The 150 Most Powerful Marketing & Sales Tools

Above the line, Below the line and through the line activities used for marketing both in both Mass and Niche market and the challenges that are faced in the current market dynamics.

Facebook marketing is a Sub-part of social media marketing. This slide is a full explanation of how Facebook marketing works. Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.

Colors play an important role in advertising by conveying different meanings and symbolism. Red is an energetic color that increases breathing and pulse rate, making it suitable for exciting products. Green represents health, nature, and money. Blue promotes clarity and precision, being associated with formality. Yellow is eye-catching but can be tiring; it symbolizes happiness. Purple denotes luxury and elegance, attracting female consumers. Colors are a key tool in advertising to project an image and connect emotionally with viewers.

Financial public relations is a branch of PR that specializes in corporate disclosure, shareholder relations, and relations with professional investors. It ensures compliance with securities regulations and addresses disclosure requirements. Financial PR practitioners include lawyers, stock analysts, and investment experts knowledgeable in areas like mergers and acquisitions, public offerings, and insider trading. Financial PR agencies provide strategic consulting, financial communications, crisis management, and media relations services focused on issues important to the financial sector like mergers and acquisitions, investor meetings, stock listings, and regulatory changes.

What we do is, we help your plans for Online Marketing and Digital Promotions, by creating excellent Digital Marketing Strategies based on knowledge, foresight, intuitiveness, research, digital trends and an most importantly open mind with future digital visions.

Digital marketing is the marketing of products or services using digital technologies on the internet and through mobile apps. It involves building customer relationships through online activities to facilitate the exchange of ideas, products, and services. Some key digital marketing channels discussed are search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing (SMM). SEO involves optimizing websites to rank higher in organic search results. PPC involves paying to display ads and only paying when users click the ads. SMM involves using social media platforms like Facebook, Twitter, Instagram, and YouTube to promote products and services. The document provides advantages and disadvantages of these digital marketing channels as well as basic strategies for

The document outlines the process for consulting proposals and projects, including defining the problem, project details, writing a response, and selecting a firm. It provides a template for proposals, including an executive summary, objectives, approach, costs, and deliverables. The assignment is to create an individual 2500-word proposal and presentation for StayMobile consulting on a useful, analytical, realistic, and well-presented project.

This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.

Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia

This document outlines various marketing strategies related to market scope, market entry, product, promotion, distribution, and pricing. It provides definitions and requirements for implementing different strategies within each of these areas, such as single market strategy vs multi market strategy for market scope, first in strategy vs early entry strategy for market entry, and skimming pricing vs penetration pricing for new products. The document is intended to serve as a guide on developing an effective marketing strategy.

This document outlines different types of advertising categorized by influence level, audience, objective, timing of response, and geographical coverage. It discusses primary and selective demand advertising, consumer, industrial, trade, and professional advertising, product, institutional, public service, comparative, competitive, and advocacy advertising, direct and indirect action advertising, and national, regional, and local advertising. The document was presented by Baikhamani kaipeng for their MBA seminar.

Creativity running in the blood, filled with unpredictable structures as a flat organization, advertising agency are the incubators behind viral successful campaigns. In-house Agency or Outdoor Agency , learn the variations and key operating procedures in an Advertising Agency.

The document discusses the definition and purposes of advertising. Advertising is defined as any paid, non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. Some key purposes of advertising include introducing new products, supporting personal selling, reaching broader audiences, entering new markets, increasing competition, enhancing goodwill, improving dealer relations, and warning against imitations. The document also lists various advertising media like newspapers, magazines, billboards, television, radio, and the internet.

An advertising campaign is a series of coordinated advertisements that share a single theme or idea. Nike launched its iconic "Just Do It" campaign in 1988 to help drive its comeback against rival Reebok in the sportswear market. The campaign was successful because it tapped into the 1980s fitness craze and consumer desire for a healthy lifestyle. It used celebrity endorsements and humorous but motivating ads to convince people to exercise and view Nike sneakers as essential for an active lifestyle. The coordinated, identifiable campaign stayed on message and helped Nike expand its business beyond runners to a mass market.

This document discusses business models and strategies for mobile apps. It begins by outlining the key components of a business model, including value proposition, customer segments, channels, customer relationships, revenue streams, and costs. It then discusses various business models commonly used for apps, such as free with ads, freemium, paid apps, in-app purchases, subscriptions, and sponsorships. The document emphasizes the importance of understanding customers, testing different monetization strategies, and adapting the business model based on what works best in the market.

The document discusses various types of digital advertising, including Google Ads, social media advertising on platforms like Facebook and Instagram, and summarizes the key details for each. Some of the main ad formats covered include standard text ads, image ads, video ads, responsive search ads, dynamic search ads, lead ads, multi-product/carousel ads, and boosted page ads on Facebook. Specifications and best practices are provided for common ad types on each platform.

Advertising in India has evolved significantly over time. It began as a way to simply inform the public but grew to persuade people to buy products and services. Early advertising relied on print media like newspapers. Major events in the early 20th century like the Swadeshi movement and installation of printing presses helped advertising grow. Over the decades, advertising expanded its services and became more professionalized with the establishment of groups like the Advertising Agency Association of India. New media in recent decades, especially television and the internet, have accelerated growth and transformed the Indian advertising landscape.

