The document discusses the orchid family (Orchidaceae). It describes their key characteristics such as perennial herbs that can be terrestrial, epiphytic or saprophytic. Their flowers are zygomorphic, hermaphroditic and epigynous. They have modified structures like the labellum, column and rostellum. Pollen is united into pollinia. They are one of the largest flowering plant families with over 1000 genera and 20,000 species found worldwide, especially in tropical areas. Orchids show primitive characteristics like pseudobulbs and advanced characteristics like diverse flower shapes and sizes and pollinia formation.
1. The document discusses the Magnoliaceae plant family, describing its geographical distribution, habitat, morphology, and key characteristics.
2. Trees and shrubs in this family have alternate simple leaves with deciduous stipules leaving a circular scar. Their large, bisexual flowers are solitary with numerous spirally arranged floral parts on an elongated thalamus.
3. The family includes 7 genera and over 230 species of temperate to tropical rainforest trees and shrubs. Several species are cultivated for ornamental or medicinal purposes.
This document summarizes the Bennettitales, a group of fossil plants that flourished during the Mesozoic era. It describes two families of Bennettitales: Bennettitaceae and Williamsoniaceae. Bennettitaceae had deeply sunk flowers on short, thick trunks, while Williamsoniaceae had fully exposed flowers on slender stems. The document provides details on the anatomy, reproduction, and classification of these two extinct families of seed plants.
Embyrology in relation to Taxonomy. It is one of the concepts in Modern Taxonomy.in which embryological data is used to strengthen existing classification system.
The document discusses inferior ovaries in plants. It defines an inferior ovary as one where the internal wall of the thalamus is fused with the wall of the ovary, so only the style and stigma are visible from above. Flowers with this structure are called epigynous. Examples given are apple, sunflower, cucumber and guava. There are two theories for the development of inferior ovaries - the appendicular theory which proposes the ovary develops from the receptacle appendages, and the receptacular theory or axial theory which proposes the ovary develops from the receptacle itself.
Poaceae or Gramineae is a large and nearly ubiquitous family of monocotyledonous flowering plants known as grasses. It includes the cereal grasses, bamboos and the grasses of natural grassland and species cultivated in lawns and pasture. The latter are commonly referred to collectively as grass
- Gnetum is a genus of gymnosperms that are tropical evergreen trees, shrubs, and lianas. Unlike other gymnosperms, they possess vessel elements in their xylem.
- There are approximately 35 species of Gnetum distributed mainly in tropical and humid regions of Africa, Asia, and South America. Five species are reported in India.
- Gnetum reproduces sexually as a dioecious plant. The male and female strobili (inflorescences) are compound structures composed of bracts and rings of male or female flowers. Pollen grains contain two nuclei that develop into the male gametophyte within the anther.
Malvaceae, or the mallows, is a family of flowering plants estimated to contain 244 genera with 4225 known species. Well-known members of economic importance include okra, cotton, cacao and durian. There are also some genera containing familiar ornamentals, such as Alcea, Malva and Lavatera, as well as Tilia
This document provides information about the Asteraceae family of flowering plants. It discusses the classification, distribution, morphological characteristics, types of flowers (disc and ray florets), and some economically important species of the family. Key points include that Asteraceae is one of the largest families, comprising around 950 genera and 20,000 species worldwide. It describes the distinguishing features of the family such as the composite flower head (capitulum) made up of disc and ray florets. Common genera mentioned are Helianthus, Eclipta, Tridax, Tagetes and Calendula.
The document discusses the Liliaceae plant family, which includes 250 genera and 4000 species found worldwide, including 169 species in India. It describes key characteristics of the family such as herbaceous or woody habit, underground stems like rhizomes or bulbs, alternately arranged leaves, hypogynous flowers with trimerous perianth and androecium, and syncarpous gynoecium. Members of Liliaceae have economic importance as foods, medicines, fibers, resins, and ornamentals.
