This document provides tips for attending the Dreamforce conference, including downloading the conference app, arriving early to keynotes, speaking to vendors, taking notes during sessions, attending talks, being social throughout the event, following up after the event, and using what was learned. It also introduces the two featured speakers, Jesse Endo and Heidi Bullock, and provides information about Marketo, a cloud-based marketing software platform with over 2,500 customers. The document offers breakdowns and advice for making the most of interactions, sessions, networking opportunities, and following up after the conference.