Emarketer Proxxima 2014

The document provides an overview of key mobile trends, with a focus on trends in Hong Kong. It summarizes that: - Hong Kong youth have the highest mobile phone ownership rates in Asia, and over 30% of Hong Kong mobile users engage in social networking on their devices. - When purchasing a new mobile phone in Hong Kong, content/applications is the second most important factor after look/feel. - Popular social networking sites accessed on mobile devices in Hong Kong include Facebook, Yahoo, and Google.

Op donderdag 26 september organiseerde de DDMA Commissie Mobile de Mobile Wave. Jasper Olieroock, strategy director bij mobtzu, heeft hier een sessie verzorgd en inzicht gegeven in de mobiele markt die door zijn omvang en snelheid van ontwikkelen al lang niet meer in de kinderschoenen staat. Aan de hand van cijfers over mobiel gebruik en trends in de markt maakt hij duidelijk waarom het vastleggen van regelgeving op dit terrein de markt volwassener zal maken.

Mobile connectivity continues to expand globally, with mobile subscriptions projected to reach 4 billion by 2018. While over half the world remains unconnected, mobile companies are focusing on connecting the next billion users in developing regions. This will require more affordable devices and data plans, as well as designs and software tailored for regions with unreliable power and lower literacy. Nokia's 105 phone exemplifies this approach with its low $20 price point, 35-day battery life, and data-efficient browser. As 3G and 4G networks spread, they will boost the capabilities of mobile users worldwide. However, connecting the remaining population will be an ongoing challenge.

This document discusses mobile usage and its impact on consumers' online behavior. It provides data from comScore showing the rise of mobile/tablet usage and how consumers now spend more time on those devices than desktop for many online activities. Mobile phone searches for local businesses especially see high conversion rates to purchases. The document examines specific categories like retail, maps, weather that have seen desktop usage decline but overall usage grow due to significant mobile increases. It shows mobile driving more on-the-go searches, with phones used most for restaurants/shopping while tablets are for more complete information.

Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways- 1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts. 2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives. 3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time. Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?

Taking a look into the future, Ericsson ConsumerLab presents the sixth edition of its annual trend report.

The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.

From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.

This document discusses various ways that mobile technology is integrated into our daily lives and consumer behaviors. Some key points include: - Mobile phone ownership has surpassed other technologies and reached over 7 billion users globally. - People check their phones on average every 6-7 minutes and SMS messages have much higher read and response rates than emails. - Younger generations see their mobile phone as one of the first things people notice about them and over half of women under 18 feel the same. - Mobile provides unique benefits like always being connected, having payment capabilities, and offering a personalized mass media experience. - Companies are leveraging these mobile attributes through campaigns using SMS, QR codes, mobile optimized websites and location-based games

1. The document discusses 10 emerging consumer trends for 2017 based on a survey of over 7,000 internet users. 2. Some of the key trends discussed include the rise of reality time due to increasing video and virtual/augmented reality usage, AI becoming ubiquitous in many applications and devices, and the Internet of Things developing as consumers use more connected devices and apps. 3. Other trends examined are autonomous vehicles leading to a new pedestrian perspective, a desire for merged physical and virtual realities, health issues from new technologies challenging the human body, and smart devices creating new safety issues and opportunities.

The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.

Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe. The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society. The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.

This document discusses the rise of big data from mobile devices. It notes that mobile usage has overtaken desktop globally, with over 400 million photos and 64 billion messages shared daily. The document outlines different types of active and passive data generated from mobile and how this data is being used, including tracking relationships on Facebook and monitoring health and poverty levels. It closes by discussing future trends like wearables and how mobile data could be harnessed for medical research.

This document provides 18 examples of mobile marketing campaigns from 2014. The examples showcase a variety of innovative uses of mobile technologies, including apps, beacons, augmented reality, social media, and more. The campaigns aimed to raise awareness of issues, promote brands and products, and enhance customer experiences in unique interactive ways. Overall the document serves as an inspiration for creative mobile marketing strategies and concepts.

