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Prospecting webinar
Advanced Prospecting Strategies For Real
Estate Agents
Webinar Outline
● Prospecting Strategies
● Setting Prospecting Goals
● How To Achieve Positive Mindset
● Dealing With Objections
Prospecting??????
The word prospecting comes from Prospector who was a person looking for gold
flakes in the river the was a prospector.
GREL’S definition is
“any action that helps produce a LEAD”.

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This document provides tips for pitching a million-dollar business idea in 6 steps: 1) Describe the problem simply and credibly, 2) Explain how the problem is currently solved, 3) Describe your solution and why it is superior, 4) Explain the size of the market opportunity, 5) Why your team is best suited to solve the problem, and 6) What funding is needed and why, including any traction or customer validation to date. The overall message is to pitch with confidence based on past failures and successes.

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Common Agent Dilemma
Not making enough money, Not enough clients
Prospecting takes too much time
How important is prospecting?
Basic Rules of Prospecting
Block Prospecting time during the day and week
No prospecting method works unless you are consistent
No magic pill
Master one strategy move to the next.
Persistency is everything.
Have a central spot for all your data. Preferably a CRM.
5 Proven
Prospecti
ng
Strategie
s
1. Networking Events
2. Referral Prospecting
3. Cold-Calling
4. Door Knocking/Farming
5. Direct Marketing
1. Networking Events

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● Clearly lay out goals you want to achieve from attending an event
● Be presentable and prepared for every single event
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● Follow up on the leads you get from the event before they grow cold
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● Add it to your signature of your email, text
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Cynthia Ostos - New Agent 2 years in the business 100 percent of her business is done from referrals.
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What You Will
Need
4. Door Knocking/Farming
“Every door you knock; you are getting closer to your next
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Prospecting Mantra to Live By
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Rotation of homes
Quantity of homes????
Do you believe in it
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Jaipur's coworking spaces, like Wishcowork, offer flexible, affordable solutions for freelancers, startups, and businesses. With amenities such as high-speed internet, private cabins, and meeting rooms, these spaces foster creativity and collaboration. For more information, contact Wishcowork at wishcoworker@gmail.com or call 9555730319.

