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How to Manage a Sales Team Like a
Championship Football Coach
Michael Halper
Founder and CEO
SalesScripter
Professional
Football Coach
Staff
Sales
Management
and Leadership
Invest Time and Money In:
Training
Coaching
Preparation
Planning
Practice
Analysis
Low High
Recruiting New Players
Using a Playbook
Practice and Preparation
Leveraging Statistics and Analytics
Reviewing and Analyzing Past Performance
Teaching and Developing Skills
Football Sales
Recruiting
Takeaways
• Watch and analyze past
performance (live and on tape)
• Measure skills (workouts,
tryouts, NFL combine, etc.)
• Interview
• IQ Test (Wonderlic)
• Review resumes
• Interview
• Often focus primarily on past
performance
• Ask a thorough list of interview
questions

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The document provides information on qualifying sales leads. It discusses using a two-step qualifying process, including pre-qualifying leads in the initial interaction and fully qualifying them in subsequent conversations. Pre-qualifying involves asking soft questions to determine if it makes sense to talk further. Qualifying involves asking questions in four areas: need to purchase, ability to purchase, authority to purchase, and intent to purchase. Example questions are provided for each stage of qualifying. The document emphasizes protecting salespeople's time by separating good prospects from bad using this qualifying process.

How to Interview Sales Candidates
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This document provides guidance on interviewing sales candidates. It outlines goals for the interview process, types of information to gather from different sources, and categories of questions to ask candidates about their experience, education, skills, personality, financial fit, and logistics. Sample interview questions are provided for each category. Scoring sheets are included to rate candidates. Tips are offered on reviewing a candidate's sales history and making the candidate go through several interview steps.

How to Make Setting B2B Appointments Easy
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Setting B2B appointments can be tough. Once you do finally get a prospect on the phone, you only have a couple of minutes to work with and it can sometimes be a hostile environment. But don’t worry as we have developed a B2B appointment setting sales methodology that not only makes this process easier, it will also produce better results. We will outline how this process works on our next webinar “How to Make Setting B2B Appointments Easy” and you will also receive an ebook under the same name when you register.

appointment settngsales tipscold calling
Recruiting New Players
Using a Playbook
Practice and Preparation
Leveraging Statistics and Analytics
Reviewing and Analyzing Past Performance
Teaching and Developing Skills
Football Sales
Playbook
Takeaways
• Provides each player with a
detailed playbook
• Plays outline what to do in
different situations
• Provide product training
• Provide sales training
• Provide marketing materials
• Provide a sales playbook
• Benefits to focus on
• Pain points to look for
• Questions to ask
• Customer examples
• Responses to objections
• Cold call scripts
• Voicemail scripts
• Email templates
Recruiting New Players
Using a Playbook
Practice and Preparation
Leveraging Statistics and Analytics
Reviewing and Analyzing Past Performance
Teaching and Developing Skills
Football Sales
Practice and Preparation
Takeaways
• Hours, weeks, months
practicing
• Practice plays
• Run drills
• View tape of opponents
• Develop game plan for each
opponent
• Provide phone, computer, etc.
• Provide territory
• Provide quota
• Role play with sales resources
• Prepare for objections that can be
anticipated

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Chapter 27 - Improving Mental Strength
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This document provides tips for improving mental strength in sales. It discusses decreasing self-doubt by focusing on the external and internal environments that can influence mindset. Tips include becoming more prepared with call scripts, viewing yourself as a helper rather than taker, using positive affirmations, and compartmentalizing time by focusing on one task at a time. It also recommends establishing daily routines, creating achievable targets, and tracking progress to maintain mental strength.

How to Find Prospects and Generate Leads on LinkedIn
How to  Find Prospects and Generate Leads on LinkedInHow to  Find Prospects and Generate Leads on LinkedIn
How to Find Prospects and Generate Leads on LinkedIn

LinkedIn is one of the best places to find prospects and generate leads. But what you don’t want to do is send invites to connect and then follow up with “product pushing” sales messages. We have a different approach and we will take you step-by-step through it in our webinar recording “How to Find Prospects and Generate Leads on LinkedIn”. In this webinar, we will discuss: – Using the LinkedIn search capabilities – Building a good message – Getting email addresses – Reaching out – Navigating organizations – And more!