This document discusses the mobile revolution that is fundamentally changing how people live and work. Some key points: - Mobile subscriptions now exceed 5 billion worldwide, eclipsing other technologies. Mobile apps and tablets are also growing dramatically. - Mobile has become a lifeline for many people's livelihoods, as professionals rely on it to stay connected to work and informed. Over 70% of executives under 40 consider it their primary work tool. - People now live in both the physical world and virtual world simultaneously. Mobile blurs the lines between these as people toggle between physical and digital activities. - Marketers must recognize how mobile is changing consumer behavior and ensure their brands are equally present in both

This document provides a monthly summary of mobile news, views, events, and developments locally and abroad. Some of the key highlights mentioned include: - Tablets are expected to rapidly increase in emerging markets as affordable devices become more accessible. - The "second screen" industry of mobile apps and sites that complement television content is growing as people increasingly use mobile devices while watching TV. - A study found that mobile searches often trigger two follow-up actions like store visits or purchases within an hour due to convenience. - The Lean Startup methodology of rapidly testing products with customers is being adopted by large brands to innovated more quickly in fast-paced markets. - Large organizations are investing in

This document discusses how technology and the internet have impacted consumer behavior. It notes that internet usage has skyrocketed since the 1990s, with nearly 4 billion users today relying on high-speed connections. Consumers now use a variety of digital devices like smartphones, tablets, and wearables to access the internet remotely. Online activities include social media, searches, and purchases. Reviews strongly influence buying decisions. Emerging technologies like artificial intelligence and virtual/augmented reality will continue shaping the digital future and consumer expectations for personalized, immediate experiences.

This document discusses Nielsen's Online Campaign Ratings tool which measures the effectiveness of digital advertising campaigns. It provides summaries of campaigns' audience delivery compared to targets, allowing advertisers to optimize campaigns. The tool uses registration data to assign demographics to users, overcoming panel limitations. It has measured over 1,800 campaigns, finding average on-target rates vary significantly. Advertisers can use the data to improve targeting, reallocate spend, and analyze cross-platform effectiveness against TV.

1) O documento apresenta os hábitos de consumo de mídia no Brasil, com foco no tempo gasto online e nas atividades preferidas durante 15 minutos de tempo livre. 2) Os brasileiros passam mais tempo navegando na web do que assistindo TV, com 42% passando pelo menos 2 horas por dia online. 3) A atividade preferida durante 15 minutos de tempo livre é navegar na web para 62% dos entrevistados, de forma consistente entre faixas etárias, gênero e renda.

A internet é a fonte de informação menos confiável de todas para os brasileiros, diz pesquisa: Na semana passada foi liberado pelo Governo o relatório da pesquisa brasileira de mídia, que reúne os hábitos de consumo de mídia pela população brasileira — que inclui a internet. Você pode encontrar o relatório aqui, mas como ele tem 150 páginas, fizemos um resuminho com as principais informações sobre a internet. Tivemos alguns dados bem legais. Olha só: Uso da internet pelos brasileiros 26% dos brasileiros dizem usar a internet todos os dias, enquanto 53% afirmam não usar nunca. Entre os mais jovens – de 15 a 26 anos – o número de pessoas que usa a web todo dia aumenta bastante: 48%. A pesquisa por renda comprova: quanto mais salários mínimos por família, maior é o uso da internet. 9% das pessoas que ganham menos de um salário mínimo por mês usam a internet todos os dias, contra 48% dos que ganham mais de 5. Os números também crescem de forma proporcional em relação a escolaridade: 58% dos que tem curso superior utilizam a internet todos os dias, enquanto apenas 16% dos que não tem completo o ensino fundamental a usam. Quanto maior a cidade da pessoa, também maior o uso: em municípios com menos de 20 mil habitantes, 17% das pessoas usam a internet cotidianamente. Em cidades com mais de 500 mil, esse número sobe para 34%. Uso de internet de segunda a sexta-feira Média do brasil: 3h39 por semana — ganhou da TV, que tem média de 3h29. O estado que mais usa a internet é… Goiás, com média de 6h14 por semana. O que menos usa é o Piauí, com 2h40. São Paulo tem média de 3h28 e o Rio, 3h56. O Facebook domina com folgas o ranking de site mais acessado: ele é o preferido de 63,6% pessoas, seguido de Globo.com (7,0%), G1 (5,6%), Yahoo (5%) e YouTube (4,9%). A rede social de Mark Zuckerberg também ganha como maior fonte de informação: 30,8% das pessoas se informa usando o Facebook. O Globo.com é o segundo colocado, com 6,6% e o G1 vem atrás, com 5%. 47% dos brasileiros afirmaram que tem acesso à internet em casa. Ainda é um número baixo… O Distrito Federal é onde as pessoas mais tem acesso à internet em casa – 63%. SP e Rio vem logo atrás, com 62 e 63%, respectivamente. O Pará e o Piauí são os que tem menos acesso: 27%. Apenas 16% das pessoas que tem renda de menos de um salário mínimo tem internet em casa, contra 78% dos que tem mais de 5 salários mínimos. O computador ainda é o meio preferido pra acessar à internet no Brasil. Mas o telefone celular também mostra força. Os números comprovam: a internet é considerada pelos brasileiros a fonte de informação menos confiável de todas. 53% dos brasileiros confia poucas vezes em notícias de blogs, sites e redes sociais, enquanto esse número diminui para 39% em notícias de jornais impressos, considerados os mais confiáveis. http://www.youpix.com.br/trending/pesquisa-consumo-internet/

