabled audiences to transform such interpretative activity into actual media practice: users have become producers, as the term ‘prosumers’ suggests. This entry examines ‘do-it-yourself’ videos and podcasts as a form of presumption. It sho how a discourse that defines prosumption as a particular form of audience activity that testifies to the absence of media ‘effects’, successfully obscures how more fundamental social inequalities are evolving here, especially with respect to prosumers providing free labour.

The key aspects of the Science, Technology, Engineering, and Mathematics (STEM) Education arerelated to the effective leadership at the high schools in order to empower the entire school. Therefore,in the 21st century, most of the school administrations are developing integrated and advancedprograms and infrastructures by improving engaged leadership in STEM education. In this way, theSTEM education, particularly in high schools, can be excellent with the help of the active roles of theprincipals, teachers, administrators, and other stakeholders. They can manage to enable each student’sachievement in exceptional STEM education.

Recent events in global economy and politics make us think about the ways consumption, production and communications are rapidly changing the old ideas of buying and selling.

Corporations and companies seem to be in the task to think again and act in new ways, finding new ways to get in touch with massive amounts of  consumers and users, that rapidly change their attitudes and approach, towards products and services in the market.

Every change brings more changes and I am truly happy to witness this. It creates a particular state of mind where rigid structures see the need for renovation abandoning part of their established safe zones. In a word,  we are all allowing ourselves to evolve a little.

espanolLa construccion de centros comerciales como consecuencia del aumento de la participacion de grandes marcas de productos y servicios, consiente que en esos escenarios se puedan implementar y fortalecer acciones de marketing de experiencias o sensorial que, a traves de los sentidos, permitan generar reacciones positivas en los clientes. Este articulo tiene como objetivo caracterizar la percepcion de los decisores de los centros comerciales en la ciudad de Barranquilla, Colombia, sobre la aplicacion de acciones de marketing sensorial, con el proposito de dar una vision general sobre estas practicas en doce centros comerciales seleccionados. Para el presente estudio se realizo una investigacion descriptiva, no experimental, transversal, con enfoque mixto, a traves del metodo de analisis. En efecto se utilizo como tecnica la revision documental y la encuesta. Los resultados obtenidos incluyen una reflexion de las estrategias de marketing sensorial que deben ser fortalecidas para i...

La construcción de centros comerciales como consecuencia del aumento de la participación de grandes marcas de productos y servicios, consiente que en esos escenarios se puedan implementar y fortalecer acciones de marketing de experiencias o sensorial que, a través de los sentidos, permitan generar reacciones positivas en los clientes. Este artículo tiene como objetivo caracterizar la percepción de los decisores de los centros comerciales en la ciudad de Barranquilla, Colombia, sobre la aplicación de acciones de marketing sensorial, con el propósito de dar una visión general sobre éstas prácticas en doce centros comerciales seleccionados. Para el presente estudio se realizó una investigación descriptiva, no experimental, transversal, con enfoque mixto, a través del método de análisis. En efecto se utilizó como técnica la revisión documental y la encuesta. Los resultados obtenidos incluyen una reflexión de las estrategias de marketing sensorial que deben ser fortalecidas para incremen...

"Sumitron is a leading distributor of high quality Equipments, Tools and Materials for Electrical, Electronics, Automobile, Pharmaceutical and Telecom industry in India. We are able to guarantee a very high level of satisfaction for our customers with a long list of products and never ending customer support offices throughout India.
We are an ISO 9001: 2013 Certified Company and offer most reliable, efficient and un-matched service back up provided by well-qualified and trained SUMITRON Engineers and an ISO certification give us an edge over our competitors and ensure customer’s satisfaction reaches to next level."