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    B.marketing. WEEK 3 (Q2)

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    Jane Bonglay
    The document provides a daily lesson log for a Grade 12 Business Marketing class. Over the course of 5 days, the lesson objectives are to define products and services, explain the marketing process, and develop a marketing mix considering the 4 P's of marketing. Learning activities include analyzing pictures, case studies, knowledge checks, and a jeopardy game. Formative assessment includes a group SWOT analysis and case study analysis. The log concludes with reflections on teaching strategies, difficulties encountered, and innovations discovered.

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    © All Rights Reserved
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    B.marketing. WEEK 3 (Q2)

    Uploaded by

    Jane Bonglay
    42 views2 pages
    The document provides a daily lesson log for a Grade 12 Business Marketing class. Over the course of 5 days, the lesson objectives are to define products and services, explain the marketing process, and develop a marketing mix considering the 4 P's of marketing. Learning activities include analyzing pictures, case studies, knowledge checks, and a jeopardy game. Formative assessment includes a group SWOT analysis and case study analysis. The log concludes with reflections on teaching strategies, difficulties encountered, and innovations discovered.

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    DLL WEEK 3

    Original Title

    b.marketing. WEEK 3(Q2)

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    The document provides a daily lesson log for a Grade 12 Business Marketing class. Over the course of 5 days, the lesson objectives are to define products and services, explain the marketing process, and develop a marketing mix considering the 4 P's of marketing. Learning activities include analyzing pictures, case studies, knowledge checks, and a jeopardy game. Formative assessment includes a group SWOT analysis and case study analysis. The log concludes with reflections on teaching strategies, difficulties encountered, and innovations discovered.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    42 views2 pages

    B.marketing. WEEK 3 (Q2)

    Uploaded by

    Jane Bonglay
    The document provides a daily lesson log for a Grade 12 Business Marketing class. Over the course of 5 days, the lesson objectives are to define products and services, explain the marketing process, and develop a marketing mix considering the 4 P's of marketing. Learning activities include analyzing pictures, case studies, knowledge checks, and a jeopardy game. Formative assessment includes a group SWOT analysis and case study analysis. The log concludes with reflections on teaching strategies, difficulties encountered, and innovations discovered.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 2

    GRADES 1 to 12 School: President Corazon Cojuangco-Aquino Memorial Grade Level: 12

    DAILY National High School


    LESSON LOG Teacher: Mary Jane E. Bonglay Learning Area: Business Marketing
    Teaching Dates and Time: November 28-December 02, 2022 Quarter: Second

    I. OBJECTIVES DAY 1 DAY 2


    A. Content Standards The learner demonstrates the essence of the new product development, pricing, placing(distribution) and promoting a product or service
    B. Grade Level Standards The learners shall be able to design a new product or service, decide types of pricing approach, and choose distribution methods and promotions tools that respond to market trends
    C. Learning
    Competencies/Objectives  Define a product and differentiates the product services and experiences  Explain the relationship between market analysis, planning, implementation, and control.
    (Write the LC code for each.) ABM_PMII- f-20 Analyze the company’s situation markets and environment (the SWOT Analysis)
    ABM_PMII _II f -20
    II. CONTENT
     Managing marketing effort (the marketing process)
     Developing a Marketing Mix (Product, price, promotional techniques and place)
    a. Market analysis (SWOT Analysis)

    III. LEARNING RESOURCES Self-Learning Modules


    A. References
    1. Teacher’s Guide pages
    2. Learner’s Materials pages
    3. Textbook pages
    4. Additional Resources from Learning Laptop, Powerpoint Presentation
    Resource (LR) portal
    B. Other Learning Resources
    IV. PROCEDURES
    A. Reviewing the previous lesson KWL – what i know, what should I want to know and what i learned Picture analysis: teacher will show a picture to the students then let the students analyze a
    or presenting the new lesson volunteer student can recite inside the classroom

    B. Establishing a purpose for the Setting the mood and presentation of learning objectives Teacher will discuss the 60 minute objective of the lesson
    lesson

    C. Presenting examples/instances Picture analysis: students are going to analyze the picture by identifying them accurately Case Analysis: students are given a case analysis to study and be able to answer the questions
    of the new lesson after reading the case.
    D. Discussing new concepts and The teacher will process the answers of the students and discuss additional input on the Knowledge checker: students will now present their answers in the said case analysis
    practicing new skills #1 concept.
    E. Discussing new concepts and Buzz session: students are again group together and create PESTLE analysis of their Complete turn taking: Each student should be asked to bring a couple of questions to class. These
    practicing new skills #2 Business Plan can either be questions to clarify, issues they think were left unresolved, or ideas or positions not
    yet considered. Have the entire class arrange themselves in a circle. Alternatively, students can be
    in small-medium size groups.

    F. Developing Mastery The teacher will now close her MS Power point presentation and ask her students to The teacher will now close her MS Power point presentation and ask her students to explain terms
    (Leads to Formative explain terms in their own words. in their own words.
    Assessment)
    G. Finding practical applications of The teacher will provide a clear understanding about the discussions that will relate to a life The teacher will provide a clear understanding about the discussions that will relate to a life of a
    concepts and skills in daily of a businessman/marketer businessman/marketer
    living
    H. Making generalizations and The game of Jeopardy. Students will work on the questions then make them remember the The teacher will let the students know that Boston matrix tool is useful in the field of business
    abstractions about the lesson answer/s operations
    I. Evaluating learning Group work on the making of their SWOT Analysis The teacher will use the case study analysis in evaluating the output of the students

    J. Additional activities for


    application or remediation
    V. REMARKS
    VI. REFLECTION
    A. No. of learners who earned
    80% of in the evaluation.
    B. No. of learners who acquire
    additional activities for
    remediation.
    C. Did the remedial lessons work?
    No. of learners who have
    caught up with the lesson.
    D. No. of learners who continue to
    require remediation
    E. Which of my teaching
    strategies worked well? Why
    did this work?
    F. What difficulties did I encounter
    which my principal or supervisor
    can help me solve?
    G. What innovation or localized
    materials did I use/discover
    which I wish to share with other
    teachers?

    Prepared by:

    MARY JANE E. BONGLAY


    Subject Teacher

    Noted by:

    ANALYN A. CABALLERO
    HT III / School Head

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