A comScore é uma empresa líder em métricas e inteligência digital que fornece dados sobre audiência, campanhas, web analytics e pesquisas customizadas. O documento descreve os serviços e soluções da comScore para mensurar o sucesso de investimentos digitais e comparar desempenhos online e offline.

O comércio eletrônico brasileiro cresceu 28% em 2013, superando as expectativas iniciais. As categorias de moda, cosméticos e eletrodomésticos se mantiveram entre as mais vendidas. Cerca de 9 milhões de pessoas fizeram sua primeira compra online no ano, chegando a 51,3 milhões de consumidores únicos. As compras por dispositivos móveis aumentaram e responderam por quase 5% das vendas totais no final do ano.

Palestra para o Fórum Mineiro de Municípios - Comunicação como ferramenta de auxílio à gestão pública municipal: Marketing Digital e Redes Sociais. Cases da Prefeitura de Curitiba, Secretaria de Turismo de Minas e Secretaria de Educação de Minas.

This document outlines a mobile strategy for a company. It discusses the growing mobile landscape and the importance of mobile as a data source. Mobile usage exceeds TV and Earth's population. The document reviews mobile trends in different countries and how people use mobile devices throughout the day. It emphasizes using mobile data to better understand consumers and personalize experiences. Examples are given of how other companies in FMCG categories are using mobile for CRM programs, augmented reality, and connecting offline and online. The overall goal is to increase awareness, engagement, and revenues by optimizing the company's mobile strategy.

Mobile marketing trends, stats, and best practices were discussed over five parts. Key points included: mobile usage is growing rapidly worldwide, with smartphones accounting for over half of US mobile users by 2014; magnetic content that is useful, well-executed, and fun is important; precise targeting and geo-location can enhance mobile campaigns when used judiciously; mobile should be used as an additive channel to integrate with other media; and measurable goals like coupon redemption and a framework that links marketing investments to perceptual, behavioral and financial outcomes are needed to evaluate mobile ROI.

Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.

In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016. Why mobile? In fact, users think mobile is just mobile, their smartphone 08 critical points for each Marketer in order to develop mobile marketing strategy The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey For mobile, it's all about interactive + relative

Presentation delivered at the Mobile Commerce Summit on June 3, 2009 by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide. This conference is targeted to financial services companies.

This document contains a summary of a presentation on the state of digital and mobile marketing. It discusses how consumers' media consumption habits have changed and are now across multiple screens. Mobile usage has increased dramatically and smartphones are now an integral part of people's daily lives. Marketers need to have a strong mobile presence as many decisions start on mobile. A multi-screen approach is important as people move seamlessly between devices. Attribution of the impact of different channels and platforms is challenging but critical for marketers. The future of digital advertising lies in understanding consumer behavior across all devices.