This document discusses apogamy and apospory in plants. It defines apogamy as asexual reproduction in ferns where a haploid gametophyte develops into a haploid sporophyte without gamete fusion. Apospory is defined as the development of a diploid gametophyte from the vegetative cells of a diploid sporophyte, without meiosis or spore formation. The key difference between the two is that apogamy produces a haploid embryo while apospory produces a diploid embryo. Causes of each include environmental stresses that prevent normal sexual reproduction. Similarities include that both are asexual reproductive processes that occur in bryophytes and involve alternation of generations
Pentoxylales were small trees or shrubs that existed in the Jurassic period in India. They had long and short shoots resembling Ginkgo, with spirally arranged leaves and scales. The stems (Pentoxylon) had five triangular segments around a central tissue. Leaves (Nipaniophyllum) were strap-shaped with a midrib. Male cones (Sahnia) bore pollen sacs on short shoots. Female cones (Carnoconites) had ovules aggregated into strobili on short shoots. Stomata were syndetochelic. Wood was pycnoxylic, resembling conifers. Pentoxylales displayed features intermediate between ferns
This document describes the vegetative and floral characteristics of plants in the Euphorbiaceae family. It discusses their habit, which includes herbs, shrubs, trees, and climbers. It describes their roots, stems, leaves, inflorescence, flowers, calyx, corolla, perianth, androecium, gynoecium, fruits, seeds, and pollination. Some common species mentioned are Euphorbia hirta, E. pulcherrima, Phyllanthus reticulata, Ricinus communis, and Euphorbia tirucalli.
The document provides details about the seminar topics Osmunda, Dryopteris, Cyathea, and Pteridium. It describes the taxonomy, morphology, anatomy, reproduction and key features of each genus. For Osmunda, it focuses on O. regalis and provides descriptions of its sporophytic plant body and dimorphic leaves. For Dryopteris, it discusses 39 species found in India and their uses. It also describes the rhizome, root, and leaf internal structures. For Pteridium, it covers its widespread distribution and development from sporophyte to gametophyte. Finally, it notes Cyathea occurs in tropical rainforests and has a stout stem covered with
This document summarizes John Hutchinson's system of classification of flowering plants from the 1950s-1970s. Some key points:
- Hutchinson developed a phylogenetic system of classification based on evolutionary principles like trees being more primitive than herbs.
- His system was published in two volumes from 1926-1934 and revised until his death in 1972.
- He divided angiosperms into dicots and monocots, further dividing dicots into woody and herbaceous groups.
- Hutchinson proposed over 100 orders and families in his system based on characteristics like plant structure, reproduction methods, and flower morphology.
The document discusses the Zingiberaceae family of plants, which includes ginger and turmeric. It describes their characteristics such as aromatic rhizomes, leaves, flowers, and fruits. Ginger and turmeric are highlighted as examples. They are perennial herbs that grow in tropical regions. Both plants' dried rhizomes are used medicinally as analgesics, anti-inflammatories, and to treat various other conditions. The main active compounds in ginger are volatile oils and those in turmeric include curcuminoids which provide antioxidant and anti-inflammatory effects.
The document discusses several theories about the origin and evolution of angiosperms. It describes theories that proposed various plant groups as possible ancestors of angiosperms including isoetes, conifers, gnetales, bennettitales, caytoniales, and pentoxylales. However, many of these theories were later contradicted or disagreed with based on evidence from vascular anatomy, seed structure, and other characteristics. The document also outlines primitive and advanced characteristics seen in different angiosperm groups, showing their diverse evolutionary lines.
Gnetum: A Powerpoint Presentation on Gymnospemsshivduraigaran
The Gymnosperms are a group of seed-producing plants (spermatophytes) that includes conifers (Pinophyta), cycads, Ginkgo, and gnetophytes. The term "gymnosperm" comes from the Greek composite word γυμνόσπερμος (γυμνός gymnos, "naked" and σπέρμα sperma, "seed"), meaning "naked seeds". The name is based on the unenclosed condition of their seeds (called ovules in their unfertilized state). The non-encased condition of their seeds stands in contrast to the seeds and ovules of flowering plants (angiosperms), which are enclosed within an ovary. Gymnosperm seeds develop either on the surface of scales or leaves, which are often modified to form cones, or solitary as in Yew, Torreya, Ginkgo.
The gymnosperms and angiosperms together compose the spermatophytes or seed plants. The gymnosperms are divided into six phyla. Organisms that belong to the Cycadophyta, Ginkgophyta, Gnetophyta, and Pinophyta (also known as Coniferophyta) phyla are still in existence while those in the Pteridospermales and Cordaitales phyla are now extinct.
By far the largest group of living gymnosperms are the conifers (pines, cypresses, and relatives), followed by cycads, gnetophytes (Gnetum, Ephedra and Welwitschia), and Ginkgo biloba (a single living species). Roots in some genera have fungal association with roots in the form of micorrhiza(Pinus), while in some others(Cycas) small specialised roots called coralloid roots are associated with nitrogen fixing cyanobacteria.
