Internet of Things: and the new era of smart, connected products

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This document discusses the rise of connected, intelligent devices and the Internet of Things (IoT). It outlines how IoT will impact products and industries by: 1) Shifting the focus from physical products to embedded intelligence and services; 2) Expanding network intelligence through interoperability between connected things; 3) Extending product lifecycles through constant software/hardware evolution. It also promotes strategies and policies in Brazil to encourage IoT diffusion and describes how CESAR can help companies through various innovation services and resources.

the era of smart,
connected products
Internet
of Things

Day-to-day objects are
equipped with digital logic,
sensors and network capacity,
so that together they can
make our lives smarter.
Internet
of Things
IoT

ARE NO LONGER NEWS
Internet of Things
Internet of Everything

THE FIRST MOBILE
CONNECTED OBJECTS
ARE NOT THAT YOUNG.

AND THAT IS
ALSO OUR IoT
VISION
STATEMENT

Low manufacturing costs will devaluate
physical products. Things will become
commodities and differentiation will lie
on their embedded intelligence.
FOCUS WON’T
BE ON THINGS
01

Connectivity expands the
intelligence of things.
Interoperability will allow several
different things to exchange
data. Therefore, expanding
network intelligence and reach.
THE GREATEST
GAIN WILL COME WITH
INTEROPERABILITY
02

Things will be hardware-software
hybrid products that can offer virtual
features. These hybrid products will
remain in constant evolution.
PRODUCT LIFE
CYCLE WILL
EXTEND
03

Connected things will become
a mean to supply and consume
new services.
EVERY PRODUCT
WILL BE SERVICE
INTENSIVE
04

Service intensive products will require
operators, entities specialized in capturing
and analysing data from connected things,
which will provide information about the
product and its use for the manufacturers,
and tailored services to consumers.
ONE MORE
PLAYER WILL
APPEAR IN THE
VALUE CHAIN
05

AND DO YOU KNOW WHO
ELSE WILL BE IMPACTED BY
THESE CHANGES?

WHAT LIES AHEAD...
INDUSTRIAL
AGE
INFORMATION AGE
SERVICE-INTENSIVE
PRODUCTS AGE
Product Intelligence Connectivity Systems Big Data +
Analytics
Software -
intensive
Products

Policies and Strategies for
Technologies, Applications and Services
for the Internet of Everything
CESAR in partnership with Tecnopuc (PUCRS
Scientific and Technological Park), NGPD ( Porto
Digital Management Center), Porto Marinho and CIFS
( a Danish think thank) launched Poetas.IT, an open
document with a series of strategies for public
policies to encourage the diffusion of IoT in Brazil.
Read and contribute with POETAS.IT
POETAS.IT

A private, not for profit
and self sustainable
center that innovates in
products, services and
startup creation with
Information and
Communication
Technologies (ICTs).
CESAR

feedback loops
INNOVATION CHAIN
We operate throughout the Innovation Cycle.
From context study through ideation, to
prototyping and developing innovative
solutions and business models.
studies &
research
CONCEPTION DEVELOPMENT
CESARCESAR CLIENT
CONTINUED
INNOVATION
prototyping
& evaluation
development
usage data
capturing
commercialization

We can co-invest in the design
and development of
connected products by up to
50%, of which 33% are
non-reimbursable resources
(EMBRAPII resources).
Learn more about the unit
We are the
EMPRAPII unit
for Internet of
Things

KNOT is a meta platform that
connects several existing
platforms, ensuring
interoperability of
communication between the
most diverse things.
Learn more about KNOT.
We are
developing an
open IoT
meta-platform

We are accredited to execute
Research, Development and
Innovation (RD&I) projects for
companies engaged on industrial
activities that can benefit from
Government Programs to foster
innovation.
Learn more about these incentives.
We are accredited
to execute Inovar
Auto and Inovar
PE projects

We are an ICT accredited to
develop Research, Development
and Innovation projects with
resources of “Goodwill” and
Informatics Law.
We are accredited to
execute projects
with “Goodwill” and
Informatics Law
resources.