Here are a few tips on selling from David Ogilvy and other experts. Can you sell? Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy

Why digital marketing is different to advertising

Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.

How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.

People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it. Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists. Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate. The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6

Your welcome email (or lack thereof) sets the tone for the email marketing relationship you have with your subscribers—make sure it's sending the right message!

Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.

Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions. You'll learn: - What kinds of social proof aid conversion (and why) - Common conversion-killing social proof cases to avoid - When and where social proof matters on a landing page - How to score/grade the quality of your social proof - What elements make a highly persuasive testimonial (and how to get them) BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific. Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!) >> Presented Aug 26, 2014 for an Unbounce Webinar. Short link: http://j.mp/socialproofcrowebinar

These are the slides I will be using for an executive workshop in Mexico on the topic of "Competitive Advantage through Business Model Design and Innovation"

The eBooks you create have the potential to become an important pillar in your content marketing mix. Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam. But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!

Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.

This document is a guide to free resources for creating visually impressive presentations. It provides direct links to websites for free fonts, colors, icons, photos, backgrounds, charts, infographics, PSD/vector files, inspiration, and extras. The guide aims to provide creative people with everything they might need for their design process. It encourages using the resources to complement unique creativity and create designs for all to share.

You and I have wasted enough time on PowerPoint Presentations. It's a necessary evil, but there are much better ways to approach it. Based off a talk I gave @ APTS. Enjoy!

This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).

Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads! View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/

If you are an executive you should know how to reflect on business model innovation. No matter what industry you are in...

BlaBlaCar is a long distance car sharing community, connecting drivers with empty seats and people looking for a ride. Our website and mobile apps allow drivers to publish a planned journey. Passengers can then search available offers, and get in touch with the driver of their choice. We provide a range of features to create a secure, reliable, trust-based community and easy connections between drivers and passengers. For instance, members specify how chatty they are on the scale “Bla”, “BlaBla” and “BlaBlaBla”, hence the name BlaBlaCar. Members rate one another after travelling together, allowing them to build trusted reputations in the community, and contact details are verified. BlaBlaCar is currently used by more than 500,000 people every month across Europe. The community, already numbering 2.5 million members, has been growing rapidly since 2009, in great part due to rising fuel costs and expensive rail fares. http://www.blablacar.com

https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause? In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely. More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic

The document discusses the rise of the sharing economy. It notes that sharing services now reach 40,000 people per day across 30,000 cities and 192 countries. The sharing economy has grown due to factors like the recession, excess waste and unused goods, information overload, and a new generation that values sustainability and community over consumerism. Examples mentioned include crowdfunding sites like Kickstarter, local marketplaces like Etsy, and communities formed around sharing items, skills and physical spaces. The document argues this shift represents more than a fad and will continue transforming economic and social systems.

Using icons is a great way to add visuals to your presentation. There are many ways to get icons online, some are even free. But if you need a specific icon that you can’t find or if you want a special spin to your icon (color, shadow etc) – you can use PowerPoint’s great (and somewhat hidden) “Merge Shapes” commands to create your own icons. Using these commands you can combine basic shapes into other shapes. You can union and subtract shapes. You can intersect and combine. All while still working natively inside PowerPoint. Once you have created an icon you can change the color, filling and add shadows as needed. It is just as fun as building with Lego blocks! Well, almost.. This is a guide in 15 steps showing you how you can use these commands to create your own icon - the example we are using is a calendar icon.

On overview of social media tools: brand reputation monitoring, social media management, Twitter and Facebook tools and social media reporting.

Social Media a very powerhouse medium to reach your targeted customers. Learn the tools of trade and get the maximum out of your social media efforts. for more visit www.digitaljinni.com

“How Social Media can Supercharge your Recruitment and Retention Efforts” There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!

Presentation slides for the UltraClean SmokeOut Luncheon 11/16/2010. Overview of digital marketing for the Idaho Steelheads with touchpoints for small business owners.

This document discusses the importance of developing an online presence through a website and social media platforms. It emphasizes establishing a clear brand voice and appearance to consistently represent your brand across all digital channels. The document then provides guidance on setting up a website using common content management systems like WordPress or Squarespace. It also offers tips for effectively using major social media platforms like Facebook, Twitter, and Instagram to engage with audiences and grow brand awareness.

This document provides a summary of various social media tools categorized into different areas such as employee advocacy, influencer marketing, content marketing, visual social marketing, engagement marketing, analytics, listening, social media dashboards, social selling, and social media for customer service. It describes the purpose and benefits of tools for each category. The document also promotes upcoming social media industry events and a newsletter.

The document discusses new tools that can be used in digital marketing strategies for franchises. It describes tools for content curation and storytelling like BizSugar and Scoop.it that can be used to find quality content. Social listening tools like Google Alerts and Talkwalker are recommended to understand customer interests and conversations. Content sharing tools such as SlideShare, Instagram and Vine can then be used to distribute content. The document also outlines infographic design tools, podcasting options, and FranSocial, a private social network for franchise businesses.

Whether you are a beginner looking to create your first website or a seasoned professional aiming to enhance your skills, this guide covers everything you need to know. From conceptualizing your website idea to selecting the right technologies, designing user-friendly interfaces, writing efficient code, and ensuring optimal functionality, this step-by-step guide provides invaluable insights and practical tips. Dive deep into the world of web development and learn how to bring your vision to life with this comprehensive resource.