Gnetum is a genus of gymnosperms, the sole genus in the family Gnetaceae and order Gnetales. They are tropical evergreen trees, shrubs and lianas. Unlike other gymnosperms, they possess vessel elements in the xylem. Some species have been proposed to have been the first plants to be insect-pollinated as their fossils occur in association with extinct pollinating scorpion flies. Molecular phylogenies based on nuclear and plastid sequences from most of the species indicate hybridization among some of the Southeast Asian species. Fossil-calibrated molecular-clocks suggest that the Gnetum lineages now found in Africa, South America and Southeast Asia are the result of ancient long-distance dispersal across seawater
This document provides classification and morphological information about the bryophyte genus Pellia. Pellia belongs to the division Bryophytes, order Jungermanniales, and family Pelliaceae. It has a simple, prostrate thallus that is dichotomously branched with a midrib but no scales. Antheridia and archegonia are located on the dorsal surface. The sporophyte develops from the mature archegonium and has a foot, seta, and capsule structure that contains spores and elaters.
This document discusses the geological timeline of early flowering plants (angiosperms). It notes that flowering plants first appeared in the Lower Cretaceous period, around 125 million years ago, based on fossil evidence, though earlier traces are scarce. It then describes several early angiosperm fossils found from the Late Triassic to Early Cretaceous periods that provide evidence of the earliest evolution of flowering plants, including Furcula granulifera, Archaefructus liaoningensis, Homoxylon rajmahalense, and Bevhalstia pebja. The document concludes with notes on the fossil record of early monocots.
The document describes the Poaceae family of monocotyledonous flowering plants, commonly known as grasses. It details their morphological characteristics, classification, examples of important species, and their significant economic uses as sources of food, fodder, sugar, building materials, furniture, aromatics, medicines, paper, and ornamentals. Poaceae is one of the largest angiosperm families, with over 10,000 species found worldwide in various ecological habitats.
This document provides information about orchids, including:
- Orchids are a diverse family of flowering plants with about 28,000 species across 763 genera, showing monopodial and sympodial growth habits.
- Characteristics include three sepals, three petals, a column containing reproductive organs, and an inferior ovary.
- Orchids are native to tropical regions of Asia and Australia and have importance for medicine, gardens, food, and symbolism.
- The document discusses propagation methods, maintenance needs like watering, fertilizing, and pest/disease control, and harvesting practices for orchid cultivation.
This document describes the poppy family (Papaveraceae). It is mainly distributed in the Northern Hemisphere and consists of 26 genera and 280 species. Some key features include annual to perennial herbs or shrubs with actinomorphic flowers arranged in cymes or solitary. Flowers have 2-3 sepals, 2+2 petals, 3+3 to many stamens, and 2-several fused carpels. The poppy Papaver rhoeas is described as an annual herb with red solitary terminal flowers, numerous stamens, and a capsule fruit.
This document provides information on orchids, including their species, growth habits, structures, propagation methods, and cultivation practices. It discusses that there are 25,000 to 30,000 orchid species divided into 700-800 genera. Orchids can grow terrestrially, epiphytically, or lithophytically. The document describes monopodial and sympodial growth patterns and lists example orchid genera that exhibit each. It also summarizes orchid flower structures, classification systems, hybrids suitable for cut flowers, and postharvest handling recommendations for dendrobium and cymbidium orchids.
The document describes the Anacardiaceae family of plants. It provides details about:
- The family comprises 73 genera and 600 species of trees and shrubs mostly found in tropical regions.
- Members bear fruits that are drupes. Plants have resin passages and resinous bark.
- Flowers are small, bisexual or unisexual, pentamerous, and arranged in cymose panicles.
- Fruits are typically drupes with a resinous mesocarp containing an exendospermous seed with a curved embryo.
In this presentation, we'll explore the classification of ornamental plants, delving into their diverse categories and unique characteristics.
This presentation serves as a short illuminating guide for horticulture enthusiasts and agriculture students to help them with a better understanding of ornamentals.
Callistemon species are commonly known as bottlebrushes due to their cylindrical, brush-like flowers. They are found in temperate regions of Australia and prefer moist conditions, though some species are drought-resistant. Bottlebrushes can be propagated through cuttings or seeds, and flower most often in spring and early summer with stamens and inconspicuous petals in various colors like red, yellow, green, orange or white.