Now you have all CESAR’s contents
available on a single mobile platform,
CESAR.talks. Download the app on:
http://cesartalks.org

CONTACT US
cesar.org.br
slideshare.net/cesar
negocios@cesar.org.br
+55 81 3425-4700

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Desenhar um canal de comunicação para a maior empresa de terceirização em coloração capilar da América do Sul, a Coferly, já era um grande desafio por si só ao propor estabelecer mecanismos de captura contínua de informações do consumidor sem se identificar como marca final. Acrescentamos em cada etapa do processo de design, pontos de melhoria que melhoraram significativamente o resultado final e entre as etapas. A realização de um workshop de imersão no primeiro dia de projeto, utilizando ferramentas que delimitaram clusters de pesquisa, permitiram o trabalho de campo ser muito mais objetivo. A utilização de dinâmicas visuais na etapa de cocriação tornaram a cola entre resultados de pesquisa e ideação muito mais efetiva. E a aplicação do Riskiest Assumption Test (Teste da Suposição mais Arriscada) para otimizar a validação da ideia em um ambiente real foram alguns pontos que permitiram a entrega do projeto com valor tanto para o cliente quanto para o CESAR, através do aprendizado e possibilidade de melhoria em seu processo e metodologia de Design de Negócios.

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Historicamente, existem áreas nas empresas que atuam de forma mais conservadora (financeiro, administrativo, infra estrutura, etc), desconectadas de práticas e processos mais comumente usados nas Áreas Fim. Uma consequência direta é o descolamento com a cultura de inovação das empresas. Para diminuir essa distância e, ao mesmo tempo, promover uma integração das chamadas Áreas de Apoio e Áreas Fim, foi desenvolvido o projeto Inova. O objetivo consistiu na construção e disseminação de conhecimento dentro da instituição fomentando o diálogo entre essas áreas, por meio de processos de design voltados para inovação. Nesse processo, com o apoio de mentores de UX e aplicação de métodos e técnicas de Design - igualmente praticados em projetos com nossos clientes - os colaboradores foram engajados a identificar oportunidades de melhoria e contribuir para a solução de problemas reais de suas áreas.

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1) O documento descreve a história e o desenvolvimento do CESAR (Centro de Estudos e Sistemas Avançados do Recife) nos últimos 20 anos, incluindo sua criação em 1996, foco em engenharia, educação e empreendedorismo, e projetos de classe mundial em TIC. 2) Nos últimos 20 anos, o CESAR contribuiu para a formação de capital humano no Nordeste por meio da qualificação de profissionais e do ensino de empreendedorismo, e criou o Mestrado Profissional em TIC em 2006

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Os carros poderão se comunicar entre si e com a infraestrutura para coordenar o tráfego de forma mais planejada. As novas tecnologias como veículos autônomos e conectados podem ajudar a resolver problemas de mobilidade nas cidades, tornando o trânsito mais eficiente e seguro. A indústria automotiva está mudando com a entrada de gigantes da tecnologia e o desenvolvimento de carros elétricos e autônomos.

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SÉRIE: IoT - Internet das Coisas REPORT: Pense grande, comece pequeno, ande rápido (5/9) AUTOR: Felipe Navarro Alves, Engenheiro da Computação do CESAR "Sairão na frente aqueles que antes de tentarem abraçar o mundo inteiro com uma nova tecnologia, olharem para dentro das nossas casas, das nossas empresas e das nossas cidades e desbravarem todos os pequenos problemas a serem solucionados."

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SÉRIE: IoT - Internet das Coisas REPORT: Os gigantes apresentam suas armas (4/6) AUTOR: Daniel Pereira, Engenheiro da Computação e Consultor em Sistemas Embarcados do CESAR "Há espaço para todos, mas, por questão de sobrevivência, redução de custo ou estratégia, há um processo natural de acomodação, da mesma forma que ocorreu na indústria de hardware, software, jogos eletrônicos etc. em décadas passadas."

