This document discusses rejuvenation in product evolution through redesign and rebranding. It explores how analyzing aspects of rejuvenation design and balancing innovation with tradition allows products to evolve while maintaining what made them classics. Branding, color, styling, and embracing nostalgia can reposition products. Case studies show how Volkswagen Beetle and Sony products were rejuvenated through technological advances that made them greener and more durable for a sustainable future. The conclusion is that evolution through rejuvenation brings balance between old and new, extending products' lives.