Vascular plants like tracheophytes have evolved vascular tissues like xylem and phloem that allow them to successfully adapt to land. They are divided into four sub-divisions - Psilopsida, Lycopsida, Sphenopsida, and Pteropsida. Psilopsida are the earliest group and have rootless sporophytes. Lycopsida were the first to form true leaves and roots. Sphenopsida have scale-like or whorled leaves and sporangia borne on sporangiophores. Pteropsida are divided into filicineae (ferns), gymnosperms, and angiosperms. Filicineae and gymnosperms are seed
This document provides information on several members of the Solanaceae family including tobacco, potato, chili, tomato, and brinjal. It describes their botanical classification, morphological features, growth conditions, cultivation practices, and economic importance. The key features shared among these crops are that they have alternate leaves, five petaled flowers, and superior ovaries. They generally grow best in warm, tropical or subtropical climates with adequate rainfall and irrigation.
Pteridophyta or Pteridophytes are Vascular Plants (also known as "seedless plants") that reproduce and disperse via spores. They do not produce either seeds or flowers.
Additional info:
+ Division Equisetophyta (horsetails & scouring rushes)
+ Division Psilotophyta (whisk ferns)
(This is our report in Botany 2.)
Made by: Sharmine Ballesteros (BS Biology 2A2-1)
This document provides information on several plant families including Rutaceae, Umbelliferae, Labiatae, Solanaceae, Liliaceae, Myrtaceae, and Rubiaceae. For each family, it describes key characteristics such as habit, leaves, inflorescence, flowers, calyx, corolla, fruit, and important species. It also provides some economic uses of plants from the Umbelliferae family and describes characteristics common across members of the Myrtaceae and Rubiaceae families.
The potato is a tuber that was botanically named Solanum tuberosum in 1596. It develops from underground stolons and stores starches and sugars. Tubers vary widely in size, weight, and color. They have scars from scale leaves, multiple eyes that are axillary buds, lenticels for gas exchange, and an almost impermeable skin for protection. Potatoes are grown for their starchy tubers which are eaten around the world.
* Caryophyllaceae is also known as pink family. Members of this family are well known for ornamental purposes.
* This family is well represented in the British Flora and many species are cultivated as ornamental garden flowers.
* The members of this family are commonly found in the temperate regions of the Northern Hemisphere.
*Reference - Taxonomy of Angiosperms - Dr. B. P. Pandey
The document provides information on several plants commonly found in Malaysia:
1) Hibiscus is Malaysia's national flower, with red petals symbolizing courage. It has various medicinal uses.
2) Orchids are classified into subfamilies and can be terrestrial, epiphytic, lithophytic or saprophytic. They produce inflorescences.
3) Rafflesia is the world's largest flower and is a rare parasitic plant only found in Southeast Asia. Its buds are used for various purposes.
The document summarizes the morphology of flowering plants. It describes the main parts of a flowering plant - roots, stems, leaves, flowers and fruits. It discusses the different root systems and modifications of roots, stems and leaves. It also explains the structures and modifications of flowers including the calyx, corolla, androecium and gynoecium. Inflorescence patterns and symmetry of flowers are also summarized.
Sago palm, Ashok tree, Champa, Green-aloe, and Money plant are some common landscape plants.
Sago palm has erect trunks up to 9 inches wide and leaflets up to 3-5 feet long, though it is actually a cycad, not a palm. Ashok tree is an evergreen with lance-shaped leaves and red young leaves. Champa has intensely fragrant white blooms and follicular fruit. Green-aloe forms large clusters of fleshy leaves with sharp spines. Money plant is an evergreen vine with heart-shaped leaves and aerial roots.
Solanaceae family is also known as the potato family.
Around 2000 species of dicotyledonous plants belong to this family.
Solanaceae is a family of angiosperms.
It is widely distributed all over the world in tropical, subtropical and temperate zones.
It includes a number of spices, medicinal plants, agricultural crops, etc.
Vegetables like potatoes, tomatoes, bell peppers, eggplant are included in the Solanaceae family.
Many plants are of medicinal importance. The main medicinal plants are Atropa belladonna, Withania somnifera (Ashwagandha), Datura, etc.
Some alkaloids are toxic too. Some of the important alkaloids are tropanes, nicotine, capsaicin, solanine, hyoscyamine, etc.