salessales tipslinkedin
How to Use Prospect Pain to Generate Leads
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Finding prospect pain is one key to generating more leads. But it is not easy because prospects can be reluctant to share challenges and often don't even know what pain they have. If you would like to learn how to get your cold calls, emails, voicemails, and first appointments more centered around the prospect's pain points and challenges, you may want to watch this webinar recording on "How to Use Prospect Pain to Generate Leads". In this training session, we will: Provide a process to help identify the pain points you solve  Explain how to get prospect pain to be the center of the conversation  Share examples of call scripts, voicemail scripts, and email 

salescold callinglead generation
Recruiting New Players
Using a Playbook
Practice and Preparation
Leveraging Statistics and Analytics
Reviewing and Analyzing Past Performance
Teaching and Developing Skills
Football Sales
Metrics
Takeaways
• Measure everything in the
game
• Use metrics to make decisions
regarding changes,
improvements, rewards, etc.
• Measure a few things
– Sales
– Meetings
– Leads
• Measure more of the tasks and
activities that lead to:
– Sales
– Meetings
– Leads
• Measure
– Calls made
– Emails sent
– Networking activities
– Demos provided
– Quotes sent
– Proposals sent
– Objections received
– Conversion rates
Recruiting New Players
Using a Playbook
Practice and Preparation
Leveraging Statistics and Analytics
Reviewing and Analyzing Past Performance
Teaching and Developing Skills
Football Sales
Reviewing and Analyzing Performance
Takeaways
• Watch and analyze game film
• Make corrections and perform
coaching where necessary
• Some call monitoring
• Some review of deals lost
• Reflect back to improve moving
forward mindset
• Establish / improve process for call
monitoring and coaching
• Track objections and incorporate
coaching and sales tools

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Chapter 21 - Dealing with Objections (The SMART Sales System)
Chapter 21 - Dealing with Objections (The SMART Sales System)Chapter 21 - Dealing with Objections (The SMART Sales System)
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This document provides guidance on handling objections in sales calls. It discusses common objections prospects may have such as not having time or being uninterested. It recommends deflecting objections by asking questions, understanding the prospect's perspective, and focusing on value rather than selling. The options for handling objections are to comply, overcome the objection, or deflect it. Reflecting on calls and improving responses to anticipated objections is important. The overall goal is to keep the conversation moving forward in a non-salesy manner.

Chapter 23 - Qualifying the Prospect
Chapter 23 - Qualifying the ProspectChapter 23 - Qualifying the Prospect
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This document outlines a two-step process for qualifying prospects: pre-qualifying and qualifying. Pre-qualifying involves asking soft questions to determine if it makes sense to continue talking with the prospect. Qualifying involves asking more direct questions to assess the prospect's need, ability, authority, and intent to purchase. Example questions are provided to measure each of these four areas. The goal is to protect time by separating good prospects worth investing in from bad ones.

SMART Sales System Webinar Series – Week 5
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This document summarizes the key points from a chapter on cold calling from a sales training webinar series. It provides guidance on structuring an initial cold call contact, including stating the purpose of the call, qualifying the prospect by asking questions to identify pain points or issues, and determining if there is interest in learning more by sharing how the product or service addresses common challenges. The document outlines the steps and potential responses at each stage of an initial cold call.

Recruiting New Players
Using a Playbook
Practice and Preparation
Leveraging Statistics and Analytics
Reviewing and Analyzing Past Performance
Teaching and Developing Skills
Football Sales
Teaching and Developing Skills
Takeaways
• Training camp
• Preseason games
• Teach mechanics
• Practice
• Drills
• Coaching
• New hire training
– Focuses primarily on product training
• Occasional sales training
• Provide sales training ongoing
• Incorporate sales coaching
• Focus on mechanics and skills
Please
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Thank You!!!
SMART Sales System
S
M
A
R
T
ales
essaging
nd
esponse
actics

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by BMG
SMART Sales System
Sales Methodology Software Platform Professional Services
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Sales Training
• Recorded Training Videos
• Live Sales Training (virtual)
• Live Sales Training (in-person)
• Custom Sales Training
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This email template

SMART Sales System
Sales Methodology Software Platform Professional Services
Sales Consulting
• Sales Pitch Development
• Sales Process Mapping
• Script Assessment
Sales Coaching
• One-on-One Sales Coaching
• Weekly coaching
• Coaching Hour Blocks
• By creating clarity for what to say and do, we will help you (your salespeople) to be SMART.
• By asking good questions, you will appear SMART.
• By appearing SMART, you will be able to make a better impression with the prospects you talk to.
• Having more information will make you SMART and this will help you to make better decisions
regarding what you do with your time and the prospects your pursue.
• By making SMART decisions, you will be more able to use your time wiser and get the most out
each day and week.
• By being SMART, you will position yourself to sell more and your job will be easier and less
stressful.
SMART Sales System
SMART Sales System
Pricing
• Software - $49 per user per month (40% discount for annual subscription)
• Sales Training – No cost on YouTube
• Scripter Walk-Through (2 hour engagement to create your pitch) - $200
For $249, you will get a full library of sales scripts,
emails, and tools
Contact Us
Michael Halper
Founder and CEO
SalesScripter
mhalper@salesscripter.com
@salesscripter

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The document provides guidance on creating an effective sales message by outlining key elements to include such as the product, target customer, value propositions, pain points addressed, and questions to ask prospects. It also provides examples of value propositions and pain points for different types of targets like sales trainers and salespeople. The document aims to help sellers develop messaging that clearly communicates how the product improves challenges customers currently face.