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Internet of Things: and the new era of smart, connected products

1. the era of smart, connected products Internet of Things

2. Day-to-day objects are equipped with digital logic, sensors and network capacity, so that together they can make our lives smarter. Internet of Things IoT

3. ARE NO LONGER NEWS Internet of Things Internet of Everything

4. THE FIRST MOBILE CONNECTED OBJECTS ARE NOT THAT YOUNG.

5. SO, WHAT IS IoT BIG CATCH?

6. AND THAT IS ALSO OUR IoT VISION STATEMENT

7. Low manufacturing costs will devaluate physical products. Things will become commodities and differentiation will lie on their embedded intelligence. FOCUS WON’T BE ON THINGS 01

8. Connectivity expands the intelligence of things. Interoperability will allow several different things to exchange data. Therefore, expanding network intelligence and reach. THE GREATEST GAIN WILL COME WITH INTEROPERABILITY 02

9. Things will be hardware-software hybrid products that can offer virtual features. These hybrid products will remain in constant evolution. PRODUCT LIFE CYCLE WILL EXTEND 03

10. Connected things will become a mean to supply and consume new services. EVERY PRODUCT WILL BE SERVICE INTENSIVE 04

11. Service intensive products will require operators, entities specialized in capturing and analysing data from connected things, which will provide information about the product and its use for the manufacturers, and tailored services to consumers. ONE MORE PLAYER WILL APPEAR IN THE VALUE CHAIN 05

12. AND DO YOU KNOW WHO ELSE WILL BE IMPACTED BY THESE CHANGES?

13. The MANUFACTURING Industry

14. WHAT LIES AHEAD... INDUSTRIAL AGE INFORMATION AGE SERVICE-INTENSIVE PRODUCTS AGE Product Intelligence Connectivity Systems Big Data + Analytics Software - intensive Products

15. C AND IS BRAZIL READY FOR THIS CHANGE?

16. Policies and Strategies for Technologies, Applications and Services for the Internet of Everything CESAR in partnership with Tecnopuc (PUCRS Scientific and Technological Park), NGPD ( Porto Digital Management Center), Porto Marinho and CIFS ( a Danish think thank) launched Poetas.IT, an open document with a series of strategies for public policies to encourage the diffusion of IoT in Brazil. Read and contribute with POETAS.IT POETAS.IT

17. AND HOW CESAR CAN HELP YOUR COMPANY?

18. A private, not for profit and self sustainable center that innovates in products, services and startup creation with Information and Communication Technologies (ICTs). CESAR

19. feedback loops INNOVATION CHAIN We operate throughout the Innovation Cycle. From context study through ideation, to prototyping and developing innovative solutions and business models. studies & research CONCEPTION DEVELOPMENT CESARCESAR CLIENT CONTINUED INNOVATION prototyping & evaluation development usage data capturing commercialization

20. We can co-invest in the design and development of connected products by up to 50%, of which 33% are non-reimbursable resources (EMBRAPII resources). Learn more about the unit We are the EMPRAPII unit for Internet of Things

21. KNOT is a meta platform that connects several existing platforms, ensuring interoperability of communication between the most diverse things. Learn more about KNOT. We are developing an open IoT meta-platform

22. We are accredited to execute Research, Development and Innovation (RD&I) projects for companies engaged on industrial activities that can benefit from Government Programs to foster innovation. Learn more about these incentives. We are accredited to execute Inovar Auto and Inovar PE projects

23. We are an ICT accredited to develop Research, Development and Innovation projects with resources of “Goodwill” and Informatics Law. We are accredited to execute projects with “Goodwill” and Informatics Law resources.

24. Now you have all CESAR’s contents available on a single mobile platform, CESAR.talks. Download the app on: http://cesartalks.org

25. CONTACT US cesar.org.br slideshare.net/cesar negocios@cesar.org.br +55 81 3425-4700

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