Many ornamental plants also belong to this family. E.g. Petunia, Lycianthes, Cestrum, etc.
These are important sources of spices. E.g. chilly
The leaves of Nicotiana tabacum are a major source of tobacco. Tobacco is a commercially very important plant.
Flowering plants show immense diversity in their morphology, ecology, taxonomy, and phylogeny. They range in size from the tiny duckweeds less than 2 mm wide to Eucalyptus trees over 100 m tall. Most are photosynthetic, though some are parasitic on fungi or other plants. They occupy nearly all land and aquatic habitats. Taxonomically, there are over 300,000 known species classified into 64 orders and 416 families. The Ranunculaceae family includes over 2,500 herbaceous species, many with showy flowers and compound leaves. Clematis is a notable genus of over 380 climbing species.
Exploring the Fascinating World of Orchids: A Journey into the Orchidaceae Fa...bewafa8989
The Orchidaceae family, commonly known as orchids, is a diverse and captivating group of flowering plants. With over 28,000 species, orchids exhibit an astonishing array of forms, colors, and fragrances. From the iconic Phalaenopsis to the exotic Vanda, orchids can be found in a wide range of habitats, from tropical rainforests to temperate grasslands. Renowned for their intricate blooms and unique reproductive strategies, orchids have captured the imagination of botanists, artists, and collectors for centuries. This family offers endless opportunities for exploration and discovery, making it a fascinating subject for study and appreciation.
Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...Murugan Solaiyappan
Title: Relational Database Management System Concepts(RDBMS)
Description:
Welcome to the comprehensive guide on Relational Database Management System (RDBMS) concepts, tailored for final year B.Sc. Computer Science students affiliated with Alagappa University. This document covers fundamental principles and advanced topics in RDBMS, offering a structured approach to understanding databases in the context of modern computing. PDF content is prepared from the text book Learn Oracle 8I by JOSE A RAMALHO.
Key Topics Covered:
Main Topic : DATA INTEGRITY, CREATING AND MAINTAINING A TABLE AND INDEX
Sub-Topic :
Data Integrity,Types of Integrity, Integrity Constraints, Primary Key, Foreign key, unique key, self referential integrity,
creating and maintain a table, Modifying a table, alter a table, Deleting a table
Create an Index, Alter Index, Drop Index, Function based index, obtaining information about index, Difference between ROWID and ROWNUM
Target Audience:
Final year B.Sc. Computer Science students at Alagappa University seeking a solid foundation in RDBMS principles for academic and practical applications.
About the Author:
Dr. S. Murugan is Associate Professor at Alagappa Government Arts College, Karaikudi. With 23 years of teaching experience in the field of Computer Science, Dr. S. Murugan has a passion for simplifying complex concepts in database management.
Disclaimer:
This document is intended for educational purposes only. The content presented here reflects the author’s understanding in the field of RDBMS as of 2024.
Feedback and Contact Information:
Your feedback is valuable! For any queries or suggestions, please contact muruganjit@agacollege.in
How to Configure Time Off Types in Odoo 17Celine George
Now we can take look into how to configure time off types in odoo 17 through this slide. Time-off types are used to grant or request different types of leave. Only then the authorities will have a clear view or a clear understanding of what kind of leave the employee is taking.
Principles of Roods Approach!!!!!!!.pptxibtesaam huma
Principles of Rood’s Approach
Treatment technique used in physiotherapy for neurological patients which aids them to recover and improve quality of life
Facilitatory techniques
Inhibitory techniques
How to Show Sample Data in Tree and Kanban View in Odoo 17Celine George
In Odoo 17, sample data serves as a valuable resource for users seeking to familiarize themselves with the functionalities and capabilities of the software prior to integrating their own information. In this slide we are going to discuss about how to show sample data to a tree view and a kanban view.
Understanding and Interpreting Teachers’ TPACK for Teaching Multimodalities i...Neny Isharyanti
Presented as a plenary session in iTELL 2024 in Salatiga on 4 July 2024.
The plenary focuses on understanding and intepreting relevant TPACK competence for teachers to be adept in teaching multimodality in the digital age. It juxtaposes the results of research on multimodality with its contextual implementation in the teaching of English subject in the Indonesian Emancipated Curriculum.
