Augmented Reality
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Presentation for Handheld Librarian 3 as an intro to augmented reality services including what's happening in the fields of advertising, marketing, retail, shipping, gaming, and the wealth of GIS information overlay currently available. Social issues are briefly covered as well.
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Augmented Reality
- 1. Augmented Reality a primer for libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net
- 2. What is Augmented Reality?
- 5. an open platform where anyone can develop their own “layer”
- 6. GPS / cell ID camera accelerometer
- 7. augmented reality formula digital view of the physical world (usually through a camera, goggles, screen) + digital objects and data from the virtual world (photos, text, links, 3D objects)
- 8. Internet 1.0 (1995-1999) text exchange, commercial, “game changer” Internet 2.0 (2000-2004) email, IM, web 2.0 Internet 3.0 (2005-2009) communication, social media, multimedia Internet 4.0 (2010-?) mobile, wireless/3G, augmented reality
- 9. the ridiculous hat approach
- 11. augmented reality vs. virtual reality
- 13. General Electric Augmented Reality ad
- 14. Sony Playstation EyePet Project
- 16. QR Codes
- 18. some interesting statistics 69% of American adults research products online before going to the store 61% want to scan barcodes and see stores’ pricing 39% compared a product across multiple stores 9% texted a friend about a product while shopping RETAILER’S NIGHTMARE
- 19. Cyberspace has leaked into the real world. What was inside the box…is outside. - Vernor Vinge
- 21. Layar
- 22. Wikitude
- 23. Google Goggles
- 25. Sky Siege
- 27. iPew WorkSnug
- 32. Idee Inc., image recognition search on an iPhone
- 36. SJPL’s AR Project Local history walking tours in San José Photos, audio clips, 3D plans, yearbooks, etc. web, mobile web, audio + AR apps like Layar, Foursquare, Gowalla, Wikitude, etc. our own app?
- 37. AR’s societial consequences instant, live information access instant, live entertainment access openness and transparency connectivity ubiquity social vs. isolationist privacy concerns
- 39. Who is Big Brother? Government? Marketers? The guy next to you?
- 40. Development Resources Layar: dev.layar.com BuildAR: buildar.com PorPOIse: code.google.com/p/porpoise LayarDotNet: layardotnet.codeplex.com Python Django Layar: pypi.python.org/pypi/djanjo-layar/
- 41. questions and discussions LibrarianInBlack.net Twitter: TheLiB Email: LibrarianInBlack@gmail.com