The Future of Shopper Marketing is Now

“Shopper Marketing” has become jargon: everyone talks about it, but no one can quite agree what it means. Instead of worrying about definitions, our newest white paper shifts the conversation to the broader context: designing better shopper experiences. Simple? Yes, but with endless adaptive possibilities and implications, we think this take on shopper marketing has got a shelf-life to last.

1. What is shopper marketing all about? 2. The retailer 3. Shopper Vs. Consumer 4.1. Shopper ergonomics 4.2. Shopper behaviour 5. Great shopper marketing 6. Shopper research

The document discusses how digital technology is revolutionizing shopper marketing. Some key points: - Shoppers now do extensive online research before shopping and make purchase decisions before entering stores. - Brand loyalty has declined as shoppers focus more on deals, offers, and price. Collaboration between marketers and retailers is challenging in this new environment. - Localized and personalized marketing that engages shoppers through experiences and online communities across multiple touchpoints is more effective than traditional campaigns. Digital tools allow reaching shoppers throughout the entire decision journey.

The May issue of Shopper Marketing Magazine - The Who's Who in Shopper Marketing & E-Commerce edition. Also an 18 company guide to elite digital solution providers

1) The document discusses Metro Inc.'s strategy to personalize the customer experience across digital and physical channels in order to increase customer loyalty and sales. 2) Key aspects of the strategy include developing a single customer view, personalized direct marketing campaigns, and coordinating offers across channels. 3) The goals are to attract new customers, increase basket size and shopping frequency through more relevant recommendations and rewards.

This document provides information about the Insight Valley Asia 2013 conference on May 16-17 in Bangkok, Thailand. It discusses topics that will be covered at the conference including understanding shopper behavior, integrating marketing approaches, defining consumption opportunities, and promoting brands effectively in stores. The conference aims to help consumer goods companies identify growth opportunities and savings through the application of shopper marketing insights.

The document summarizes key findings from a global survey of nearly 23,000 online shoppers conducted by PwC on consumer shopping behaviors and retail trends. Some of the main points from the summary are: 1) Chinese consumers are early adopters of new shopping behaviors like mobile commerce and provide insight into future global trends. What is popular in China now will become more widespread globally in the coming years. 2) While consumers prioritize value, price remains very important across all income levels and countries. However, value also incorporates intangibles like convenience and trust in addition to just price. 3) Affordability is a major driver of shopping decisions due to slow global economic growth. Consumers are

The document discusses challenges facing Canadian retailers in creating personalized customer experiences. It outlines that Canadian shoppers now expect seamless omni-channel experiences but many retailers struggle to understand customers and integrate channels. The report advocates that retailers must refocus on customers by analyzing their shopping journeys and using insights from engagement to improve loyalty programs and personalization.

Shopper marketing is evolving as the next step in marketing evolution beyond brand and category management. It focuses on deep understanding of how consumers behave as shoppers across different retail channels and formats. This shopper insight is then used to benefit brands, retailers, and shoppers through an integrated 360 degree marketing approach. Shopper marketing at retail involves using shopper behavioral insights to deliver the right marketing mix of product, price, and promotion in the appropriate retail environment. Key factors that impact shopper marketing at retail are market specific variables like retail channel and format differences, as well as shopper centric variables regarding demographic, psychographic, and cultural influences on shoppers.

Metro is personalizing its customer engagement strategy to drive loyalty and growth. It has launched a new rewards program called "Metro & Moi" in Quebec and is better leveraging its existing coalition program in Ontario. Metro is using customer data from its partnership with dunnhumby to personalize communications, promotions, and store operations. Its goal is to shift from multi-channel to omni-channel engagement to provide a more seamless customer experience across all touchpoints.

Using CRM Data to Activate Shoppers at Retail Elizabeth Tung, Group Manager, National Shopper Marketing, The Clorox Company Jonathan Treiber, CEO & Co-Founder, RevTrax

A new approach to mapping the shopper journey can drive more meaningful integration between brand and shopper marketing, and ensure brand equity translates into sales more effectively. We reveal the four principles that can connect your marketing strategy to what really drives buying decisions.

Why Omnichannel Success Starts with Customer Empathy RIS News and Cognizant examine the likes and dislikes of 5,300 shoppers to help retailers prioritize investments that range from in-store and online interactions to omnichannel integration and flexible fulfillment. The study finds gaps where retailers are underutilizing their capabilities and uncovers practical tips and methods to close them.

Presentation: The Age of Omni-Commerce & What It Means for Marketing Strategies Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands? It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program. You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more. Panel: Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store. Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.

The study summarizes findings from a survey of over 5,300 shoppers in North America, Europe, and China about their shopping preferences and behaviors. Key findings include: 1. Mobility is an important channel, but retailers have not fully leveraged its potential. Less than half of shoppers are satisfied with retail mobile experiences. 2. Shoppers are active on social media for their own use but most purchases are not influenced by social media. 3. Shoppers want personalized experiences but have privacy concerns. Most retailers have not earned shoppers' trust with data. 4. "Buy online, pickup in store" is popular but retailers often fail with execution, with 49% reporting service issues