Beginner's Guide to Bypassing Falco Container Runtime Security in Kubernetes ...anjaliinfosec
This presentation, crafted for the Kubernetes Village at BSides Bangalore 2024, delves into the essentials of bypassing Falco, a leading container runtime security solution in Kubernetes. Tailored for beginners, it covers fundamental concepts, practical techniques, and real-world examples to help you understand and navigate Falco's security mechanisms effectively. Ideal for developers, security professionals, and tech enthusiasts eager to enhance their expertise in Kubernetes security and container runtime defenses.
How to Store Data on the Odoo 17 WebsiteCeline George
Here we are going to discuss how to store data in Odoo 17 Website.
It includes defining a model with few fields in it. Add demo data into the model using data directory. Also using a controller, pass the values into the template while rendering it and display the values in the website.
How to Add Colour Kanban Records in Odoo 17 NotebookCeline George
In Odoo 17, you can enhance the visual appearance of your Kanban view by adding color-coded records using the Notebook feature. This allows you to categorize and distinguish between different types of records based on specific criteria. By adding colors, you can quickly identify and prioritize tasks or items, improving organization and efficiency within your workflow.
The membership Module in the Odoo 17 ERPCeline George
Some business organizations give membership to their customers to ensure the long term relationship with those customers. If the customer is a member of the business then they get special offers and other benefits. The membership module in odoo 17 is helpful to manage everything related to the membership of multiple customers.
Delegation Inheritance in Odoo 17 and Its Use CasesCeline George
There are 3 types of inheritance in odoo Classical, Extension, and Delegation. Delegation inheritance is used to sink other models to our custom model. And there is no change in the views. This slide will discuss delegation inheritance and its use cases in odoo 17.
Front Desk Management in the Odoo 17 ERPCeline George
Front desk officers are responsible for taking care of guests and customers. Their work mainly involves interacting with customers and business partners, either in person or through phone calls.
Is Email Marketing Really Effective In 2024?Rakesh Jalan
Slide 1
Is Email Marketing Really Effective in 2024?
Yes, Email Marketing is still a great method for direct marketing.
Slide 2
In this article we will cover:
- What is Email Marketing?
- Pros and cons of Email Marketing.
- Tools available for Email Marketing.
- Ways to make Email Marketing effective.
Slide 3
What Is Email Marketing?
Using email to contact customers is called Email Marketing. It's a quiet and effective communication method. Mastering it can significantly boost business. In digital marketing, two long-term assets are your website and your email list. Social media apps may change, but your website and email list remain constant.
Slide 4
Types of Email Marketing:
1. Welcome Emails
2. Information Emails
3. Transactional Emails
4. Newsletter Emails
5. Lead Nurturing Emails
6. Sponsorship Emails
7. Sales Letter Emails
8. Re-Engagement Emails
9. Brand Story Emails
10. Review Request Emails
Slide 5
Advantages Of Email Marketing
1. Cost-Effective: Cheaper than other methods.
2. Easy: Simple to learn and use.
3. Targeted Audience: Reach your exact audience.
4. Detailed Messages: Convey clear, detailed messages.
5. Non-Disturbing: Less intrusive than social media.
6. Non-Irritating: Customers are less likely to get annoyed.
7. Long Format: Use detailed text, photos, and videos.
8. Easy to Unsubscribe: Customers can easily opt out.
9. Easy Tracking: Track delivery, open rates, and clicks.
10. Professional: Seen as more professional; customers read carefully.
Slide 6
Disadvantages Of Email Marketing:
1. Irrelevant Emails: Costs can rise with irrelevant emails.
2. Poor Content: Boring emails can lead to disengagement.
3. Easy Unsubscribe: Customers can easily leave your list.
Slide 7
Email Marketing Tools
Choosing a good tool involves considering:
1. Deliverability: Email delivery rate.
2. Inbox Placement: Reaching inbox, not spam or promotions.
3. Ease of Use: Simplicity of use.
4. Cost: Affordability.
5. List Maintenance: Keeping the list clean.
6. Features: Regular features like Broadcast and Sequence.
7. Automation: Better with automation.
Slide 8
Top 5 Email Marketing Tools:
1. ConvertKit
2. Get Response
3. Mailchimp
4. Active Campaign
5. Aweber
Slide 9
Email Marketing Strategy
To get good results, consider:
