10 Steps to Mobile Supremacy for Libraries

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The document discusses 10 steps libraries can take to improve their mobile services and presence. It recommends ensuring websites are mobile-friendly, testing the mobile usability of catalogs and databases, offering ebooks and audiobooks in mobile formats, providing reference services via text and social media, using location-based and custom mobile apps, marketing services through mobile channels, and training staff. The goal is to meet patrons' needs and expectations by embracing the growing use of mobile devices.

Mobile Services for Libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net

why mobile? 80% of American adults own a cell phone By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets 43% own MP3 players 5 million iPads sold (+ watch Android tablets)

Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/

#1: your website mobile-friendly? W3C’s mobileOK Checker mobile version of homepage (or site) mobile services webpage

is your website mobile-friendly? find out at W3C’s mobileOK Checker

“ Mobile Friendly Library Websites” by Fleur Helsingor @ UC Berkeley ( http://www.lib.berkeley.edu/digicoll/libraryweb/mobile-websites.pdf )

#2: your catalog test catalog’s mobile friendliness PASS - SOPAC, Evergreen, Koha FAIL - Innovative, Voyager, SirsiDynix see a pattern?

#3: databases mobile apps and/or mobile-friendly pages EBSCO (page) Gale (app) others check with all vendors watch for feature & functionality loss

#4: ebooks eAudioBook formats: MP3s/DRM-laden formats of death eBook formats: PDF, Mobi Overdrive eBook app who missed the boat? check with all vendors

#5: reference text messaging - AIM & Google Voice hacks, LibraryH3lp Twitter - “send a question to @SanJoseLibrary”

IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk) web chat - nope

#6: social media Facebook many mobile FB apps post updates, photos, video, & events pages vs. groups

Twitter many more Twitter apps post frequent updates

#7: location-based services Foursquare, Gowalla, Facebook Places - entries, tips, trips, contests augmented reality - Layar, Wikitude - campus or library tours, local history tours

#8: apps Boopsie - customized mobile library application (San Jose Public Library) custom iPhone or Android app (D.C. Public Library)

#9: in-library mobile services walk-in mobile message center library mobile charging stations library mobile media download stations

#10: marketing mobile market mobile with mobile start an opt-in list for library texts group texting app “textPlus” buy ads in relevant apps (local, library-like) contests for signing up, mayorships, etc.

… inc. marketing staff ensure mobile access to work systems train staff on mobile access to library stuff encourage staff use of mobile to do work buy mobile devices for staff to use/train on

7 apps every librarian should know WorldCat Kindle/Nook Google Translate Foursquare Evernote IMDB Yelp

future challenges devices platforms formats digital rights management standards

questions & discussion Sarah Houghton-Jan web: LibrarianInBlack.net Twitter: @TheLiB Facebook: Facebook.com/LibrarianInBlack email: [email_address]

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