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Prospecting webinar

  • 2. Advanced Prospecting Strategies For Real Estate Agents
  • 3. Webinar Outline ● Prospecting Strategies ● Setting Prospecting Goals ● How To Achieve Positive Mindset ● Dealing With Objections
  • 4. Prospecting?????? The word prospecting comes from Prospector who was a person looking for gold flakes in the river the was a prospector. GREL’S definition is “any action that helps produce a LEAD”.
  • 5. Common Agent Dilemma Not making enough money, Not enough clients Prospecting takes too much time How important is prospecting?
  • 6. Basic Rules of Prospecting Block Prospecting time during the day and week No prospecting method works unless you are consistent No magic pill Master one strategy move to the next. Persistency is everything. Have a central spot for all your data. Preferably a CRM.
  • 7. 5 Proven Prospecti ng Strategie s 1. Networking Events 2. Referral Prospecting 3. Cold-Calling 4. Door Knocking/Farming 5. Direct Marketing
  • 9. Attend the right event… Whats the right event? 1. Passion 2. Convenience 3. Do your research - plan your networking events for the month and year
  • 10. Work the Room This is an Art Break the ice Corner to corner Physical Sport Make the close
  • 11. ● Clearly lay out goals you want to achieve from attending an event ● Be presentable and prepared for every single event ● Create a solid elevator pitch and practice it before event ● Follow up on the leads you get from the event before they grow cold
  • 13. “91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals.” Dale Carnegie “Customers are 4x more likely to buy when referred by a friend.” Nielson “65% of a company’s new business is from referrals.” New York Times
  • 14. ● Make a list of your Sphere of Influence ● Keep in touch they must see, hear or feel you twice a month ● Schedule calls, emails and contact points ● Always be asking for referrals ● Add it to your signature of your email, text Case Scenerios Jay Shearer - Experienced Agent - 90 % of his business is done from referrals. Cynthia Ostos - New Agent 2 years in the business 100 percent of her business is done from referrals.
  • 16. ● Not for everyone but cold calling can be modified to warm calling ● The phone is one of your greatest tools ● Define your purpose: What do you want to achieve from the call ● Write out the objections that the receiver might have ● Write the answers to those objections ● Prepare the questions you need to ask to qualify leads. This is what you will need to ask in the call ● Finalize the script Cold Calling
  • 19. “Every door you knock; you are getting closer to your next listing” Prospecting Mantra to Live By
  • 20. Pick an Area Rotation of homes Quantity of homes???? Do you believe in it Do you know it inside out Master all streets, businesses, developments, schools … Know the people, School owners, principals, politicians
  • 21. Plant the seed and Work the Area Start door knocking. Block times, Monday, Thursday and Saturday Ice breakers, Information, different times of year different things. Spring take seeds. Winter remind them to turn off the water going outside so pipes dont burst. New home updates, Just Listed, Just solds. Ask them if they would like to do a home evaluations
  • 22. Special Events Christmas photo with Santa Clause Easter Egg Hunt Sponsor a team Spring BBQ Charity Garage Sale Get the community together, be the core of it.
  • 23. ● You are dressed appropriately ● You have a good script and you follow it ● You have good giveaways branded with your contact information to give to homeowners to remember you by ● Once you start door-knocking, keep the momentum going and don’t lose focus on one prospect. If you get an interested prospect, set up a follow-up meeting.
  • 25. ● Comparative Market Analysis of the area ● Just Sold Alerts ● Just Listed Alerts ● Property Value Projections ● Important Local News ● Future developments in the area and their impact on property values
  • 27. ● Showcase your real estate knowledge ● Practice your scripts ● Be prepared for objections ● Use testimonials and success stories ● Follow-up ● Be Responsive
  • 29. ● 44% of salespeople give up after one follow-up. ● The average sales person only makes 2 attempts to reach a prospect. ● 80% of sales require five follow-ups. ● Research shows that 35-50% of sales go to the vendor that responds first.
  • 31. Harvard Study In a study done at Harvard University more than 40 years ago, researchers polled the graduating class of 1953 to find out how many students actually had clearly written specific goals and a plan for achieving them. This being a class of highly intelligent people at one of the world's most renowned universities, you'd expect the answer to be most of them, right?
  • 32. Not even close. In fact, only 3 percent of the class had taken the time to write down their goals. Now here comes the really interesting part. Some 20 years later, researchers polled this same group of graduates to see how they had fared in life. It turned out that the 3 percent who had written down their goals had accumulated more wealth than the other 97 percent of their class combined! Researchers reported that these people also seemed healthier and happier than their classmates. 3% DID 97% DIDN’ T
  • 33. “A goal without a plan is just a wish” Antoine de Saint-Exupéry
  • 34. • How much money do you want to make next year? • How much money do you get on average from one transaction? • How many people do you need to network with to get 1 customer • How many sales you need to close Let’s answer some questions.
  • 37. PMA = OPM Positive Mental Attitude = Other People's Money
  • 38. BUILDING A SOLID FOUNDATION
  • 39. • Knowledge • Tools • Practice • Support System BUILDING A SOLID FOUNDATION
  • 41. Do you have enough knowledge about a particular real estate niche? (Buyers, Sellers, Luxury Market, Rental Properties, Property Management, etc.) Do you know where the market is headed in next few years & why? Do you think you are different enough from your competitors? KNOWLEDGE
  • 43. ● Website ● Email Marketing Platform ○ Mailchimp, ReachMail, GetResponse, Vertical Response, Constant Contact ● Social Media Accounts ● CRM Platforms:
  • 44. Do you have enough marketing collateral for your prospecting activities? ● Brochures ● Flyers ● Emails (Newsletters, Free Appraisal Offers, New Listings, etc.) ● Comparative Market Analysis ● Success Stories & Testimonials
  • 45. The Power of Positive Affirmations
  • 46. “It's the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen.” Mohammad Ali
  • 47. Use positive affirmations to improve your business, your health, your finances, your relationships and so on. Think & talk positively You can do it. I can do it. We all can do it.
  • 50. ● “I am an effective and powerful presenter and sales person.” ● “I am so full of knowledge about real estate that my clients fully trust me” ● “I have strong work ethics that clients can easily see and that is why its not difficult for them to trust me ● “Today is the day that I will meet my most important client who will purchase the most expensive property that I am selling” ● “I am very convincing and charming”
  • 52. The Brush-Off "Just send me some information.“ The Competition "We already work with agent X.“ Procrastination "Call me back in a quarter.“ Budget “I don’t have enough finances for this right now”
  • 53. Global Real Estate Licence - Real Estate Business Platform Learn Practice Implement
  • 54. GREL Brand and Global Recognition
  • 56. Q& A