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How to Manage a Sales Team Like a Championship Football Coach

  • 1. How to Manage a Sales Team Like a Championship Football Coach Michael Halper Founder and CEO SalesScripter
  • 2. Professional Football Coach Staff Sales Management and Leadership Invest Time and Money In: Training Coaching Preparation Planning Practice Analysis Low High
  • 3. Recruiting New Players Using a Playbook Practice and Preparation Leveraging Statistics and Analytics Reviewing and Analyzing Past Performance Teaching and Developing Skills
  • 4. Football Sales Recruiting Takeaways • Watch and analyze past performance (live and on tape) • Measure skills (workouts, tryouts, NFL combine, etc.) • Interview • IQ Test (Wonderlic) • Review resumes • Interview • Often focus primarily on past performance • Ask a thorough list of interview questions
  • 5. Recruiting New Players Using a Playbook Practice and Preparation Leveraging Statistics and Analytics Reviewing and Analyzing Past Performance Teaching and Developing Skills
  • 6. Football Sales Playbook Takeaways • Provides each player with a detailed playbook • Plays outline what to do in different situations • Provide product training • Provide sales training • Provide marketing materials • Provide a sales playbook • Benefits to focus on • Pain points to look for • Questions to ask • Customer examples • Responses to objections • Cold call scripts • Voicemail scripts • Email templates
  • 7. Recruiting New Players Using a Playbook Practice and Preparation Leveraging Statistics and Analytics Reviewing and Analyzing Past Performance Teaching and Developing Skills
  • 8. Football Sales Practice and Preparation Takeaways • Hours, weeks, months practicing • Practice plays • Run drills • View tape of opponents • Develop game plan for each opponent • Provide phone, computer, etc. • Provide territory • Provide quota • Role play with sales resources • Prepare for objections that can be anticipated
  • 9. Recruiting New Players Using a Playbook Practice and Preparation Leveraging Statistics and Analytics Reviewing and Analyzing Past Performance Teaching and Developing Skills
  • 10. Football Sales Metrics Takeaways • Measure everything in the game • Use metrics to make decisions regarding changes, improvements, rewards, etc. • Measure a few things – Sales – Meetings – Leads • Measure more of the tasks and activities that lead to: – Sales – Meetings – Leads • Measure – Calls made – Emails sent – Networking activities – Demos provided – Quotes sent – Proposals sent – Objections received – Conversion rates
  • 11. Recruiting New Players Using a Playbook Practice and Preparation Leveraging Statistics and Analytics Reviewing and Analyzing Past Performance Teaching and Developing Skills
  • 12. Football Sales Reviewing and Analyzing Performance Takeaways • Watch and analyze game film • Make corrections and perform coaching where necessary • Some call monitoring • Some review of deals lost • Reflect back to improve moving forward mindset • Establish / improve process for call monitoring and coaching • Track objections and incorporate coaching and sales tools
  • 13. Recruiting New Players Using a Playbook Practice and Preparation Leveraging Statistics and Analytics Reviewing and Analyzing Past Performance Teaching and Developing Skills
  • 14. Football Sales Teaching and Developing Skills Takeaways • Training camp • Preseason games • Teach mechanics • Practice • Drills • Coaching • New hire training – Focuses primarily on product training • Occasional sales training • Provide sales training ongoing • Incorporate sales coaching • Focus on mechanics and skills
  • 17. SMART Sales System Sales Methodology Software Platform Professional Services
  • 18. SMART Sales System Sales Methodology Software Platform Professional Services
  • 19. SMART Sales System Sales Methodology Software Platform Professional Services Sales Training • Recorded Training Videos • Live Sales Training (virtual) • Live Sales Training (in-person) • Custom Sales Training
  • 20. SMART Sales System Sales Methodology Software Platform Professional Services • Sales Pitch Builder • Library of Scripts and Templates • CRM Functionality • Email Automation
  • 21. SMART Sales System Sales Methodology Software Platform Professional Services Sales Consulting • Sales Pitch Development • Sales Process Mapping • Script Assessment Sales Coaching • One-on-One Sales Coaching • Weekly coaching • Coaching Hour Blocks
  • 22. • By creating clarity for what to say and do, we will help you (your salespeople) to be SMART. • By asking good questions, you will appear SMART. • By appearing SMART, you will be able to make a better impression with the prospects you talk to. • Having more information will make you SMART and this will help you to make better decisions regarding what you do with your time and the prospects your pursue. • By making SMART decisions, you will be more able to use your time wiser and get the most out each day and week. • By being SMART, you will position yourself to sell more and your job will be easier and less stressful. SMART Sales System
  • 23. SMART Sales System Pricing • Software - $49 per user per month (40% discount for annual subscription) • Sales Training – No cost on YouTube • Scripter Walk-Through (2 hour engagement to create your pitch) - $200 For $249, you will get a full library of sales scripts, emails, and tools
  • 24. Contact Us Michael Halper Founder and CEO SalesScripter mhalper@salesscripter.com @salesscripter