1. Build your own list.
2. Never buy leads.
3. Respect your customers.
4. Always provide value.
5. Don’t email just to sell.
6. Write heartfelt emails.
7. Stick to a schedule.
8. Use photos and videos.
9. Segment your list.
10. Personalize emails.
11. Ensure mobile-friendliness.
12. Optimize timing.
13. Keep designs clean.
14. Remove cold leads.
Slide 10
Uses of Email Marketing:
1. Affiliate Marketing
2. Blogging
3. Customer Relationship Management (CRM)
4. Newsletter Circulation
5. Transaction Notifications
6. Information Dissemination
7. Gathering Feedback
8. Selling Courses
9. Selling Products/Services
Read Full Article:
https://digitalsamaaj.com/is-email-marketing-effective-in-2024/
3. ORCHID FAMILY
• SYSTEMATIC POSITION
Kingdom Plantae
Phylum Magnoliophyta
Class Liliopsida
Family Orchidaceae
4. CHARACTERS OF
ORCHIDACEAE
• Perennial herbs, epiphytes or saprophytes may be
terrestrial;
• flowers zygomorphic, hermaphrodite, epigynous;
• perianth 6 in two whorls, the posterior segment of
the inner whorl developed as lip or labellum;
• presence of peculiar structures – Labium, column
and Rostellum;
• Stamens 1-2, one or two staminode pollengrains
united into pollinia;
5. • gynoecium tricarpellary, inferior unilocular with
parietal placentation; the fertile stamen is adherent
to the style and forms with it the column or
gynandrium, which projects more or less in the
centre of flower; Stigma 2 or 3 lobed, in some two
fertile and one sterile and modified into rostellum
6. SIZE,DISTRIBUTION & GENERAL
INFORMATION
• Orchidaceae is one of the largest family of the
flowering plants, represented by about 1000
genera and 20,000 species which are
cosmopolitan but primarily distributed in tropical
areas.
• Its members are rare in arctic regions.
• In Indian and Pakistan flora it is the second
largest family represented by about 130 genera
and 800 species, distributed mainly in eastern
Himalayas, Western Ghats and Khaki hills.
7. SIZE,DISTRIBUTION & GENERAL
INFORMATION
• This is the family of greatest variety of flowers
among flowering plants. Orchids flowers are
known for their strange shape, longevity and
beautiful look. Some of the largely
represented genera along with the number of
their approximately reported species are
Dendrobium (1500), Habenaria (600),
Vanda (60), etc…..
9. Orchids can be divided into four
types according to growing
condition
• Epiphytic orchids ;The Orchids that grow on
trees are called epiphytes. They are air plants
gaining nourishment from debris that collects
on the tree bark and moisture from the air.
They are not parasites and they have
thickened leaves and stem to store water.
• Terrestrial Orchids grow on the ground. Their
roots are always moist, humid or wet.
10. Orchids can be divided into four
types according to growing condition
• Lithophytes - The rock growers, cling to the
surfaces of rocks.
• . Saprophytes- Those that grow in mulch,
often on the forest floor
11. Orchid can be divided into two basic
growth types
• Monopodial (one footed) have a main stem
which counties to grow year after. (Eg.
Phalaenopsis, Renonthera, Vanda, etc.)
• Sympodial (many footed) The Plant produces
a series of adjacement shoots which grow to a
certain size, bloom, then stop growing to be
replaced by the next growth. (Eg. Cattleya,
Cymbidium)
14. DISCRIPTION OF THE FAMILY
• VEGETATIVE CHARACTERS
GENERAL HABIT
Perennial herbs; either terrestrial (Orchids),
epiphytic(Cattleya) or saprophytic(Neottia);
Orchids in temprate region are mainly terrestrial
while those in tropical regions are mainly
epiphytic; sometime climbers (bulbophyllum,
Vanilla;….
20. VEGETATIVE CHARACTERS
• LEAF
• Simple, alternate, rarely opposite; sometime
rudueced to achlorophylous scales as in
saprophytic species .
• Usually fleshy and linear to ovate in shape,
often encircling the stem ; foliage leave absent
in some species of Dendrophylax; only a single
leaf per shoot is present in Pleurothallis.
23. floral CHARACTERS
• Flower:
• Flowers are of variable and peculiar, shape,
size and colour, often showy, bracteate,
zygororphic, bisexual or rarely unisexual,
eipgynous, trimerous, mostly resupinate i.e.
twisted to 180° or upside down.
