MB-101 MANAGERIAL THEORIES, REFERENCES

APPROACHES AND 1. Weirich & Koontz (1996)

FUNCTIONS Essentials of Management.
New Delhi: TMH
2. Paul Heresy & Ken
Blanchard (1995) Management
and Organizational behavior.
New Delhi: PHI
3. Hawthorne V. Butler (1987)
Organization and Management
- Theory and Practice. New
Delhi: PHI
MB-102 MANAGERIAL ECONOMICS REFERENCES
1. Christopher R Thomas and S.
Charles Murice (2005)
Managerial Economics
Concepts and Applications.
New Delhi: Tata McGraw Hill.
2. P.L. Mehta (2002)
Managerial Economics -
Analysis, Problems and Cases.
New Delhi: Sultan Chand
3. Watson and Getz (1995)
Price Theory and its uses.
AITBS
4. Rahul A Shastri (2000)
Microeconomic Theory.
Hyderabad: Universities Press
(Orient Longman)
MB-103 INDIVIDUAL AND REFERENCES
ORGANIZATIONAL 1. Fred Lothans (1998)
BEHAVIOUR Organizational Behaviour. New
Delhi: McGraw- Hill
International Edition
2. Udai Pareek (2004)
Understanding Organizational
Behaviour. New Delhi: Oxford
University Press
3. K.Aswathappa (2005)
Organizational Behaviour Text
cases games. New Delhi:
Himalaya Publishing Company
4. Schermerhorn, Hunt,
Osborn (2001) Organizational
Behaviour. New Delhi: John
Wiley & Sons, Inc
MB-104 MARKETING MANAGEMENT REFERENCES
1. Kotler, Philip (1998)
Principles of Marketing. New
Delhi: Prentice Hall of India
2. Kotler, Philip, Kevin Lane
 Keller, etal. (2009), Marketing
Management – A South Asian
Perspective, 13th Edition,
Pearson Education.
3. Saxena, Rajan (2009),
Marketing Management, 4th
Edition, Mc Graw Hill
4. Ramaswamy VS,
Namakumari S (2009),
Marketing Management:
Global Perspective Indian
Context, 4th Edition, Mac
Milan India.
5. Mc Carthy, E. Jerome (1998)
Basic Marketing: Richard D.
Irwin Inc: Homewood, Illinois
MB-105 FINANCIAL REPORTING & REFERENCES
ANALYSIS 1. Jain & Narang: Advanced
Accountancy, Kalyani
Publications, Ludhiana. Latest
Edition.
2. Pandey I.M: Financial
Management, Vikas
Publishing, New Delhi, Latest
Edition. 3.
Khan M. Y. & Jain P K:
Management Accounting, Tata
McGraw-Hill, New Delhi, Latest
Edition.
4. Sharma & Gupta:
Management Accounting,
Kalyani Publishers, Ludhiana.
5. Singvi, N.M. & Ruzbeh J.
Bodhanwala: Management
Accounting Text and Cases
MB-106 STATISTICS FOR BUSINESS REFERENCES
ANALYTICS 1. Richard I. Levin & David
S.Rubin, Statistics for
Management, PHI.1999, New
Delhi.
2. Kishor S. Trivedi, Probability
and Statistics with Reliability,
Queuing and Computer
Science Applications, John
Wiley & Sons, Singapore, 2002.
3. John E.Freund & Ronald E.
Walpole, Mathematical
statistics, PH, New Jersey,
1980.
4. E.L.Lehmann, Testing
Statistical Hypotheses, John
 Wiley & Sons, New York, 1986.
5. S.P. Gupta, Statistical
Methods, Sultan Chand &Sons,
New Delhi 1998 .
6 . Sundar Rao P.S.S, Richard J,
Introduction to biostatistics –
A manual for students in
Health Sciences, PHI Learning
Pvt. Ltd. 1996, New Delhi.

MB-107 BUSINESS ENVIRONMENT REFERENCES

AND BUSINESS LAWS 1. Ashwathappa (2011) Essentials
of Business Environment.
Bombay: Himalaya Publishing
House
2. Francis Cherunilam (2007)
Business Environment. Bombay:
Himalaya Publishing House,
Bombay
3. Agarwal, Raj (2002) Business
Environment, New Delhi: Excel
Books
4. Mathew M.J. (2003), Business
Environment: A study of socio
cultural, economic and legal
environment in business, Jaipur
RBSA Publishers
MB-108 MANAGERIAL REFERENCES
COMMUNICATION & 1. Bovee and Thill: Business
PERSONAL EFFECTIVENESS Communication Today, MacGraw-
Hill, Second Edition
2. Guffey M. E.: Business
Communication Process &
Product, Thompson, South –
Western
3. Level D. A.: Managerial
Communications, Business
Publications, Plano, Texas
4. Pradhan and Pradhan: Business
Communication, Himalayan
Publishing House
5. Seely J, Oxford Writing and
Speaking, Oxford