The document discusses the evolution of digital technology and its impact on our lives and marketing. Some key points include: - The internet has grown dramatically in the last 10 years, with over 55% of the world's population now online. Mobile internet usage accounts for 50% of total usage. - Devices people use to access the internet have shifted heavily to mobile phones over laptops and desktops. 65% of internet access is now through mobile phones. - How people search for products has changed significantly, with most consumers beginning searches online rather than in physical stores. Social media recommendations also influence over 75% of younger consumers. - E-commerce has grown enormously, now representing over 16% of total retail spending globally

Click to view this short but informative presentation on how digital is affecting the modern marketing mix

Httpool shares advertising insights for FMCG, detailing the opportunities that the new decade brings along for the sector.

To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage. Cross-device usage Mobile’s share of total connected time The "mobile-only" and "mobile-mostly" connected consumer Cross-device purchasing Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.

To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage. Cross-device usage Mobile’s share of total connected time The "mobile-only" and "mobile-mostly" connected consumer Cross-device purchasing Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.

Worldwide Partners surveyed its network agencies and consumer panel in October 2009 about digital trends. Key findings: Consumers have integrated digital/mobile technologies into daily life. Facebook and texting are most popular. Mobile phones are replacing landlines and consumers expect apps for all activities. While research begins online, many still prefer shopping in stores. Privacy is important and consumers do not want ads on mobile devices. Emerging trends include growth of mobile apps, mobile video and integration of TV/video onto multiple platforms. Marketers should create transparent online customer service and optimize sites for all devices including mobile.

The document discusses emerging trends in 2011 and their effect on the digital path to purchase. It notes that shoppers are increasingly going online early in the buying cycle to gather information and make purchase decisions. It also discusses the rise of interactive TV and how tablets are increasing while laptop sales decrease. Mobile devices are beginning to replace credit cards for smaller purchases. The path to purchase has become more complex with digital and mobile influencing shopping behaviors. Marketers need to better integrate digital and mobile strategies to reach consumers throughout the purchasing process.

This document provides tips and tricks for mobile marketing. It notes that over 25% of internet traffic is now mobile and mobile ad spending will hit $100B in 2016. Some key points covered include focusing on the user experience and context for mobile, testing channels like social media and search ads, understanding mobile-specific KPIs, optimizing for mobile-first landing pages, using mobile video and apps to engage customers, and analyzing cross-device data to understand performance. The document emphasizes that mobile is becoming a huge part of marketing and is about delivering the right experience to users on their preferred devices and contexts.

An in-depth analysis on how FMCG should approach and implement mobile strategy. Mobile landscape analysis, scope, case studies

The document provides an overview of trends in the mobile marketing industry. It discusses how smartphone penetration is slowing in established markets as emerging markets see continued growth. It also covers the rise of Android and decline of other platforms, the projected increase in mobile ad spending, the growing popularity of tablets, and the expansion of mobile commerce. Additionally, it summarizes trends around the evolution of ad networks and real-time bidding, the impact of 4G networks, increasing use of social media and apps on mobile devices.

Flightpath hosted a webinar on 2017 Digital trends in January. These slides are taken directly from the presentation, which covers trends in video, marketing automation, data attribution, and ad spend.

Every six months, SapientNitro's Research & Insights team identifies a set of digital trends shaping the marketing landscape. This is the public version of these trends, which are shared with clients and our 11,000 employees. From native advertising to shopping-in-increments, this presentation reveals key consumer behavior trends shaping the marketing landscape for Fortune 500 companies. Similar to Mary Meeker, we attempt to highlight the current state, and point towards a vision of the future. If you'd like to talk more about these and other insights, feel free to reach out to Hilding Anderson on twitter or LinkedIn. Thank you.

Altimeter Group, prepared for Facebook Rebecca Lieb, analyst Jaimy Szymanski, senior researcher For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.