27. floral CHARACTERS
• Perianth:
• Tepals 6, in two whorls of each, outer 3 tapals
(representing calyx); inner 3 tepals coloured
(representing corolla), dissimilar-the 2 lateral or
wings like, the third posterior tepals is lightly
modified often projected basally the labellum or
lip; broad, shoe-like spursed, tubular, butterfly
shaped or variously branched and contributing
most of the beauty of the flower.
28. floral CHARACTERS
• The labellum is actually posterior it comes to
lie on the anterior side of the flower due to
twisting (or resupinationl) of the inferior ovary
through 180°.
30. floral CHARACTERS
• ANDROECIUM
• Represented by 2 fused lateral stamens or 1
terminal stamen, anther dithecous, introse;
pollen grain granular or bound together by viscin
theards into masses called POLLINIA .
• Stigma style and stamens are adnate to form a
single , highly complex structure called column
or gynandrium (which represents the most
characteristics part of the orchids flower)
31. floral CHARACTERS
• In several orchids(Zeuxine) a pair of pollinia
remain connected to the glandula or
corpusculum with the help of a stalk called
caudicle.
• A connection between the ovary and stamen
is made by ROSTELLUM. Sometimes
staminodes are also present.
35. floral CHARACTERS
• GYNOECIUM
• Tricarpellary, syncarpous, ovary inferior,
unilocular, parietal placentation, rarely trilocular
and axile placentation (Apostasia); stigmas 3, of
which 2 lateral are often fertile, the third stigma
is sterile forming a small beaked outgrowth – the
rostellum lying in the centre of column between
the anther and fertile stigma. In Cypripedium and
Paphiopedium, all the 3 stigmas are functional.
38. floral CHARACTERs
• FRUITS AND SEEDS
• Fruit usually a capsule, containing a very large
number of very small, non endospermic seed
which are distributed easily by wind.
39. floral CHARACTERs
• POLLINATION
• Flowers of Orchidaceae are well adopted for
insect pollination because of several characters,
such as large size, pleasant smell, and presence of
nectar secreted in nectary or sac like rotellum .
• When an insect enters the flower the pollina get
attached to its body by their caudicles.
• When this insect visits another flower, it may
deposit the pollen grains on its stigmatic surface
below the rostellum thus completing the process
of pollination.
41. 1. Food:
• During scarcity the tuberous roots of Habenaria
susannae and Orchis latifolia are used as food.
2. Flavor:
• The capsules of Vanilla planifolia V. fragrans yield
commercial ‘Vanilla’ a flavouring agent for
chocolate and confectionary.
3. Medicine:
• The root-stocks of Eulophia epidendraeas are
used as vermifage.
ECONOMIC IMPORTANCE OF ORCHIDACEAC
42. ECONOMIC IMPORTANCE OF Orchidaceac
• 4. Dye:
• The leaves of Calanthe veratrifolia contain a
glycoside ‘indican’, which on hydrolysis yields
‘indigo blue’.
• 5. Ornamentals:
• Many orchids are cultivated in the green houses
for their beautiful sweet-scented flowers of
various forms, shapes with highly attractive
labellum of various hues and bright colours. The
orchid flowers are in great demand and are much
more sought after than any other flowers.
43. Primitive characters
1. Plants are perennial by means of pseudobulbs
or root-tubers.
• 2. Leaves simple.
• 3. Presence of large, coloured and scented
flowers.
• 4. Flowers solitary, terminal and bisexual.
• 5. Parietal placentation.
• 6. Entomophilous pollination.
• 7. Ovules numerous.
44. ADVANCE CHARACTERS
• 1. It is an immense family of 20000 species.
• 2. Plants only herbs that are widely distributed and
successfully invaded in various situations.
Cosmopolitan all over the globe.
• 3. Leaves exstipulate.
• 4. Adventitious roots-variously modified.
• 5. Flowers of diverse shape, size and colour, small and
incospicuous.
• 6. Flowers zygomorphic due to labellum, which is
variously modified.
• 7. Epigynous flowers.
45. ADVANCE CHARACTERS
• 8. Reduction in number of stamens to two or one.
• 9. Adhesion of stamens with style and stigma to form-
column.
• 10. Gynoecium 3, syncarpous and inferior.
• 11. Reduction in the number of fertile lobes of stigma
to 2.
• 12. Modification of third sterile lobe of stigma into a
structure called restellum.
• 13. Pollen-grains are agglutinate into pollinia.
• 14. Fruit is a simple capsule.
• 15. Seeds non-endospermic, minute-and light in
weight.